Document MMYXzb4LQ069VokbOKdepm8mV
Monsanto
FROM (NAME-LOCATION-PHONE)
Diane Herndon, A2SP, X2915
DATE SUBJECT REFERENCE
TO
: February 22, 1993
: North American Precis Syndicate Tire Derived Fuel article
cc: Steve Archer Gary Barton Mike Pierle Dan Bishop
: Larry O'Neill Loren Wassell
Attached is a North American Precis Syndicate (NAPS) report about pickup of the Krummrich Tire Derived Fuel article. As you can see, it appeared in at least 98 publications so far, with a combined circulation of 6.7 million. The reach could be much higher since not all clips that run are picked up by NAPS clipping service.
Again, thanks for your help. You may wish to share these results with the WGK folks.
IIMMI uttviijTO
Diane Herndon
DSW l3'1'38 STLCOPCB4034897
INGENIOUS IDEAS DEPT.
New Solution To Old Problem
Parts of the Illinois landscape are littered with tires--two or three here, a pile of a thousand or more over there. They serve as breeding ground for disease-carrying insects. They can also catch fire, creating air pollution and the danger of injury to life and property.
The Utilities Team at the W. G. Krummrich Plant in Sauget. Illinois, has turned this problem into an opportunity. Working with the Illinois Department of Energy and Natural Resources, the Team has developed a program to bum scrap tires as fuel in the plant's steam-gen erating boilers.
The tires are shredded into fuelgrade chips known as tire-derived fuel (TDF). An 80 to 20 blend of coal and TDF is now being burned in the plant's boilers. Testing indicates that this blend actually bums more clean ly than coal alone, which means that boiler emissions to the atmosphere and surrounding community are reduced.
During the initial testing program in 1991. the company burned about 50.000 tires. At the time, this was the most extensive testing program ever conducted in the United States. During 1992. the plant is expected to bum up to a million tires.
The Utilities Team's use of the tires as well as fuel has been praised by the Illinois Environmental Protection Agency. The program received national recognition at a
Tire-derived fuel now burns more cleanly than coal alone.
conference in Washington. D.C. It also earned the first-ever Environmental Citizenship Award from Confluence St. Louis, a group that stimulates cooperative communi ty projects in the St. Louis metropoli tan area.
The use of tires as fuel is espe cially significant for Monsanto Company. The Rubber and Process Chemical division of Monsanto is a major supplier to the tire industry. The use of tires as fuel means that
rubber chemicals produced by Monsanto are also being disposed of in an environmentally responsible manner. Because TDF is lower in cost than the coal it replaces, the plant is demonstrating that environ mental and economic responsibility go hand in hand.
In recognition of this accomplish ment. Monsanto has named the Krummrich Plant as a recipient of a Monsanto Pledge Award, in the cate gory of innovation.
SW 134939 STLCOPCB4034898
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D i A S * I * N [i F *( MONSANTO C-3 330 n.-rth IAH03ERGH 8LVD ST. .5UIS NO 53157
"TIE: INGENIOUS IDEAS C?T NAPS SEP: CIS 3R0SSEAU SERVICE COORD: .1ICHAEI SEL"4*
LEAD ViGROS: PARTS Cf THE ILtINOI SUMMARY: THE USE OF TIRES AS FUEL IS ESPECIAILV SISfilFICANT FOR "ONSANTO C2SPANY. "JE RUBBER AND PROCESS CHEHICAL DIVISION OF N5NS.ANTO IS A ItACCR SUPPLIER TO THE TIRE INDUSTRY.
CLIPPINGS RECEIVED AND INPUT BY: 02/95/33
RANK NARKET
STATE
NEWSPAPER
CITY
1 NEW YORK, NY
2 LOS ANGELES, CA
2 LOS ANGELES, CA
L LOS ANGELES, CA
2 LOS ANGELES, CA
2 LOS ANGELES, CA
3 CHICAGO. IL
3 CHICAGO, IL
3 CHICAGO, IL
3 CHICAGO, IL
j CHICAGO, IL
3 CHICAGO, IL
5 J
CHICAGO, IL
3 CHICAGO, IL
3 CHICAGO, IL
3 CHICAGO. IL
6 BOSTON, NA
6 80STON, NA
6 BOSTON, NA
5 80ST0N, NA
6 80ST0N, NA
6 80ST0N. NA
0 DETROIT, NI
s DETROIT, -I
: OETROr, "I
' ,1 HUSTON. "i
M3 HOUSTON,
NO SUBURBAN NEWS
WESTFIELD
CA NEWS OBSERVER
BAKERSFIELD
CA NOBILE HONE NEWS
GAROEN GROVE
CA DESERT NAILER
LANCASTER
CA NORCO NEWS
NORCO
CA Star-Free Press
Ventura
IL CHATHAN SOUTHEAST Cl CHICAGO
IL SOUTH END CITIZEN
CHICAGO
IL SOUTH ENO CITIZEN
CHICAGO
IL AUCTIONEER CHANT
CISSNA PARK
IL WESTSIOE JOURNAL
ROCKFORD
n WESTSIOE JOURNAL
ROCKFORO
IN SOUTHLAKE REGISTER
CROWN POINT
IN INDIANA CITY PRESS
EAST CHICAGO
IN AOVERTISER
LOWELL
IN SOUTHLAKE RE6ISTER
LOWELL
NA NASHOBA PUBLICATIONS AYER
NA PU8LIC SPIRIT
AYER
NA TINES FREE PRESS
AYER
NA DAILY HEWS-NERCURY
NALDEN
NA DAILY NEWS-SERCURY
NALOEN
NA SOUTH SNORE NEWS
ROCKLAND
11 NE iETSQITER "SPREE
DETROIT
'IE ZE'R9ITER ^flSPE?
DETROIT
NI IT. CLAIR SHORES HER CEMOIT
V UWSPAFE9 i BEL.:15E- 3ELLAIRE
T V NEWSPAPER CUES' .HIV CE.LAIRE
PAGE:
DATE
CIRCULATION
READERS
09/30/92 11/27/92 09/30/92 13/13/92 11/12/92 10/28/92 12/06/92 12/03/92 12/06/92 10/01/92 10/13/92 10/14/92 10/25/92 19/09/92 10/14/92 10/25/92 10/14/92 10/14/92 10/14/92 11/02/92 11/06/92 10/19/92 Ll/12/92 11/19/92 ::/i:/92 10/28/92 10/28/92
108,709 18,000 25,300 124,230
4,600 49,377 30,624 32,631 32,531 57,500
2,000
2,000
2,700 1,070 4,150 8,800 6,670 15,640 8,800 17,923 17,923 86,388 13,000 13,300 4,831 3.809
20,000
434,335 72,308 181,200 496,830 13,400 199,508 122,496 130,524 139,524 230,000 3,000 3,000 18,800 , 230 16,500 35.200 26,680 52,550 35,200 71,692 71,6 9 2 347,552 32.000 32.000
7 " .1
5.200 50.000
DSW
134940
----`ORE---
STLCOPCB4034899
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STATE
NEWSPAPER
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-v T-E NEuSPSPEP :h CONNUNIT- '.'ELS
2ELLARIE NORTH CANTON
UEVEIAS3. 3H
SUN
NORTH CANTON
J ATLANTA, 3.4 - ATLANTA, 54
3 A ATLANTA GAILY WORLD ' A AUC DIGEST
ATLANTA ATLANTA
PITTSBURGH. ?A
:? PHOENIX. 4Z
*i.
*
i.
SACRANENTO. 3A
PA LATS03E BULLETIN
LATSG3E
: ? iHITE 'CONTAIN PS8LI SHOW LOW
CA ADVERTISER
53CAL0N
_ 5ACRANENTO, 6A
:a ADVERTISES
ESCALON
L i SACRAMENTO, 2A
:i SACRAMENTO. 3A
A RABBIT CREEK JOURNAL CLIPPER KILLS
:a OAKDALE ADVERTISER
OAKDALE
]] SAN 01E 5 G, 3A " c MILWAUKEE. LI
CA SAN SIE53 COMMERCE LI 2URLINGT0N STANDARD
SAN DIEGO BURLINGTON
Is 1ILWAUKEE, LI
LI TEL AVAN ENTERPRISE
DEL AVAN
23 MILWAUKEE. LI
LI LEISURE SECTION
OELAVAN
23 MILWAUKEE. LI
!JI ELKHORN INDEPENDENT
ELKHORN
20 MILWAUKEE, LI
LI LAKE 5ENEVA REGIONAL LAKE GENEVA
23 MILWAUKEE, LI
LI NE14 HOLSTEIN AREA SH NEW HOLSTEIN
28 MILWAUKEE. LI
wl WHITEWATER REGISTER
WHITEWATER
29 KANSAS CITY, AO
NO CONSTITUTION-TRIBUNE CHILLICOTHE
29 KANSAS CITY, 40
NO CONSTITUTION-TRIBUNE CHIILICOTHE
29 KANSAS CITY, 40
40 CONSTITUTION-TRIBUNE CHILLICOTHE
38 CINCINNATI, OH
OH COUNTY SHOPPER
HILLSBORO
31 CHARLOTTE, NC
NC IREDELL COUNTY NEWS
STATESVILLE
31 CHARLOTTE. NC
NC IREDELL COUNTY NEWS
STATESVILLE
33 RALEIGH-OURHAN, NC NC CAROLINIAN
RALEIGH
39 MEMPHIS. TN
MS SOUTHERN AOVOCATE
ASHLAND
45 HARRISBURG, PA
PA ECHO PILOT
GREENCASTLE
46 LOUISVILLE. ilY
IN WORTHINGTON TINES
WORTHINGTON
54 LILLIES 3ARRE, PA
A FLYER
TROUT RUN
24 WILKES 2ARRE, PA
PA FLYER
TROUT RUN
, 5 JACKSONVILLE, rL
GOLDEN VEARS NEWS
JACKSONVILLE
55 JACKSONVILLE, EL
EL 30L0EN YEARS NEWS
JACKSONVILLE
57 LITTLE POCK. AR
AS OUR NEIGHBORHOOD
LITTLE .ROCK
58 T,JLSA. :k
OK GROVE SUN
GROVE
59 CLINT, "I
41 NORTHEASTERN SHOPPER TOWAS CITY
S3 FLINT. SI
41 NORTHEASTERN SHOPPER TOWAS CITY
64 KNOXVILLE, TN
TN AOVANCE SENTINEL
JELLICO
66 OES MOINES, IA
IA CARROLL TOOAY
CARROLL
56 OES MOINES, IA
IA DENISON 3ULLETIN ANO OENISON
67 SREEN BAY. LI
LI TRI-COUNTY ADVERTISE WAUPACA
58 SYRACUSE, NY
NY CAYUGA COUNTY PENNYS AUBURN
13 OMAHA, it
IA TODAY'S ACTION
SHENANDOAH
OMAHA. : ' 5 PAOUCA-. V:
vE 'AI-ST4TE WEEKLY TI4 NEBRASKA CTY - ; MARION DAILY REPUBLI MARION
*5 PA0UC4H,
T5 DAVENPC'T, 2A
4USPHYS30R0 AMERICAN BUSINESS NEWS
4USPHY6S3SG MACOMB
'ITIE: INGENIOUS HESS SEPT
' A fl ? 1
'
CATE
CIRCULATION
: E r. 0 c ?.:
13/25/92 15729/92 18/14/92 11/18/92 11/62/92 13/27/92 13/24/92 13/21/92 18/28/92 18/37/92 18/14/92 11/13/92 13/23/92 10/28/92 18/28/92 18/29/92 18/29/92 11/83/92 18/29/92 89/23/92 18/14/92 18/21/92 11/82/92 18/29/92 11/85/92 18/15/92 10/29/92 18/28/92 11/05/92 09/24/92 10/08/92 13/01/92 11/01/92 10/07/92 10/11/92 10/84/92 10/11/92 12/02/92 09/22/92 09/22/92 10/20/92 18/13/92 09/22/92 09/28/92 10/13/92 11/39/92 11/18/92
5,808 5,508 5,308 15,330 15.800 13,330 51,350 5,830 3.800 2,375 12,550 5,053 15,720 5.175 34,500 5,000 8,050 2,576 10,120 18,763 18,763 13,763 24,000 5,000 5,750 20,355 1,639 3,500 1,446 11,500 11,500 5,900 5,900 4,600 5,244 46,290 96,290 1,352 5,280 5,667 19,550 29,034 59,000 13,800 5,175 ::,; 5 5 15,325
:. : w"ii. iV 2 5,00 0 25.223 101.232 5 0.6 0 0 55.238 57,430 55,230 25,200 11,500 53,500 23.2J0 52,230 53,730 133,000 24,300 32,200 10,334 40,480 75,052 75,652 75,052 36,000 24,000 23,080 31,420
5,656 14,009
5,784 45,000 46,000 27,500 27,600 18,400 24,975 135,150 135,168 5,408 21,120 22,568 78,200 115,135 275,000 55,200
;o,ioe
51,050 65,330
- - - - - PORE-----
DSW 134941
STLCOPCB4034900
;?33: -ONSAN'C 22 E* D U I R 0 S: : < * 3 ' -: 1.11 ^ 01
TITLE: INGENIOUS IDEAS OEPT
' A N i
MARKET
STATE
' E U SPARER
v, i i I
33 HUNTSVILLE. 71
SL
12 C0LUN8IA. SC
3C
13 IPRINGFIELO, VO
NO
55 SOUTH BEND, III
IN
37 BRISTOL, VS
:<r
58 jOHNSTOWN. PS
?ft
38 I3HNST0WN. PA
PA
S3 NAOISON, I
WI
92 BURLINGTON, YT
VT
39 COLORADO SPRINGS. CO CO
138 SIOUX FALLS, SO
50
134 El PASO, TX
7V
135 GREENVILLE. NC
NC
116 TALLAHASSEE, FI
SA
118 ANARIllO, TX
OK
124 TYLER, TX
TX
124 TYLER, TX
TX
129 COLUN8US, NS
NS
1-38 SIOUX CITY, IA
IA
142 BAKERSFIELD, CA
CA
181 JACKSON, TN
TN
195 CHARLOTTESVILLE,
VA
283 OTTUMWA, IA
NO
283 OTTUMWA, IA
NO
-U.ITSVILIE TV STAR iDVEF.TI IE-.-HERALO STAS -ARM ANO HONE NEWS HAZARD TINES SHOP RIGHT II SHOP-RIGHT SHARON REPORTER WVNT HOLIDAY TINES LANAR TPI STATE rRAO VALLEY SHOPPES -LYER NEWS SOTOVUE ATKINSON COUNTY CITI OAILY HERALD MERCHANDISER GROVETON NEWS CHICKASAW TRADER ON ALIA SENTINEL LA BAY NEWS OBSERVER LEXINGTON PROGRESS BULLETIN NARKETPLACE NARKETPLACE
TOTALS:
98 CLIP!i SO FAR
HUNTSVILLE 5AN8ESG 5TEELVILLE NAPPANEE HAZARD RIDGEWAY 9ID5WAY SHARON BURLINGTON LANAR NILBSNK EL PASO JACKSONVILLE PEARSON GUYNON CENTER GROVETON HOULKA ONAWA 8AKERSFIELO LEXINGTON CROZET KIRKSVILLE KIRKSVILLE
SATE
CIRCULATION
READERS
13/17/92 13/15/92 13/21/92 12/82/92 13/02/92 13/25/92 13/26/92 11/28/92 12/31/92 13/29/92 39/28/92 11/11/92 11/12/92 18/15/92 18/13/92 18/86/92 12/18/92 18/89/92 89/24/92 11/27/92 18/21/92 89/38/92 18/64/92 18/11/92
3,888 5.383 3,967 28,753 2,498 17,238 35,842 1,335 8,888 19.558 88,588 3,888
8,888
2,388 4,376 9,286 2,271 3,868 2,768 28,788 9,545 4,148 5,888 5,836
1,684,511
w . -V
23,312 c : : ;
113.033
* ?, ._C
143.3:3 J .1-43 :s.:o3 ",283
322.863 35.233 35,288
?, 238 17,564 36.838 9,884 35,233 11.648 32,830 38,133 16,563 28,688 28,883
6,738,34*
OSW 134942
STLCOPCB4034901
This release has generated 392 newspaper articles in
29
different states, with a readership of 6,738,044 based on the fact
that when releases offer a booklet, 75% of the WRITE-INS come from
places from which there are no clippings in hand.
8ased only on clippings listed above, this release has appeared in
20 of the fop 50 markets, 42 of the top 100 markets, and 53 of the top
300 markets. There are
224 placements from the top 50 markets, 340
placements from the top 100 markets, and 39 2 from the top 3 00 markets.
Listed above are clips sent to you .and placements known to exist because
'men a story appears in one newspaper, it automatically appears in one or
more others in that group.
The cost of buying this space would have been$19S975.01.
Please note: In instances where the current circulation is not available, the computer uses the average circulation for all other clippings.
OSW 134943 STLCOPCB4034902