Document LgOrLXYeBz6kxzEwxrQOwm7Zw

Publications Air Conditioning & Oil Heat 232 Madison Ave. Lex. 2-4566 New York, N. Y. rrtitrqgn 903 Merchandise Mart Delaware 9389 San Francisco Don Harway & Co. 155 Montgomery St. Exbrook 6029 Los Angeles Don Harway & Co. 318 W. Ninth St. Tucker 9706 Baltimore Candler Bldg. Plaza 7065 PRIOR to 1935, this publication was known as "OIL HEAT" and its edi torial content consisted entirely of articles about the manufacture, sale and instal lation of oil burners. The title was expanded to its present form in 1935, and inspired a change in the oil burner field. The oil burner manufacturers and dealers are a naturally progressive group, else they would not be in the oil burner business at all. They understood the modern mer chandising and technical problems pre sented by the sale of air conditioning equipment, and they entered vigorously into this new activity. The result is that today (January 4, 1939) a total of 44.2 per cent of the oil burner manufactures are selling (many of them also manufacturing) air conditioning equipment. And 6698, or 54.4 per cent of the 12,298 oil burner dealers now are selling some form of air conditioning. Editorial content includes articles on "Air Conditioning Schools," "Win ter Air Conditioning Equipment-- Sale, Installation and Service;" "Sum mer Air Conditioning--Application, Sale, Dealer Problems;" "Oil Burner Service; Dealer Problems; Selling and Installing;" News items about all forms of heating, air conditioning and firing equipment. A complete cover age of the industry's activities each month. Subscription price $2 per year. Surveys and publications available: 16page booklet on4 `Answers to your Questions About Winter Air Conditioning;" 16 page booklet entitled "What the Air Condi tioning-Oil Burner Dealers are Thinking and Doing About Sheet Metal Shops, Ducts, Registers, Blowers, Etc.;" January, ,1939, Annual Forecast & Statistical Issue --a report on 1938 and intelligent opinions about 1939; Directory of Oil Burner and Air Conditioning Manufacturers, giving equipment specifications, officers' names, trade names, etc. Circulation of this paper: * (Publisher's Statement) Air Conditioning & Power Oil Burner Mfrs-- 423 Additional Mfgr. Executives.--....................... 183 Air Conditioning & Oil Burner Accessory Mfrs..... -.................. -..... ............................ 445 Mfgs. Branch Offices & Field men.................. 148 Air Conditioning Depts. of Public Utilities-- 107 Combination Power Oil Burner and Air Con ditioning Dealers--......................................... 6698 Additional Power Oil Burner Dealers (not yet handling air conditioning)............................ 5600 Additional Air Conditioning Dealers (not yet handling oil burners)............................. 1040 Wholesalers and Distributors of Air Condi tioning. Oil Burner and Heating Supplies & Accessories....................-.....................-- 1,172 Advertisers, Agencies. Unclassified..... ....... -- 1300 Total......................................................- 17,116 "Our two previous ads in AIR CON DITIONING & OIL HEAT secured us approximately $30,000 of new busi ness." Dewey-Shepard, P. 53, May, 1938, issue. "We have been pleasantly surprised with the tremendous response to our ads in the August and September issues of AIR CONDITIONING & OIL HEAT." Eds-Wil Burner Corp'., Chicago, Sept. 9, 1938. AIR CONDITIONING & OIL HEAT also has a Mailing Service, under which, for very low cost, literature may be mailed to all of the groups indicated in the Circulation Listing, above. 1056 Publications IING/fr / I-T--^---N- ING Published Monthly at 420 Madison Avenue New York MARKET: The oilheating market is a closely knit 4-way market--oilburners, heating, airconditioning, and fueloil. The modem and progressive oilheating dealer sells all four--a good oilburner, using good fueloil, firing a good heating or aircon ditioning system. , From 1919 to 1930, the only oilheating product sold by burner dealers was the conversion burner. In 1930 the sale of conversion burners represented 77.3 per cent of the dealers' gross income. By the end of 1938, the average oil heating dealer got only 28.7 per cent of his income from conversion burners. But, beginning in 1932, he had added three other major oilheating lines--heating, fuel- oil and winter airconditioning. 1938 gross dollar volume of the average dealer was divided : Conversion burner units........ 28.7 per cent Heating equipment, in cluding boiler-burner units..26.2 per cent Fueloil--......... 28.5 per cent Winter airconditioning, including furnace-burner units............_.......;.............16.6 per cent In 1938, 42 per cent or 57,141 conversion oilburners were sold with new cast iron or steel boilers. In addition, dealers sold 10,934 boiler-burner units. Total boiler sales by oilheating dealers increased 11 percent over 1937. These dealers did a winter airconditioning dollar volume in 1938 of $21,324,383. SERVICES FOR ADVERTISERS Key Market Studies. Merchandising News. Specific Products Reports. Unit Sale Brand Preference Studies. Booklets, reprints of special articles. OILHEATING & AIRCONDITION ING: Fueloil Journal covers this inte grated 4-way market. It is the oldest paper in the field-- established 1922. Editorially, it has con sistently fostered every progressive de velopment in the field and it has encouraged the trend to the complete oilheating dealer. Every issue is carefully balanced edi torially to cover the dealers' need for usable information on all four sides of his* business. Heating equipment manufacturers have long known Fueloil Journal as a power ful sales aid. Its reader interest is unique among trade papers. circulation: Like its editorial content, the circulation of Fueloil Journal is carefully controlled to give complete cover age of this great 4-way market. A detailed breakdown from the latest circulation statement (June 30, 1938) shows: Power oilheating and airconditioning dealers and distributors.... ,,............ 10,764 Key heating contractors, plumbing and heating contractors, and engi neers...................... ....... ...................' 1,866 Fueloil distributors, selling fueloil and range oil. and their branches._____ 3,107 Accessory and heating supply dis tributors............ .................... ....... .. 1,075 Total dealers and distributors.-'......... Power oilheating and airconditioning manufacturers and their executives, Accessory manufacturers..................... 16,812 587 428 Total manufacturers--__ _______ Total dealers and manufacturers, Per cent of total circulation..... ...... Other miscellaneous............................. 1,015 17,827 ' 97.27 501 Grand total... ....................................... 18,328 Fueloil Journal circulation covers the automatic heating field at the minimum rate per thousand copies. It will pay you well to get full details. Write, wire or telephone. 1057