Document MGbn04Bap28omww7pyK2zk13x

mm* mmm LIA16978 LEAD INDUSTRIES ASSOCIATION, INC. MAOilON <V(NVI MVW TO**. H. V, f 0017 W INIIIO -- MU Cl Ml October 17, 1966 SUBJECT 1 BuAffrt dote for 1966 mod ~ Proposal* for I9b7 To tha Industry Drvalopnast CoMlttee at tha Lead Indurtriea Anoclttlw, Inc. be are attaching the following budget data covering all activities of L.XJL for 1966 and proposal* for 19671 1. Approved and axtlaated expenditure*, 1966 2. fropoMd 1967 budget &# proposed 1967 budget li being presented In a aaaevfcet different fora than heretofore. Bach aerket la new presented aa an individual budgrt itea vlth all It* associated activltlei Included. Tar exaryla, publications, apecm ad 0 vertising, Sweet** catalog fllas, etc., for tha Architectural and Construction field are Included aa cm ltee rather than under aeparate heading* aa prerlooalgr preaerited. The following tabla gives the subscription retea per ten for both the ship and industry developnent for the laat auvea pear*, aa well a* #figure* 00 receipt* and diaburaaoent*. Rate* per ton far Subscription* Caab on Band Muiuf. A* see- pig Subecrlp- Other Tear End feelt.l bled lead tlooa Miac. Approved Expendi Oenl. k Z.D. 7e*r Hieing Refin. Article* Sale* Received Receipt* budget ture* fund* 19K) 20# 5# 2^ C^T$37i,5t'3 $3,con ~ |37*>50 1332,9^ *154,395 1961 12 1962 16 52 340,545 65 1*71,560 4,1*60 4,660 369,350 319.624 179,766 461,000 412,133 243,853 1963 16 196* 16 5** 391,21*6 60 515,169 6,000 6,033 463,125 459,1*77 181,765 622,700 567,754 135,213 1965 16 1966 16 1.05 61.3,31*5 5.371 1.10 (716,300) 699,162 695,139 96,790 %>eclal B.fc K. (19% of Subscription) 15 fund 6,000 826,650 734,500 189,500 Of the receipt* for 1966 appreodnataly $100,000 case free aaaaacaant* paid bp the regular neabershlp*. As additional $15,000 we* received fraa tha apeclal Safety and Hygiene eubacriptlan fra all reshert. The balance of receipt*, appreat* irately $700,000 were rubacrlbed bp tha aellera Of pig lead In the Uhlted St*tee. N 3426 m mm LIA16979 i 1% ] B* artlMtad nt pr too roqulrod to Mt th* budt propoMl for 1967 vlll b* found 00 p* 3 of th* *tt*ob*d. ry truly ywin. Approradt Itecrrtary-trMrurcr mm i ffcftll 1 jflWTfcli T LI M6980 AmM* Industry Bmlowat CoHlttM October 17, 19 Approved and IrtlMtr! Expend!tures-1966 Administrative A Technical Servlos Robert L. 21cgfeld>M*aorial Salarlss aad Payroll Texes Furniture aad Fixtures Brat Travel Meetings sad Condtts* Uiachecna Printing sad Offlcs Buppllas Portage sad Express Telephone sad Telsgraaw Temporary Offlcs Bslp Legal sad Consulting Fuss Accounting sad Auditing Annual Statistical Review Rooks sad Periodicals Pe&sloo PrraltsM Technical AssocistlCB Masterships Offlcs Services Miscellaneous Insurance Publlcst! aas "Lead" Abstracts Reprints Construction sad Architectural Flyer* Cereale Supplement* Sweet's Catalog Files Buttery Monograph Annual Revise Roofing Handbook Corrosloo Handbook Mailing List Conversion Space Advertlslx* Batteries Architecture A Construction Raise Control Solder Cable Ceraales Flgasnts Terns Plate Design Production Miscellaneous Approved I066 16,250 215,000 2,000 20,000 35,000 t,000 6,000 8,000 5,000 %o 2,500 1,200 650 1*300 19,000 1,700 7,000 2,000 2,000 *3^9,105 35,000 13,ooo 5,000 3,000 2,000 13,000 3,000 3,000 1,000 1,500 5,000 8.000 92,500 33,000 30,000 26,000 10,300 8,600 lt.OOO 17,500 8,3 6,700 22,000 2,000 HE7T25 Estiasted Actual 1966 16,250 215,000 2,000 20,000 36,000 1,000 6,000 7,000 5,000 1,000 3,500 1,000 600 1,3 17,600 1,700 7,000 1,000 2,200 *>5.156 36,000 11,000 7,C~ 2,000 33,600 31,700 29,500 ID,kOO 9,500 it,200 19,000 8,300 6,700 18,000 *100,965 N 3426.01 e Zbdurtry Deeelopoant Ccaadttae October 17, 1966 -8- Apprenred ud btlHtd fccpeodlturee-1966 (OaetiDuad) Klecella&eoua Promotion Health and Safety Information Cooeaotlona and ftcfelblta Teat Profnaa Appreotlea Ooctaet Sanlaare Satlocal Sbootlaf Sparta foundation UluatxatlOB and Publicity Motion Picture Sdetrlbutlon Oontlnfeaciea 1966 31,9 17,000 1,000 1,500 4,000 650 5,000 15,000 15.000 F5&53 Special Proaraa Public Salatlooa for Health S Safety Profit $U1,000 Recapitulation Adalnlrtratlee fc Technical Servloaa Publication# 8pace Mrertlalas Klacellaaeoua Promotion Special Prograa uprufvu . Ig66.. $349,100 9?,500 iao,4oo 93,650 111,000 13^555 Promoted Incot and Maburectiita Operating rood, Jao.l, 1966 Incan, 1966 $109,000 819,000 Dlebureeaaafta, 1966 Operetl&f Puad, Jan.l, 1967 letlaatad Actual 1966 $31,500 17,000 1,300 650 5,000 15,000 2,000 * 72,*5& $ 52.000 Katlaatad Actual 1966 $345,150 81,000 180,900 72,450 52,000 UW&5 "JUKI* W jm rvmm* m ii<baafc VWfMNOT imum LIA16^82 JUL. i 1 i i 1a I , 0 I i Industry Development Ccamlttee October IT, 1966 -J- proposed 1967 strain1 suwakt or all program} 1U a*sary of all propoeed 1967 programs It given below. A ua7 and drtalla of each of the proposed program* listed la *JTrhiil with the exception of tba Public Relatlooa Program and the Health Bad Safely Information Program. It la proposed that the** tvo program* be ccobload la I967 and a propoaal totaling $300,500 haa been submitted by Bill and Knovltoc, public ralatlooa counselor*, for review by th* Public Relatione for Safety aad Hygiene Coomittee Appointed by tba L.I.A. Board of Director*. It la expected that their recommendations will b# arallab1* at tba Industry Development OoKtttaa meeting 00 October 31, 1966. Adslnlatratlva and Technical Service Advertlalng, Publication* and Promotion Motion Picture Dlatrlbutlco Health and Safety Informatics Program Sealth and Safety Publie Relatione Program Kitcellanetxia, Including Caotingencle* Approved 1966 #3^9,100 29135,,900000 31,500) 1H526t,$65j>0 Propond 1967 323,150 399,200 25,000 300,500 x,,6f77at6l5M0 1967 Projected Inccrae end Disbursement* Pram Reserve Membership SubscrlptlOBS Plf Lead Sellar* Total Recaiprta &L*bur*sst# 09,500 U5.000 &70.500 |l,075,000 H,075,000 Beta: It la assiaaed that membership subscription will remain the same in 1967 aa in 1966 though aoa* coca1deration abculd be given to lncreaalng the meoberahlp rate#. Estimated 1967 rate per too for pig lead tellera baaed 00 600,000 too* 1* $1.15 per too. ti^iywL^>iwu.~ mpm'jtt i my'wjp ** >4Mryv LIMfe^8 3 i 0 |?1 1 ! Industry Drrelopssst OcaBlttee October 17# 1966 -i- Adainietratlrs and Technical Berrios Robert L. l*cfld-M*aarlal Salaries and Payroll Tax** Furniture * Fixtures Rant Travel Meetings and Ccoalttee Luncheons Printing and Office Supplies Postage and Epm* (Office) Telephone kx! Telagrees Legal tad Consulting hl Accounting aod Auditlr^ Annual Statistical Rrrlev S00U and Periodical* Pension Prsadtas Technical Aaaa. Menberablps Office Services Miscellaneous Insurance 1966 16,290 215,000 2,000 20,000 35,000 A,000 6,000 8,000 5,000 2,500 1,200 650 1,300 19,000 700 7,000 2,000 2,000 $3V9,100 Proposed -1*7 $200,000 2,000 20,000 15,000 3,000 6,COO 7,000 5,000 2,500 1,000 690 1,300 18,000 700 7,000 2,000 2,000 $323,190 i ' %**> "ewar Induatry Drral October 17, 19>66 COitta* mm * proposes PRocnoim. khxiet-1967 St--UHT (A dlacuatlce of aacb of tb propoaad progress la attached) Continuing Propasa Architectural aad Coortructlcs C*bl* Industrial Batterlea Figsenta and Gbealcala Solder, Tern* and Design Engineering Advertising Space Product Ice and Miscellaneous le Progress Approead 1966 71,800 8,600 36,000 33,500 29.000 24.000 Fropoesd 1967 Engineering Collages Industrial Safety Color Coding General Supporting Progreea 15,000 72,500 LEAD Magazine Ccceentioo* and Exhibit* Lead Ahrtracta Reprint* Tart Progress Illustration* and Publicity Seminars Hailing List Ccnrerelcs 35.000 17.000 13,000 5.000 4.000 5.000 4.000 8.000 37.000 19.000 12.000 10.000 10,000 5,000 293,900 399,200 Industry Dsvslopcsat Caalttss October 17, 1966 -6- AP/gglEBC, PUEUCATI0K3 AXD PftCSCTIOII Architectural ini Construction Continued growth In commercial, Industrial sad institutional building construction la expected la 1967 and It la la these types of construe* tlcc where lead la Boat likely to be used over other competitive materials. It la for thla reason that ve have concentrated our efforts la these areas la the past and It la our recocseolatlcc that ve continue to do so la 1967 t a moderately higher level than la 1966. Major emphasis on lead for sound attenuation vlll be continued with nlaor emphasis on a variety of other lead applications such as waterproof embraces for poola and planters,roofing, flashing, leaded porctlain wswl, and calking far other than pitching purposes. The promotion of all these applications far lead In the construction field can be threaded together Into one continuing program emphasltlng that "lead belpa build better.* Ms expect that such a pmcgraa can Identify lead vlth the Boat progressive architects and builders. As In the past ve plan on continuing our Roofing and flashing, Sound Attenuation and Vvterprooflng catalogs In Sveet's Architectural file sad the first tvo la Sveet's Industrial Construction file. As aa adjunct to these activities ve suggest a direct sail campaign using a aeries of 'Architectural Ccnstructlcn Bulletins,* each of which would cover a specific application of lead. Me would plan for tvo or three euch bulletins la 1967. Our reccmsaepdatlons for 1967 along vlth the comparative 1966 approved budget follows: 1967 1966 Space Advertising *67,100 58,000 Sweet's Catalog Files *9,600 9,> Roofing Bandbook 1,900 Arch, ft Constr. Bulletins Total *5,000 3,000 *82,000 71,800 Increase mainly attributable to magazine space rate Increases Cable Program This market and po-ogram has remained fairly static over the last few years with the major efforts being directed to the electric utilities through our apace advertising in "Electrical World.* Me recomend a change In espbaaia directing our promotional efforts to the specifier and user of cabla la "lnplact " construction. The purpose would be to establish In the Binds of these engineers the advantages of lead sheathing for in-plant power, eoenunlcetions, signal and alara cable, stressing particularly that where 100 per cent reliability Is desired lead sheathed cables should be used. m mu LIA169R6 JuaAi i i Industry DrralocMst Oam&ttm October 17, 19 -7- Oabls Progran (Continued) Cb this letter point it bet bees astabllsbad is discussalons with power end coB*unlc*tice>s cell# uj*r thst vben 100 per eest reliability la the crltsrlca, lead heathla* 1* need. A cue Is point ll the east-vert, north-south undsrground Intercontinental eonaualcstions network beIn* placed Is operettas by the Western Electric Co., ell of which 1* lead-sheathed. Our recia--ndatlon for 1967 ales* with the ecmparstlv* 1966 approved budget follow*: 12* 12& Space Advertising $6,600 $12,100 Industrial Rettery ?rocf fiy all criteria, thl* ha* bees a sort productive program. We i*tc--end that It be continued at approoclastely the ease level Is 1967. froo the very beginning of thl* progne ve have endeavored to I1 the cooperation of the Industrial battery sanufacturert, the electric truck manufacturers and the utility ecepaales and in thl * we have been soet sueceesful. Jointly and Individually theee groups bare considerably expanded their 0a praaotlocsl efforts. for example, utility companies have bees sponsoring trade tbove Is their areas at which the truck and battery companies exhibit tbelr products to tbe utility's industrial curtcmere. This year there were 8 eueh sbc* and Is 1965 there were 6. Is addition, we have participated la 12 seminar* conducted by tbe utilities for tbelr Industrial salfern. Insofar as the truck manufacturer* are concerned, one measure of tbelr promotional efforts was tbe nu=ber of pages of advertising they used In "Business Week* when we started our canpalgn four years ago and what they are using now. ft* ccaparison Is 9-2/3 pages In 19&, 37-2/3 pages In 1965 and Indications are that It will be over 40 pages In 19&- Wt must adadt that not all of this Increase la In electric trucks but aa activity in electric trucks Increased, so did our eoa^wtltor*. A complete surrey of the 1965 ad* revealed 20-2/3 pages of sleetric# and 17 pages for our competition. Even sore interesting Is tbe electric truck group*' acknowledgement that cur ceapalgs baa meant Increased business. Of mors direct Importance to tbe battery manufacturer and tbe lead Industry la tbs growth Indicated by tbe actual nuaber of tons of lead consvaad I LIA16Q 57 ftra. Induxtry Dmloontt OcndttM October 17, 1966 -6- Industrial Bsttery Progrea (Continued) In Industrial type batteries for tbe }Mn i960 through 196$. These figure* ftn ee follow*1 Tear In Short Ton* 1960 1961 1962 1963 196k 1965 *,3* 51.W0 57,096 *>,l6k *6,91* 51,226 ter rwcc--udatloe for 1967 along nth tb* ccBpeiraUv* 1966 approved budget follow: 1967 1966 Space Advertlelng $36,600 33,000 Battery Publication* 13,000 3,000 Total 139,000 36,000 Plgamt and Chenicala W* reccnead the continued promotion of lead-plgamted artal protective paid* and ehrcoe yellcw traffic narking paint at tb* us, level In 1967 aa In 1966. W* further propo** a eoderat* reduction In tb* c*reade Industry pac* advertising prograa. Ui feel thl* artal protectlr paint prograa baa saterlally assisted In ealntalnlng lead's reputation aa tb* accepted leader for u* la corrosion* lnhlbltlv* paint*, particularly la the Industrial area, vber* L.I.A.'a advertising baa been concentrated. In tbe proootlcn of ehrao* yellow traffic Barking paint, w will continue to atresi tbe requlrenent cf tbe U. 6. Bureau of Public Roads that such paints b* used In specific areas on Interstate highways- We will also direct our effort* towards pronoting wider ue of yellow narking paint* by state, city and local authorities and In tb* private sector, such as for parking lota. Industrial ccapltxas and airports. As for tbe cerealc prograa, a reduction at this tias aeena warranted lnaaauch aa v* feel tb* basic lob of establishing lead a* on* nor* working tool for tb* ce resist ha* been highly successful. We therefor* renew**n<1 that our apace advertising be reduced by half In tb* ceraalc field and that w* continue to Issue supplement* to *lead In tb* Ceraalc Industrie#" at tb* same level. A aaj or portion of tb* expense of the ceraalc prograa In 1966 wea tbe u of l-cclor ads on porcelain enaselcd aliclnm which appeared In tbe architectural aagaxlne*. Wt recoasend It* continuance and have Included It in our Architectural and destruction budget for 1967. Industry Sevelonmest OCMlttee October 17, 1966 Figment end Cbaadcala (Continued) 9- (Xtr recommendation for 1967 along with tbe comparative 1966 approved budget follows Space Advertising $22,200 ,500 Ceramic Supplements $2,000 2,000 Total $24,200 33.500 Bolder, Terns and Design Engineering Program Tba basic cot>eept that baa been followed In tba promotion cf colder. tn# and * boat of other lead umi, la the development of new markets. It la for this reason that practically all of our efforte la the peat here bean alaad at tbe design engineer aad w reccwend tba aaaw approach far 1967 t as lacrwaad lewl. the promotion of eoldcr aad terse artel vlU continue aa aa lapartast effort. Wa vUl place a minor espbaala 00 a boat of other design aaterlala Including pletoelectrlcs, ceramic permanent magnets, aad batterlea for portable boat appliance*. Other Dev and manual application* of lead aad lead producte vlll, as developed or aade known to us, also be exploited la this program. This promotional approach to aoldsr la baaed on the knowledge that the eonwatlocal outlets far solder, that la, autcaoblle applications, cans and the electrode industry, appear to be adequately covered by tbe solder aanufarturer*. tba aaae can be said for terae aetal whose major aarfcet, autceotlTe gasoline tanks, la being adequately covered by tba manufacturers of tern*. Bower*r, nth tba possible exception of solder for tba electrodes Industry, all of these cacredlocal usee of solder and terse are vulnerable Indeed to ecocoalc or technological clange. For exaaple, the continued effort cc aluminum autcaoblle radiator* and tbe growls use of aluadnua cane could and bea affected solder consumption. In tbe case of terns, aajor automobile ceagmalee are field testing plastic gasoline tasks and If they prow successful, this would be a serious blow to tbe tens market. In view of these developments we feel that tbe search for mw aarketa in this area la of prime Importance. Our recomneodatloo for 1967 alccg with tbe comparative 1966 approved budget follow: Specs Adwrtlalng (Solder, Terns fc Design.) Sweat'a Catalog ms Total e ;s 31,900 25,300 3,700 3,700 $35,600 29,000 Industry Development Ccamlttee October 17, i960 -10- Engineering College Progrte Our promotional pragma* have traditionally been directed to the near and potential user of lead and it* product*. Ctoe audience vhlch ha* hitherto been Ignored la our promotional progreae la tha college engineering student. Trt It 1* widest that this audience la critically related to our various promotional pragmas. It 1* sot uauaual for us to be confronted by as engineering rtudast at acme of our exhibit* at technical meetings vbete only knowledge of lead la that it va* uaad by the ancient toeema and la highly poleoooua. These budding customers for lead and It* products vlll graduate from sophisticated and highly theoretical couraaa of etudy. Tom practical aapact* of engineering -- materials at construction, methods of manufacture, etc. -- are warm and warm submerged under advanced natbaaatlcal analyala, 'systems engl nearing* and tha Ilka. It vould be the point of our advertising campaign to produce readable, self-explanatory topic ads 00 subjects like soldering, corrosion protection, lead la ceramics, etc. Tbaaa vould outline the place of lead and tha prlaary *reaeon# vby " La each field. The caapalgs vould be Instituted Is the etudest publlcetlona of JO accredited engineering schools. They vould reach an audience of about 150,000, Iccl'cdlcg fl,000 faculty and ?5,000 aluaol. .Bang tha collage# to be CCTtrid vould be the 17. 3. service acedealee, Camegle Te-_h., Purdue, M.I.T., Cal. Tack-, Tale, Prlncetce, Barwd, Dartmouth, Columbia, lust to naan a fev of tha nay unlversltlae that represent a prlae target of our educative effarte. Our iifi---andaii budget In 1967 for such a progr-- Is as folic-- 1 Space Advertlalag Total 15,000 $15,000 Industrial Safety Color Coding Program It la no secret that lead la being assailed as a potential or rani danger in air and vater pollution. This Dev program therefore Is suggested a* a asane of dressing the positive sepects of lead use In protecting people. It does, at tha saae tine, have a very lnportant eccoonlc advantage to the lead Industry Is that It could help to Increase the market far lead pigmented paint*. The American Standard* Association has published a Standard for Safety Color Coding, Z 53-l*1953> vhlch designates numerous areas vlthln Industrial eaaplares that should be color codsd. This Standard lists cbrOBS yellow, chrome orange, and chrome green (all plgoents containing aore than 75 par eaot lead) as tbs reccgnlted pigsents vhlch "set the aaterlal standards found to pass this specification. In addition to the A.8.A., this Safety Color Coda le sponsored by the katlonal Safety Council. Other organisations representad In adoption of the Code (and the standard colors referred to above) ares teerlcan Society of Safety Zbglneer* and tha Association of Casualty and Burwty Companies; Accident Prevention Department. Ilium 111rei ^ iiM w a iftn liite tie i^ -- jjif^ipawg PUjWnj* " m*m LIA1699C ^..,cAW..,,v.a^.;----`--iMUTVH i~ n '-' ft ft -'>* CtL^(MdSUuhi^i industry Developnent Co--dtt-- October 17, i960 -11- Industrial Safety Color Coding ?rogr-- (Continued) Our objective lo thle progrea would be flret to Mill aure plant management acd safety personnel are avare that the Code exlrta, aad to encour^e lta widespread adoption aad thua the consequent uae of lead pijpaented palate. Bealdea baring the appeal of baring official agencies backing the Standard Itself, our ada Bight suggest ao-- of tbe additional benefit* that would accrue from tbe adoptlac of tbe Safety Color Code, for Instance, reduced laeuraaoe ratea aad lsyroved employ-- aorale. fe Am an adjunct to thla campaign and to further angwrrt lta effectiveness, we alao rerr--mfl publication of a four-color fact booklet that would outline la detail the "Safety Color Coda* concept and perfaape Hat ecae paint fcmulaticne, or, nor* deelrably, a 11rt of eouroea for the leed plgaeated paint# featured la the Standard. t Tbe preaent aarket for theee lead color plgaeeta la ettiartid at 30,000 tone of lead. ; Our rac c--eplel 1967 budget for this program la aa folio--t Space Advertising Booklet fetal 67,517 15,000 172,517 r Space Advert 1 ting Production Corta and Miscellaneous The 1967 propoesd apace advertlalag prograa will only alightly Increase Ir production coats. s- Our reco--aodatlcn for 1967 along with conperstlwe 1966 npyro--d budget folio--1 1967 1966 125,000 2ft,000 Oeoeral Supporting prog-- Included la thla claaelflestlaa era those prog-- which support and I Inplaa--t all of our other pronotlonal activities. Wa recon--od tbe continuance of our highly effective quarterly publication "Lead* which la now being circulated to 57,000 Individual readers. r (Xtr total prist order la currently at 71,000 with 9,500 copies being sold at coat to neabera aad dlrtrlbuted by thee. The growth la Individual circulation *. baa continued fron year to year and baa increased approodaately 11,000 nan-- la the last two aad one half yeara. * ? Our race--aadatlon for 1967 along with tha comparative 1966 approved a budget la aa follow t 1967 $37,000 1966 35,000 ' iiev. .JKea,  *w* <pawwiiur mmnmm&'xrnw* iu,g LIA16991 Industry Development Cesonlttae .........~ I October 17, 1966 -12- j Oenerel Supporting Program (Continued) : Conventions and Exhibits Remit* from our pertlclpetien la various trad* shew* have been very god. Ibis Judgment 1* based oo the Increasing number of visitors to our exhibits who sire seeing lead's application* for tbe first tins and even more lnportant tbe number vho come in vlth specific questions on bov and ebere lead nay be useful to then, lbs trad* shows In which ve will participate In 19^7 follows: ;; Plant Engineering and Maintenance Show : Design Engineering Show i Construction Specifications Institute Exposition Rational Pltablng Exposition Cbaslcal Industries Exposition i Our present background exhibit has had very rough usage over tbs last five yeers end approximately 35 above and a nev ooe la badly needed. Us anticipate that tba cost of a new background will probably be about $3,000,00. Our recaoaeadatlcn for 1967 along with tba comparative 1966 approved budget foilowe: 1967 (lad. nev exhibit) $19,000 1966 17,000 Lead Abetrecta Tbe lead Abetrecta, a mocthly publication prepared by tbs lead Development Association, London, England, vlth our financial cooperation, has proved very useful to us froa both a scientific and public relations viewpoint. We are currently distributing 1,900 coplas In the United 8tstes. Our reccexsendation for 19^7 along with tbe cooperative 1966 approved budget la as follows: 1967 $12,000 1966 13,000 Reprints Reprints of articles an lead and Its usas prepared by ns or other* and appearing In the trade prase are a moat useful and acanoaleal promotional tool. In 19w, we plan 00 a such more concentreted effort by meaber* of tba staff In preparing articles for use by tbs trad* press and having such articles reprinted. Our recoesnesdatlco for 196? along with tbe ecsqparetlv* 1966 approved budget follows: $10,000 5,000 . -fSUlWJ U'ane vn.-awi i ' / - ~~ .---, J....... .-,W . ..,, :.-,^-.^JA^,-^.:-<.j..;.-:.-.:.^-.. ...,- LIA16992 <^mm *~`"r-` *---~^av.-. -*--- Industry Development Cceadttsa October 17, 1566 ... _ -lj. ______ __________________ OesersI Supporting Programs (Continued) Tart Programs Ro aev test programs vere instituted la 1966. However, om test program Instituted la 1965 vith tbr cooperation of tbs Hetlmel Lead Company laboratories, John 7. Abernathy 4 Co. and ourselves Is continuing. The test Incorporates aa entirely aev concept developed by ourselves sad the other cooperating companies la a method of Installing lcog expanses of exposed sheet i lead for a pool lining. The teat section has now been exposed to tbs weather for over 18 months with completely satisfactory results. As * result, tbs architectural fire who ashed us to male* the teat has DCTf specified a 6-lb. sheet lead llni^ for a 120 x 800 ft. pool to be Installed la Albany, I.X. Ibis test was conducted at a dnvier cost to us of Just over l $1,000 sad no further expenditures are likely. r We are currently attempting sad Initial contacts have been made to conduct a tart prograa on battery-powered buaea with the cooperation Cf tba Dayton City Transit Co., tbs Dayton Power 4 Light Co., tba Electric Buraga Battery Co., General Electric Co. and oureelvee. Though the amount of our financial participation In this prograa cannot be determined at this tlae, acme provision In our 1967 budget should be mate. Our recommendation far 19^7 slang with tbs comparative 1966 approved budget follows: Illustrations and Publicity 1967 $10,000 1966 4,000 Includsd In this Item are the various charges for photographs, drawings sad illustrations used In our various publications sad la the advertlelad (Air recommendation far 1967 dong with the comparative 1966 approved budget follows: 1967 $5,000 1966 5,000 Bemlaart So seminars ware held la 1966. Several subjects for such seminars to be held la 1967 have been discussed but mo concrete proposal can yet be mads. Zs our opinion such meetings can be very useful and we will continue to Investigate the various possibilities open to os. Our recommendation for 1967 along with tba comparative 1966 approved budget follows: Mailing List Conversion 1967 $ 0 1966 4,000 We have carpivied the conversion of our mailing list to tbs D.ft. Mall "dp" code system and no further fumdlJW la required. 1967 $ 0 1966 8,000 *>1*T v~** ` | * *?y j>. i.;.wjuun-i|jl|.'lg jgf' wuiiijwsy^ LIA16993 '-* "* Tr`<`- * * uti+uMkf*. m * Industry Drrelopaaot Casedtt*e October 17, 1966 lU Motion Picture Distribution L.X.A.'* notion picture, "Iba lead Matrix," has been nrj popular la It* flrrt year of distribution. Sued oo 7 nceth* actual bookings, tb* ynr'i total of showing* Is tb* "General Distribution" area vlU be about 2,800 vlth aa estinated audience of 11*5,000. Television shearing* will mnbsr about 90 vltb an ertlaated audience of 2,000,000. Zb* result* of professional audience shoving* cannot be properly gauged beceue* praaotloa of tb* flla to thl* epedfle group Aid not begin until August. It le propoeed that in 1967 a auch greater effort be aad* to IncreaM distribution and In effect audience* whll* tb* flla 1* (till nnr. There are tvo couree* open, oo* 1* to expand our effort with tb* present flla distributor and tb* other Is to ear* with tb* 0.8. Bureau of Mines In as effort to bar* tbaa accept the flla for Inclusion In tbeir flla library. A report on this possibility should be arallabl* at tb* Industry Dtvelopnent Coaadtte* a*sting. 0a* advantage of working with a private organisation Is that their fee Is baaed 00 distribution and they sake a concerted effort through direct nail to proacte the L.X.A. flla. A cost comparison of tb* proposed 1967 flla distribution and tb* approved 1966 budget foilowe1 Distribution Print* Coat* Purchased Total Private Distributer or 0. 8. Bureau of Mine* 1966 $l,000 7,000* 7,000 $5,500 17,000 6,000 $21,500 24,000 15,000 Is the event tb* O.S. Bureau of Mines proposal la acceptable. It la recoaaended that the 1906 effort with the private flla distributor be continued. ) 't m 'J'l-apisiij*'. JWJUingpp, liaittiMiiMiMII turnIII iiimCi fc M I S11imtid .....*l LI A1699A iMi--m Mk Industry October 17, 1966 Oamdttee ... -15- < wqposhd nucejxaxeous BumrT-1967 njrnm Monograph Conroalon Handbook Annual Rwlvw Apprentice Contest atiaoal Shooting Sports foundation Steel Structures Faintly Council Ocntlsgenclee Approved 1966 13,000 5,000 1,000 1,500 <5* 15.000 8uggeeteA 1967 _ $3,000 5,000 1,000 1,500 650 1,000 15,000 126,150 (a) Included la "Adalnlstrative sad Technical Service" budget. 127,150 Mancwrraph ICecellsneo-- la discussions vlth Rtlnhold Publishing Co., they here lnfnmsd w* that the Aaerlcan Chodcal Society le do longer sponsoring publication ot the "Monograph" aerie*. Am a result they would act be interested la such a publication. They have however, expressed as interest la publishing a book on land vlth the --r1e> sunber of pages et arouad fcOO. W* believe that Much ot tb* text that bad been prepared for the acnogrspb could be need vlth sens editing. Me therefore propose that e proceed In the publication at such a bock and have aads arrangement* with an aalnent authority to serve as editor starting In the spring of 1967. Our reccaneodatloa for 1967 along with comparative 1966 approved budget follows1 Corrosion Handbook 1967 $3,000 1966 3,000 In 1966 funds vers budgetsd far the publication at a "Corrosion Handbook" to be based on lnfaraatlon generated by an ILZR0 research projaet. It vas also agreed that the cost of publishing ea Et^llsb version be shared by tbs Lead Development Assn., London, and the Australian Lead Development Asse., Melbourne. Unfortunately tb* final report of the research baa net yet been received by us and It would appear that there la llttl* likelihood that it can be published this year. Us therefore feel that funds should again be set aside In 1967 for this purpose. r * r IP &! Ti mm * I1 ' L