Document MG28omNBdbz10Jnj23dJQ11gj

Outlook VOL. 16 NO. 3 SUCCESSFUL DEALER CHANGEOVER BLITZ -- IN JUST TWO SHORT WEEKS.................................. 5 With the right combination of incentives, Ralph Dailey of Ferrara Spring & Parts Co. in Springfield, Massachusetts, changed over 34 dealer accounts in two weeks. Here's how. . . WHO DO WE APPRECIATE? THE CUSTOMERS, OF COURSE!.............................. 8 From Louisiana (Gerace Auto Parts) to Oregon (Davison Auto Parts), NAPA Job bers across the country are enjoying the benefits of holding their own Customer Appreciation Shows. JOBBER/DEALER TEAMWORK: A PROFITABLE PARTNERSHIP.............................. 11 Here's how NAPA Jobber Dick Tucker and repair shop owner Dick Manley have built a handsome partnership in fleet engine service. SUMMER SALES THROUGH LOCAL ADVERTISING............................................... 14 From the phone directory advertising to radio support to local ad contests to how to create your own newspaper ads -- this collection of advertising ideas should help you plan a campaign that keeps customer interest alive all summer long! DATELINE NAPA....................................................... 21 Items of interest to NAPA and its people. p. 21 NAPA OUTLOOK VOL. 16 NO. 3 Chris McLean, Editor & Director of Communications Published periodically in the interest of NAPA Jobbers, Distribution Centers and Manufac turers across the nation. When notifying us on a change of address, please mention NAPA OUTLOOK and give us the old address along with the new address and zip code. Litho in U.S.A. NAPA HEADQUARTERS Suite 1129, Parklane Towers West, Dearborn, Michigan 48126 2