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Shn e r
iUo The best house paint we know
CfjfiY)has been on the market over forty years. ^It has a larger sale than any other house paint. It is known all over the world. Indeed, the Sherwin-Williams reputation is built on the success of SWP. We would nor dare to com promise its quality.
It is made from the most carefully selected ma terials. To get the ingredients right, we operate lead and zinc mines and smelters, oil crushers and dye plants--to be sure of the highest quality.
It is mixed in correct proportions and very finely ground. Fine grinding is as essential to spreading-quality and wear as the right materials.
To get the best job of painting hire the best painter, have him use SWP and satisfaction is assured.
SWP is economical. It covers a large area, spreads casdy, saves the painter's time, and after wearing as long as paint will wear, it leaves a perfect surface for repainting. SWP has been successfully used on over a million buildings.
PAINTS
VARNISHES 0007 swp 038932
DYESTUFFS
COLORS
PIGMENTS
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pr o duc t s
The waste of wear and weather
WE have long been told that de cay destroys more property than
the wood, while protecting the surface. S-W Porch and Deck Paint meets
fire or flood, but it took a world war tothe conditions of hard footwear, ex
bring home the effects of neglect to us. posure to weather and constant scrub
When weather assails exteriors, we see its surface effects, but we are apt to forget that decay is at work beneath the surface. We are even more likely to forget that when wear mars inside surfaces, it lets in rot to ruin them.
bing and cleaning, on porch floors and steps. It is a full linseed oil paint made to give a maximum service.
S-W Rexpar is ideal lor porch ceil ings and for doors. It will meet any test to which a varnish would be subjected.
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Sherwin-Williams are surface spe
So for every use, according to the
cialists, studying the wear each sur wear the surface gets, there is a Sher
face gets and prescribing a protection win-Williams Product made especially.
to offset that wear.
Send for "The A B C of Home Paint
As SWP is made to meet external wear on sidings and trim, S-W Pre
ing" to know what to use in every circumstance.
servative Shingle Stain is made to protect roofs and shingle sidings. Its creosote base penetrates and preserves
Th e Sh e r w in -Wil l ia ms Co .
Address Mam Correspondence Office
601 Canal Road, N. \V\,, Cleveland, Ohio
S-fr Shingle Slain--A pruir^tUr creosote stain j< rltintl/d roofs and tidings. Present',lhr tconrf, brings nut lhe grain
S.IT Torek and Ueck -- J paint jor wood and ctin?a> mitered porches, decks and steps, frill stand wear, weather and fwfueol scrubbing
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CHEMICALS INSECTICIDES DISINFECTANTS WOOD PRESER VA TIVES
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ERWIN
Why will bankers loan more money on well-painted property ?
Tt is common sense to suppose that an owner who keeps his property up is mote worthy of trust. Ic is evidence of good business judgment. !t obviously means a more salable security. \\ hv wouldn't bankers recognize character, credit and business sense'
But bankers are not the only observant citizens. Neighbors arc quick to recognize signs of prosper ity and good taste. Every man wants his neigh bors' good opinion. It has a dollars-and-ceius value to him
Paint vour property regularly--and paint it with the best paint you can buy. Not only because it will look better and last longer, bur. because it is more economical. Paint isn't for looks alone, it is there to protect the property from decav. which creeps in through every sc3r and check, once the surface of the paint breaks.
hot more than 50 years. Sherwin-Williams has been making paint and sells more SWP House Paint for outside use than any two other brandIts reputation is known all over the world -- an in disputable evidence of v alue. SWP wears bettethan any other paint we know.
We go back to the source for every essential in gredient and control every essential process to be sure that our products are right. TheCover-theEarth trademark assures vou ofeertain satisfaction.
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PRODUCTS
Paints that stand up outside
Sherwin-Williams reputation rests on making products exactly ^ suited to the need. An organi' zation of specialists, of wide ex perience and exact knowledge, it makes a thousand formulae for : surfaces, to meet the wear each different surface gets.
SWP is its special house paint, made of pure zinc, pure lead, pure linseed oil and necessary color pigments and driers. Each ingredient is manutactured by us to insure its adaptability, and all are mixed by machines of our own design that grind thoroughly and assure an evenly spread, durable film that the weather cannoc break through. ; Much depends on che proper
application of paint and you should be sure that you have a good painter to get the best results from the best materials. The surface must be prepared, made ready with skill and knowledge of its nature.
Shingles demand a preserva tive as well as a paint. S-W Preservative Shingle Stain is made on a creosote base, which penetrates the wood and preserves it, while the stain brings oucthe natural beauty of the gram and adds a rich and distinctive color ing. Shingle Stain can be used for dipping or brushing.
For concrete surfaces; we make Concrete Finish; for metal sur faces, Metalastic Paint; for barns
ami ouchouses, wood roofs and fencing, Commonwealth Bain Paint; for each different surface, we make a product which meets the conditions that surface pre sents.
For each use, there is a prod uct exactly suited to the need. Tell the Sherwin-Williams dealer in your neighborhood what work you want to do. He can give you the right finish for the pur pose. Look for the Cover-theEarth trademark. It is your protection.
Th e Sh e r w in -Wil l ia ms Co .
Address Main Correspondence Office 6UL Canal Road, N. W.t Cleveland, Ohio
PAINTS
VARNISHES, DYESTUFFS. COLORS. PIGMENTS
CHEMICALS, INSECTICIDES, DISINFECTANTS. WOOD PRESERVATIVES
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S- TP prtitrvatin* Shingle Siam--A ertosott ttainfor Shin^lei. AJdt beauty to surfad and penetrates me -cood, prefecttux tt from Jeeay. In many atfr.uiive tutort.
^ ,S- Co*nnton<uj*alth Bara Paint--A rich
heavy bodied red or gray, ofunusual covering
fietuer, even on rough lumber. Ammonia re~
lisdng and extremely durable.
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Don't cover up your walls; color them
There is nothing so beautiful, so sanitary and so easily kept clean as a wall painted with
Sh e r w in -Wil l ia ms
Sfcfc/ime
Flat-Tone is an oil paint that imparts to walls a richness of color that cannot be secured in any other way. When die walls become dingy or soiled with finger marks, soap and water will restore them without injury to the most deli cate tints.
You can get Flat-Tone, ready to apply, from any SherwinWilliams dealer. Write to day {or oui
Portfolio of Suggestion* for Punting and Decorating
It tell* how to use Flat-Tone and other Sherwin-Williams Finishes and shows many beautiful rooms and exteriors in colors with com plete painting directions.
Sh e r w in -Wil l ia ms
Pa in t s 6-Va r n is h e s
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Paint your walls
with Flat-Tone
O YOU picture painted walls as
D plain, hard, cold surtaces? Then you don't know Flat-Tone and its possibilities--its rich, warm tones, its depth, and beautiful multi-color effects.
LAT-TONE walls and ceilings arc beautiful--decorative
F in the highest sense. Beyond that they are the most sanitary of all wall treatments, can be cleaned when soiled, are restful to the eyes and wonderfully durable.
Before you decorate look into Flat-Tone. Send to us for elevations showing decorative effects. Compare the cost with any other form of wall treatment as beautiful. Then consider its other advantages. This is the day of painted walls and ceilings and Flat-Tone is a big factor in forward ing its popularity.
S-W MAR-NOT ' Ftoor Varnish
gives floors beautiful finish, waterproof, steampruof and practically wearproof. It is very pile anJ car* be used over the lightest colored hardwoods, linekums. etc. Msr-Not cleans splendidly with S.\V Kloorwipr.
S-W SCAR-NOT Interior Varnish
gives x fine brilliant finish which does not spot from steam, hoc liquids or dUhej. S-W Velvet Finish applied over Scar-Not produce* a beautiful dutlrwhherf effert, without the expense of rubbing.
S-W FLOORLAC
gives fornitute, floors and woodwork combined varnish and stain finish, at one painting. The colors reproduce hardwood effect*; the varnish it tough, durable and does not scratch white. Cleans beauti fully with S-W Ploonvipe.
S-W OLD DUTCH ENAMEL
The highest grade long life enamel for woodwork and furniture. Made in French grsy, ivory and in a permanent white, doe* or doll finish.
Go to the Shertuin-WilUanu dealer in yew town
Th e Sh e r w in -Wil l ia ms Co .
Main Oificv: Ml Canal Road, N. W., Cleveland,Ohio
PAINTS, VARNISHES, DYES, WOOD PRESERVATIVES;
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CHEMICALS, INSECTICIDES a n d DISINFECTANT: j
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Durability as necessary as good taste
The color scheme is important, but without permanence the best color scheme soon becomes an eyesore.
Two distinct services are of fered the house owner by the Sherwin-Williams Company. One is a complete line of Paints, Varnishes, Enamels and other finishes ofsuch enduring quality that a carefully planned color scheme stays beautiful as long aspossible. The other is the help of a Decorative Department
which suggests color schemes for interior or exterior that are both practical and artistic.
Sherwin-Williams Products can be bought of any SherwinWilliams dealer. The service of the Decorative Department can be had for the asking.
See to it that your painter understands that you want Sherwin-Williams finishes used. The Sherwin-Williams dealer will gladly refer you to a local painter.
Sh e r w in -Wil l ia ms
PRODUCTS
Write eui D*eor*tive Department about pout painting and
.ten utn'm problrms.sulimiuing blueprint*, photo* nr sketches.
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The Picture Your Home Makes
Shabbiness is a good reason for re-painting. You are proud enough of your home to want it to look welL But looks can be endured if necessary. Deterioration cannot.
S-W
Vamlah
HE reason for painting is really economy--to
Tkeep the house from wearing out--to avoid in evitable repairs that cost more than painting. Painting is economy only when the right paint is selected. Sherwin-Williams Products include every kind of finish for exterior and interior use. They have weather-and-wear-resisting qualities that cheap paints cannot have.
The same paint that preserves your home also preserves the picture it makes. This picture is spoiled just as much by a premature shabbiness as it is by a badly chosen color scheme. Permanent paint is as necessary to looks as it is to economy.
3-W Old Dutch Ext...: for Woodwork
PRODUCTS Writ* out Oreovotfv* D*ptrttnn< about your painting and decorating ptoblems. submitting blueprints, photos or sketches Tuf Cry
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