Document M40B1JjOZB6R3RMv9ap2p864a

Confidential Information for Use of Trade Sales Representatives and Managers GENERAL TRADE SALES DEPARTMENT Bulletin No. 442 September 21, 192c. On December 18, 1923, this department issued Bulletin No. 341 giving a comparison of S(?P and SearsRoebuck's best outside gloss white--Seroco. There have been so many requests for a reprint of that information, we are again giving you the facts, together with an SWP label and a photograph of the Seroco label for comparison. This information is for the very confidential use of our Managers and Trade Sales Representatives, and under no circumstances is this bulletin to be shown to the trade. We believe, however, that the information it con tains will fortify our sales organization fully to success fully meet mail order competition wherever it exists. fours very truly. Sales & District Mgrs. Trade Sales Reps. Store Managers GAM HDW KHW JOH SWG CML AL JGW AWS AEH HJD Sot to be shown to the Trade M ft * : N29004