Document LgZgMog6Grea0Gb75a86JR9QQ

Publications Publications 1900 Prairie Avenue Chicago to its industry. When new construction was still at a low ebb, Domestic Engineering embarked on a planned program to stimulate business. Two far-reaching, widely followed F. H. A. prize contests for plumbing and heating contractors fostered by Domestic Engineering had the enthusi astic support of the industry in generak As this program continues manufacturers of plumbing and heating products, par ticularly those whose advertising messages have been appearing in Domestic Engi neering, are directly benefiting. However, this in only one example of the- editorial leadership which has gained for Domestic Engineering recognition and prestige in the industry. It is only one phase of the service which Domestic Engineering renders its industry. Through the Marketing and Research Bureau, a division of the Domestic Engineering organization, the manufacturer is enabled to properly analyze his market and to judiciously plan his sales program. As an advertiser, a variety of effective mailing IN a normal period plumbing and heating services are at his disposal. Through the represents a market which does an annual facilities of Domestic Engineering he is. business far in excess of a billion dollars. enabled to develop an efficient sales staff The first of the building industries to and to obtain distribution through whole-' experience a noticeabie upturn in business, salers. In short, Domestic Engineering plumbing and heating had a two-year offers him the means to market his product headway toward the return to normal. effectively, with a minimum expenditure. Virtually every plumbing and heating con For nearly a half century, Domestic tractor of consequence in the country has Engineering has been a leader in every felt this business upswing in a substantial major movement in its field. Throughout measure. With the existing housing these years, it has been looked up to as an shortage it is inevitable that their business authority in its industry. will soon reach even higher peaks than To reach and to sell this billion dollar those of previous normal years. market, every sound advertising program As the leading publication in this vast in the plumbing and heating field should market, reaching more than 19,000 plumb unquestionably include Domestic Engi ing and heating men, Domestic Engineering neering. Complete data concerning this has lent its untiring efforts, its invaluable, publication and its market are thoroughly resources to this vital cause, playing no covered in "Selling the Plumbing and minor roll in bringing improved conditions Heating Market." Write for a copy. 1044 1900 Prairie Avenue Chicago TTRACTED by the great possibilities which automatic heat and air con ditioning opens up to them .. . encouraged by the tremendous public interest it has been accorded . . . many of the better, more aggressive specialty merchandisers from more than thirty other closely allied fields have entered this ever growing industry. Previous to the establishment of Auto matic Heat and Air Conditioning, no single medium existed through which all of the men who comprise this group could be reached. In order to reach all the factors concerned with the specification, sale, in stallation or servicing of automatic heat and air conditioning equipment, it, was necessary to use each of the various publications covering the many segments of the industry as a whole. The expendi ture thus involved was prohibitive and placed a heavy burden upon the ad vertiser. Now, at a cost that is extremely low in comparison, the advertiser may thoroughly blanket the entire automatic heat and air conditioning industry through just one publication . . . Automatic Heat and Air Conditioning. In Automatic Heat and Air Conditioning the manufacturer may reach the consulting engineers and architects who specify equip ment lor use in this field . . . the dealers, distributors and wholesalers who sell it.. . the manufacturers who make it . . . all of the men who constitute the $200,000,000 automatic heat and air conditioning market and who have been increasing this market by 40 per cent each year even through lean years. Because it provides them, every month, with a wealth of engineering and mer chandising knowledge ... knowledge which they may secure from no other single source, and without which they could not hope to sell with any degree of success in this highly technical field, these men find Automatic Heat and Air Conditioning an indispensable part of their daily business lives. In company with editorial material of such high calibre and so utterly vital to the men in the field, the advertising message of the manufacturer of automatic heat and air conditioning equipment is placed before its most responsive audience. A complete marketing service is avail able to sales and advertising executives who must sell the vast automatic heat and air conditioning market. Write, on your business letterhead, for the latest copy of the monthly bulletin "Current Conditions in the Automatic Heat and Air Con ditioning Industry." 1045