Document M4qm6apZaxgoMJ0GqBQLo3Dbj

NAPA SPRING-FALL CAR CARE DAYS In 1982, you're going to have the most cohesive . . . the most comprehensive ... the most complete selling program ever! Introducing NAPA's Spring Car Care Days and Fall Car Care Days, two of the most beautifully de signed and coordinated major sales events that have ever been put together. And they're yours -- not only to tie your dealer customers closer to you, but to build seasonal retail traffic in your store as well. The NAPA Spring Car Care Days (March 15 - May 9, 1982) and Fall Car Care Days (September 13 -- November 7, 1982) have been spe cifically designed to enable your dealers to tie into a national pro motion. These two sales events have been coordinated so that each element is mutually support ive of the others, so that you can look forward to one of the strong est, most profitable years ever! Here's how it will happen .. . NATIONAL ADVERTISING: PROVIDING THE CALL TO ACTION! In 1982, your NAPA national advertising will be working directly for you and your dealers, both on network television and in print. Television: For both the Spring and Fall Car Care Days promo tions, commercials airing on na tional network television will first remind motorists of what they've put their cars through during the past season and then tell them that now is the time to take care of and prepare their cars for the sea son ahead by looking for the NAPA Spring Car Care Days or Fall Car Care Days banner at participating NAPA Jobbers and Dealers. To intensify the advertising im pact during these two major pro motional events, these television commercials will run for eight weeks in the Spring (mid-March through early May) and eight weeks in the Fall (from mid- 8 Network TV commercials for 1982 remind customers -- in no uncertain terms -- of what they put their cars through. NAPA spokesperson Joe Campanella then pro vides a solution by directing customers to your store and to participating dealers during NAPA Spring and Fall Car Care Days. September through early Novem zines in January, February and ber). They will air on a mix of March, just prior to the start of the sports, news and prime time promotion: MOTOR, MOTOR AGE, shows. MOTOR SERVICE, SERVICE STA Dealer Magazines: To help pre-sell TION MANAGEMENT and SUPER both the Spring and Fall Car Care SERVICE STATION. These same Days promotions, dealer print ads magazines will be used for the Fall featuring Joe Campanella will ex Car Care Days dealer ads, which plain a little about NAPA'S Car will appear in July, August and Care Days and encourage dealers September -- again, right before to contact their NAPA Jobber for the start of the Fall promotion to details. The Spring Car Care Days help pre-sell your dealer custo dealer ads will run in these maga mers. V37 S'*- v 'C*aMK.r Fully coordinated P.O.P. materials link the national promotion with you and your dealer customers.