Document LoE6ZLDBoXXqdx95XEkJoXD37

Training, you can never get enough of it. Just ask an Olympic gold medalist, a well known star of the theater or a famous classical pianist. Training can also play an important role in the success of your NAPA AUTO PARTS store. That's because people are the key to a successful NAPA AUTO PARTS store. For 1988, NAPA has strengthened an already impressive array of training pro grams with two new additions -- the NAPA Sales Management Program and the NAPA Professional Sales Training Program. The NAPA Sales Management Pro gram is designed for NAPA AUTO PARTS store owners/managers who are planning an outside sales program. This new program will provide you with all the tools needed to implement an out side sales program, including hiring, paying and monitoring the performance of outside salespeople. If you've just hired or are about to hire an outside salesperson, an excellent course for getting him started right is the NAPA Professional Sales Training Program. Also a good refresher course for your experienced salespeople, the NAPA Professional Sales Training Pro gram provides detailed information on how salespeople should manage their time and territory, how to use sales tools effectively and how to evaluate prospects and customers. In short, salespeople who complete the NAPA Professional Sales Training Program will have the skills and knowledge necessary to im prove your business and your profits, and provide greater service to your customers. In addition to the NAPA Sales Man agement Program and the NAPA Pro fessional Sales Training Program, other excellent management and employee training programs, such as the Super visory Training and Responsibilities (STAR) Program and the NAPA Profes sional Program (which includes Under standing Automotive Systems and In side Selling Skills), are available in 1988. And NAPA hasn't forgotten training for your traditional customers either. With the Automotive Service Manage ment Course and technical clinics spon sored by NAPA manufacturers, your traditional customers will be well quali fied to handle any automotive repair problem. NAPA's training programs provide a winning approach that combine solid sales management, service and face-toface selling skills that are attuned to the needs of NAPA AUTO PARTS store owners/managers, their employees and their traditional customers. NAPA's training programs give you the unbeat able edge to keep you on the move in 1988! Time is of the essence in your busi ness. You want to know about the latest NAPA programs and the most recent merchandising tips, but, at the same time, you need to be assisting your customers. With NAPA's 1988 commu nications package you can get the neces sary information that will make your business successful and still let you devote time to youi customers. Headlining NAPA's communications package is Outlook, a magazine designed to give you and your employees all the information needed about implementing the latest NAPA programs, reaching your special markets and merchandising for greater impact. It will be published 10 times in 1988 and, as was done last year, every NAPA AUTO PARTS store will receive one free copy of Outlook. Ad ditional subscriptions can be obtained by contacting your Distribution Center's Sales Manager. So keep an eye on your mailbox for Outlook in 1988, it's just one more way you'll be on the move to your 18 best sales year ever! It's no secret that the majority of to day's automobiles are becoming increas ingly more complex. One way your customers can keep up with the changes in automotive technology is with NAPA News. Published three times a year, NAPA News contains a wide range of service tips, technical information and product announcements that any service techni cian or DIY'er will find valuable. And NAPA News only costs $42/order. That means, for each order you place, you'll get 100 copies per issue of NAPA News. Besides containing invaluable automo tive service and maintenance informa tion, NAPA News can be useful in a number of ways. For example, it can be given to your retail customers as a re minder that you appreciate their busi ness and NAPA News is a great door opener or leave behind when calling on new sales accounts. Contact your Distribution Center's filj Sales Manage rorla'' anH n'ace vom order for NAPA News and cash in on the benefits it can bring you from your retail and traditional markets. Returning in 1988 is UPDATE, a monthly newsletter sent free to every NAPA AUTO PARTS store owner/man ager. This brief, but highly informative newsletter presents up-to-the minute in formation concerning NAPA programs, special offerings and discount programs from NAPA manufacturers. With every issue of UPDATE, you will quickly get the facts needed to keep you ahead of the competition and on the move in 1988.