Document M4Xpr647YkQ14QRaM23K2wmVM

0007-SWP-000123898 NOW, WE ARE. GOING TO SELL THESE OBJECTORS Hfa Fetfowiflfo. Says: . *My H on sc Doesn't Need Paircti ng * (The Style Guide will play a tig part here) Examine the surface with him. Agree with him that per-, haps from the appearance standpoint' it might - get . hy \ another season. Point out the checks, the starbinlg-of . .^.cracks, the looeening of nails at the edges. The sur - '\face needs paint treatment, Tell him Ef he saves -the surface he eaves all. But if he waits, it. will cost 1 him much more than two good coats of paint now, Use the knife, show him how the wood is being . exposed. . Tell him that sun is just as bad as snow and shoot, and ' to protect his house against the Summer weather-, ha should paint NOW, He'll paint, . : Tke Fellow Wko Says: "I'MWait" Ask him what fori . Per better weather? . Ho better time than now, For lower labor? It's a good time right now For lower prices? No Indication of lower prices, indi cations point to firmness based on raw material costs. Furthermore, if he waits much longer he will have to ` gat right down to the bare" wood. Be- has already wait ed long enough. If he fail's to paint now, it will be too lata. Wait till Ps.ll - he'll have to repair then, and paint, too,1 -' Tke FellowWko Says: t,/iCostsT6o^uciv Paint doesn't cost. It's an investment. It PAYS, It's cheaper to paint than to repair. Paint adds to the value of the home. Bankers recognize the fact. He will find out it' he applies for a loan with his home as * collateral. Furthermore, paint is down in price this time,. ' If he paints now he will check decay. P it off.--,. and_.ha..will have to repair and replace, . B plaoement costs on property are higher now than n don&truction costs. He'll paint, too, . . % Fellow Wf(p Figures ea<WOilweCheape . - ^Here's, where you can demonstrate SWP) Agree with him that lead and oil are splendid and ne essary paint materials. But you are selling Sherw Williams SWF because you know that it . gives bett "faint value than, strai^jt lead and oil.-,-- In fact,, has lead and oil in it, in oorrect proportions. . ' S contains dual purpose linseed oil, proper driers, tu pentine, permanent colors that are ground righs ' in the pigment, and that famous S-V Qelo-Titauium & Zin together with a oorrect proportion of pure white lea These materials are properly proportioned in both t undercoater No, 450 and in the finished coat No, 47 and are scientifically mixed and ground to insure' permanent `and uniform paint product,' If he wants match our shades at a later date, he can always depe On doing'so, so accurately are the colors maintaine This paint being so thoroughly mixed and groun spreads smoothly and affords maximum covering capac resulting in long life protection and beauty. It w not peel. Scale or blister. It has controlled chalkin (Mention homes in the community that axe painted w It.) The goods are ready to use and if he wants to the job himself he can do so with the assurance th he will do a good one. Talk beauty and permanence he'll paint. The Fellow Wk Says He I5 6om0$ell- *W<uitPaitit "All r1 ght. Naturally you want to get the -best- pri for your property. Ho better way than painting. paint job that costs $150 has often resulted, in t owner getting $1000 to $2000 more for his propert The Bales value of paint has long since been prove 0007-SWP-000123900