Document MGveKebBb7Qb3KV5DK2XJ5po7

ir 5c>(v 0007-SWP-000128895 f WTf: EARS . nave , wrought 0007-SWP-000128897 WHAT FIFTY YEARS HAVE WROUGHT A PRESENTATION IN TYPE AND PK'Tl-RES OF FIFTY YEARS' C.ROWTH OF THE SHERWINWILLIAMS COMPANY, THE LARC.EST PAINT AND VARNISH MAKERS IN THE WORLD Th e Sh e r w in -Wil l ia ms Co . HUNT, VARNISH AND COLON MAKIMb MINERS OP LIAO, eOPHR AND ZINC ONE. SMELTERS OPZINC OXIDE. COMRODERS OP WHITE LEAD. CRUSHERS OP FLAXSEED, MAKERS OF OVERTUFFS FACTONIVSa CLCVILAND, CHICMO, NMMIIIC, MOMTHAL, LONDON, END. SALES OFFICES AND WAREHOUSES IN PRINCIPAL. CITIES Cnmtmrr. 1918 ar Twm Sufamm-Wil l iam* Cq . 0007-SWP-000128899 -------- v The year / VI6 marks the Fiftieth Year of the Company in business. j Oilr progress has been the result of a 1 firm and unshakeable faith in quality, backed by sound policies and aggressive methods. In all these years the Company has adhered to the original ideas and ideals of quality in men, methods and materials. That this has been a wise course is evident from the steady growth of our business. We have here set down such historical data as we believe will interest those who lake a few moments from the busy day to turn over the pages. MR. HENRY ALDEN SHERWIN Founder of TheSheni'in-WMiams Cornpuny nl Cleveland, Ohio, in nov: Chairman of Ihe Hoard of Directors. ( * ) i `it' 0007-SWP-000128901 My Golden Jubilee Message By H. A. SHERWIN, Chairman of Board of Directors Henry Altlcn Sherwln wm born September 27, 1812, at Hultimore, Vermont: b d h of Alden \V. Sherwiit and Rachel f Rachelder) Sherwin. Mr. Shmvln waa educiu<i! In the public echoola of Vermont. At the age of thirteen he comnn-ncvd his business career, and for mx year* worked at various occurauioiui. In 1860 he came to Cleveland ami entered a dry iioods firm os a Junior clerk, and was promoted u book keeper when hi? was with ilii* concern only two year*, lie next ventured Into tin* wholesale grocery business. starting as lookkeeiKrT, subse quently hccomlntr a member of the firm. In July. 1866, he left till* business to become the founder of the present paint industry. *tart inn under the name of Dunham 8c Cominny. and ic remained so until January( 1870, when It. P, Williunw was taken Into file firm, ami It braarae Sherwln, William* 6c Compuny. In 1884 this Company wu* incorporated Into The Sherwin-Williams Company. the year 1916 dawns, I need nut tell you the extreme pleasure it gives me when I realize that our Company is privileged to celebrate its Fiftieth Anniversary, or Golden Jubilee. An occasion of this kind, with all it indi cates as to the growth and success of our Company, was far beyond my wildest dreams when I began the business in 1866. This would seem a fitting time to write up a little history of the organization, but when my mind goes back to review the work of early years. I find my own life so closely interwoven with that of the Company, the matter seems a little too per sonal to go on record at this time. Vet, when I think of the thousands of loyal men and women now associated with me, I deem it a privilege to refer briefly to some features which seem to be worth while, if only as an inspiration to those who are now >o ably carrying on the work and hearing the burdens. In July, 1866. I quite unexpectedly dropped into the paint business. It seems to have been one of those oppor tunities that come to men early in life, and I am free to say 1 ditl not realize what it would lead to. I only seized it at the time as one of three business offers, and this one was at the time the least remunerative of the three, hut it was the one which in my youthful strength and ambition gave promise of a future greater than the others. I was willing to tackle the hardest job and I have never regretted my choice. I now consider it was fortunate that I had almost no cap ital. It consisted principally in health, ambition and a few (5) 0007-SWP-000128902 MyGoJd&n Jubilee Messade years of such experience as many boys get who must work their own way in the world. From the very beginning 1 felt that I had struck my life work, and would not allow myself to entertain a thought of any other occupation. Then I kept in mind the homely motto, "What is worth doing, is worth doing well." I began by establishing a thorough office system. Then, in order to learn all I could alxjut the goods and at the same time systematize the care and arrangement of them, I fre quently put on old clothes ami worked like a porter. 1 opened packages and examined their contents, found what they were for and how used, compared costs, and evenings studied all the books and catalogs I could find which in any way referred to these materials. While doing these things, I was training our employees in system, good order, anti cleanliness everywhere about the establishment. I have always believed a fine sense of order prevents mistakes, saves time, pleases patrons, and is real economy to any business. Fifty years is a long time to remember daily affairs, and I cannot tell when anil how, little by little, there grew to be foundation principles, but I am quite sure they began to be formed in those early years, and I am extremely proud of the fact that our Company today preserves these principles, and has added others equally as valuable. There is a sincere* effort throughout our organization to live up to these* prin ciples. and not just to frame them and hang them on the wall. It was always my endeavor to do everything I could to estab lish a good reputation by giving good measure and good quality, to avoid every trick that would save a penny at the expense of the other fellow. In 186b we erected linseed oil works in Cleveland, and my partners were giving that branch of the business their particular attention, which left me without able assistance in the paint business, so I proposed a dissolution and a divi sion of the business. 'Phis was agreed to. 1 relinquished my interest in the linseed oil department, and they in the paint MyGctlde^n Jubif&* Messa&& department. At the same time I looked about for new partners to help me carry the load which I had assumed. This resulted in forming a new partnership, in January, 1870. with Mr. E. P. Williams and Mr. A. T. Osborn. Mr. Wil liams brought to the business the ability, energy and support which was required when we were growing so fast; Mr. Osborn was my head accountant. About this time my good friend. Mr. S. P. Fenn. joined the force, and it is now one of my greatest pleasures that he is still one of us veterans, with the title of Vice-President. The history of prepared paint as a marketable article is almost contemporary with the organization of our Company. It was alxmt the year 1.866 when Mr. I ). R. Averill, of New burgh (long since a busy part of Cleveland), "invented" a liquid paint which did not settle in the package. To accom plish this he made use of a formula which simply could not produce a reputable paint. Averill thought he had made a great discovery and that a fortune was in his grasp. He certainly was a pioneer in a great industry, but hislineof pro cedure was not wisely chosen, so he, and those associated with him, never quite realized their ambition. His hope was to monopolize the business through his patents--some thing that any sane paint chemist knows cannot lx? done. Though I had no confidence in AveriH's undertaking, I was on friendly terms with him, and one day he invited me. with two other men, out to his little factory to witness his process, in order that he might be prepared for legal fights over the patents. And little as I knew then about making paint, after seeing what materials he used, I came away content to vigorously oppose "Patent" paint, as all liquid paint was called for many years. Averill soon had many imitators, and unfortunately for those who came after, imitated him too closely. Thus there came to be a well-founded prejudice against prepared paints. But the way had been opened to fill a long felt want, ami gradually the larger and older manu facturers began to turn their attention to the production of paints in liquid form of reputable quality. My Golden JubiI&&Messad& With this handicap of prejudice and failure before us, we gave up our opposition to prepared paints, and put all of our energy into experiments to see if we could make a really good paint in liquid form. I need not tell you the results. Sherwin-Williams Paint was put on the market as the best paint that had ever been made. This claim has had abundant proof for over a third of a century, and today Sherwin-Wil liams Paint is the widest known, the best liked, and by far the most largely distributed of any in the world. Various experiments and final success in manufacturing fine colors resulted in this Company developing two things: First, the invention of a type of mill so much superior to any others known that we have not been able to make more than minor improvements in them since. Second, the be ginning and development of a style of advertising that has made our name widely and favorably known throughout the world. There have ljeen extensive and varied developments in our business, such as our manufacture of products particu larly adapted t** railroad uses, manufacture of carriages, automobiles, etc. There has always been a disposition with our Company to get down to first principles, to secure the best equipment, both mental and mechanical, and to insure the use of the best raw materials, we have become producers of most of the staples that enter into our products, owning and operating lead and zinc mines, smelters, a corroding plant, linseed oil works, chemical color works, departments for the manufacture of containers, printing and publishing, etc., most of these possessing some unique and improved methods. All of these have grown up by the able and untiring efforts of our own people, and all without combinations in restraint of trade. Thus one can easily sec how this Company has Ixrome a world leader in its line of business. We live in the days of large affairs, and while principles never change, methods do, and great opportunities open to those who have the ability to see and grasp them. ( R) 0007-SWP-00012890 MyGolden Jubilee Message When I began business a earload was twenty tons, now it is fifty or more. In 1860 there was no through railroad tothe Pacific Coast, no Suez Canal, no Panama Canal, no tele phones, no dynamos, no electric lights, no storage batteries, no electric railways, no wireless telegraph, no steam turbines, no typewriters, no airships, and no automobiles. Other dis coveries, inventions and developments within fifty years of more or less importance than those I have mentioned, would fill a volume, so you will not wonder that in looking back fifty years l marvel at the changes that have taken place in that time, and The Sherwin-Williams Company is simply keeping pace with the world's progress. 1 would like to extend a friendly greeting to everyone connected with this organization in all parts of the world-- to every merchant who handles and every consumer who uses our products. If it were possible for me to personally meet those who are interested in The Sherwin-Williams Company, such is my confidence in the quality of our prod ucts and of our business methods, I believe I would be welcomed, and that a good word would be said for the goods which bear our name. It is too much for me to expect to be spared to see the Sixtieth Anniversary. In any event. I am still looking for ward to the continuance of the proud records that have been made. I know the Company is in safe hands. It has been a great pleasure to me to note the many who have been so long associated with me, and the many merchants and con sumers who have handled our goods for many years. This Fiftieth Jubilee could hardly be called such without their all being one with us at this time, although many miles separate us one from the other. Yours cordially. Mr. Shervtin's partner from 1X70 to 1003. At the time of his death, May 4, 1903, Mr. Wil liams h h is Vice-President of the Company. ( u) 0007-SWP-000128907 The Bottrd. of Directors, 1916 / * I 5S * 77re Board of Directors. /<W.? 7'Ac personnel of the Board 13 yearn ago rens itlcu/ical teitli Ike present Board MR.WALTER HORACE COTTINGHAM President The Sherwin-Williams Co.; President The Sherwin-Wil liams Co. of Canada,Ltd.; Chair man Lewis Berger & Sons, Ltd., London, Eng.; Chairman Lewis Berger & Sons (Australia), Ltd., Sydney, Australia, The Great Achievement By WALTER H. COTONGHAM. President 1866 --Ron) in Omemrv. i mt-, Camulu. 188!--At aof fifteen, eterked In retail hardwareaton*. Pfhrboro. Out.. t'uiuula. 1887--WVut to Montreal id make Cold Paint and utlier *|*rcluli lea. t &1891-- Owned Walter II. ottingham Co. 1892-- Obtained Canadian Agency for Shcnvin-William* Paint* and VarnlehnL 1894--Oruaniw.*d The Walter H. I'ottfnuham Cu. ami The Cottinuluiin Vannsli Co. tu manufacture Slierwl u-\Y111lams Products in CanHiki. 1897--Mew'l The Walter 11. CotUngliain Co. of Montnml with Tlte SherwinAViUlamn Cu. 1697--Waa ma*lc Director of The Sherwin-Williams Co. and Manager of Its Canadian Inislncoe. 1898 ~V\'art appointed r.mi'tal Manager of The Slicnvln-Wllliatna Co. 1903--Was made Vfce-Pnsiilent and General Manager of The Sfurrwiu- WIlHams Co. 190*1--War ehvterl Ihtf^ii lent, uf The Slu*rwln-\Vllun C*>. IFTY years in business is the event we celebrate in our (ioldeti Jubilee. The thing that makes the occasion interesting and inspiring is the fact that the fifty years have* lieen years of steady and constantly increasing progress. History is only interesting and enlightening when it records advancement and real achievements. This is as true of the history of business as it is of the history of nations and of mankind. The development and upbuilding of a business is like the development and upbuilding of character--it is a slow and often painful process. Kxperience is the inexorable teacher-- perseverance and endurance the test. To have lived and worked fifty years is interesting, but not important. To have made the years and the work count for something in the world's progress is alone worth recording and celebrating. The world is not greatly interested in the numlier of our years; it cares only to know what we have done. "Established in 1866" means nothing; "The Largest in the World in 1916" is a notable record. It is the thing that counts. Larger still in 1917 is the spirit lxshind the achieve ment. We have won our success because we have worked for it. We have paid the price in ceaseless, intelligent effort. ( 13 .) The Great Achievement We have trained clay in and (lay out during these fifty years in the mills, in the factories, in the mines, in the smelters, in the laboratories, in the warehouses, in the counting-houses; at the machines, at the desks, in the club-rooms and in the convention halls; on the road and in the stores and work shops of our customers. We have planned and experimented. We have preached and practised. And in all our work we have l>een directed by the one controlling thought--to excel. We have striven with all our might to put our organi zation in the forefront--not only in our own trade, not only in our own country, but in the world of commerce at home and abroad. In all our struggling and striving we have enjoyed our work. We have taken pleasure as well as profit out of it. We have not looked upon our work merely as a job, but as an opportunity for a career--a career not merely of money making, but of constructive achievement. We have tried to build something more than a money-making corporation. We have tried to build an institution that will live after us --an institution that will continue to give opportunities for sound success to countless young men and women, seeking to make the most of themselves in business careers. This, then, has been the spirit of our work, and this is my explanation of our success. And let me add, it has always been our aim to build up our business without tearing down others. Wc have tried to "do our bit" to put our industry on a higher and better basis, and although not mcmljcrs of trade associations, we have always been ready to support those things that we believed would lienefit the trade. We have always been friend ly with our competitors, and have greatly valued their good will. In our competition, which we have entered into with vigor, we have sought to be fair and considerate--believing in the doctrine of live and let live. And now, a brief, personal word. 1 have always looked upon The Sherwin-Williams Company as my great oppor tunity. From the beginning of my connection with the C 14 ) 0007-SWP-000128911 Tft& Achi&vemGitt* Company, I saw clearly unlimited possibilities in the busi ness--only a small portion of which have yet been realized. The confidence and enthusiasm I felt for our future was due to my faith in the splendid principles and the sound and aggressive methods on which the business was conducted. All honor and praise must be given at this time to the founders of the business--Mr. Sherwin, Mr. Williams and Mr. Fenn, for it is largely due to their foresight, wisdom and sterling characters, that a foundation was laid strong enough to carry the superstructure that we of later years have been able to erect upon it. 1 shall never forget the inspiration and enthusiasm I felt when I first came in touch with the Company, and the men who were then managing it; and I acknowledge now with feelings of the greatest gratitude my indebtedness to the Company and to these men, for the training and good in fluence that came to me through my.connection and associa tion with them. I count it the wisest decision I ever made, when I decided to cast in my lot with them, and a large meas ure of the success I have enjoyed I attribute to this decision. I am not much inclined to spend time or thought in look ing l)ack over the past, excepting to learn from it the things that help to make a better future. So T will not attempt to review the great days of our great march to the forefront of our industry--encouraging as they are. I see ahead a vision that far eclipses anything that we have yet done. The results we have thus far attained have never sur prised me, as my hopes and expectations for the business have always run ahead of our achievements. I know we are capa ble of much greater things. I know the earnest, ambitious and enthusiastic spirit which permeates our entire organiza tion will force the way to a more brilliant future. It is this very thing that makes our proposition so attractive to me. I know of nothing that equals the satisfaction one feels in working out successfully with his associates plans of merito rious progress. Long ago I gave expression to the idea that no one hatI ( 15 ) k i- T--T w WWW --r 0007-SWP-00012891 Th& (jrr&atAchievement ever made the most of the great possibilities of our industry-- and this is about as true today as it was then. My confidence in our ability to realize these high hopes lies in the faith I have in the men who direct and manage our widespread organization. Trained in ways of efficiency, ambitious for the Company and themselves, tireless in energy and unequaled in knowledge of their work and in ability for accomplishments --nothing can resist their compelling force. Before I finish, I want to most heartily acknowledge my great debt of gratitude to these managers, and to all our staff, for their efficient and loyal support, which has never failed me, and which I know better than anyone else has wrought our success. I have enjoyed immensely my asso ciation with them, and their co-operation, willingness, en thusiasm and loyalty have ever given me the courage to press forward and to unhesitatingly seize every opportunity for the upbuilding of our institution, towards which I feel all of us have given the best that is in us. One more acknowledgment and I am through; and that is for the magnificent support we have always enjoyed from our agents, dealers and consumers in all parts of the world. Next to our interest in our stockholders and in our staff, has always been our interest in our agents and customers. We have sincerely tried to consider their welfare, as well as our own, in all our dealings; and we are proud of the good will that exists between us, and of our long years of association with so many of them. It will continue to be our policy to make our business grow, by helping our customers to make their businesses grow. And I express the earnest hope that we may all, stockholders, employees, customers and consumers, live to enjoy continued and increasing happiness and prosperity in all our dealings and relations with one another. President ( 16 ) (n 00.07-SWP-00012891 1 ! MY IDEA OF BUSINESS To make a good article To sell it at a fair price To create a wide demand for it To build up an efficient organisation To make opportunities for employees To help customers to become prosperous To give satisfaction to consumers To practice the square deal If these things are done well the object of business will be gained, which is profit-- profit to the owners, to the employees, to the customers, and satisfaction to the consumers [ t \ } ( 17 ) 0007-SWP-000128914 MR SERENO E FKNN Vice-President of the CompanyAfr. Fenn has been active in the business since 1870, and a mem ber of the "firm" since 1880. < 18 ) 0007-SWP-000128915 me Days whence ^re V>un$ By S. P. VENN, Vtce-PrMtdent %Sereno F. Fenn, Vlre-Praddeat of The SherwiitAYUliain* Cumpuny, w o j bom April 25,1844. at Tailmadge, Ohio, the oon uf Serene and Eliza Fenn. Ills lareati conic from New Ensland. He was educated In tlie public common and hlult school, TaltiDodae, Ohio, and the HumUhrn Military institute a Clpveland, Ohio. Hu first occupation won with aUthe U. S, Pennon Bureau. Cleveland, Ohio, MuUsrqurntly with the Bin Pour Railroad, where he remained years. Since 1870 lie has been connected with The Shrrwln-Wllllame Co., In the positions of Cadiler. Treasurer end Vice.Prmident Mr. Penn was a inemler of the JA4tli Realment <>. V. 1, In the Civil War. He was murrlvd May 15, 1875. In Milwaukee, Wlacunxin. to Mary A. DcWitt. E take off our hats to our worthy Chairman and those Wwho stood with him in the days and years of 18ft(>~ 1870, and who represented to the world in such a condensed form The Sherwin-Williams Company of the pres ent. Two or three, besides a half-dozen store employees, were all, and none but Mr. Sherwin is with us today. You ask for memories of those olden times, but of those first four years they are very dim to me. I worker! in the freight office of the Big Four Railway and knew the firm only as one of a good name which paid its freight bills promptly, and this was the extent of any particular interest that I had in it. Mr. A. T. Osborn was the Company, hut I knew neither Mr. Sherwin nor him at all intimately, and am free to confess that had not Mr. Sherwin l>ccn as much interested in the Y. M. C A. as I in those days, and ever since. I might never have known him more intimately than in the past; but it happened to he my good fortune to be appointed with him delegate to the International Convention held in Portland, Me., in 180CJ, and from the mutual friendship developed during that trip, I was called on April 1, 1870, to occupy the desk of cashier and lxx>kkeeper, and to begin the long but delightful exjx-riences of the forty-six years to this of Jubilee. I anticipate that the thought was as foreign to his mind as it was to mine, of either, much less both, attaining to any such length of business association. Mr. E. P. Williams ante-dated my coming by three months, and I wish to hear testimony here and now to the kindness and patience of these three men in dealing with a ( l'J ) I Ij I' 1 0007-SWP-000128916 The Days when We Were Yoiznd young man like myself with so little experience and showing sympathy in my sincere endeavor to do acceptable work in the office and upon the books, which at the first was so strange to me and I to it. I have no doubt but for years the idea of expansion and growth haxl been in the mind of Mr. Sherwin, and itcrhaps somewhat in that of Mr. Osborn and Mr. Williams, as they in turn added to the necessary wherewithal in the line of capital, not only for the business as it was but for such antici pated growth, all of which concerned me but little liecause of the fact that I had nothing to contribute ljeyond my fingers and brain to keep my journal and ledger straight and the cash in Iialance every night. Our office was not large at 126 Superior Street, and there were very few people, and need of very' few in the compara tively small business of those days, and it was no breach of confidence that I did ofttimes hear the plans and ideas of a possible manufacturing business to compete with large con cerns which were then in evidence prominently--Masury. F. W. Devoc & C. T. Reynolds, and others similar. These were some of the standard lines, but liquid paints were coming rapidly to the front and it was a question of methods to im prove upon Averill, Rubber, and the like, which were being used in many quarters. I recall such remarks as "Nothing, unless wc can make it better or equally good with the best." It is a tremendously long look ahead for fifty years, or even twenty-five, and I recall another remark, which was not uncommon--"We would rather go slow and make less profit, if necessary, and be able some day to leave to our successors a business in quality not to be ashamed of. We had rather sell a few goods that we are willing to put our name upon in guarantee, than many that we are not willing to." As to expansion and capital, the decision was clear and emphatic that progress should be made no faster than working capital could be provided, which would be sufficient and available, and the idea of sufficiency was in connection with short terms, prompt collections and friendly banks from ( 20 ) 0007-SWP-000128917 Th&IJays wA&n We Were Yound wliirli wo could make reasonable lxjrrowings, with which ad vantage could ho taken of all good discounts anti purchases for cash connected with stock and all supplies. These were the principles, vigorously prescribed and in execution made empimtic, hut comparatively simple for bookkeeping. These ideas were reiterated so often and so thoroughly impressed upon my inexperienced mind that 1 was never free from the idea that they were the most important in connection with all the affairs with which T had to do, and I Itelieve that the impressions at that time were so positive that none of thse early settlers was ever likely to forget them; and it seems to Us that the growth of later years in extended and larger business by most worthy successors of those pioneers has been in the line of the application of the same principles pertaining to millions, which formerly reached only to thou sands in the limited business, and from which there is no likelihood that we or any others that may come after will ever he safe to depart. It was by common consent that these were considered as the most essential and vital matters. Coupled with these were others of minor importance, but understood by us all, as considered by Mr. Sherwin as very essential indeed, namely -that which pertained to the orderly appearance of the office and all connected with it. whether men or material--that was where J noticed it most, for it was where I lived, but I have no reason to question in my mind luu that the same principle applied to stationery and adver tising, and to the appearance of the stock and salesroom in general. Wo learned early that a disorderly desk was an aljomination in his sight, and have no reason to doubt that it is the same at the present time, for it was so positive then that it is not in human nature to outgrow it. It pertained to the minute detail of what in many places and by many people is considered of lit tic or no importance--soiled blotters, gummy inkstands and pons, shiftless waste-baskets, and care less exposure of mail matter and letters in filing Ixtskets and elsewhere. He always observed how desks and chairs were left when occupants were at lunch or absent for any length of The Days w/u?n We ffevc* Ycw/id time. Some times it seemed to us that more attention was paid to these matters than was neeessary. but the longer we live the less we think so, and the more most of us consider them as essential in a thoroughly conducted business ut the present time, or any other. I am sun* my allotted space is tilled, and this is enough. You asked for memories and these are a few from the last century, hut equally applicable to the new one anti others to come, all of which have to do with the success of individuals, or of any well-conducted business. Vice-President Sh e r w in -Wil l ia ms Co d e o f Pr in c ip l e s 1 To win on our merits. 2 To ba the beet end largest concern of the kind In the world. 2 To be broad end liberal as well as aggressive In our policy and methods. 4 To take a pride In our Institution. 5 To be loyal to the Company and to each other. I To foster good fellowship among ourselves, and to take pleasure as well as profit out of our work. 7 To strive constantly for the Improvement and ad vancement of the bualneaa and ourselves. 8 To be considerate, polite and courteous In all our dealings within and without the Company. 8 To be high toned In everything, everywhere. 10 To grow In knowledge and character as well aa In else. 0007-SWP-00012891 Chronological History of* Co.Th e Sh e r w i n - Wi l l i a ms (Illustrated by Years) The following record of events in the history of The Sherwin-Williams Company was taken from a personal diary of Mr. Henry A. Sherwin, now Chairman of the Board of Directors. A perusal of these dates and achievements will indicate the decided, yet steady progress and growth of the Company, built on sound foundation principles in lKftfi and established today on the same principles. 1866 Henry A. Sherwin began business as wholesale and retail dealer in paints, oils, varnishes, etc., in Cleve land, with Truman Dunham and G. C). Griswold. One traveling representative. 1867 New partnership agreement began January 1st. under name of Truman 1 >unham <X: ('o. A. T. Osl H.rn engaged as bookkeeper. ( is } i. 0007-SWP-000128920 ChronologicalHistory 1868 1869 A year of organization, expansion, good business methxls, system, credit, etc. New partnership formed January 1st. admitting A. T. Osborn. Built linseed oil works in Cleveland. 1870 On February 3d. G. O. Griswold and Truman Dun ham retired and Edward P. Williams came into the firm. New partnership formed under name of Shcrwin, Williams iN: Co. In April, S. P. Fcnn was engaged as book keeper. Move*l office and store from 118 to 126 Superior Street, warehouse in rear, on Long Street. 1871 Formed partnership with Murphy & Co., of New York City, for varnish manufacturing, under name of Murphy. Shcrwin & Co. Bought out the factory and business of George H. Kingsley. 1872 More than 33 % per cent, increase in sales over previous year. 1873 January 1st, new partnership agreement, William H. Glover living admitted. Bought cooper shop building and lease of land on Cuyahoga river. Installed small engine and Ixiilcr. with one second-hand stone mill, putty-chaser, dr. Engaged Mike McCafferty, of New York, as foreman and began manufacturing paste paints, oil colors and putty. Great financial panic in the Autumn, passed through unscathed. ( at ) 0007-SWP-000128921 ChronofodicalHistory 1874 Country recovered from panic. Sales slightly in creased over previous year. Considerable increase of manufacturing facilities. 1875 Fire in oil department, caused by spontaneous combustion of hot linseed oil. Loss confined to one small building and contents. 1876 Henry A. Sherwin experimenting on improved grinding mills. William H. Hogarth began as salesman. . tri/*.. 1877 New mills proved success. Mr. Glover's interest bought over. 1878 Moved office and warehouse from Superior Street to Water Street. 1879 John F. Weare engaged as agent for Sherwin, Williams & Co., Murphy & Co. and D. White & Son, office and store at 175 Randolph Street, Chicago, III. I 25 ) i jj i i 0007-SWP-000128922 ChronologicalHistory 1880 1 incorporated Sherwin-Williams & t'o. in Chicago with John F. Wearo as resident manager, closed agency arrangement. S. P. Fenn admitted into partnership. Bought land on Canal Street, Cleveland, for office and ware house*. Mr. J. C. Bcardslee joined the Company. 1881 First Sherwin-Williams Convention. Six repre senting the Company --Henry A. Sherwin, E. P. Williams. A. T. Osliorn. S. P. Fenn. W. H. Hogarth and J. F. Weare. Eight traveling representatives- -A. W. Ballard, I). E. Fisher, C. H. Hanna. J. B. Hanna, E. E. Lewis. D. S. Merchison. W. C. Weed on and C. S. Wheeler. Built new office and warehouse on Canal Street, with bridge over railmad track to connect with factory. 1882 urned over all retail and local business to A. T. Osborn and A. Shcrw<xxl, who opened a store on Seneca Street. A. T. Osborn retired from Sherwin, Williams & Co. Moved office and all the remainder of the jobbing business to new building on Canal Street. 1883 Moved Chicago office and warehouse to 241 Jackson Street. February, great flood in Cleveland, much ( ->6 1 0007-SWP-000128923 .'WJi IML.1 ChronologicalHisfoiy damage tf plant and merchandise. First salesman exclusively for railroad business. 1884 April 18th, engaged graduate of Boston Tech, as chemist. May 10th, fire destroyed part of Cleveland plant, loss $70,000. Incorporated July 14th as The SherwinWilliams Co. Business under corporation to date from De cember 1, 1883. Purchased land occupied by the Cleveland factory (previously leased). September 7th, great lumberyard fire on opposite side of river from our plant. Our property saved by heroic work of employees. Sherwin, Williams & Co., Chicago, transferred to The Sherwin-Williams Co. t 1885 Purchased additional land for extension of Cleve land plant. 1886 March 29th, increased capital to $400,000. Franklin Murphy elected a director. 1887 January, established New York office and ware house, 174 Fulton Street. The Sherwin-Williams Co. Mutual Benefit Society organized. 1888 Bought controlling interest in the Calumet Paint Co., Chicago. Purchased additional land for ex tension of Cleveland plant. Purchased all Sherwin-Williams Co. stock held l>y Murphy & Co. ( 27 ) f 0007-SWP-000128924 ChrcmoloAinilHistory 1889 lanuury, oi>enod Boston branch on l\*arl Street. Purchased remaining int erest in ('aIn met Paint Co. Withdrew from business connections with Murphy & Co. March 1st. increased capital to $500,(XX), 1890 Organized The Sherwin-Williams Transit Co. and purchased the steamer Lindsey. Mr. George Ford started the "Publicity" Department, relieving Mr. Sherwin and other officers of this work. This was the beginning of our present aggressive advertising policy. 1891 September 29th, organized The Atherton Paint Co., Worcester, Mass., to conduct retail business. 1892 January 12th, increased capital to $750,000. Jan uary 29th, organized San Diego Paint Co.. San Diego. Cal. Canadian agency let to Walter H. Cottinghain Co., Montreal. ~rf* 0007-SWP-000128925 _ __ Chronolo^JcaJHistory 1893 Organized The Cleveland Box Co. March 14th. organized The Lawrence Paint Co., Binghamton, Nr. V. OcloinT ldth, organized The Victor Holmes Co., Jamestown. X. Y. Great flood --Cleveland plant damaged. 1894 January, Chicago office and warehouse moved to Stewart Avenue and 26th Street. Win. H. Hogarth retired from Company. The W alter H. Cottingham Co. and the Cottingham Varnish Co. were formerI to manufacture Sherwin-Williams products in Canada. 1895 Organized The Walter H. Cottingham Co., Ltd., in Montreal, taking lease and fitting up office, factory and warehouse at the comer of St. Antoine and St. Genevieve Streets. The Cottingham Varnish Co. purchased land on St. Patricks Street, erected buildings and began making varnish. Organized The Old C "nlony Paint Co., Boston, Mass., taking over The Sherwin-Willi.-ims Co. warehouse. August 1st. organized The Orange Belt Paint Co., Los Angeles. Cal. Xovenilx?r 7th. sold out The Atherton Paint Co. C l`> ) 0007-SWP-000128926 _________________ ____________ChronologicalHistory 1900 Established Sales Division with office and ware house at San Francisco. Kansas City branch made a Sales Division. Purchased from the Pullman Co. land and building occupied by the Calumet Paint Co. of Chicago. Purchased land anti commenced building plant at Newark, N.J. 1901 January 18th, increased capital to $1,500,000, and fiscal year changed to end August 51st. The Orange Belt Paint Co. transferred to The Sherwin-Williams Co. In May, moved general office anil warehouse from Washington Street. New York, to new plant at Newark. N. J. Manufacturing began July 1st, with W. J. Lawson as Super intendent. Openi^l city office, 66 Broadway. New York. 1902 l^th, increased capital to $2,500,000. Purchased land anti built linseed oil plant in Cleve land. Purchased land in Montreal, for office and factory, on Coni re Street and Atwater Avenue. Opened Winnipeg rk>ix>r. Opened Minneapolis depot, April 1st. Chicago City Office Railway Department opened in Fisher building. (ict-To- gethcr Club organized in Cleveland. t-t 0007-SWP-000128928 Chrono/ofUcalHistory 1903 January 15th, increased capital to S5,500,00(1. Jan uary 24th, moved Chicago office and warehouse from Stewart Avenue to new building of manufacturing; plain at Kensington. On May 4th, Mr. Edward I'. Williams. VicePresident, died at his country home in Odenville, Ohio, having been business partner with Mr. Sherwin thirty-three years. Purchase of land and building to extend plant east on Canal Street, Cleveland. Dry' color works, in connection with Chicago plant, complete and in operation in March. San Diego Paint Co. transferred to The Sherwin-Williams Co. Kansas City branch made a Sales District. Great flood in Kansas City in June submerged lower floors of our ware house. Opened branch office in I^ondon, England. Began construction of new plant in Montreal. Walter H. Cotlingham elected Vice-President and General Manager. General Accounting Department established at Cle\eland with Tl. J. Douglas as Auditor. i .12 ) I 0007-SWP-000128929 Chrono/ofUcaJJfisfa/y 1904 Incorporated The Sherwin-Williams Co. of Massa chusetts to conduct the New England Division of the business. Bought the Ozark Zinc Co., Joplin, Mo. Bought mines at Magdalena, New Mexico. July, moved Montreal office and manufacturing to new plant, Centre Street, formal oja-ning ceremony September 6th. August 1st. opened depot in Portland, Ore. Large extension of Chicago plant. Flood in January submerged lower floors at Cleveland. m.: 1905 Purchased all stock of Lewis Berger & Sons. Ltd.. London. England. Established Sales Division at Cincinnati. Established Sales Division at Dallas, Texas. Established Sales Division at Savannah, Ga. In July, George A. Martin was appointed Manager of all Auxiliary Departments. December, organized The Ozark Smelting & Mining Co. Extension of linseed oil plant in Cleveland. 0007-SWP-000128930 Chrono/ofticaJHistory E1906 xtcnded Montreal plant and built linseed oil works. Built smelter at Coffoyville, Kan. Opened depot in Buffalo, \. V. 0|x-ned depot in Omaha, Neb. Established Sales Division at Philadelphia. August 22d, sold out the San Diego Paint Co. New warehouse erected in Winnipeg. Portland, Ore., depot changed to Sales Division. Made large addition to the Newark plant. April 13th. earthquake and fire in San Francisco destroyed our office ami warehouse. i -<i i 0007-SWP-000128931 ChronoloftiralHistory 1907 January 1st, changed Minneapolis depot to Sales Division. January 1st, moved Boston office and warehouse from Purchase Street to Stillings Street. Estab lished Sales Division in St. Louis. Sold steamer Lindsey and liquidated Sherwin-Williams Transit Co. Septemlwr 2fth. Ojxmed dc*i>ot at Seattle. Wash. Large additions to Chicago plant. Large additions to smelter plant at Coffeyvillc. Kan. Omaha depot made Sales Division. Great financial panic in United States. Our Company survived with increased credit. 1908 Opened depot at Sixjkano, Wash. Changed Winni ng depot to Sales Division. Floods in Kansas City. First floor of warehouse under water. Moved Xew York City office to 50 Church Street. Took over Detroit Paint Glass Co. Mr. A. D. Joyce marie (leneral Manager Sales and Distribution. January 27tli. increased capital to $6,(HX),U0U. ( 35 ) 0007-SWP-000128932 ChronolosUcal History 1909 Purchased additional land of the Pullman Co. for the extension of the Chicago plant and commenced erection of white lead works. Reorganization of officials of the Company, as follows: Henry A. Sherwin, Chairman of the Board; Walter H. Cottingham, President; S. P. Fcnn. Vice-President and Treasurer; A. W. Frank, Secretary'. Pur chased land for the extension of the Newark plant. Opened depot at Pittsburgh, Pa. St. Louis Divisun made head quarters of Mississippi Valley District. Opened depot in Houston, Texas. Opened depot at New Orleans. La. Opened depot at Vancouver, B. C. Oj>ened depot in San Antonio. Texas. Increased capital to 38,000,000. | i | 1910 stablishecl factory at Detroit, Mich. Moved Chicago city office to Steger Building. Lead cor roding plant at Chicago complete and put into operation. ( 30 0007-SWP-000128933 ChronologicalHistory 1911 Began manufacture of dry colors and insecticides at Newark. Sale of Canadian department and l*ewis Berger & Sons. Ltd., to The Sherwin-Williams Co. of Canada. Ltd. Dallas Sales Division made Texas District Headquarters. 1912 Moved Now York City offices to 1U> West .lid Street, in connection with opening of New York sales and showroom. Built new ore separating plant at Magdalena. New Mex. Opened warehouse at Birmingham. Ala. Opened warehouse at Denver, Colo. Opened ware house at Indianapolis, Inti. ( 37 ) 0007-SWP-000128934 ChronologicalHistory 1913 Flood. High water from heavy rains March 24th to 2fith throughout the United States. Cleveland plants under water. Our loss estimated at $100,000, by water higher than flood of 1X83. Opened distributing depot at Peoria. 111. Increased capital to SO.(XXMNX). City warehouse opened at 2355 La Salle Street, Chicago. Distributing deix>t opened at Ft. Worth, Texas, and another at Pasadena, Cal. 1914 84th Annual Convention in Cleveland, November l)th to 12th. Distributing depot opened at Houston. Texas. 1 >istributing depot opened at New Orleans. La. 1915 -v W. Frank elected Treasurer upon retirement from active duties of that office by S. P. Fenn. H. J. Hain made General Superintendent of the Paint and Color Manufacturing Departments. Distributing depot opened in Baltimore. Md.. Knoxville, Tenn., Albany, X. Y. and Columbus. Ohio. September fire destroyed New Orleans plant. t .is , 0007-SWP-000128935 Chron oiodicalHistory (.39) This Bit,trd dire,Is the active affairs o/ the I'ampaiiY ,ih ,I meets at least once each tveeh 0007-SWP-000128936 ( 40 j 0007-SWP-000128937 By EDW. ML WTI.T.TAM.S Y FATHER was fond of sports and games of all kinds. I have been told he was an exceptionally good whist player. The one characteristic displayed there was one which, I think, was one of his most marked qualifications. Older men have told me to what a remarkable degree he seemed to be able to see at a glance the possibilities of a whist hand. In the same way, in any business discussion, the clearness with which he went direct to the vital point of the subject under discussion, and was able to brush away all confusing and irrelevant side matters, was quite remarkable. The two characteristics which stood out very strongly to me were his sentiment--not sentimentality--and his fairness and justness. As to the first, I recall a conversation with him, which, 1 think, was somewhere along 1898. At any rate, it was at the time when so many great corporations were being put together. I asked him if anything of the kind had been thought of in the paint business. He said, "Yes." "It would hardly be possible without including our Company, would it?" He replied, "No, it would almost have to be. based ui>on our Company." I then asked, "Could it not be done with great profit to the stockholders of The Sherwin-Williams Co.?" "I think so, undoubtedly." "Is it quite likely that you can go into something of the kind?" "No, it does not seem at all possible." "Why do you say this when it was your opinion that it would be very profitable?" "Because our success has been principally due to the men about us. If we became a part of a larger corporation, we could not be sure how they would be taken care of, and we would not for a moment consider anything that would jeopardize their interests." I remember at the time of his last illness, while he was in the hospital in Baltimore, a message was sent him from the Annual Convention. He was greatly touched by it and re marked to my mother. "I knew the lx>ys would never forget k -H ) 0007-SWP-000128936 Fr6mJrath&rJo Son ZHHH_ me." As illustrating his underlying sense of justice, which could not be kept down even by a sometimes quick temper, I rememljer one time driving to the railway depot with him, when, with very little time to spare, the carriage was blocked on the depot hill by a teamster. Mr. Williams allowed his impatience to get the Ixrtter of him and berated the man in the strong language of which he was master. After we got past and down the hill and he had said nothing further, he ordered the coachman to turn around, and chasing hack nearly to Superior Street, he overtook the teamster again and apologized for the way he had spoken to him. I have had many of the older men tell me how he was able to interest himself in their personal affairs--many went to him about their personal business, such as life insurance, etc,, ami some even about their families. The thing that hurt him most was disloyalty or failure of a man to measure up to the trust imposed in him. I recall his referring once or twice, when I was a youngster, to someone whom they hail had to let go because of finding he was guilty of dishonest practices. On such occasions he would come homo more t ired than usual and it would take him a good while to become composed. I remember one evening, when he was very quiet and seemed uninterested in what was going on, 1 remarked, "You seem to be tired tonight." He said he was. I asked him if anything had gone wrong and his remark was, "l would never have to get very tired if I had only myself to think of: it is other people's troubles that cause me the most trouble." At one time it was quite a fad, when a new baby arrived, to have a Wish Book, in which parents' friends might inscrilx1 in their own handwriting, each the particular line of good fortune which he or she wished for the child. My father wrote in one of these, "May she grow to learn that life's greatest happiness comes to her who ministers to the happi ness of others." I really think that this indicated the main spring of his character and aim. The Company was indeed one fmin which he sought to derive a livelihood and more, if possible, for himself and his family. More particularly l 4J ) 0007-SWP-00012893C From Father /b Son and more truly, though, I think, he was interested in building up an organization which should prove the means of furnish ing happiness to many employees and their families. 0(yP^L `v-------- - The Field of Business From "Business Success " by Welter H. Cottlnthimi T IS world-wide in extent. Its cultivation affords the Iambitious man greater scope anti opportunities for his activity and ability than any other. There arc no limits to the possibilities of a business career, excepting the limita tions of human capacity and endurance. And this is the day of business. In no period of the world's history has it occu pied such an important place. Time was when men devoted themselves to conquest by the sword, but now the world's greatest contests are fought ant! won on the fields of commerce by the great captains of industry. To be "in trade1' is no longer a reproach, for business as it is constituted today affords ample opportunity for the highest honors, for the most enduring fame and for unlimited wealth and power. It is a field to attract the able and the ambitious, and in which to exercise the greatest lalonts. The world is progressing today at a greater speed than ever before. Developments and improvements are on every side. They are the results of the genius of business. They are the rewards of tireless industry and superior ability. Let no one think that the best days for business oppor tunities have passed. We are in the midst of them. Right now the chances of success are greater than they ever were. Hut remember this, better training and greater knowledge are* now necessary to successfully conduct the vast trans actions by which the enormous business of our time is oper ated than in the days of small things. () 0007-SWP-000128940 Three Important Officials Mr. Geo A. Martin is General Manager of the Manufac turing Department and the Auxiliaries Department, under f which also come the Purchasing Department, Lead Mines, Zinc and Copper Mines, Smelters, Raw Materials, Linseed Oil, Boxes and Plant Equipment. Mr. Martin has been identified for many years with the mines and production end of the business. Mr. Adrian D. Joyce is General Manager of Sales and it Distribution--a position of great responsibility and a clearing house for tremendous work and Bales direction. Mr. Joyce rose from Traveling Representative to District Manager at Kansas City, and was called to Cleveland in 1908 to his pres ent work. \; Mr. Andrew W. Frank is Secretary-Treasurer and has had very solid growth since joining the Company many years ago. Mr. Frank received his early training in finance under Mr. Fenn and proved himself so capable that, in 1915. he was made Treasurer as well as Secretary. V. 0007-SWP-000128941 OurTrade Mark and its Designer HE Cover the Earth design was first used in 1895 on Tenclosing slips and then as a single-sheet poster for a store in Worcester, Mass. The design worked up gradually. It was Mr. Ford's custom to make pencil sketches of any idea that came to him. He would then put them away and from time to time go over the collection, adding to what he had and making changes as the mood struck him. The Cover the Earth sketch was in his drawer a long time before he fully realized the possibilities of it and before he felt bold enough to suggest that the emblem of the Com pany which was then being used, be changed from the palette and chameleon, long in use. This latter had heen designed by Mr. H. A. Sherwin, who was then President, and was dear to every one in the Company. Mr. Ford, however, could not help but feel that from an advertising standpoint it did not quite hit the mark for a trade mark. It was beautiful, but not distinctive enough, nor quickly enough recognized. It took some explanation to the uninitiated before they could fully realize its full meaning. The whole; idea he had in the Cover the Earth design was to get something that would catch the eye quickly, tell the story with few words and stamp the picture in the mind. This it proved itself capable of doing to a far greater extent than Mr. Ford ever anticipated. In its early days, several imitations of the Cover the < 45 ) 0007-SWP-000128942 OurTrad& Mark anditsD&sidner _ Earth design appeared, some copying it quite closely, others only following the suggestions. On having the similarity called to their attention, all of these copyists were willing to alxmdon the use of their imitations. In thinking over the steps which led up to the Cover the Earth design, Mr. Ford was loti back to the time when the whole office force of the Advertising Department was contained in a little jog in the wall about 8 x iy hack up against the elevator--but not the modern affair- -this one had a hell attachment so that you never could miss a trip up or down. This advertising room had a long walk connected with the operating department located on the top and bottom stories of the Canal Street building and on the river bank. But there was no trouble with the office help in the Adver tising Department those days, because then.' was no one there but Mr. Ford at the beginning. He himself drew designs for labels, color-cards and all the other advertising matter. The idea in those days was to have the color-cards changed each year. This seems rather queer to us now that wc are trying to standardize as much as possible, and know the value of sticking to the same design in order that it may lx? easily recognized. Of course, in those early days, the salesmen had nothing in an advertising way except colorcards, labels and a few banners, so they always liked to have new designs. Mr. Ford designed the present labels that are being used on the SWP, Buggy Paint and several others. Pretty soon the Advertising Department began to oxixind, having grown to the large number of two, Mr. Ford's assistant Ixnng no other than "Larry Greene," who was later our advertising manager. These two men kept records, wrote copy, made their own drawings, layouts, selecting type and weri* always busily thinking up new ideas. Today our Advertising and Printing Departments number a hundred people--all busily engaged originating plans to promote the "Cover the Earth" tratio mark and Sherwin-Williams Paints and Varnishes. 0007-SWP-000128943 Hk Tarawa WfiHWiHMm mpma. i C +7 ) * - 0007-SWP-000128944 0007-SWP-000128945 ( 49 ) x. 0007-SWP-000128946 f t f il* Sonic Shcncin-WiHioms Activities s ) r 0007-SWP-000128947 Some Sherwin-Williams Facilities 7 Paint Factories--Cleveland, Chicago, Newark. Mon treal, Detroit. Winnipeg, London, England. 7 District Offices--Cleveland, Newark. Chicago, Kansas City, St. Louis, Dallas, San Francisco. K> Sales Division Offices--Cleveland, Boston, Newark, Philadelphia, Savannah, Cincinnati. Chicago, Minneapolis. St. Louis, New' Orleans, Kansas City, Omaha, San Francisco, Los Angeles. Portland, Dallas. 27 Warehouses --Boston, Newark, Savannah, Philadel phia, Buffalo, Pittsburgh, Cleveland, Cincinnati, Indian apolis, Detroit, Chicago, Minneapolis, Birmingham, New Orleans, St. Louis. Kansas City, Omaha, Denver, Dallas, Houston, San Francisco, Los Angeles. Portland, Seattle. Spokane. Toronto, Winnipeg. 15 Distributing Depots--Albany, Baltimore, New York City, Binghamton. Columbus, Knoxville, Peoria, Houston, Ft. Worth, San Antonio, Pasadena, Los Angeles, Detroit, New Orleans, Pittsburgh. Mines--Lead, Zinc, Copper--Magdalena, N. M. Smelters--Zinc --Coffeyville, Kan. Linseed Oil Mills--Cleveland, Montreal. Winnipeg. White Lead Works--Chicago. Dry Color Works--Chicago, Cleveland, Newark, Lon don, England. Chemical and Dye Products Plant--Chicago. Insecticide and Fungicide Plants--Chicago, Newark. Varnish Plants--Cleveland. Chicago, Newark. Mon treal, London, England. Printing and Sampling Department--Cleveland. Chemical Laboratories--Cleveland, Chicago, Newark. Coffeyville. Magdalena, Montreal, London, England. Testing Rooms--Cleveland. Chicago, Newark, Mon treal, London. England. Research Dcpartment--C leveland. Machine Shops--Cleveland, Chicago, Tin Can Factories--Cleveland, Chicago, Montreal, Lon don. Representatives--363, covering all territories. < 51 ) Some Main Lines of Sherwin-Williams Manufactures Lead, Zinc and Copper Ore (miners) Zinc Oxide (smelters) White Lead (corrodt`rs) Linseed Oil (producers) Taints for every purpose Varnishes for every purpose Colors Enamels Stains Fillers Shellacs Primers Thinners Driers Japans Insecticides Oils Wood Preservatives Metal Protective Paints Marine Paints and Varnishes Railway Paints and Varnishes Concrcte Finishes Glaze Colors Stencil Colors Stencils Polishes (furniture, wood.) Brass Polishes Waxes Gold Paints Aluminum Paints Linseed Oil Soap Linseed Meal and Cake Graining Colors Red Lead Sheep Marking Lujuid Distemper Colors Fresco Colors Dyes Pitch Coal-Tar Products Etc., etc., etc. Sherwin-Williams Inter-Organizations Board of Managers Manufacturing Committee Sales and Advertising Com mittee Cleveland (Parent l.'Inh) Get-Together Newark Club Chicago Kansas City Brighten Up Girls' Club Foremen's Club Cleveland (Parent Club) Chicago Newark Foremen's Auxiliary Club Boys' Club Benefit Society Glee Club Top-Notcher Club Long Service (iroup Inspection Committee Safety First Committee Fire Committee Convention Committee Welfare Committee Baseball Team Bowling-Team Debating Team V.TefT? V bl 1 v 0007-SWP-000128949 0007-SWP-000128950 w I r I il Manufacturing 0007-SWP-000128951 Maturing and D/sinbuting M 0007-SWP-000128952 np facilities ofTilt: StlERW. o f 0007-SWP-000128953 he Su e r w in -Wil l /a ms O i 0007-SWP-000128954 a ms Co mpan y 0007-SWP-000128955 1 Jl'l C nv. AKi r2* 0007-SWP-000128956 0007-SWP-000128957 mm 0007-SWP-000128959 rME am/tWIN-WlLLIAUa Co EXECUTIVE DIMUtDCKT H. COTTIMGM.M tf^> To our Managers and Representatives! I take pleasure in Bonding you a copy of a special edition of our Jubilee Book. I an sure you will find it interesting as a record of the principal events In our fifty Tears* progress. The real celebration of our fiftieth Anniversary will take place at our Jubilee Convention this fall, an event we all look forward to with the keenest pleasure. I will leave until that occasion the expression of our appreciation for the great part our Managers and Representatives have played in our eventful hletory. la the meantime, I remain, with kindeet regards and very best wishes. Tours very truly. mso/m President THE 9HERWIN-WILLIAME CO EXECUTIVE DEPARTMENT WAITC* M COTTIMCHAM. To our AgontB and Customerns I tat pleasure In enclosing you a copy of a boot we have just issued in commemoration of our fiftieth year in business. It was compiled chiefly as a record of the important happenings in our history of fifty years, with the idea that it would be interesting to the members of our organization and to our principal agents and customers, to whom we owe so much. Ve count you among the number and I hope you may find some thing In it to interest you. Toure sincerely. HHC/PDK President, A*. m Th e &Hmnwi*/-WtLLtMM*a Ca CXKCOTIVC DtfABTMENT *ftLTC . COTTl*C *4M. To our Managers and Representatives* I take pleasure in sending you a copy of a special edition of our Jubilee Book, I an sure you will find it interesting as a record of the principal events in our Fifty Tears* progress. The real celebration of our Fiftieth Anniversary will take place at our Jubilee Con vention this Fall, an event ve all look forward to with the keenest pleasure. I will leave until that oeeasion the expression of our appreciation for the great part our Managers and Representatives have played In our eventful history. In the meantime, I remain, with kindest regards and very beet wishes, Tours very truly. WBQ/lfi President. 0007-SWP-000128962 WHAT FIFTY YEARS HAVE WROUGHT i \ ( A I>RESKNTATION IN TYPE AND PICTURES OF FIFTY YEARS' GROWTH OF THE SHERWINWILLIAMS COMPANY, THE LARGEST PAINT AND VARNISH MAKERS IN THE WORLD i < .Th e Sh e r w in -Wil l ia ms Co MINT. VARNISH AND GOLAN MAKERS. MINERS OP LKAO. COfPIH AND ZINC ONE. SMELTERS OF ZINC OXIDE. CORRODENB OF WHITE LEAD. CRUSHERS OP FLAXSEED, MAKERS OP DTE STUFFS PACTaRIEOi CLEVELAND. CHICAGO, NlWANK, MONTREAL, LONDON. ENO. Sa l e s Ornen AMD Wa r c h o u b e e i n p r i n c ip a l c i t ie s 0007-SWP-000128963 COFritrMT. 1916 ar Tu b Smb r w im- Wil l ia ms Co , 6 0007-SWP-000128964 The year 1Q16 marks the Fiftieth Year of the Company in business. Oitr progress has been the result of a firm and unshukeahle faith in quality, hacked by sound policies and aggressive methods. In all these years the Company has adhered to the original ideas and ideals of quality in men, methods and materials. That this has been a wise course is evident from the steady growth of our business. We have here set down such historicaldata as we believe will interest those who hike a few moments from the busy day to turn over the pages. MR. HENRY ALDEN SHHKWIN Founder of The Sherwin-Willin ms Company at Cleveland, Ohio, in /.VOrt, now Chairman of the Hoard of Directors. /** I-- C) A, 1 i 0007-SWP-000128966  1 4 * "i- -~s My Golden Jubilee Message By H. A. SHERWIN, Chairman or Board of Directora Henri' Ablcti Slierwin wax bora September 27, 1H42, at BalUinuiu, Vermont: ion of Alden W. Sherwln and Kachi-I iKacliclder) Sherwin. Mr. Sheiwin -a educated in the public rehoola of Vermont. At tin- a*e of tliii teen lie commenced hi* hinuneaa career, and for lix ymra worked at vurloii* occupations. Jn 1K6Q lie came to Cleveland nnd mured a dry irooda firm lt!vper when In: was with as a Junior ck-rk, this concern only and wu* promoted two ycurs. Ha next vbCiT1i>tuor,.'-lril into the wlmlesale grocery husimw, starting as booickeeg.cr, sttlev- inently hemming a member of the firm. In July. IHbo. he left this bu tineas to become the founder of lhe I in-sent paint industry, starting under til* name of llunham be Cnni- )xmy. and it remained so until January. IH7U. when K. P. Williams was taken into the firm, and It liccame Slierwin. Williams 8c Company. In 1884 this Company was incorporated into The Sherwln-Wllllaiiu Company. 4S the year 1 'J16 dawns. I need not tell you the extreme r\ pleasure it gives me when 1 realize that our Company is' privileged to celebrate its Fiftieth Anniversary, cur Golden Jubilee. An occasion of this kind, with all it indi cates as to the growth and success of our Company, was far beyond mv wildest dreams when I liegan the business in 1860. This would seem a fitting time to write up a little history of the organization, but when my mind goes back to review the work of early years, I find my own life so closely interwoven with that of the Company, the matter seems a little too per sonal to go on record at this time. Yet. when t think of the thousands of loyal men and women now associated with me, I deem it a privilege to refer briefly to some features which seem to be worth while, if only as an inspiration to those who are now so ably carrying on the work and bearing the burdens. In July, 1806, I quite unexpectedly dropped into the paint business. It seems to have been one of those oppor tunities that come to men early in life, and I am fret* to say I did not realize what it would lead to. I only seized it at the time ;is one of three business offers, and this one was at the time the least remunerative of the three, but it was the one which in my youthful strength and ambition gave promise of a future greater than the others. I was willing to tackle the hardest job and I have never regretted my choice. I now consider it was fominate that l had almost no cap ital. It consisted principally in health, ambition and a few (5) 4. ChronologicalHistory 1896 Moved Xew York office and warehouse to 397 Washington Street. Purchased additional land for extension of Cleveland plant. Sold out The Victor Holmes Co. 1897 The Walter H. Cottingham C'o.. Ltd., merged into The Sherwin-Williams Co. in January- The Old Colony Paint Co.. Boston, transferred to The Sherwin-Wil liams Co. Walter H. Cottingham was made Director of The Sherwin-Williams Co. and Manager of its Canadian business. 1898 Established depot in Toronto. Extension of varnish plants in Cleveland and Montreal. The SherwinWilliams Co. flag designed and dedicated. Walter H. Cottingham was appointed General Manager of The SherwinWilliams Co. P* 1899 Established depot in Kansas City. Moved llostou business to Purchase Street. John F.Weare retired from the Company. ( .to i 0007-SWP MyGolden Jubil&&Messade years of surh experience as many lioys get who must work their own way in the world. From the very beginning I felt that I had struck my life work, and would not allow myself to entertain a thought of any other occupation. Then I kept in mind the homely motto. "What is worth doing, is worth doing well." I began by establishing a thorough office system. Then, in order to learn all I could about the goods and at the same time systematize the care and arrangement of them, T fre quently put on old clothes and worked like a porter. I opened packages and examined their contents, found whal they were for and how used, compared costs, and evenings studied all the l>ooks and catalogs I could find which in any way referred to these materials. While doing these things. I was training our employees in system, good order, and cleanliness everywhere alxnit the establishment. I have always believed a fine sense of order prevents mistakes, saves time, pleases patrons, and is real economy to any business. Fifty years is a long time to rememlxjr daily affairs, and I cannot tell when and how, little by little, there grew to lx? foundation principles, but I am quite sure they began to be formed in those early years, and I am extremely proud of the fact that our Company today preserves these principles, anti has added others equally as valuable. There is a sincere effort throughout our organization to live up to these prin ciples. and not just to frame them and hang them on the wall. It was always my endeavor to do everything I could to estab lish a good reputation by giving good measure and good quality, to avoid every trick that would save a penny at the exjiense of the other fellow. In 1.S69 we erected linseed oil works in Cleveland, and my partners were giving that branch of the business their particular attention, which left me without able assistance in the paint business, so I proposed a dissolution and a divi sion of the business. This was agreed to. 1 relinquished my interest in the linseed oil department, and they in the paiint MyGolden Jubilee Mess&tie department. At thi* same time I looked alxmt for new partners to help rue carry the load which I had assumed. This resulted in forming a new partnership, in January. 1870, with Mr. E. P. Williams and Mr. A. T. Osborn. Mr. Wil liams brought to the business the ability, energy and support which was required when we were growing so fast; Mr. Osl)om was my head accountant. About this time my good friend, Mr. S. P. Penn, joined the force, and it is now one of my greatest pleasures that he is still one of us veterans, with the title of Vice-President. The history of prepared paint ns a marketable article is almost contemporary with the organization of our Company, ft was alxmt the year 1866 when Mr. f). R. Avorill, of New burgh (long since a busy part of Cleveland), "invented" a liquid paint which did not settle, in the package. To accom plish this he made use of a formula which simply could not produce a reputable paint. Avorill thought he had made a great discovery and that a fortune was in his grasp. Ho certainly wan a pioneer in a great industry, but hislineof pro cedure was not wisely chosen, so he, and those associated with him. never quite realized their ambition. His hope was to monopolize the business through his patents - some thing that any sane paint chemist knows cannot be done. Though ! had no confidence in Averill's undertaking, 1 was on friendly terms with him, and one day he invited me. with two other men, out to his little factory to witness his process, in order that he might be prepared for legal lights over the patents. And little as 1 knew then alxnit making paint, after seeing what materials he used, f came away content to vigorously oppose "Patent" paint, as all liquid paint was called for many years. Averill soon had many imitators, and unfortunately for those who came after, imitated him too closely. Thus there came to be a well-founded prejudice against prepared paints. But the way had been opened to fill a long felt want, and gradually the larger and older manu facturers began to turn their attention to the production of paints in liquid form of reputable quality. ( 7) My Go/c/e^n Message" With this handicap of prejudice and failure lx*forc us, we gave up our opposition to prepared paints, and put all of our energy into experiments to sec if we could make a really good paint in liquid form. I need not tell you the results. Sherwin-Williams Paint was put on the market as the best paint that had ever been made. This claim has had abundant proof for over a third of a century', and today Sherwin-WilHams Paint is the widest known, the best liked, and by far the most largely distributed of any in the world. Various experiments and final success in manufacturing fine colors resulted in this Company developing two things:; First, the invention of a type of mill so much superior to any others known that we have not been able to make more than minor improvements in them since. Second, the be ginning and development of a style of advertising that has made our name widely and favorably known throughout the world. Then' have lx*en extensive and varied developments in our business, such as our manufacture of products particu larly adapted to railroad uses, manufacture of carriages, automobiles, etc. There has always been a disposition with our Company to get down to first principles, to secure the liest equipment, l)oth mental and mechanical, and to insure the use of the l>c.st raw materials, we have become producers of most of the staples that enter into our products, owning and operating lead and zinc mines, smelters, a corroding plant, linseed oil works, chemical color works, departments for the manufacture* of containers, printing and publishing, etc., most of these* possessing some unique and improved methods. All of these* have grown up by the able and untiring efforts of our own people, and all without combinations in restraint of trade. Thus one can easily .see how this Company has liecome a world leader in its line of business. We live in the days of large affairs, and while principles never change, methods do, and great opportunities open to those who have the ability to see and grasp them. t ) . * g * 4. 0007-SWP-000128970 MyGolden Jubilee Message When I began business a carload was twenty tons, now it is iifty or more. In 1866 there was no through railroad to the Pacific Coast, no Suez Canal, no Panama Canal, no tele phones, no dynamos, no electric lights, no storage batteries, no electric railways, no wireless telegraph, no steam turbines, no typewriters, no airships, and no automobiles. Other dis coveries, inventions and developments within fifty years of more or less imjjortance than those I have mentioned, would fill a volume, so you will not wonder that in looking back fifty years I marvel at the changes that have taken place in that time, and The Sherwin-Williams Company is simply keeping pace with the world's progress. I would like to extend a friendly greeting to everyone connected with this organization in all parts of the worldto every merchant who handles and every' consumer who uses our products. If it were possible for me to personally meet those who art* interested in The Sherwin-Williams Company, such is my confidence in the quality of our prod ucts and of our business methods, I l>elievc I would lx* welcomed, and that a good word would lx* said for the goods which bear our name. It is too much for me to expect to lx* spared to see the Sixtieth Anniversary. In any event, I am still looking for ward to the continuance of the proud records that have lx*en made. I know the ('ompany is in safe hands. It has been a great pleasure to me to note the many who have l>een so long associated with me, and the many merchants and con sumers who have handled our goods for many years. This Fiftieth Jubilee could hardly be called such without their all being one with us at this time, although many miles separate us one from the other. Yours cordially, (#> MR. EDWARD PORTER WILLIAMS Mr. Skerwin's partner from l$7Q to 1903. At the time of his death. May 4, 1903, Mr. WilHams was Vice-President of the Company. 0007-SWP-000128972 4 I T4 ) (UI The Board of Directors. 1903 Tht /vriojnet nf the Sonni IJ yeurt iiij" mis idriilirtil milit Ihf t>r?srn) hihirit ---rsps'T 0007-SWP-000128973 1 uY* % MR.WALTER HORACE COTT1NGHAM President The Sherwin-Williams Co.; President The Sherwin-Wilhams Co. of Canada, Ltd.; Chairman Lewis Berber Sf Sons, Ltd., London, Eng.; Chairman Lewis Berger & Sons (Australia). Ltd.. Sydney, Australia, ( i-' > 0007-SWP-000128974 The Great Achievement By WALTER H. COTTINGHAM, Present IIV>b -Bom in ( 'meroee. Out., Caniuln1881 -At aim i>i fiftrrn. derkod In retail hardware rtotv, PcKrborn, Ont., CiLiiuda. 1RK7 -Went to Montreal to make Gold Paint ami other xiKsSaltw*. 1801 -Owned Walter H. Cottlnjfhum & l o. 1892--Obtalnol C'arBUllan Agamy tor Sltenvln.-William* Pulnw am] Vamidi.M. t 1804 --Organti.il The Walter H. C'ultmltliuin 1*0. unrl Tile Cuttliiglmin Yamlali Co. to manufacture Sherwin-Williams Prnducn in Canada1897 -Mergeil Tile Walter Il.CoUingluvm Co. uf Montreal with Thr Sherwiu-Williams Co 1897 -Was mode Uireetnr of Tlie Sherwin-Wllllam* Co. anti Managar of Its Canadian burtnewa 1898 -Was animintsd General Mnncuicr nf The ShrrwinAVlIllami Co 4 tyttl -Was nioile Yice-Preltknt and Oenerul Manager of The Shcrwin- Willlums ( u. 1000 -Was elii'teil President of Tire Sliercc-in-Willtuins Co. IFTY years ill business is the event we celebrate in our F(soldeii Jubilee. The thing that makes the occasion interesting and inspiring is the fact that the fifty years have l>cen years of steady and constantly increasing progress. History is only interesting and enlightening when it records advancement and real achievements. This is as t true of the history of business as it is of the history of nations and of mankind. The development and upbuilding of a business is like the development and upbuilding of character--it is a slow and often painful process. Experience is the inexorable teacher-perseverance and endurance the test. To have lived and worked fifty years is interesting, but not important. To have made the years and the work count for something in the world's progress is alone worth recording 4 and celebrating. The world is not greatly interested in the number of our years; it cares only to know what we have done. "Established in 1866" means nothing; "The Largest in 4 the World in 1910" is a notable record. It is the thing that counts. Larger still in 1917 is the spirit behind the achieve ment. We have won our success Ixxausc we have worked for it. We have paid the price in ceaseless, intelligent effort. ( 13) 0007-SWP-000128975 *5T We have trained day in anil ilay out during those fifty years in the mills, in the factories, in the mines, in the smelters, in the Ialx>ratories, in the warehouses, in the counting-houses; at the machines, at the desks, in the duI>-njoms and in the convention halls; on the road and in the stores and work shops of our customers. We have planned and experimented. We have preached and practised. And in all our work we have been directed hy the one controlling thought -- to excel. We have striven with all our might to put our organi zation in the forefront--not only in our own trade, not only in our own country, hut in the world of commerce at home and abroad. In all our struggling and striving we have enjoyed our work. We have taken pleasure as well as profit out of it. We have not looked upon our work merely aw a job, but as an opportunity for a career--a career not merely of money making, bill of constructive achievement. We have tried to build something more than a money-making cTiqMiration. We have tried to build an institution that will live after us --an institution that will continue to give opi>ortunities for sound success to countless young men and women, seeking to make the most of themselves in business careers. This, then, has been the spirit of our work, and this is my explanation of our success. And let me add, it has always been our aim to luiild up our business without tearing down others. We have tried to "do our bit" to put our industry on a higher and better basis, and although not members of trade associations, we have always been ready to support those things that we believed would benefit the trade. We have always lx-en friend ly wilh our competitors, and have greatly valued their good will. In our competition, which we have entered into with vigor, we have sought to be fair and considerate--believing in the doctrine of live and let live. And now, a brief, personal word. 1 have always looked upon The Sherwin-Williams Company as my great oppor tunity. From the Ijeginning of my connection with the (H) * 0007-SWP- TheTjr&ai Achievement Company. I saw clearly unlimited possibilities in the busi ness--only a small portion of which have yet been realized. The confidence and enthusiasm I felt for our future was due to my faith in the splendid principles and the sound and aggressive methods on whieh the business was conducted. All honor and praise must be given at this time to the founders of the business--Mr. Sherwin, Mr. Williams ami Mr. Fenn, for it is largely due hi their foresight, wisdom anti sterling characters, that a foundation was laid strong enough to carry the superstructure that we of later years have l>ecn able to erect upon it. I shall never forget the inspiration and enthusiasm I felt when I first came in touch with the Company, and the men who were then managing it; and I acknowledge now with feelings of the greatest gratitude my indebtedness to the Company and to these men, for the training and good in fluence that came to me through my connection and associa tion with them. I count it the wisest decision I ever made, when [ decided to cast in. my lot with them, and a large meas ure of the success I have enjoyed f attribute to this decision. I am not much inclined to s|x*nd time orthought in look ing back over the past, excepting to learn from it the things that help to make a letter future. So I will not attempt to review the great days of our great march to the forefront of our industry--encouraging as they arc. 1 sec ahead a vision that far eclipses anything that we have yet done. The results we have thus far attained have never sur prised me, as my hopes and expectations for the business have always run ahead of our achievements. I know we arc capa ble of much greater things. I know the earnest, ambitious and enthusiastic spirit which ]>emicates our entire organiza tion will force the way to a more brilliant future. It is this very thing that makes our proposition so attractive to me, I know of nothing that equals tile satisfaction one feels in working out successfully with his associates plans of merito rious progress. Long ago I gave expression to the idea that no one had ( 15 ) 0007-SWP-000128977 The Or&ai Achievement ever made the most of the great possibilities of our industry ami this is alunit as true today as it was then. My confidence in our ability to realize these high hopes lies in the faith I have in the men who direet and manage our widespread organization. Trained in ways of efficiency, ambitious ba the Company and themselves, tireless in energy anil unc(|ualed in knowledge (if their work anil in ability for accomplishment* -nothing can resist their compelling force. Hefore 1 finish, I want to most heartily acknowledge my groat debt of gratitude to those managers, and to all our staff, for their efficient and loyal supjxirt. which has never failed me, and which 1 know better than anyone else has wrought our success. 1 have enjoyed immensely my asso ciation with them, and their co-operation, willingness, en thusiasm and loyalty have ever given me the courage to press forward and to unhesitatingly seize every' opportunity for the upbuilding of our institution, towards which l feel all of us have given the best that is in us. One more acknowledgment and 1 am through: and that is for the magnificent support we have always enjoyed from our agents, dealers and consumers in ail parts of the world. Next to our interest in our stockholders and in our staff, has always been our interest in our agents and customers. We have sincerely tried to consider their welfare, as well as our own. in all our dealings; and we are proud of the good will that exists between us, and of our long years of association with so many of them. It will continue to be our policy to make our business grow, by helping our customers to make their businesses grow. And I express the earnest hope that we may all, stockholders, employees, customers and consumers. live to enjoy continued and increasing happiness and prosperity in all our dealings anil relations with one l 9 * ( Hi i 0007-SWP' MY IDEA OF BUSINESS To make a good article To sell it at a fair price To create a wide demand for it To build up an efficient organization To make opportunities for employees To help customers to become prosperous To give satisfaction to consumers To practice the square deal If these things are done well the object of business will be gained, which is profit-- profit to the owners, to the employees, to the customers, and satisfaction to the consumers ) MR SERENO P. FENN T'ice-President of the Company. Mr. Venn has been active in the business since 1870, and a mem ber of the "firm" since 1880. i 18 ) } 0007-SWP-000128980 IVy S. P. FENN, Vlce-PrMldMtt Scrtmo P. Fcnn, Vke-President of The Slwruin-William* Ctunnuiy. wa* turn April 21,1H44, at Tallnmdue. Ohio, the on nf Sereroand Eliza Kenu. Hli parent* cane from New England. Hr woe educated In the public common and hlih achool, Tallmadar, Ohio, and the Huralaton Military lnatltulc of Cleveland, Ohio. HI* firet occupation waa with the 0. 8. Fenelou Bureau, Cleveland, Ohio, ubretiuently with the Bl l;our Railroad, where he remained eiz yean. Since 1870 he ha* been connected with The Sherwin-WUlhun* Co.,In tin- po*ltloiw<d Caviller, Treaaurer and Vice-Prerident. Mr. Kenn wax a member of the 104th Regiment O. V. I. In the Civil War. He waj married May 1.1. 1X7.). la Milwaukee. Wweonnln. to Mary A. DeWitt. E take off uur hats to our worthy Chairman and those who stood with him in the days and years of 186fi1870, and who represented to the world in such a condensed form The Sherwin-Williams Company of the pres ent. Two or three, besides a half-dozen store employees, were all, and none but Mr. Shcrwin is with us today. You ask for memories of those olden times, but of those first four years they are very dim to me. I worked in the freight office of the Big Four Railway and knew the firm only as one of a good name which paid its freight bills promptly, and this was the extent of any particular interest that I had in it. Mr. A. T. Osborn was the Company, but I know neither Mr. Shcrwin nor him at all intimately, and am free to confess that had not Mr. Shcrwin been as much interested in the \. M. C\ A. as I in those days, and ever since, I might never have known him more intimately than in the past; hut it happened to Ix j my good fortune to he appointed with him delegate to the International Convention held in Portland, Me,, in 1869, and from the mutual friendship developed during that trip, I was called on April 1, 1870, to occupy the desk of cashier and Ixxikkecper, and to begin the long but delightful experiences of the forty-six years to this of Jubilee. 1 anticipate that the thought was as foreign to his mind as it was to mine, of either, much less Ixith. attaining to any such length of business association. Air. K. P. Williams ante-dated my coming by three months, and I wish to bear testimony here and nmv to the kindness and patience of these three men in dealing with a The Days when'We Were Voumi young man like myself with so little experience anil showing: sympathy in my sincere endeavor to do acceptable work in the office and upon the books. which at the first was so strange to me and I to it. I have no doubt but for years the idea of expansion anil growth had been in the mind of Mr. Sherwin, and perhaps somewhat in that of Mr. Osborn and Mr. Williams, as they in turn added to the necessary wherewithal in the line of capital, not only for the business as it was but for such antici pated growth, all of which concerned me but little because of the fact that I had nothing to contribute lieyond my lingers and brain to keep my journal and ledger straight and the cash in balance every night. Our office was not large at 126 Superior Street, and then* were very few people, and need of very few in the compara tively small business of those days, and it was no breach of confidence that I did ofttimes hear the plans and ideas of a possible manufacturing business to compete with large con cerns which were then in evidence prominently--Masury. F". \Y. Devon & C. T. Reynolds, and others similar. These were some of the standard lines, but liquid paints were coining rapidly to the front and it was a question of methods to im prove upon Averill, Rubber, and the like, which were being used in many quarters. I recall such remarks as "Nothing,. unless we can make it better or equally good with the Ix'st:." It is a tremendously long look ahead for fifty years, or oven twenty-five, ami I recall another remark, which was not uncommon--"We would rather go slow ami make less profit, if neecssary, and be able some day to leave to our successors a business in quality not to he ashamed of. We had rather sell a few goods that we an* willing to put our name upon in guarantiee, than many that we are not willing to." As to expansion and capital, the decision was dear and emphatic that progress should lie made no faster than working capital could lie provided, which would lie sufficient and available, and the idea of sufficiency was in connection with short terms, prompt collections and friendly banks fromi i Ji> > > * * * ' 0007-SWP- _________ TTi&Days wA&n Wo Were -Vou/u\ which wv could make reasonable Ixirmwiugs, with which ad vantage could be taken of all good discounts and purchases for cash connected with stock and all supplies. These wen1 the principles, vigorously prescribed and in execution made emphatic, but comparatively simple for bookkeeping. These ideas were reiterated so often and so thoroughly impressed . ii]Kn my inexperienced mind that 1 was never free from the * idea that they were the most important in connection with all the affairs with which I had to do, anti f holieve that the impressions at that time were so positive that none of those ^ early settlers was ever likely to forget them; and it seems to us that the growth of later years in extended and larger business by most worthy successors of those pioneers has been in the line of the application of the same principles pertaining to millions, which formerly reached only to thou sands in the limited business, and from which there is no likelihood that we or any others that may come after will ever he safe to depart. It was by common consent that these* were considered as the most essential and vital matters. I Coupled with these were others of minor importance, but understood by us all, as considered by Air. Shenvin as very essential indeed, namely--that which pertained to the orderly appearance of the office and all connected with it, whether men or material- that was where T noticed it most, for it was where 1 lived, but 1 have no reason to question in my mind but that the same principle applied to stationery anil adver tising, and to the appearance of the stock and salesroom in general. \Ye learned early that a disorderly desk was an * abomination in his sight, and have no reason to doubt that it is the same at the present time, for it was so positive then that it is not in human nature to outgrow it. It pertained to the minute detail of what in many places and by many 1 people is considered of little or no importance--staled blotters. TM gummy inkstands and pens, shiftless waste-baskets, and rareless exposure of mail matter and letters in filing baskets anti elsewhere. He always observed how desks and chairs were left when occupants were at lunch nr absent for any length of (21) I ! w 0007-SWP-000128983 The Days when We Were Yound lime. Some times it seemed to us that more attention was paid to these matters than was necessary, but the longer we jive the less we think so, and the more most of us consider them as essential in a thoroughly conduct!-d business at tinpresent time, or any other. I am sure my allotted space is filled, owl this is enough. You asked for memories and these are a few from the Iasi century, but equally applicable to the new one and others to rnmc, all of which have to do with the success of individuals, or of any well-conducted business. Vice-President ` 2 To b the best and largest concern of the kind In the world. I Tote broad and liberal aa well as aggressive In our policy and methods. 4 To take a pride In our Institution. | G To be loyal to the Company and to each other. j e To foster good fellowship among ourselves, and to take pleasure as well as profit out of our work. ! 7 To strive constantly for the Improvement and ad1 vancement of the business and ourselves.I I 8 To be considerate, polite and courteous In all our J dealings within and without the Company. I To be high toned In everything, everywhere. 10 To grow In knowledge and character aa well as in size. Chronological History of Th e Sh e ftw in - Wil l ia ms Co . (Illustrated by Years) Till' following record of events in the hislory of The Sherwin-Williams Company was taken from a personal diary of Mr. Henry A. Sherwin, now Chairman of the Board of Directors. A perusal of these dates and achievements will indicate the decided, yet steady progress and growth of the Company, built on sound foundation principles in 1866 and established t today on the same principles. 1866 Henry A. Sherwin began business as wholesale and retail dealer in paints, oils, varnishes, etc., in Cleve land. with Truman Dunham and G.1 O. Griswold. One 4 i i l i t 1867 Now partnership agreement began January 1st. under name of Truman Dunham & Co. A. T. Osborn engaged as bookkeeper. (. li ) i N 1 0007-SWP-000128985 --sr ChronologicalHistory A year of organization, expansion, good business methods, system. credit. etc. New partnership formed January 1st. admitting A. T. Oslxtrn. Built linseed oil works in Cleveland. m rl^1870 5--February 3d. G. O- GriawolH and Truman 1 )imham retired an{CEmvard P. Williams^/artie into the . i \ firm. New partifccrrsslhipfflrmed--under name of Sherwin, M J l * Williams CfcjPo7 In cApril, S. P. Fenn was engaged as bookiy / J - keeper. .2noved officie and stpre from 118 to 126 Superior j j ^ StreeJ^warchonse in rear, ori Fong Street. 71* Formed partnership with Murphy & Co., of New York City, for varnish manufacturing, under name of Murphy. Sherwin & Co. Bought out the factory and business of George H. Kingsley. More than 33 previous year. per cent, increase in sales over . January 1st, new partnership agreement, William H. Glover Itcing admitted. Bought cooper shop building and lease of land on Cuyahoga river. Installed small engine and boiler, with one second-hand stone mill, putty-chaser, etc. Engaged Mike McCaffcrty^/of New York, as foreman and l>cgan manufacturing paste points, oil colors and putty. Great financial panic in the y\utumu. passed through unscathed. $ZJU^O ... ( 24 ) t 4 A V 0007-SWP-000128986 ChronologicalHistory 1874 Country recovered from panic. Sales slightly in creased over previous year. Considerable increase of manufacturing facilities. 1875 Fire in oil department, caused by spontaneous combustion of hot linseed oil. Loss confined to one small building and contents. 1876 Henry A. Shenvin experimenting on improved grinding mills. William lb Hogarth began as salesman. + 1877 New mills proved success. Mr. Glover's interest bought over. 1878 Moved office and warehouse from Superior Street to Water Street. * / J ^ 1879 Jfi n F- Weare engaged as agent for Shenvin, Williams & Co., Murphy & Co. and I). White & Son. office and store at 175 Randolph Street, Chicago, III. 115) .. y J ^^ < > "".'T TJhronoJosUcal History ____________________ 1880 1 incorporated Shcrwin-Willianid & C'o. in Chicago with John F. Wcare as resident manager, closed agency arrangement. S. P. Kenn admitted into partnership. Bought land on Canal Street, Cleveland, for office and ware house. Mr. J. C. Beardslee joined the Company. 1881 First Sherwin-Williams Convent ion. Six repre senting the Company--Henry A. Sherwin, E. P. Williams, A. T. Osborn, S. P. Fenn, W. H. Hogarth and J. F. Weare. Eight traveling representatives-- A. \V. Ballard. 13. E. Fisher, C. H. Hanna, J. B. Hanna. E. E. Lewis. 1). S. i - i i.a-.n \V. C. Weedon and C. S. Wheeler. Built new office anti warehouse on Canal Street, with bridge over rail road track to connect with factory. 1882 Iitrned over all retail and local business to A. T. Osljorn and *A. Sherwood, who opened a store on Seneca Street. A. 'I'. Oslx>rn retired from Sherwin, Williams & Co. Moved office and all the remainder of the jobbing business to new building on Canal Street. 1883 Moved Chicago office and warehouse to 241 Jackson Street. February, great flood in Cleveland, much * 6JU * t *ii i I Uhiono/ofUcalHistory ** damage to plant and merchandise. First salesman exclusively for railroad business. _ r, ^y. vs' ,r'^YT'^--r^S v~ 1884 April 18th/engaged graduate of Boston Tech, as chemist^Aiay lUth, tire destroyed part of Cleveland plant, loss $70,000. Incorporated July 14th as The SherwinWilliams Co. Business under corporation to date from De cernIrer 1, 188,1. Purchased land occupied by the Cleveland factory'(previously leased). September 7th, great luml^eryard fire on opposite side of river from our plant. Our property saved 1 >v heroic work of employees. Sherwin, Williams & Co., Chicago, transferred to The Sherwin-Williams Co. - -f | T .x o a \ I j 1885 1886 Purchased additional lantl for extension of Clevc- land plant. . March 29th, increased capital to$400,01K). Franklin Murphy elected a director. 1887 January, established New York office and ware house, 174 Fulton Street. The Sherwin-Williams Co. Mutual Benefit Society organized. 3*^C--/ 1888 Bought controlling interest in the Calumet Paint Co.. Chicago. Purchased additional land for ex tension of Cleveland plant. Purchased all Sherwin-Williams Co. stock held by Murphy & Co. ! CX) 0007-SWP-000128989 Chronological History 1889 January, opened Boston branch on Pearl Street. Purchased remaining interest in Calumet Paint Co. Withdrew from business connections with Murphy fc Co. March 1st, increased capital to 5500. 1890 Organized The Sherwin-Williams Transit Co. and purchased the steamer Lindsey. Mr. George l'oni started the "Publicity" Department, relieving Mr. Sherwin and other officers of this work. This was the beginning of mu* present aggressive advertising policy. 1891 September 29th. organize!1 The Atherton Paint Co., Worcester, Mass., to conduct retail business. 1892 January 12th. increased capital to $750,00(1. Jan uary 29th. organized San Diego Paint Co.. San Diego, Cal. Canadian agency let to Walter H. Cottingham Co., Montreal. _______________________________ ChronologicalHistory 1893 Organized The Cleveland Box Co. .March 14th. organized The Lawrence Paint Co., Binghamton, N. V. OctolxT 13th, organized The Victor Holmes Co,, Jamestown, X. Y. C.reat fhxxl -('levcland plant damaged. 1894 January, Chicago office and warehouse moved to Stewart Avenue and 26th Street. Wm. H. Hogarth j retired from Company. The Walter H. Cottingham Co. and ! the Cottingham Varnish Co. were formed to manufacture Sherwin-Williams products in ('ananjtr-^./C}^^ ^j 1895 Organized The Walter H. Cottingham Co., Ltcl.. in Montreal, taking lease and fitting up office, factory and warehouse at the comer of St. Antoine and St. Genevieve Streets. The Cottingham Varnish Co. purchased land on St, Patricks Street, erected buildings and began making varnish. Organized The Old Colony Paint Co.. Boston. Mass., j ! raking over The Sherwin-Williams Co. warehouse. August 1st, organized The Orange Belt Paint Co., Los Angeles. Cal. Nuvemlicr 7th. sold out The Atherton Paint Co. \. 0007-SWP-000128991 Chrono/oftocalHistory 1896 Moved New York office and warehouse to .W7 Washington Street. Purchased additional land for extension of Cleveland plant. Sold out The Victor Holmes Co. 1 897 Walter H. Cottingham Co., Ltd., merged into The Sherwin-Williams Co. in January. The Old Colony Paint Co., Boston, transferred to The Sherwin-Wil liams Co. Walter H. Cottingham was made Director of The Sherwin-Williams Co. and Manager of its Canadian business. 1898 Established depot in Toronto. Extension of varnish plants in Cleveland and Montreal. The Sherwin- Williams Co. flag designed and dedicated. Walter H. Cot tingham was appointed General Manager of The SherwinWilliams Co. 1899 Established depot in Kansas City. Moved Boston business to Purchase Street. John F.Wcarv retired from the Company. \ <r ( 9 * / n^ 0007-SWP-00012899c ASSOCIATED SUNDE ?uali-Craft Display Cwnrmmt Listed. PREMIER--DISPLAY FABRICAT QUANTITY COLUMNS MUST BE IN TERMS O 'ENS, GROSS, REAMS, CWT, ETC, SO THAT I Sfee No. of Bufagci or Piecei Qoutitr (In term* at * Unit of Pricing) i l" l" l" l* l' 0007-SWP-000128994 Cfyrono/oAicalHistory 1900 Established Sales Division with office anti ware house at San Francisco. Kansas City branch made a Sales Division. Purchased from the Pullman Co. land anti building occupied hv the Calumet Paint Co. of Chicago. Purchased land and commenced building plant at Newark. N.J. 1901 Januar5' ISth, increased capital to $1,500,000, and fiscal year changed to end August 31st. The Orange Belt Paint Co. transferred to The Sherwin-Williams Co. In May. moved general office and warehouse from Washington Street, New York,, to new plant at Newark. X. J. Manufacturing began July 1st, with W. J. Lawson as Super intendent. Opened city office, 60 Broadway. New York. S' 1902 December 12th, increased capital to $2,51X1,000. Purchased land and built linseed oil plant in Cleve land. Purchased land in Montreal, for office and factory, on Centre Street and Atwater Avenue. Opened Winnipeg depot. Opened Minneapolis depot, April 1st. Chicago City Office Railway Dejiartment opened in Fisher Building, c let-To gether Club organised in Cleveland. t . ) -Am 0007-SWP-000128995 ChronologicalHistory 1903 January 15th, increased capital to S5.5(M),(KXI. Jan uary 24th, moved Chicago office and warehouse from Stewart Avenue to new building of manufacturing plum at Kensington. On May 4th, Mr. Edward 1*. Williams. VicePresident, died at his country home in Olenville. Ohio, having heen business partner with Mr. Slu-rwin thirty-three years. Purchase of land and building to extend plant east on ('anal \ Street. Cleveland. Pry color works, in connection with Chicago plant, complete anrl in operation in March. San Diego Paint Co. transferred to The Sherwin-Williams Co. i Kansas City branch made a Sales District. C.reat flood in Kansas City in June submerged lower floors of our ware house. Opened branch office in London. England. Began construction of new plant in Montreal. Walter IT. Cotlinghani elected Vice-President and C.eneral Manager, (ieneral Accounting Department established at Cleveland with H. J. Douglas as Auditor. i .tj i T 0007-SWP-000128996 Chronofod/calHisfaiy 1904 1 incorporated The Sherwin-Williams Co. of Massa chusetts lo conduct the New England Division of the business. Bought the Ozark Zinc Co., Joplin, Mo. Bought mines at Magdalena, New Mexico. July, moved Montreal office and manufacturing to new plant. Centre Street, formal opening ceremony September 6th. August 1st, opened depot in Portland. Ore. Large extension of Chicago plant. Khxxl in January submerged lower floors at Cleveland. ri 1905 urchased all stock of Lewis Berger & Sons, Ltd.. Dmdon, England. Established Sales Division at Cincinnati. Established Sales Division at Dallas. Texas. Established Sales Division at Savannah, Ga. In July. George A. Martin was appointed Manager of all Auxiliary Departments. Decemlter, organized The Ozark Smelting & Mining Co. Extension of linseed oil plant in Cleveland. 0007-SWP-000128997 ChronoJoAiealHistory 1906 Extended Montreal plant and built linseed oil works. Built smelter at Ooffeyville, Kan. Opened dejxit in Buffalo, N. V. Opened depot in Omaha, Neb. Established Sales Division at Philadelphia. August 22d, sold out the San Diego Paint Co. New warehouse erected in Winnipeg. Portland, Ore., depot changed to Sales Division. Made large addition to the Newark plant. April ldth, earthquake and fire in San Francisco destroyed our office and warehouse. (M) 0007-SWP-000128998 Chronological History 1907 January 1st, changed Minneapolis depot to Sales Division. January' 1st, moved Boston office and warehouse from Purchase Street to Stillings Street. Estab lished Sales Division in St. Louis. Sold steamer Lindsey and liquidated Sherwin-Williams Transit Co. Septcmhcr 26th. Opened depot at Seattle, Wash. Large additions to Chicago plant. Large additions to smelter plant at CofFeyville, Kan. { Omaha dejjot made Sales Division. Great financial panic in United States. Our Company survived with increased credit. 1908 Opened depot at Spokane, Wash. Changed Winni- l>eg depot to Sales Division. Floods in Kansas City. First floor of warehouse under water. Moved New York City office to 50 Church Street. Took over Detroit Paint & Glass Co. Mr. A. D. Joyce made General Manager Sales and Distribution. January 27th. increased capital to $6,000,000. 0007-SWP-000128999 T^hronolod/cal History 1909 Purchased additional land of the Pullman Co. for the extension of the Chicago plant ami commenced erection of white lead works. Reorganization of officials of the Company, as follows: Henry A. Sherwin, Chairman of the Boanl; Walter H. Cottingham. President: S. P. Penn. Vice-President and Treasurer; A. W. Frank, Secretary. Pur chased land for the extension of the Newark plant. Opened dejxjt at Pittsburgh, Pa. St. Louis Divison made head quarters of Mississippi \'alley District. Opened depot in Houston, Texas. Opened depot at New Orleans. La. Opened depot at Vancouver, H. C. Oixmed depot in San Antonio. Texas. Increased capital to SS,000,000. 1910 Established factory at Detroit. Mich. Moved Chicago city office to Steger Building. Lead cor roding plant at Chicago complete and put into operation. ii l i ! I Jf> 0007-SWP-000129000 ............... ............. .......................... ChronologicalHistory 1911 Began manufacture of dry colors ami insecticides at Newark. Sale of Canadian department and Lewis Berger & Sons. Ltd., to The Sherwin-Williams Co. of Canada, Ltd. Dallas Sides Division made Texas District 1 londquartcrs. 1912 Moved New York City offices to lift West d2d Street, in connection with opening of New York sales and showroom. Built new ore separating plant at Magdalena. New Mex. Opened warehouse at Birmingham. Ala. Opened warehouse at Denver. Colo. Opened ware house at Indianapolis, Ind. < .17 l 0007-SWP-000129001 iI r ChronologicalHistory Flood. High water from heavy rains March 24th to 26th throughout the United States. Cleveland plants under water. Our loss estimated at $100.00(1, by water higher than flood of 18S3. Opened distributing depot at Peoria, 111. Increased capital to $9,000,000. City warehouse opened at 2355 La Salle Street. Chicago. Distributing dcpnl opened at Ft. Worth, Texas, and another at Pasadena, Cal. 1914 34th Annual Convention in Cleveland, November 9th to 12th. 1 Hstributing depot opened at Houston. Texas. Distributing depot opened at New Orleans. La. I i 1915 -a W. Frank elected Treasurer upon retirement 1 from active duties of that office by S. P. Feini. II. J. Hain made General Superintendent of the Paint and Color Manufacturing Departments. Distributing depot o|>ened in Baltimore, Md., Knoxville, Tenn., Albany, N. V. and Columbus, Ohio. September fire destroyed Now Orleans plant. f js I f [ 0007-SWP-000129002 ' < - . . ./ friartin Sanour Co. - January 30, 1917 Aoma Co. - ^owanihar 28, 1919 Lowe Bros - Hay 15, KJ29 Luoaa Co. - Decambar 24, 1929 0007-SWP-000129004 l .M J This fli'itnl i/irrets the tillin' iiffai'S / the Cnni/sliiy m:! meets ill trust mu r i`.tell wirfr If 0007-SWP-000129005 0007-SWP-000129006 From Father Fa Son By EDW. If. WILLIAMS Y FATHER was fond of sports and games of all M kinds. I have been told he was an exceptionally good whist player. The one characteristic displayed there was one which, I think, was one of his most marked [iialifications. Older men have told me to what a remarkable degree he seemed to be able to see at a glance the possibilities of a whist hand. In the same way, in any business discussion, the clearness with which he went direct to the vital point of the subject under discussion, and was able to brush away all confusing and irrelevant side matters, was quite remarkable. The two characteristics which stcxxl out very strongly to me were his sentiment--not sentimentality--and his fairness and justness. As to the first, 1 recall a conversation with him, which. I think, was somewhere along 1898. At any rate, it was at the time when so many great corporations were being put together. 1 asked him if anything of the kind had been thought of in the paint business. He said, "yes." "It would hardly be possible without including our Company, would it?" He replied, "No, it would almost have to be based upon our Company." I then asked, "Could it not l>c done with great profit to the stockholders of The Sherwnn-Williams Co.?" "1 think so. undoubtedly." "Is it quite likely that you can go into something of the kind?" "No, it does not seem at all |josaible." "Why do you say this when it was your opinion that it would be very profitable?" "Because our success has been principally due to the men aliout us. If we became a part of a larger corporation, we could not be sure how they would be taken care of, and we would not for a moment consider anything that would jeopardize their interests." I remember at the time of his last illness, while ho was in the hospital in Baltimore, a message was sent him from the Annual Convention. He was greatly touched by it and re marked to my mother. "I knew the Ixjys would never forget ( 41 ) from Father to Sait me." As illustrating his underlying sense of justice, which could not he kept down even by a sometimes quick temper. I remember one time driving to the railway depot with him. when, with very little time to spare, the carriage was blocker1 on thp depot, hill by a teamster. Mr. Williams allowed his impatience to get the better of him and berated the man in the strong language of which he was master. After we got past and down the hill and he had said nothing further, he ordered the coachman to turn around, and chasing hack nearly to Superior Street, he overtook the teamster again and apologized for the way he had spoken to him. I have had many of the older men tell me how he was able to interest himself in their personal affairs--many went to him about their personal business, such as life insurance, etc., and some even alxmt their families. The thing that hurt him most was disloyalty or failure of a man to measure up to the trust imposed in him. I recall his referring once or twice, when I was a youngster, to someone whom they had had to let go because of finding he was guilty of dishonest practices. C)n such occasions he would come home more tired than usual and it would take him a gotxl while to become composed. I remember one evening, when he was very quiet and seemed uninterested in what was going on, I remarked, "You seem to be tired tonight." He said he was. [ asked him if anything had gone wrong and his remark was, "I would never have to get very tired if I had only myself to think of; it is other ]>cople's troubles that cause me the most trouble." At one time it was quite a fad, when a new baby arrived, to have a Wish Book, in which parents' friends might inscril>e in their own handwriting, each the particular line of good fortune which he or she wished for the child. My father w'rote in one of these, "May she grow to learn that life's greatest happiness comes to her who ministers to the happi ness of others." I really think that this indicated the main spring of his character and aim. The Company was indeed one from which he sought to derive a livelihood and more, if possible, for himself ami his family. More particularly ( 42 ) 0007-SWP-000129008 From Father to San and more truly, though, I think, he was interested in building up an organization which should prove the means of furnish ing happiness to many employees and their families. The Field of Business From "Business Success" by Walter H. CotHngham T IS world-wide in extent. Its cultivation affords the Iambitious man greater scope and opportunities for his activity ami ability than any other. There are no limits to the possibilities of a business career, excepting the limita tions of human capacity and endurance. And this is the day of business. In no period of the world's history has it occu pied such an important place. Time was when men devoted themselves to conquest by the sword, but now the world's greatest contests arc fought and won on the fields of commerce by the great captains of industry. To be "in trade" is no longer a reproach, for business as it is constituted today affords ample opportunity for the highest honors, for the most enduring fame anti for unlimited wealth and power. It is a field to attract the able and the ambitious, and in which to exercise the greatest talents. The world is progressing today at a greater speed than ever before. Developments and improvements are on every side. They are the results of the genius of business. They are the rewards of tireless industry and superior ability. Let no one think that the best days for business oppor tunities have passed. Wo are in the midst of them. Right now the chances of success are greater than they ever were. Hilt remember this, I letter 1 raining and greater knowledge are now necessary to successfully conduct tile vast trans actions by which the enormous business of our time is oper ated than in the days or small things. ( 43 ) 0007-SWP Three Important Officials Mr. Geo A. Martin is General Manager of the Manufac turing Department and the Auxiliaries Department, under which also come the Purchasing Department, Lead Mines, Zinc and Copper Mines, Smelters, Raw Materials, Linseed Oil, Boxes and Plant Equipment. Mr. Martin has been identified for many years with the mines and production end of the business. Mr. Adrian D. Joyce is General Manager of Sales and Distribution--a position of great responsibility and a clearing house for tremendous work anti sales direction. Mr. Joyce nose from Traveling Representative to District Manager at Kansas City, and was called to Cleveland in 1908 to his pres ent work. '. Mr. Andrew W. Frank is Secretary-Treasurer and has had very solid growth since joining the Company many years ago. Mr. Frank received his early training in finance under Mr. Fenn and proved himself so capable that, in 1915. he was made Treasurer as well as Secretary. C 44 ) <* * 0007-SWP-000129010 OurTrade Mark & and itsDesigner HE Cover the Earth design was first used in 1895 on Tenclosing slips and then as a single-sheet poster for a store in Worcester, Mass. The design worked up gradually. It was Mr. Ford's custom to make pencil sketches of any idea that came to him. He would then put them away and from time to time go over the collection, adding to what he had and making changes as the mood struck him. I i f f The (.`over the Earth sketch was in his drawer a long time before he fully realized the possibilities of it and before he felt bold enough to suggest that the emblem of the Com pany which was then being used, be changed from the palette and chameleon, long in use. This latter had been designed by Mr. H. A. Sherwin, who was then President, and was dear to every one in the Company. Mr. Ford, however, could not help but feel that from an advertising standpoint it did not quite hit the mark for a fi trade mark. It Avas l>eautiful, but not distinctive enough, nor quickly enough recognized. It took some explanation to the uninitiated before they could fully realize its full meaning. The whole idea he had in the Cover the Earth design Avas to get something that would catch the eye quickly, tell the story with few words and stamp the picture in the mind. This it proved itself capable of doing to a far greater extent than Mr. Ford ever anticipated. In its early days, several imitations of the Cover the () P 0007-SWP-000129011 Earth design appeared, some copying it quite closely, others only following the suggestions. On having the similarity called to their attention, all of these copyists were willing to abandon the use of their imitations. In thinking over the steps which led up to the Cover the Earth design, Mr. Ford was led back to the time when the whole office force of the Advertising Department was contained in a little jog in the wall about 8 x l(> back up against the elevator--but not the modern affair- -this one hat I a bell attachment so that you never could miss a trip up or down. This advertising room had a long walk connected with the operating department located on the top and bottom stories of the Canal Street building and on the river bank. But there was no trouble with the office help in the Adver tising Department those days, because there was no o ik * there but Mr. Ford at the beginning. He himself drew designs for lalxds, color-cards and all the other advertising mat ter. The idea in those days was to have the color-cards changed each year. This seems rather queer to us now that we are trying to standardize as much as possible, and know the value of sticking to the same design in order that it may lx* easily recognized. Of course, in those early days, the salesmen had nothing in an advertising way except colorcards, labels and a few banners, so they always liked to have new designs. Mr. Ford designed the present labels that are Ix-ing used on the SWP, Buggy Paint and several others. Pretty soon the Advertising Department began to ex pand, having grown to the large number of two, Mr. Ford's assistant being no other than "I*arry Greene," who was later our advertising manager. These two men kept records, wrote copy, made their own drawings, layouts, selecting type and were always busily thinking up new ideas. Today our Advertising ami Printing Departments number a hundred people--all busily engaged originating plans to promote the "Cover the Earth" trade mark and Sherwin-Williams Paints anti Varnishes. ( > ) 0007-SWP' ( *7 ) > - r 0007-SWP-000129013 *0* ( 4ft > 0007-SWP-000129014 hid i I t ii l ( 49 ) S'SgSS av S rvj 10 u i- r>l oa .sti |55*3 o5 c _ o arot, ct3 .12 * H3*-' ua uOiu--C r 'j ^ 5, . "* >>Z is'E 3 2 5(c8 '*nlj o'"i'5'Cts ? j s -o 5 wi-SS 0007-SWP-000129015 t Ii \ i i a Sow, .S.r> rwir-W'if/iunis Actnifics rjsssswssssss' -:r- *****MUBMtff 0007-SWP-000129016 Some Sherwin-Williams Facilities 7 Paint Factories--Cleveland, Chicago, Newark, Mon treal, Detroit, Winnipeg, London, England. 7 District Offices--Cleveland, Newark, Chicago, Kansas City, St. Louis, Dallas, San Francisco. 16 Sales Division Offices--Cleveland. Boston, Newark, Philadelphia, Savannah, Cincinnati, Chicago, Minneapolis, St. Louis, New Orleans, Kansas City, Omaha, San Francisco, I .os Angeles, Portland, Dallas. 27 Warehouses--Boston, Newark, Savannah, Philadel phia, Buffalo, Pittsburgh, Cleveland, Cincinnati, Indian apolis, Detroit, Chicago, Minneapolis, Birmingham, New Orleans, St. Louis, Kansas City, Omaha, Denver, Dallas, Houston, San Francisco, Los Angeles, Portland, Seattle, Spokane, Toronto, Winnipeg. 15 Distributing Depots--Albany. Baltimore, New York City, Binghamton, Columbus, Knoxville, Peoria, Houston, Ft. Worth, San Antonio, Pasadena, Los Angeles, Detroit, New Orleans, Pittsburgh. Mines--Lead, Zinc, Copper--Magdalena, N. M. Smelters--Zinc--Coffeyville, Kan. Linseed Oil Mills--Cleveland, Montreal, Winnipeg. White Lead Works--Chicago. Dry Color Works--Chicago, Cleveland, Newark, Lon don, England. Chemical and Dye Products Plant--Chicago. Insecticide and Fungicide Plants--Chicago, Newark. Varnish Plants--Cleveland, Chicago, Newark, Mon treal, London, England. Printing and Sampling Department--Cleveland. Chemical Laboratories--Cleveland, Chicago, Newark, Coffeyville, Magdalena, Montreal, London, England. Testing Rooms--Cleveland, Chicago, Newark, Mon treal, London. England. Research Department--Cleveland. Machine Shops --Cleveland, Chicago. Tin Can Factories--Cleveland, Chicago, Montreal, Lon don. Representatives--363, covering all territories. ( 51 ) V'-w Some Main Lines of Sherwin-Williams Manufactures Lead, Zinc and Copper Ore (miners) Zinc Oxide (smelters) White.Lead (corroders) Linseejd Oil (producers) Paints for every purpose Varnishes for every purpose Colors Enamels Stains Fillers Shellacs Primers Thinners Driers Japans Insecticides Oils Wood Preservatives Metal Protective Paints Marine Paints and Varnishes Railway Paints and Varnishes Concrete Finishes Glaze Colors Stencil Colors Stencils Polishes (furniture, wood) Brass Polishes Waxes Gold Paints Aluminum Paints Linseed Oil Soap Linseed Meal and Cake Graining Colors Red Lead Sheep Marking Liquid Distemper Colors Fresco Colors Dyes Pitch Coal-Tar Products Etc., etc., etc. Sherwin-Williams Inter-Organizations Board of Managers Manufacturing Committee Sales and Advertising Com mittee Get-Together Club Cleveland (Parenr Club) Newark Chicago Kansas City Brighten Up Girls' Club Cleveland -- , , (Parent Club) Foremen s Club Chicago Newark Foremen's Auxiliary Club Boys' Club Benefit Society Glee Club Top-Notcher Club Long Service Group Inspection Committee Safety First Committee Fire Committee Convention Committee Welfare Committee Baseball Team Bowling-Team Debating Team ri * * 0007-SWP-000129016