Document Lx7m16O7O3k8ebEm9oLKGaZ7

__ - i in- -T -r i-*-- |--1-, OUTLINE FOR BUILDING DEALER SALES AND PROFIT (Let'i Check the Following Merchandiiinn Tool*---TOGETHERI) ' Dealer Loaitfoni: Good - y-T?.?-1'*- . Fair Prior -- Dealer** Name City or Town., Type of Bus._______ ________ ________________________ ____________Individual_________________________________________ ______ Date_ _Statc__ _ Population-- Trading --Area Pop.. Last Year S-W Purchase Competitive Purchase* _Last Year ___ _________ No. S*W Dealers __in Town______ WHAT IS YOUR LOCAL SALES POTENTIAL? Painter Sales Last Year $___________ Potential Painter Sales (Per Yr.)___ _No. Painters Sold Last Year_ -Competitive Paint Stores in Area-- SOURCES OF BUSINESS Homes in City or Trading Area__ ______________ Architects_____ ____ Painters_____________ ______________ ______________________ Builder*____________ Schools_____________________________ Hotels___________ _________________ _ Libraries,-_______________ __________-- Churchea_ Theatres__ Bunk*____ Me r c h a n d is in g f e a t u r e s y o u 'l l Ne e d t o Ma k e Yo u r s t o r e p a in t a d v e r t is in g f eat u r es Style Guide Window and Store Displays SWP Window Display Ha* Ha* Not j \ | Ordered He a d q u a r t e r s Comments Kem-Tonc. Super Kcm-Tone and Kem*Glo Window Display a fc " Paster Trim Super Kem-Tone Panel Board Kem-Gio Panel Board S3354 Stvle Guide Enclosure -- i ! ; i i i i i i i i ! 1 STORE IDENTIFICATION 'Type S-W Sign Window Decals Ha* Type Condition j Has None ) Type Needed ....................... r- i i Type Ordered Comments i i Paint Department Truck Identification 'See Catalog For Type Signs Available i l PLANNED OUTSIDE SELLING PROGRAM Has Outside Paint Salesman Full-Time ( ) -- Part-Time (__________________________) -- None ( Contacting Painters ( ) -- Industrial ( - Others < Using Newspaper Advertising: -- Yes ( ) -- No ( ) -- Mats Ordered; -- Yes ( ) - No ( Using Radio Spots: Yes ( ) -No( MERCHANDISING FEATURES AT DEALER COST 1951 Style Gijid.j @ each ) -- Comments: Quantity Needed Quantity Ordered Style Guide Stand (& each Style Guide Companion '"I Style Guide Companion Large Small (S (& each each W 1951 Home Decorator (& each Imprinting of Home Decorator per hundred Envelopes <5i each Envelope Imprinting per hundred S33SS Weatherated Handbill PA 131A Painter Color Catalog <5i SI.00 each Extra Business Getters (See "Dealer Aids" Booklet) if DEALER STAFF MEETINGS Date* Scheduled _ ... O o 3 1 T? 1 O Sales Training Booklets -- Ordered: Yes ( ) No ( > NOTE: Write Gcn'l. Sales Training. Cleveland, for complete catalog and "props'* available for staff meetings. o o 03 * RP. TER. (Fill out in Quadruplicate: 1 copy to DEALER. THIS IS NOT AN ORDER BUNK DIVISION---------------------------------- ---- t copy to DIVISION MGR. 1 copy to REPRESENTATIVE.. 1 copy to R. E. SPRINKEL.) figs&f*?'*?--' .c.-i=~ -- - rf .`7 ~- -Tir N29I90