Document MMKXzRBe7beYxgmgxGyjKq3kM

LIA's 1970 ADVERTISING AND PROMOTIONAL CAMPAIGN Lead Industries Association's architectural and construction message appears in seven publications with a combined circulation of 358,040.* Our message: where and how lead is to be used for sound barriers, waterproofing, antivibration pads or calking. Publications used: Architectural Record, Building Design and Construction, Domestic Engineering, Engineering News-Record, Progressive Architecture, and Journal of Plumbing, Heating & Air Conditioning. The battery program appears in five publications with a total circulation of 308,937.* Our message: the economics of using lead acid batteries for materials handling and personnel carrying, uninterrupted power systems, portable tools and appliances. Publications used: Electrified Industry, Engineering & Mining Journal, Industry Week, Modem Manufacturing, and Modem Materials Handling. LIA's design and technical information campaign appears in four publications with a total circulation of 344,059.* In these publications we inform America's business world of new developments in the uses of lead, including those from IL2R0. that enhance their production and profits. Examples: both, regular and new soldering techniques, the variety and effectiveness of lead alloys, compounds and products, and the revolutionary new ZN-75. Publications used: Industry Week, Machine Design, Materials Engineering, and Product Design & Development. Lead's use in the pigments and chemicals fields is documented by our advertising in four publications with a total circulation of 163,201. Chrome yellow, red lead, organoleads for antifouling, and lead in ceramics all come into focus in this campaign. Publications used: American City, Ceramic Industry, Engineering News-Record, and Marine Engineering Log. Lead is there with a potential for thousands of constructive uses. our Ads, this message is reaching nearly 1,000,000 potential users. Through * Exclusive of "Business Week" circulation of 627,000. PNYC00001236 N10196