Document LgpamnnpYq6gwVxBjJpanqwvQ
m-T0?'T5 PROOFS Spring 1949
)
0007-SWP-000110110
HERE IT IS! SENSATIONAL NEW
.KEM-GLO
MERCHANDISER and DEMO
IT'S NEW! IT'S DIFFERENT! IT'S READY TO GO TO WORK FOR YOU!
3 dramatic units in one sales-eompelling package! Moves Kem-Toae, KernBio and related items in quick, frequent companion sales!
Keoi'Tone, De Luxe MERCHANDISER! A beauty! A real wshopp--ittopprI" Features 64 gorgeous colors--new Vogue !>p Colors, Kem-Toae Pastels, Intermixes. Dramatizes them with Illumination!
Kem-Glo MERCHANDISER! Generous-size panels of Kcm-CIo, the new miracle lustre Anish that LOOKS and WASHES LIKE BAKED ENAMEL! Colors match or harmonize with Kern-Tone, promote companion sales.
Kem-Toae DEMONSTRATOR! The amazing, dramatic and above all. con vincing demonstration of Kem-Tone covering wallpaper. One nf the most effective sales-rlinchlng devices ever developed in paint!
IT PAYS TO DEMONSTRATE KEM-TONE and KEM-GLO!
FOR FULL INFORMATION... PHONE! WIRE! WRITE! Ante White Lead A Celor Worts, Detroit W. W. Lawrence ft Co., Pittsburgh The lew* Brothers Co., Dayton John Lucas ft Co., Iik .(
Phgadetptita The Martin-Senear Ce^ Chicago Regers Point Projects, hc^ Detroit The Sherwln-Williartts C,, Cleveland
"If pay* to demonstrate Kem-Tone and Kem-Glo!" And it pays to present the convincing fads to the right people! This ad does just that--reaches 24,717 executive retailers through ffeferifmg Deity, February 3 and February 10 Issues!
Lauding staro^ raggri
33Vs% of th*b total poiof ol* aro.KCM-TOjNS tal<>. Now Kam-TnflvM y* thoso big PlUSlpeOPIT-
ANA KWtS--RCM-TiDNtVogiM pp Colon and MNMM.O!
N24240.01
00Q7-SWP-000110127
N24240.O2
0007-SWP-000110130
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000I7-SWP-000110142
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H4DE WITH OIL... ' MIXES WITH MFIM!
^***>**312 Doesnew
vrl(l.irs LOVELIEST FLAT WALL FINISH FOR
LIVING BOOM, DINING ROOM, BEDROOM;
V'our rooms can "look !ifce a tillion,T---for _,.**...*
only Si.79 with Kero-Tone!
*fr""' ~
gOanlleongaalnlodnftohJ aKlwt ftini-eTstitnfoinaitchtureaalldyygtioveasppyolyu. - ' ' Enough to do pa average size room.
MADE WITH OH,.., MIXES WITH WATER!
Yes, Ktm-Tone la made vrifb REAL OTL YOKmftlD WITH SC3KNTIFICA1-LY-CRBATRD RLSINS to give Ketn-Tone extra, dur:ibUU>w;ihsbiU<y,footing beauty!
T/tf* oil is treated to tn$x with water*---- becniso watermakesKern-Tone toapply nnd is the mosf convenient, ecotinmic.il thin-, ncr, ' ' Itoiikc petroleum thinner* used in I . (mint, water has no obnoxious fumes and Is non-inflammable.
Now! the latest, smartest deep hues... A'^TLc.l
VOGUE DEEP COLOR -|
' --S nle b3ErgSS;S5,i>?p 1 WthW'
KEM-TOEE IRnKeJWf P * HH-TONE MttMOAm..ttr EH /ftM-TOM 4" BAtf$H..4*,39 CA.
on wmi m-->
........ ** *.. ^W|).n,, ewmieM--mnmi*ei.l>.i
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KEMGLO NEW MIRACLE LUSTRE FINISH LOOKS AND WASHES LIKE BAKED ENAMEL!
FOR KITCHENS FOR BATHROOMS
1- Er, ready t,, use! 2- Cmrara In an* coat!
. CWCy
FOR ALL WOODWORK
I 3. No primar, nmlercantar! ] 4- Brits in 31* 4 Hours! '
m
INSIST ON GENUINE KEM-TOHE AND GENUINE KEM-filOl SOU! AT LEADING M\I^NTy, HAR5SD*.WWAaRsEhAabkliDeE! PSAeeRrrTuuMbbbEbaNafeTbhlaS?!T! O!K_ES*! T*HE*R**E* IS A DEALER NEAR YOU!
ktx WifiLeaf Wk Wk Ks. ftfctit K.W.UifMt&&>,fttbtotfr title*footer C^hylm * Mi laas (!., te. Nfoiilofo *
fii0RMRNiMibk,lMnt 1! MtemaWaaira., ETmfinS
MAT NO. t
N24240.04
0007-SWP-000110153
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DOCS7VM&SBOOM/
SIT-
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WORLD'S LOVELIEST FLAT WALL FINISH FOR LIVING ROOM, DINING ROOM, BEDROOM!
Your rooms can "look like it million"--for only S3.79
with Kcm`Tone!
One gallon of Kvm-Tone ucnmlly gives you a gallon
and a half finel finish ready to upply. Enough In do
an average size rKm.
^v ,
You're 'n^or.^e'rfuour
^^fSISSS*
,ifp. luhen y o u roll
w pb,.
over your wallpaper.
WADK WITH OIL...MIXES WITH WATER! /
Yes, Kvm-Tonc Is made with r k a i. tm, f o h t iw k d w it h s c ie n t if ic a l l y -c r e a t e d r e s in s to give Kem-Tone extra durability, washability, lasting beauty!
This oil is treated to mis with water-- because water makes Kem-Tone easier to apply and Is the must convenient, economical thinner 'available. Unlike perroleum rhinners used in ordinary paint, water has no obnoxious fumes and is non-inflammable.
| lio modern Jhlnicle wall finish
with the amazing
Sii|i|-r-i'u$ttin(l, the new Kfin-Tonc Holler.Koater
up more Kem-Tone! KlK it over walls and ceilingx vvitly, smoothly -in a hreeze!
f\f0 W' the latest, smartest
deep tones ^VOGUEq RS?
u^deeorat^Forbt
jVM''/ Tone Super C'- uyshfitouno
'tr Vrl'p.lh'1 sllfthtly InftHe*'
11to*!!'/ 'I)V1 lis !
79
S-
APPLIES LIKE MWUC! RICH! OVER WALWtKR!
'Xc^rY ONE COAT COVERS!
4>V*
DAY IN ME HOUR!
KEM-TONE TRIMS~.20 UP KEM-TONE R0UER-K0ATER...981 EA. KEM-TONE 4" BRUSH~$2.39 EA.
KEMGLOiNEW MIRACLE LUSTRE FINISH LOOKS AND WASHES LIKE BAKED ENAMEL! ]. Easy, ready to use!
2. Covers i one coat!
FOR KITCHENS FOR BATHROOMS
3. No primer, undercoater! 4. Dries U 3 to 4 hours!
FOR ALL WOODWORK
5- Washable! Scrubbable!
Insist on genuine KEM-GIO and KEM-TONE! Sold at leading paint, hardware & department stores! There's a dealer near you!
ACME WHITE LEAO & COLOR WORKS, DETROIT . W. W. LAWRENCE A CO., PITTSBURGH . THE LOWl BROTHERS CO., DAYTON
JOHN LUCAS A. CO., INC., PHILADELPHIA . THE MART1N-SEN00R CO., CHICAGO
ROGERS PAINT PRODUCTS. INC.. DETROIT . THE SHERWIN-WILLIAMS CO.. CLEVELAND
MAT NO. F
ooor-swp-oooi
ONLY 3" BUYS THE MOST BEAUTIFUL
(UTOMl
;1mm mm
] REDROOM
YOU
EVER
OWNED!
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,
soeas y roas*/soiomrf
SOEOOMMCACf VET ^
)l he modcRi
WE WESTPECO&MON
a n me y c a mBoy/ >irade waiJ
Point a room with Kem-Tone and no one will believe it cost a mere $3.79. That'* how beautiful Kem-Tone is! And easy! You'll say it's magic--the speedy way your room gets done. One gallon is all it takes. Yes, one gallon docs a room.
Ksia-TsM TRMS...Z9*! a#
Kew-Tas* MUER-KMUX.. .0* as. Ham-Ten* *" Ul. ..$13* ss.
AVALON I
'h:
>VI;HS I AVERAGE ROOM
DEALER'S NAME
ADDRESS
PHONE NO.
MAT NO. K1807
N24240.05
0007-SWP-000110163
Such .glorious color! Such magic ease, when you decorate With the MiracleWall Finish! And only $3.79 a gallon! No wonder Kem-Tone is
N24240.06
0007-SWP-000110164
mfWS [MN6 MOMS.MIIHCMUMS
MKACtii
iThe modeni Miracle wall fini^
Such glorious color! Such magic ease, when you decorate with the MiracleWall Finish!And only J3.79 a gallon! No wonder Kem-Tone is America's most popular flat wall paint!
Med* with
KEMg&OII
REAL OIL FORTIBCD WITH SPECIAL RESINS far axtra dsnbffitl, laaliiig
bSMty.
c hec kt hese
MIRACLES!
Applies Rite magic! [g'
Right over wallpaper/
1
One coat covers/
Dries in an haur! [yf
One gallon does a room/
1
IMKS-Wmsw. BAKED BUMII!
KEVHiLO fronthefaaousbbafatoriesthatgOTtyoaKan-Tone! s c u f f trf son rrf sc&ue trf
Sensational new Kem-Glo!
Looks and washes like baked enamel! For the first time, kitchen and bathroom walls, woodwork in every room can have a finish that's smooth as
plastic, cleanableaachlnaware, beautiful as polished ivory 1
00*47 THS*2/M-0O F4TU*S/
EASY TO APPLY! ONE COAT COVERS) NO PRIMER) NO UNDERCOATERI DRIES-3T04 HOURS) WASHABLE!
SCRtIBBABLE! ONLY $2.39 A QUARTI WON'T STAIN) RESISTS CREASEI DIRT WASHES OFF) RESISTS BOILINGWATER!
DEALER'S NAME
ADDRESS
t>HONE NO.
MAT NO. KT805
Paint a room with Kem-Tone and no one will believe it coat a mere $3.79. That's how beautiful Kem-Tone ial And easy! You'll say it's magic--the speedy way your
room gets done. One gallon is all it takes. Yes, one gallon does a room.
mb -t s m Turns... a* p
Kmw -Tmm tOtlEB-KOATElt...Ml pa. Ham-lam 4" MUSH...$2.39 .
79
DEALER'S NAME
APRESS PHONE No .
M*T NO. KT807
nomsONLY.
:/ | *9 MUfH
MfEOSSl
............ rrwtf rM/Sff
\ M/MC&miM/Sff
stMlfn-
7%ey'/egnrfKf/ y/orrbus/
fem-ldne colors
)]j Cdeheeeprefurl tpoansetesls--, gsltaymleodrobusy ,
experts to give you colorhar-d mony with die furnishings you already have. Here is
every shade you needfor taste fulanddistinctive decoration.
AW BOTHER/ WHEN Y--O- U DECORATE THE
*~ --
Qi/fCKCAsy my wntk e m-t o r e f
_ st sm
KIM^OIL
APPLIES IKE MAGIC[ 0 RIGHT OVER >*. paw. O ONI COAT COVERS! DRIES IN ONE HOUR!
'*"
--""--
dte. -- *
Ceacsatrsisil
pasta tent Makss 1W gals, ready ts apply.
t *** -
DEALER'S NAME
sADDRESS
\
PRONE NO.
Mat No. Kf-659
N24240.07 0007-SWP-000110166
wall finish!
What'* the most popular wall finish In America? Kem-Tone! What keeps It so popular? Breath-taking beauty! A rich suede-like finish--there's none love lier. Amaxing ease of use! Applies like magic. Marvel
ous convenience! Dries in one hour. Rock-bottom economy! One gallon does a room.
1. APPLIES LIRE MAGIC! 2. RIGHT OVER WALLPAPER,
PAINT, PLASTER! 3. ONE COAT COVERS! 4. DRIES IN ONE HOUR! 5. GORGEOUS COLORS! 6. ONE GALLON DOES AVERAGE ROOM!
MADE WITH KEM t JSSmu So OIL
Km-TmmTNMS 2SS s * Kms t Tw w RSUIX-MftTUUt aa. > Ko t -Tmm
DEALER'S NAME
ADDRESS
PHONE NO.
MAT NO. KT 801
N24240.08
0007-SWP-000110167
rst******" v ^
MAT NO. KT 021
ONVINCING KEM-TONE RADIO SPOTS TO BLANKET YOUR MARKET!
vail? are fakes no i painted, vallpaper, nt. KEM;s in one jes easily! amazingly trenty nine does the <.em-Tone STORE)!
'our heart Dgue Deep te$t colors in be used Peed with ntertnixed tng Aiolors . VOGUE it (NAME rovide you )m shades. IE) for a ne address
y
in beauty! ioliars and lecoraies a m-Tone is >RESS OF
IS SCCOMDS
Have you seen the new Kem-Tone VOGUE DEEP COLORS? They're the latest in deep tones. Can be used *'as is" or as tints to give you any color your heart desires! Kem-Tone is sold at (NAME AND ADDRESS)!
ONC MMUK
What's the most popular Rat wall finish in America? Why, Kem-Tone of course. Now on sale at (NAME AND ADDRESS OF STORED Why is Kem-Tone so popular? Because it's the loveliest, easiesr-to-use, most economical one coat flat wall finish made. Beautiful Kem-Tone applies like magic--especially if you use it with the new
m-Tone Super Cushion RolJer-Koater/ It Rovers most inferior wall surfaces-*-eveg wallpaper--in one quick coat. Dries in db minutes to a beautiful, colorful suede-|flte finish. Yes, one hour from -the time you finish painting with Kem-Tone, you jfiove back into a gorgeous, new room.'How much has all this costxyou? Only three dollars and seventy nine\cents. Believe it or not, one gallon of Kerk-Tone at three seventy nine does the average rodm beauti fully. Buy Kem-Tone todsX at (NAME AND ADDRESS OF STORE)\
ONC MlttlfVC
(NAME OF DEALER) of (NAML STORE) t (ADDRESS dF STOKE) Paint a room with Kem-Tone and no will believe that it cost you only i
dollars and seviity nine cents. That's how
beautiful KeijpTone is! And easy! Say, Kem-Tone /ith the Kem-Tone Super
Cushion Kmer Koacer is just about the
easiest painting there is! You'll say it's magic--tip speedy way your room gets
done. Qply a few hours and those drab
walls
ceilings come alive with cheerful One gallon is all it takes. Yes,
one gallon of Kem-Tone at three seventy
does the average room. Kem-Tone krs wallpaper, paint and plaster. Buy n-Tone today! No other flat wall finish
r world gives you so much beauty--so Easily, so quickly, so economically. Kem-
r Tone is sold at (NAME AND ADDRESS OF STORE)!
ONC MMtlTK
Rightover wallpaper, paint, plaster! Nothing easier, smarter, faster! That's KEM-TONE,
the Miracle Wall Finish! The loveliest, easiest-to-usc, most economical one-coat flat wall finish made! Only three dollars and seventy-nine cents a gallon and one gallon
does the average sized living room, bed room or dining room! Why not come down to (NAME AND ADDRESS OF STORE)
and buy yourself a cheerful new room at this low price of three seventy-nine? You'll have the most beautiful room you've ever owned--thanks to Kem-Tone! This Miracle Finish turns drab walls to glad walls just like magic. Covers--even wallpaper-in fust one coat. Dries to a rich, suede-like surface in just one hour. So don't delay,
get Kem-Tone today at (NAME AND ADDRESS OF STORE Jt
/
)BTAINKEM-TONfAD ma t s
are free of charge to you. r request to the advertising of the companies listed at our Kem-Tone jobber.
XAcm* Whit* Load A^olor WoHu, Datroit W. W. Lowronco A" p., Pilttburgh Th* Low* Brother* C-, Dayton John Lucas A Co. Inc., Philadelphia Th* Mcntin-S*nour Co./Chicago Rogers Paint Products, Inc.; Detroit Tho Sherwin-Williams Co, Cleveland
You'll never know how easy painting can be until you try Kem-Tone with the Kem-Tone SuperCushion Roller-Koater!
Soft pastels, rich deep tones, created by foremost color stylists. Kem-Tone colors suit every deco rating scheme.
Yes, right over wallpaper,
Saint, plaster! Marvelous em-Tone coven them all In one coat!
ONE GALLON 005
Kem-Tone comes In con centrated paste form. One gallon at 13.49, gives a gallon and b Half ready ta-apply!
No long waiting for over night drying. Move Into your new Kem-Tone room 60 minutes after painting!
AtAVEWmt
xe/m^ssM
Kem-Tone is made with KEMTheimoTempered OIL -- REAL OIL FORTI FIED WITH SPECIAL RESINS -- for extra durability, lasting beauty.
DEALER'S NAME
ADDRESS
PHONE NO.
MAT NO. KT800
K24240.1
OOOT-SWP-OOO110169
AME
PHONE NO.
no
loveliest room you've everseen!
m n gallon 4m* wtrage room
DEALER'S NAME
ADDRESS
PHONE NO.
0. KT 813
Jhe modern Jpiracle wall finish
Km#* .
MAT NO. KT 920
PRICE TAG ON A
Roomful
OF LOVELINESS]
MAT NO. KT802
w ^ Mnucanm/msK
DEALER'S NAME
Addresf
Photic No.
MAT NO. KT 803
VOffi/t1
DEALER'S NAME Phono No.
MAT NO. KT804
0007-SWP-000110171
SEE THEM FIRST AT OUR STORE!
DEALER'S N
ADDRESS MAT NO. KTI
MAT NO. KT812 MAT Ni
MAT NO. KT818 MAT NO. KT819 <
USE THESE LIVELY, 0
SO SECONDS Rooms look smarter, when i decorated with KEM-TONE! 5 difference whether your walls an whether they're covered with v or whether they're brick or ceme TONE covers most wall surface coat, dries in an hour and was! You can buy KJBM-TONE For the: low price of three dollars and se1 cents a Brallon--and r\n*>
N24240.12
0007-SWP-000110173
?124240.13
OOO^-SWP-OOO110174
Atm
maospeoms0 jresmp/y oafofthism/d/a
KBS
NAME
^HON No
MAT NO- KTSIO
; N24240.14
000t-SWP-000110175
N24240.15
0007-SWP-000110176
only makes the
loveliest room you'veeverseen!
DEALER'S NAME
ADDRESS
PHONE NO.
MAT NO. KTS11
out to breal in '49! Cast effort! Tie-in
HERE ARE
(0.482,2(3
REASONS WHY
WAU**IS
WILL CONTINUE TO BE
m ADVERTISING! in SALES! in PROFITS!
N24240.16
0007-SWP-000110179
(Zouat W/
FULL COLOR ADS...
PLUS MILLIONS MORE BLACK & WHITE ADS tiU* Spu*?
19.447.390 Kem-Ton Ads in "4mricon Weekly"
Albany Times Union Atlanta Constitution Baltimore American Boston Sunday Advertiser Buffalo Courier Express Chicago Herald American Cleveland Plain Dealer Detroit Times Los Angeles Examiner Miami Herald Milwaukee Sentinel New York Journal American Philadelphia Bulletin Pittsburgh Sun Telegraph Portland Oregonian San Antonio Light San Francisco Examiner Seattle Post Intelligencer Syracuse Herald American Washington, D. C. Times Herald
26.784.873 Kem-Tone
Ads In "This Week"
Atlanta Journal Baltimore Sun Birmingham News & Age Herald Boston Herald Chicago Daily News--(Sat. Ed.) Cincinnati Enquirer Cleveland Plain Dealer Dallas News Des Moines Register Detroit News Indianapolis Star Los Angeles Times Memphis Commercial Appeal Milwaukee Journal Minneapolis Tribune New York Herald Tribune Philadelphia Bulletin Pittsburgh Press Portland, Ore. Journal Rochester Democrat fc Chronicle St. Louis Globe Democrat Sau Francisco Chronicle Spokane Spokesman Review Washington Star
; >WWW%WW%WmW*WWWWWWWiWUt9UWWWWn9WWWVIWWWWW*HWWV
For your convenience we list below the entire Spring Sunday schedule for both KEM-TONE and KEM-GLO. The product same in large capital letters indicates the feature of the ad. The product name in small latters indicates a "trailer".
14,250,000 Kem-Tone
Ads in "Parade"
Akron Beacon Journal Boston Post Bridgeport Sunday Post Chicago Sun Times Denver Rocky Mt. News Detroit Free Press El Paso Times Erie Dispatch Herald Fort Wayne Journal Gazette Houston Post Jacksonville, Fla, Times Union Long Island Sunday Press Madison, Wise. State Journal Newark Star Ledger New Bedford Standard Times Philadelphia Inquirer Pittsburgh Post Gazette Portland, Me. Sunday Telegram St. Paul Sunday Pioneer Press Salt Lake City Tribune Syracuse Herald American Tacoma Times Toledo Blade Washington Post Witchita Eagle Youngstown Vindicator
MARCH APRIL MAY
APRIL 3 This Week
KEM-GLO
end Kem-Tone Half Page
APRIL 10 American Weekly
: KEM-TONE
and Kem-Gle Full Page
APRIL 10 Parade
KEM-TONE
and Kem-Gle Half Page
MAY 1
American Weekly .
KEM-GLO i
and Kem-Tone Full Page
MAY 8
This Week
KEM-TONE
and Kem-Gle Half Page
MAY 8 Parade
KEM-GLO
and Kem-Tone Half Page
MARCH 13 This Week
KEM-GLO
and Kem-Tone Fell Page
APRIL 17 This Week
KEM-TONE
and Kem-Glo Half Page
MAY 15 This Week
KEM-GLO
KEM-TONE
Facing Half Pages
MARCH IT Parade
KEM-GLO
and Kem-Tone
Full Page
MARCH It American Weekly
1 KEM-GL* 5 and Kem-To te
Full Page
APRIL 24 Parade
KEM-GLO
and Kem-Tone Half Page
i i
APRIL 24 this Week
KEM-GLts>
and Kem-Toi ie Half Page
MAY 22 American Weekly ;
KEM-TONE
and Kem-Glo Full Page
MAY 29
Parade
KEM-TONE
and
KEM-GLO
Facing Half1 Pages
0007 SWP-000110180
made with oiLmises with water/Giveswurroomsthe
W^mwmwml
Kam-Torw TRIMS...201 up Kant-Toiia R0UJER-K0ATER...9SI ea. Kem-Tone 4" BRUSH...$2.39 aa.
Sptyjjjp^pMRs*.>
S
KEM-OIL
REAL OIL FORTIFIED WITH SPECIAL RESINS--for antra dura bility ... laatlni beauty!
KEMGLO FOR KITCHENS FOR BATHROOMS FOR ALL WOODWORK
NEW MIRACLE LUSTRE FINISH LOOKS AND WASHES LIKE BAKED ENAMEL!
1. Easy, ready to use! 2. Covers in one eoat! 3. No primer, andercoater! 4. Dries In 3 to 4 hours! 5. Washable! SerubbaMe!
Insist on genuine KEM-GL0 and genuine KEM-TONE! Sold at loading paint, hardware and department stores! There's a dealer KMrVttl!
ACME WHITE LEA0 COLOR WORKS, DETROIT . W. W, LAWRENCE A CO., PITTSBURGH THE LOWE BROTHERS CO., DAVTDN * JOHN LUCAS & CO., INC., PHILADELPHIA . THE MARNN-SENOUt CO- CHICAGO ROGERS FAiHT PRODUCTS, INC, DETROIT . THE SHERWIN-WILUAMS CO.. CLEVELAND
N24240.17
0007-SWP-000110181
BUYS THE MOST BEAUTIFUL
ROOM
YOU EVER OWNED!
'SB
soBAS/TV OSS/ sotorn/
SOeCOHOTH/CACf /& ][h lm>(jcm
Paint a room with Kem>Toi>e and no oat will bdievt it cast a mere $2.79. "XheH't how beautiful Kem-Tone is! And easy} You'll say it'* magic--the speedy way your room get* done. One gallon Is all it take*. Yes, one gallon does a room.
HMn-TfcM TWMS..>2ty p
Kew-Twat MUDHtom*...nt .
Kmi-Tms 4' MUSK...$139 **.
V;;/mo u r .
siilv> COVERS
179
_1IW Sol 'S# m$ AVERAGE ROOM
DEALER'S NAME
ADDRESS
PHONE NO.
m
jreslmPlK,i
SEE THEM FIRST AT OUR STORE!
DEALER'S NAME
ADDRESS
PHONE NO.
MAT NO. KT 810
MAT NO. KT SOT
Go r g eo u s l iv in g r o o ms ,d in in g r o o ms,
BEDROOMS,^ !3Z tr/gWMjg/
ADDRESS
DEALER'S NAME
MAT NO. KT 606
PHONE NO.
sS-k e mg io
__ muuu mw *"** ""WWWIMK
DEA1XRS NAME
ma t NO. KG 706
IETIB
SHOW YSI
KEM-GIO
MffTACLC LtffflfW MNTSN LOOKS AND WASHES nvr lUIII ENAMEL
DEALER'S NAME
Addnm
Phan* No.
MAT NO. K0107
DEAL!
ADDRESS MAT
HEW MIRACLE LUSTRE WALL, WOODWORK
DEALER'
addr ess
MAT NO
; N24243.18
OO017-SWP-OOO110209
We have
KEM
GIO
Miracle Lustre Finish, Looks ami Washes Like Baked Enamel!
DEALER'S NAME
Address
Ftwne*
MAT NO. KG 104
NEW! MIRACLE LUSTRE
FINISH
KEM-GLO
lOOKS^WASHES
UKl BAKED EHAMILl
WOKS, WASHES l00KS> WASHES
UKt BAKED ENAMEU UKe BAK[D SNAMEU
DEALER'S NAME MAT NO. KO 103
HEW
01,0
l"IE nww FM mTiww. MTOftooMs. w o o d w o r k ;
DEALER'S NAME
***"
WN..
MAT n o . k g 105
FOR KITCHENS FOR BATHROOMS
ALL WOODWORK!
Look* like baked enamel! Kem-Glo's so smooth, o lustrous, so satiny! Washes tike baked enamet! Kem-Glo cleans 'with amazing ease. So easy to use! KemGlo flows on like a breeze! One coat covers! No undercoater needed! Try ir today!
ttWISNNG TESTS DOT FAZE KEM-GLO I
RClELS QttASLl
SEST&STMNl
IKSI3T3 BCIUHfl WAFER!
tM
MIT WISHES Off!
m
wir; Mr QUART
$7.98 GALLON
WOKS***
DEALER'S NAME
ADDRESS
PHONE NO.
MAT NO. KG 125
/-" >
MAT MO. KG 126
-'
MAT NO. KG 111
MAT NO. KCllt
R'S NAME
PHONE NO.
NO. KG 113
IOKSmIO ASHESu k ,
lKEO ENAMEL!
i NAME
pho ne no .
KO 114
KEM-GLO The Miracle Lustre Finish MAT NO. KO 119
KEM-GLO The Miracle Lustre finish MAT NO. KO 120
KEM-GLO Ww Mired* Un4rTsnUii MAT NO. KO 121
KEM-GLO The Miracle Luitrii Finish MAT NO. KG 122 EM-GLO
Tha Mirada Lustra finish
MAT NO. KG 124)
---------------
0007f-SWP-000110210
KEM-GLO from thtfamous laboratories thatgateyou Hem-Tone! s c u f f it !sotiirrsauiaiTi
Sense tionslncwKem-GIo! Looks and washes like baked enamelI For the lira t time, kitchen and bath*
room walla, woodwork In every room can have a fin* hfa that's smooth aa plas* tic, cleanahle aa china* ware, beautiful as polished
60HGF0US LIVING ROOMS, DINING ROOMS,
DEDROOMS tfSt(318 wlTM> JV Avwarrssiis KRoemt*i _ __
Such glorious color! Such
magic easel And only $3.79 a
gallon! No wonder JLem-Tone Is America's most popular flat
trs
wall paint!
ore* Htutmpea,
AWtr, fitASnCK/ ox/ss
fAWXf #VMVSS,' xv$sf#0 8or*x/J
WCMCMFS!
DEALER'S NAME
ADDRESS
PHONE NO.
MAT NO. KO 108
WORLD'SJOVELIEST LUSTRE FINISH
LOOKS"
vmm
LIKE BAKED ENAMEL!
FOR KITCHENS BATHROOMS ALLWOODWORK!
DEALER'S NAME
ADDRESS
PHONE NO.
MAT NO. KG 110
For kitchens, bathrooms, all woodwork A one-coat miracle!
No primer, no undercoater needed! Resists heat! Repels dirt and grease! Anti-scuff and stain! 9 lovely colors and Stay white!
ONLY *2* A QUART!
IT APPLIES EASILY!
DRIES IN 3 TO *j
IS SCRUBBAE
DEALER'
ADDRESS
MAT NO
KEM'GLO i
msmwm
-SPs
From the maker, of miracle Kem-Tone, this wonderful new lustre finish that Soks and washes like baked enamel!
Kem-Glo Is easy to use. Covers IInone coat. Requires no undcrcoater. Dries in a ip 4 hours. Colors match or harmonize wiSi lSm-Tone. Try Kem-Glo today!
$7.$l
DEALER'S
ad d r es s
ma t n o k <
N24240.19
0005f-SWP-000110215
S NAME
PHONE NO. KG 101
fail, Woodwork Finish!
iBAKEB ENAMEL! ASS
IAME
PHONE NO.
IT S HERE!
THE MIRACLE LUSTRE WALL, WOODWORK FINISH THAT
WASHES
LIKE BAKED ENAMEL!
AO# tCfTCHBAtSi
POP SA77fjeOOA1S/
fiS/S AU WO0XV0GZ/
One look toll* you. Kem-Glo will dean like your refrigerator. No dirt win penetraceits plastic-smooth surface!What'# more, Kem-Glo laits , . . can take plenty or punishment and then aomel Kem-Gia fe easy to use, too! Flows on like magic! One coat covers! No utidercoater needed! Try Kem-Glo today!
DEALER'S NAME
ad d r es s
pho ne no .
MAT NO. KG 102
/w-tmiiffimEuiu
KEMCL
The Miracle lustre Finish for Kitchens, Bathrooms,
aii Woodwork!
i. b a s p roust.'
t. o#c o at comes/ a. ApeMF/M6mejBc&t?z/{
4MBSM3 to* tSOOXSf
& msMBte/sejet/BBABi^/ & o/viyt&SZfi Qomtrf
DEALER'S NAME
ADDRESS
PHONE NO.
MAT NO. KG 109
0007f-SWP-000110216
$3z DECORATES A ROOM!
BEAUTIFUL R00
OHLY'3Z?-y^!
Irs loveliest flat wall finish!
What'* the most popular wail finish in America? Kem-Tone! What Jceeps it so popular? Breath-taking heautyj A rich suede-like finish--there's none love lier. Amazing ease of ure! Applies like magic. Marvel ous convenience! Dries In one hour. Rock-bottom economy/ One gallon does a room.
You'll never know how ay puinting. can be until you try Kem-Tone with the Kem-Tone SuperCushion Roller-Koatcr:
ett k &v o 's cawsr/
Yes, right over wallpaper, paint, plasters Marvelous Kem-Tone covers them all in one coat!
ONE GALLON DOES A JtOOAt
Sot pastel*, rich deep rones, created by foremost color stylists. Kem-Tone colors suit every deco
rating scheme.
Kcm-Ycne cotr.es in con centrated paste form. One gallon it t 3.79, gives a gallon and a half reaoy-
to-apply!
No long -waiting for over night drying. Move into your new Kem-Tone room 60 minutes after painting!
AtADSivm
/GMSSSOa
Kem-Tone is made with KEM ThermoTempered OIL -- KEA.L OIL FORTI FIED WITH SPECIAL RESINS -- lor extra durability, lasting beauty.
DEALER'S NAIWE
addr ess
pho ne n o .
WAT HO. KT800
MAT NO. KT 812 [j hUKV*
MAT NO. KTS13
'V'
MAT NO. KTB17
1. APPLIES LIKE MAGJI 2. BIGHT OVER WALLPI
! PAINT, PLASTER! 3. ONE GOAT COVERS' 4. DRIES IN ONE HOUR 5. GORGEOUS COLORS! 6. ONE GALLON DOES AV
KEMMAOS WITH
t e mI
Km.-TmmTK1MS20 up *tUni-T<>ne N0UE-KOATEft5S< i
DEALER'S NAME
ADDRESS
PHO
MAT NO. KT80I
Tfff &V<HY ,
rot/i
DEALER'S NAME
Address
Phone No.
MAT NO. KTjB04
MAT NO. KT 818 MAT NO. KT 019
NO. KT 821
DEALER'S NAME
Addin.
) Hbon. Ho.
MAT HO. KT 803
N24240.2
0007-SWP-000110221
MfifflOS IIVIHG ROOMS,DININGROOMS,
FUL ROOMM BEDROOMS as'3S.WlTM
'
} 79-""***/
!> CHECK THESE KEM-TONE MIRACLES!
yy c al
OOES AVERAGE
SOtiM
1. APPLIES LIKE MAGIC! 2. SIGHT OVER WALLPAPER,
M
PAINT, PLASTER!
2T
3. ONE COAT COVERS!
0*
4. PRIES IN ONE HOUR!
S'
S. GORGEOUS COLORS!
IB'
6. QKE GALLON DOES AVERAGE ROOM! ffiT
XenMomlMMSgOe p (Ton-Ton* ROUER-X0ATRSS ee. Kent-Tn4" BRUSH S2 39*i-
iALER'S NAME
PHONE NO. MAT NO. KT801
The mo<lern_ miracle wall fin^
Such glorious color! Such magic ease, when you decorate with the Miracle Wail Finish! And only $3.79 a gallon! No wonder Kem-Tone i9 America's most popular fiat wall paint!
Mode wfffc KEM^OII
AL OIL fORTIRED WITH SPECIAL RESINS for CMtr* (JarabHity. lestinc beaoty.
CHECK THESE
WIMCUSI
Applies Me magic! fer
Kht aver
I
KuMpaper! (g i
Oiie coat covers! 0
Dries in am flour' tvf f One gallon ' " 1
oes a room! 0"
bak ed f mameu
7'j'^, F'l A fromthe famous laboratories that gave you Hem -Tone!
VLM IlLU s c u f f trf sott trf sc&us 7Ff
Sensational ne--- Kcnn-GIi>!<^ Looks and washes like baked "
enamel! For the first time, kitchen and bathroom walls, woodwork in every room can have a finish that's smooth as plus lie, cleauableaechina wai e, Iwuuliful ns Midinl ivory!
sea*?*r muss*&**& s&m/*es/
EASY TO APPLY! ONE COAT COVERS! NO PRIMER! NO UMDERCOATERI DRIES--ST04 NOURSi WASHAW.E!
SCRUBIASLE) r ONLY 52JJ9A QUART! WONT STAIN! RESISTS GREASE! DIRT WASHES OFF! < rCSISVSBOaiNGWATIR!
'ITt/S
WOtV ,
ww/%;*****
DEALER'S NAME
Address
Phone No.
MAT NO. KT 604
DEALER'S NAME
Address
Phare
MAT NO. KT803
DEALER'S NAME
ADDRESS
MAT NO. KT 805
PHONE MJS.
PRICE TA& ON A
Roomful
OF LOVELINESS!
MAT NO. KT 802
only makes the
loveliest room you'veeverseen!
per gallon.
fc enesalle* *<h c average roe*.
DEALER'S NAME
ADDRESS
PHONE NO.
MAT.NO. KT811
0007-SWP-000110222
M/MC& mtaf/fflsff
OAfeG#ao# 7% voesmesweMeexooH/
WORLD'S LOVELIEST FLAT WALL FINISH FOB LIVING ROOM, DINING ROOM, BEDROOM!
Your rooms can "look like a million."--for only $3.79 with Kem-Tone!
One gallon of Kem-Tone actually gives you a gallon and a half finest finish ready to apply. Enough ro <1n an average size room.
MADE WITH OIL....MIXESWITH WATER!
Yes, Ketn-Tone is made with k k a l OIL FORTIFIED WITH SCIENTIFICALLY-CREa t e i> h e s is 's to give Kem-Tonc extra
durability, washabillty, lasting beauty!
This oil is treated to mix with water-- because water makes Kem-Tone easier to apply and Is the most convenient, economical thinner available. Unlike petroleum thinner* used in ordinary paint, water has no obnoxious fumes and is non-inflammable.
{ho modern niracle wall finish
NOW!the latest, smartest deep tones ^VOGUEq rs!
-'X:'WJO T'o8unUe*'SJlui!fPDr^Cuy,>hglono ssr*T? *.iS-
>79$
0 1%$ *
APPLIES UKE MAGIC!
RIGHT OVER WALLPAPER!
ONE COAT COVERS!
QRf IN ONE HOWtl
HEM-TONE TMMS^.20(i UP KEM-TONE R0UEH-K0ATEH.38^ EA. KEM-TONE 4" BUSH...$2.39 IA.
KEMGLOiNEW MIRACLE LUSTRE FINISH LOOKS AND WASHES LIKE BAKED ENAMEL! 1. Easy, ready to use!
2. Covers in one coat!
FOR KITCHENS FOR BATHROOMS
i 3. No primer, undercoater! 4. Dries In 3 to 4 hours!
FOR ALL WOODWORK
5. Washable! Scrubbabie!
Insist on genuine KEM-GLO and KEM-TONE I Sold at leading paint, hardware & department stores! Tlierers a dealer near you!
ACMEWHITE LEAO A COLOR WORKS, DETROIT . W. W. LAWRENCE & CO., PITTSBURGH . THE LOWE BROTHERS CO.. DAYTON
JOHN LUCAS A CO.. INC., PHlLADaPHlA - THE MARTIN-SENOUR CO., CHICAGO
ROGERS PAINT PRODUCTS, INC., DETROIT . THE SHERWIN-WILLIAMS CO., CLEVELAND
MAT NO. F
N24240.21
0007-SWP-000110236
made iwthmLniisswith
: N2 42 4 0.22
OQ07-SWP-OOO110239
OO07'SWP-OOO110240
imide with oil...mi\(js with water/ Gives}i)ur rooms the
MuM *>LLAR LOOK!
' " ,fc
mm--
ONE GALLON $3.79 DOES AVERAGE
Yes, your rooms can have chat "million-dollar look"--for only $3.79 with Kem-Tone J
One gallon of Kem-Tone actually gives you a gallon and a half finest finish ready to apply. Kitough to do an average size room.
MADE WITH OIL ... MIXES WITH WATER!
Yea, Kem-Tone is made with REAL OIL FORTIFIED WITH SCIENTIFICALLY-CRE ATED RESINS to give Kem-Tone extra dur ability, w&shability, lasting beauty!
This oil is treated to mix with water -- -- because water makes Kem-Tone easier to apply and is the most convenient, economical thin ner available. Unlike petroleum thinners used in ordinary paint, water has no obnoxious f:rmcs and Is non-inflammable.
NOW/ the latest, smartest
deep tones - - VOGUE DEEP COLORS!
Ctyled by America'* l**
V> 52 decSrator^ For bee*
results,
Col higher.
KEM-TONE TRIMS-^ UP
KEM-TONE R0LLER-K0ATER...9Sf` EA.
ONE BOAT COVERS!
DRV IN ONE HOUR!
KEM-TONE 4" BRUSH...$2.39 EA.
KEMGLO FOR KITCHENS - FOR BATHROOMS FOR ALL WOODWORK
NEW MIRACLE LUSTRE FINISH LOOKS
AND WASHES LIKE BAKED ENAMEL!
1. Easy, ready to use! 2. Covers in one coat!
3. No primer, undercoater!
4. Dries In 3 to 4 hours! 5. Washable! Serubbable!
INSIST ON GENUINE KEM-TONE AND GENUINE KEM-GLO! SOLD AT LEADING PAINT, HARDWARE & DEPARTMENT STORES! THERE IS A DEALER NEAR YOU! tae *t lads Ota Wats, D-trail. W. W. Dmucs A Co., Pfcbaifb BtliwIiiiiiiisCi, DajtK Mlua5ACo.,liic.lPliiAiW - AtMafoSHtiCg., CRiraio - luerahiit Pratacts, lit. DiM lii Sltmin-Wlims Co., Clmbod
MAT NO. B
N24240.23
00D7-SWP-000110243
Wfimwm w o k !
ONE GALLON $3.79 DOES AVERAGE ROOM! r You're in 'W.^16 ,
Yes, your rooms can have that "million-dollar look" --for only $3.79 with Kem-Tone!
most pWasantsu^f^jjg^g
One gallon of Kem-Tone actually gives you a gallon
and a half finest finish ready to apply. Enough to do an average size room.
HADE WITH OIL...
SrfswlSea1*
MIXES WITH WATER!
Yes, Kem-Totvc Is made with h e a l Oil. PORIIFIEDWITH saENTif ic :a l l y -c r e -
with the a^n9
a i'ED RR.SINS to give Kem-Tone extra durability, washability, lasting beauty!
This oil is treated to mix with water--
because water makes Kem-Tone easier to apply and Is the most convenient, economical thinner available. Unlike petroleum thinners used in ordinary paint, water has no obnoxious fumes and is non-inflammable.
The modern____ #>&***?*:,Sopit .cushioned, the new
h i*iii -Tone RolJer-Koatbr
jhiracie wall finish
picks up more Kem<Tuhjc! Kulis it over walls and ceilings 4*%**nly, smoothly--in a breeze!
NOW!** latest, smartest deep toneSp^cOLORS!
Styled by >, Ini decorators! t ^
V/^re,,sults.saupnpelyrwCn uusshhiioonn
Too*
Voftue
^CoTorTerTced
Sightly Higher.
KEM-TONE TRIMS--20^ UP
(< taucimreM b%
1 rv.:,,- v1 <ie#4 Hiu^pftjingJ
AVALON l
^ rii
i;Vo/u<,Ln
l"'r<ovi.ns
'79
9?
APPLIES UKE MAC1C!
i
ONE CMT COVERS!
RH2HT OYER WALLPAPER DRV IN ONE HOUR!
KEM-TONE R0U.ER-K0ATER._98,! EA.
KEM-TONE 4" BRUSH...S2.39 EA.
KEMGLO
FOR KITCHENS - FOR BATHROOMS
FOR ALL WOODWORK
=NEW MIRACLE LUSTRE FINISH LOOKS
AND WASHES LIKE BAKED ENAMEL!
1. Easy, ready to use! 2. Cavers in one coat! 3. No primer, undercoater! 4. Dries in 3 to 4 hours! 5. Washable! Scrubbable!
Rsist on genuine KEM-GLO and KEM-TONE! Sold at leading paint, hardware & department stares! There's a dealer near you!
ACME WHITE LEAD , COLOR WORKS, DETROIT W. W. LAWRENCE & CO., PITTSBURGH . THE LOWE BROTHERS CO., DAYTON 9HN LUCAS & CO., INC., PHILADELPHIA . THE MARTIN-SENOUR C0,, CHICAGO , ROGERS PAINT PRODUCTS, INC.. DETROIT . THE SHERWIN-WILLIAMS CO.. CLEVELAND
MAT NO. C
N24240.24
0007-SWP-000110260