Document LpXkxaYmrxpx8EkY3yy9e4oMb

Nat io n al Lead Co mpan y Manufacturers of "DUTCH ADVERTISING DEPARTMENT T. HOWARD SAR1NE. MANAGER BOY" PRODUCTS m BROADWAY New Yo r k 6 December 12, 1956 APPROVES BY`, EXECUTIVE COMMITTEE 3EC 12 m ? 2 Mr. J. A. Martino, President National Lead Company BUILDING .ttAV.x.-.v.v,; Dear Mr. Martino: I am submitting for consideration the comprehensive i. advertising budget for 1957. The various budgets have had the approval of the responsible heads of the divisions involved. The total for 1957 is $2, 544, 358 as compared with $2,362,419 in 1956, am increase of $181, 939. Reasons for the increases are detailed under each budget request. Very truiy_}K>urs, Ends. NL 000039805 N 26107