Document LgOY1LDQVn9eGnkopbwOXQoRX

THE SOCIETY OF THE PLASTICS INDUSTRY. INC. 250 PARK AVENUE NEW YORK. NEW YORK ,0017 - 2 , Z.'697 2573 MIN UTES MARKET DEVELOPMENT MEETING OF IBE PLASTIC BOTTLE DIVISION N.Y. Hilton Hotel New York, N.Y. November IT, 1971 9:30 a.a, Present: Don Levis, Chairman, Monsanto Co., 800 N. Lindbergh Blvd., St. Louis, Mo. 63166 John M. McDonald, Jr., Vice Chairman, Continental Can Co., Inc., 633 Third Avenue, New York, N.Y. 10017 J. J. Asbeck, B.F. Goodrich Chemical Co., 3135 Euclid Ave., Cleveland, Ohio 44115 R* F. Attehery, U. S. Industrial Chemicals, 99 Park Avenue, New York, N.Y. 10016 Ken Auer, Diamond Shamrock Chemical Corp., 300 Union Commerce Bldg., Cleveland, Qhir Robert D. Bishop, Imco Container Co., 4240 Blue Ridge Blvd., Kansas City, Mo. 64133 John J. Oiachetto, U. S. I. Chemicals Co., 99 Park Avenue, New York, N.Y. 10016 C. R. Holt, Maroon Div., Borg-Wamer Corp., P.O. Box 68, Washington, W, Ya. 26181 Dr. Steve Kozak, Celanese Plastics Co., Morris Court, Summit, N.J. 07901 Thomas W. Mollen, Union Carbide Corp., 1 Cory Road, Morristown, N.J. 079^0 S. F. Peirce, Continental Can Co., 633 Third Avenue, New York, N.Y. 10017 S. J. Rupert, Uniloy Div., Hoover Ball & Bearing Company, P.O. Box 98, Saline, Mich. Harriet Selz, Titan Plastics, Inc., 155 Berkeley Ave., Newark, N.J. 07107 M. E. Smith, Owens-Illinois, Plastic Products Div., P.O. Box 10357 Toledo, Ohio Sam Tiseer, Kaysaa Corp. of America, 27 Kentucky Ave., Paterson, N.J. OT503 Thomas J, McGrath, Staff Administrator. SPI, 250 Park Avenue, N.Y., N.Y. 10017 CHAIRMAN'S OPENING REMARKS Committee Chairman, Don Levis, Monsanto Co., welcomed the attendees to the second meeting of the Market Development Committee. He was pleased to announce that at lunch today our guest speaker will be Kenneth Michel, Vice President and General Manager of the Plastic Container Division of Continental Can Co., and Chairman of the SPI Plastics Council* Mr. Michel will give ua an overview of the Council's operations and objectives. He stated in previous meetings that there were questions as to the overall scope of operations of the SPI, and he asked the Staff Adminis trator to bring copies of the SPI Annual Report. Mr. Levis said be has read the Annual Report and found It to be excellent and one which clearly describes the scope of operations of the SPI. He also craanented that a letter was mailed to the Division members on the date of October l8th, which contained a fact sheet on SPI-24155 2- pljirtlc bottles tod the ecvironnis rtf * The letter and fact sheet vm* prepared by the Promotion CociBlttee, and 'the cements he has received fiua nesbees of the Monsanto Co, vaa that this vas one of the best statements regarding plastic bottles1 rela tionship to the enrlroraeat that they have seen from the SPI. He advised that the Subconaittee Chairmen held a meeting yesterday afternoon to review their activities * Se revested the members of this Ccsnlttee to send any information or questions they may have regarding any area of plastic bottles to the appropriate Suboconlttee Chairman* He called for the usual self* introductions sod following the introductions inquired If there were any corrections to be made to the September 14, 1971 minutes. Ifeere were no corrections to be and a motion vas made, seconded, and carried that the minutes of the September 14th meeting be approved as distributed* RETORT Off mt TORE CITY PIASTIC PACJCMHHJ TAX The Staff Administrator vas pleased to inform the members about cur successful coirt suit against Hew York City* 3 discriminatory plastic packaging tax* Bie court de clared the tax unconaltutlonal* The Staff Administrator gave a brief over-viev of vhat transpired during the trial. Poliowing his report there were questions regarding the Staff Administrator1 s opinion as to whether the city vlll appeal the decision. He advised that since there appeared to be no logical basis for the city to appeal the case, they probably will appeal. Se briefly reported that the situation regarding the deposit bill in Sev Jersey and the proposed of FTC in Michigan are under control, at least until the next session of the respective legislatures* aOBCQUTgg ngPfflgns Household and Industrial Chemicals Subcocpjttee Subcommittee Chairman Sam Peirce, Continental Can, discussed the requirements proBilgated under the Poison Prevention Act as they relate to safety closures* Se stated that the Closures Subcomlttee of the Division*s Technical Conittee met with the Closures Ccsmrittee of the (Hast Container Manufacturers1 Institute on Hovaaber loth* The result of that nesting vas cordial and a goad liaison has been established* The IDA has published a protocol regarding child safety closures which is a performance standard* The problem encountered with the protocol is that the closure manufacturer may have his closure tested by two hundred children, five years of age, and achieve the desired results; however, the subseqient test by the user, using two hundred different children, five years old, mey result in substan tially different results* Bis (Hass Container Manufacturers' Institute has gone on record with tbs PDA opposing a performance standard and requesting that a physical standard be prepared because of the almost Impossibility of obtaining reproducible results under the present scheme of testing equipment*. Mr. Peirce advised that yestarday we discussed the area of product liability. It appears that when a package breaks and the contents are hasaxdcus to the individual, everyone connected with the package gets sued* Several of the bottle division mem bers are presently In this unfortunate predicament and we discussed the possibility SPf-24156 -3- f obtaining a pool of expert witnesses who could be called upon to testify that the plastic bottle was made in accordance with accepted procedures. The attendees were requested to review this area and let the Staff Administrator know of any people vhcm they feel could qualify as expert witnesses. Sam Peirce concluded his report by stating that his Committee is proposing that the Bottle Division Promotion Committee prepare an article on the floor-care market. The article would discuss waxes and polishes, rug shampoos and cleaners, and wax removers. They feel that a story about this market could be very helpful when one considers the vide use of plastic containers for the floor-care market as veil as the plastic floor coverings and the plastic materials used In the waxes and polishes themselves. Cosmetic and Toiletries Subcommittee Subcommittee Chairman Bob Bishop reported that his Committee would like to see the Division undertake the establishment of a Technical Bulletin covering heat transfer labels. His Cccanittee will review this area and supply the Technical Ccanmittee with input for the Technical Bulletin. His Committee is also working on developing a "value story" about the cosmetic and toiletries market. This market is approximately three billion units with one-half in plastic containers. He will attempt to break down the market into various seg ments and determine the size of each segment as well as its rate of conversion into plastic. It was recommended that each member provide Bob Bishop with whatever information his company has about the size of the cosmetic and toiletries market as this will greatly facilitate Bob's very difficult task In defining the segments. Tern Mullen of the Union Carbide Corp. volunteered to supply scoe statistical Information which Union Carbide has developed to Bob Bishop. Food and Drug Subc*`"--*ttee Report Subccmnlttee Chairman Matt Smith reported that the FDA is moving more Into the food area, specifically. Investigatory work. Traditionally, the FDA has spent most of its time concerned with drug applications, however, the trend now appears to be In food processing plants* Matt smith reviewed the latest developments with the Alcohol, Tobacco and Firearms Division of 1.8*3* Be reported that jerry Heckman has advised us that, la late October, Mr* Harold Meek of AT7D called Mr* Heckman and advised that no adverse sup plier can&ents had been filed In response to the September IT, 1970 industry circu lar. However, Mr. Meek did advise that the Deputy Commissioner of Internal Revenue Service, Mr. William Loeb, who Is charged with deciding such matters for I.R.S., had reached the conclusion, after sane discussions with environmental protection agency officials, that ATFD will definitely have to go through the rather canplex procedures required of Federal Agencies by Section 102 (2) (C) of the National Environmental Policy Act of 1969. What baa happened is that ATFD ban made the policy decision that allowing the use of FVC liquor battles would constitute the taking of an action significantly affecting the quality of the human environment* Thus, ^ mist go throigh the SPI-24157 procedures indicated in the guidelines. Mr* Heckman is presently in the process of preparing the necessary information to submit to Mr. Meek. By vay of background, Mr. Smith advised that the nature of the process outlined in the Enviromaantal Policy Act is to make public proposed federal government actions that will have an impact on the envlronneut. The burden is on the federal agency to file this state ment and not on the private party to be regulated. Mr. Heckman has advised that, "The objective of a statement oust be to provide a basis for evaluating impact on the environment of proposed federal agency actions ao such statements must Include: a. A technical description of the proposed action. b. The probable impact of the proposed action on the environment, including primary and secondary consequences* c. Any probable adverse emrironaental effects which cannot be avoided. d. Alternatives to the proposed action. e. The relationship between local short-term uses of the environment and the maintenance of long-term productivity. f. Any irreversible ccmnitaent to resources. g. After circulation of the draft statement to appropriate government agencies, private organizations and individuals, a discussion when necessary of any problems or objections raised by these appropriate parties. "The procedure is initiated by the lead Federal Agency (IRS) which is required to write a draft environmental statement to the Council an Environmental Quality and any other appropriate government agency, private organization or individual that has Jurisdiction by lav or special expertise over the subject matter so that they can ccement on the lead agency1 a proposed action. The draft statement mist also be made available to the public. "The secondary agencies then have a specific time period in which to ccement upon the proposed action of the lead agency. That time period mist be established by the lead agency, and they differ among the agencies, but shall not be less than 30 days. Extensions of time for coneent may be sought by the secondary agencies, whereby the lead agencies may grant such extensions for periods of time up to 15 days. If the secondary agency canments upon the proposed action of the lead agency, the secondary agency oust return those comments, In writing, to the lead agency and then send 10 copies of those consents to CEQ- Upon expiration of the time for earnest, with no response from secondary agencies, tbs lead agency may assume that no ccomenta will be forthcoming and may proceed to tbs next step." Continuing his reading from Mr. Heckman1 a report. Matt advised that, 'Mpon receiv ing cements,. If any, from appropriate parties, which also oust be made available to the public by those parties, the lead agency may than also extract an environ mental impact statement to reflect these cammsts. In any event, the lead agency must then write a final environmental Impact statement and submit 10 copies of this statement, which also must be made available to the public, to CEQ. There is no time limit placed on the lead agency to draft this final statement. ''The CEQ then reviews ttm final statement to Insure that the proposed agency action is consistent with the stated environmental policies of the federal government. However, CEQ has no fetal power over the lead agencies action and can only make further cements 00 the proposed action to the lead agency or to tbs President. SPI-24158 -5- The lead agency still has the ultimate authority to grant or deny its ovn proposed action, agency action in question. There is no limit to the time in which CEQ may make consnents, .but the lead agency should not take any final action until 30 days have elapsed fran the time the final environmental impact statement was filed with CEQ and until 90 days have elapsed frco the time the initial draft statement was filed with CEQ." Mr. Smith commented that we can see this is & complicated procedure aid to our knowledge, the JVC liquor bottle will be the first product to go through this procedure. We are all watching thi3 very carefully aid Mr. Heckman will submit a draft copy of his comments to the members of the Bottle Division for their review. Regarding our activities with the PMA in obtaining generic approval for polyolefins, be advised that, due to Mr. Heckman's involvement in the New York City court test, we have not proceeded as quickly with the IMA on this as had been desired. Some of the members have expressed concern that because of the turn of events at the ATFD we may further delay the obtaining of approval fraa PMA, and Mr. Smith, on behalf of the Ccnmittee, will discuss this with Mr. Heckman to determine what steps can be taken to hasten the approval. Milk Bottle Subcomm^tt.t.g Sub committee Chairman, gam Rupert of Uniloy, advised that at the last meeting he discussed the Paper Board Packaging Council's Cost Study which placed the use of plastic milk bottles at a competitive disadvantage. He stated that DeBell and Richardson had published a study ccasparlng the cost of plastic milk bottles V3. the plastic-coated paper carton, and that he would seek to obtain DeBell and Richardson's permission to summarize the results of their study and have it pub lished in the Plastic Bottle Bulletin. He was happy to advise that DeBell and Richardson has given us permission, and publication of their study will help correct the misleading figures of the paperboard Packaging Council. Regarding Professor Bernard's (Penn State) report, Sam Rupert and Fred Kaufman have tried unsuccessfully to contact him. By way of background. Professor Bernard gave a talk in which he showed that plastic milk bottles caused greater light penetra tion than glass or paper, thereby spoiling the milk quicker. The Ex-Cell-0 Co. ran advertisements in the southeast, highlighting the comparison which professor Bernard made in Ms talk, and ignoring the Professor's cements that these figures should not be coopered. It new appears that the Ex-Cell-0 campaign has backfired in that a number of the dairies have about its Inaccuracy, and It is our understanding that the campaign has been stopped. Mr. Rupert advised that his Ccenlttee Is reviewing the statistical growth of plastic bottles for.a story to be presented in the Plastic Bottle Bulletin. PROMOTION COMMITTEE REPORT Promotion Comnittee Chairman Jim Asbeck reported on the activities of the Plastic Bottle Division's Promotion- Camnittee. SPI-24159 6- - (Please note: A copy of Mr. Asbeck's report Is attached to the minutes as Exhibit A.) WASTE MANAGEMENT COMMITTEE REPORT Committee Chairman Don Lewis reported that Fred Kaufhian, Chairman of the Bottle Division Waste Management Committee, was unable to attend the meeting and he requested the Staff Administrator to briefly review the listing of plastic re cycling programs which was attached to the meeting announcement. The Staff Administrator briefly reviewed and highlighted those programs which appeared to be the more feasible ones. GUEST SPEAKER Following lunch, Don Lewis called upon John McDonald of Continental Can Co. to introduce our guest speaker, an old friend and former Division Chairman, Ken Michel. Ken is presently the Chairman of the SPI's Plastics Council, and he discussed the activities of the Council as well as its purpose and objectives Following Ken's talk, there was a question-and-answer period, and all the attendees complimented Mr. Michel on his excellent talk. (Please note: A copy of Mr. Michel's talk is attached to the minutes as Exhibit B.) DATE AflD PLACE OF NEXT MEETING It was agreed that we would hold our next meeting in flew York City on February 29, 1972. Members are requested to give suggestions to John McDonald for future luncheon speakers. ADJCURflMEflT There being no further business to transact, the meeting was adjourned at 2:30 p.m. Respectfully submitted, Thomas J. McGrath Staff Administrator Plastic Bottle Division TJMcG/fd SPI-24160 (COPY) PROMOTION CCMOmE REPORT U/lT/TL 2XHI3IT A The Promotion Committee has "been quite active since our last report. As is the case this week, our meeting vas held the day after yours and the following items were covered: 1 Environmental Advisory Cccmittee's work on the consumer response letter was completed and approved* Distribution vas limited to official representatives, market develop ment and promotion committee members* Comments have ranged that this letter was better than average to: This is the most positive ecological statement to be issued by the S.?,I. thus far. a. Do you desire further distribution? 2. Our efforts to create a positive statement in the form of a consumer environmental brochure were far less successful* a* While Burson-Marsteller's promotional activities for plastic containers continue to be excellent, they appear to have a mental block when it comes to positive aspects of plastic and the environment. b. B.M. will make one more effort in this area and the draft will be reviewed* c. Bud lane, P.R., Plastics Council, will work with us on production of the bottle oriented consumer publication* 3* Executive Committee has approved a seminar for 1972. The seminar subcommittee consists of Messrs. Bill ?oiton. Chairman, Frank Harris, Aim, Dick Lemkuhal, 0*1., Tcm Mullen, U.C., Jim Rollins, Monsanto, and Bob Wakefield, U.S.I. a. A detailed report will be submitted to the Executive CcsBittee at our January meeting. b. Tentative date of first week in April pending sat isfactory approval, speaker availability, and space arrangements. 4* The iwUi*g list will be reviewed along with other sub jects on the attached agenda at the Summit Hotel at 9:00 A*H in the presidential suite. Respectfully submitted Promotion Committee J. J* Asbeck, Chairman SPI-24161 MARKET DEVELOPMENT COMMITTEE PLASTIC BOTTLE DIVISION NOVEMBER 17, 1971 EXHIBIT 3 Four Years ago the Bottle Division was probably the first plastics group to be sensitive to the ecological ramifica tions of plastics. We elected Fred Kaufman of Sinclair- Koppcrs as a one-man committee to be our environmental watchdog. Since that time, all hell has broken loose with Richard D. Vaughan, Director of Solid Waste Management for the Department of Health, Education and Welfare, -stating how bad PVC was to our environment, and numerous publications such as Concern, etc. Tucse actions moved many of the people in the plastic container industry but failed to move the industry in total. Early this year, wo considered assessing the Bottle Division to establish a public relations program to tell the story of plastics for the Bottle Division, and thought in terms of raising $250,000. In May I attended a Board of Directors meeting where we fought tooth and nail in attempting to establish an environmental fund for the industry. Our ecological concern was not shared by the industry. Many people thought flammability and safety were more important than our potential ecological problems. We did raise $219,000, however, which did include expenditures for flammability and safety. SP1-24162 . 2 - EXHIBIT 3 On July 1, the City cf New York passed the plastics tax. We, of The SPI, notified them that we were going to sue them and hired Shea, Gallop Climenko Gould to represent us. Our lawyers (Continental Can- Company) stated that the case could cost us $2S0.,COQ. On July 15, there was a meeting of a number of interested companies in an effort to raise some money to fight the City' of New York. This was "the birth of the Plastics Packaging Co.uncil. The Council has a seven member steering committee. ' I am chairman and- Joe Temple, General Manager Plastics Department, Dow Clie'mical, is vice chairman; Joe and Fred Sutro,General Manager Plastics Department, USS Chemicals, Division of U. S. Steel, are the membership committee; Gus Linden, Vice President and General Manager Plastics &nd Resin, Allied Chemical, is treasurer; and the other members are George Babcock, Vice President, Owens-Illinois; Vern Larson, Vice President and General Manager Plastic Products Division, Union Carbide; and Ev Yelton, Assistant General Manager, Plastics Department, DuPont. We also nominated Bud Lane, Manager Advertising and Public Relations, B. F. Goodrich, as chairman of the public relations committee. f In its four months of life the Council changed its name to the Plastics Council and established that the puipose of the.Council is threefold: to prevent and defeat restrictive, unfair legislation; to promote the positive benefits of SPl-24163 -3EXHIBIT B plastics through a broad-base public information program; and to support efforts aimed at the solution of our nation's major environmental problems. The Council has had some $300,000 pledged -and took over the economical burden from The SPI of legislative and public relations activities associated with the ecological impli cations of short life cycled plastics. * The Council has 52 member companies, which is only 5?. of The SPI. In my opinion, the Council did a good job in: 1.' Legally 'fighting the case 2. Laying the groundwork for establishing a public affairs program.; 3. Getting financial systems' established. In my opinion, the Council did a poor job in controlling the first month's expenditures and obtaining nemoirship and dollars. On November 4, the Council had a meeting in Chicago which I feel was very successful. We had Henry King, president of the U. S. Brewers Association as our keynote speaker, who did an outstanding job. Their ecological problems started back with prohibition so they have had tremendous ex perience and they currently have n budget of $9 million. We brought the Council up-to-date. As of that time, we had pledges of $301,500 and forecasted expenditures of SPI-24164 -4- EXHIBIT B $359,563, leaving us in a deficit position of socie $57,500. The SPX's Board of Directors stated they would cover our deficit up to a maximum of $ 50,000 for 1971. This leaves us with a deficit of $7,500 as of that date. However, we have obtained more members since, which takes us out of a deficit position. Where did we spend $360,0.00? Exhibits Legal and Bond Office Supplies Printing and Postage Public Relations Retainer and. Expenses v . $ 9,000 158,000 90-0 25,000 79,000 78,000 We then recommended that the membership to the Ccurcil triple their contribution> so that we would have war chest of $975 ,Q00 for 1972. . How would we spend it? Public Affairs Legal Opinion Surveys Projects Under Consideration Contingency $495,00^ . 150,0'T'u 65.0C ; 165,000 100,00'.' It is forecasted that the contingency fund will probably be spent legally. The $165,000 for Projects Under SPI-24165 -s- exhibit b Consideration concerns itself with such programs as: Recycling Development Recycling Centers Recycling Vans Incineration Development National Center Keep America Beautiful Of the 50 companies present, 49 voted to endorse the Council's 1972 program, approve the Council's 1972 budget, recommend'approval by their companies of the triple rate schedule, and. also voted that we start immed iately with Hill and Knowlton, our new'public relations agency to start our public affairs program as of that date in lieu of waiting until January 1. Since that meeting you have all, undoubtedly, heard that Judge Streit decided that the New York City tax law on plastics was unconstitutional, invalid and void, and we are extremely pleased. His opinion also presents a new ecological front stating that plastics do not present an especially difficult solid waste collection and disposal problem and that PVC containers do not constitute a special environmental problem. We do not know whether or not the City will appeal but it would have to file a Notice of Intention to Appeal SPI-24166 6- - EXH33ITB within 30 days of the judgment, so we will not know whether we have to fight an appeal until approximately December IS; and if we did it would be in the Appellate Division of the Supreme Court of the State of New York. As I stated,.we have hired Hill and Knowlton to handle our public affairs and will spend some $495,000 with them in 1972. I would like to tell "you something about*Hill and Knowlton and the proposed- public affairs program Ccr the Plastics Council. The program will comprise the following ten basic elements: * 1. Legislative Surveillance. * 2. Analysis of Actions and Recommendations. 3. Government Relations Audit. 4. Quick -Response System. 5. Communications Programs for A. Solid Waste Disposal Officials Legislators C* Editors and Writers D. Environmentalists Civic Groups 6. Develop Materials tailored for 'Legislative Representatives Hearing Witnesses. J*. Government Relations Manual. 8. Solid Waste Problems. 9. Building Customer Confidence. 10. Primary Audiences. SPl-24167 EXKIBITB -7- 1. LEGISLATIVE SURVEILLANCE In all fifty states, the District of Columbia, and major cities, they are beginning immediately to assemble a matrix of the legislative challenges which arc confronting the plastics industry. This includes reports of bills which have been introduced. a '-r1! as legislative and administrative actions. 2. ANALYSIS OF ACTIONS AND RECOMMENDATIONS We in the plastics industry also will need guidance on the nature of each bill- contemplated or introduced. Thus, there will be provided through this network a thorough analysis of the seriousness of key actions., t and recommendations for responses which may be required. 3. GOVERNMENT RELATIONS AUDIT We in the plastics industry probably have more political strength than we know and more friends than we realize. This strength must be identified, assembled and deployed as quickly as possible. Simultaneously, with the estab lishment of the legislative surveillance system, they will conduct a Government Relations Audit of our industry's own capabilities. Once identified, these forces will be woven into the overall public relations and legislative effort. Part of the aim of the audit will he to mobilize labor and business groups, industry associates, citizen SPI-24168 -8- EXHTBIT B organizations, our suppliers of goods and services (anyone who will benefit in some way from the success of the program) behind a cohesive effort oi: hehr.jf of plastics. 4. QUICK RESPONSE SYSTEM Misinformation is beginning to plague the plsst.'ds industry to such a iegree that it is affectin', . .-tstomer relations. To counteract this. Hill and Know Ivon are establishing a quick response system which will provide *( (( corrective facts to erroneous information which appear in the media (newspapers, magazines, radio and television). 5. COMMUNICATION'S PROGRAMS A good defense 'is not enough, of course. They are also establishing a positive communications program to carry the story of plastics to those segments of the population who are the most influential in determining the future of plastics. By this we mean such groups as: 5A. SOLID WASTE DISPOSAL The solid waste disposal experts who will be involved in initial stages of legislation, whose testimdny will be given great weight in legislative hearings, and who will have to live with legislation after it is passed. , 5B. LEGISLATORS Municipal, county and state legislators * as well as those on the federal level - who will often find themselves in lonely positions if they support the SPI-24169 -9- EXHTT1TT B plastics industry's case. They win need fact to counter fiction, case histories to blunt emotion. 5C. EDITORS, WRITERS AND COMMENTATORS who often ar-.a* a whole series of influences to bear on specie' vup* and the general public. 5D. ENVIRONMENTALISTS Some frankly can nev^'r be persuaded 'to se^' f* of a question but others will listen to, and a', antudlly understand, the intricacies of environmental problem * *t tt solving. 5E. CIVIC GROUPS And, of course, we are concerned about communications with taxing authorities, public health officials and the various civic and women's groups which have such an important role to play in community affairs. 6. DEVELOP TAILORED MATERIALS FOR LEGISLATIVE REPRESENTATIVES AND HEARING WITNESSES. 7. GOVERNMENT RELATIONS MANUAL On tfc* municipal and county levels, it is anticipated that* great deal of the effort will be conducted by the members of the plastics Council and our allies. For this purpose there will be developed a government relations manual with information on procedures, tactics, sample testimony, pitfalls to be avoided, and suggested methods of public relations support. SPI-24170 -10- EXHIBIT B 8. SOLID WASTE PROBLEMS SPI already has embarked on a program to build a case for the plastics industry through research. This will be expanded by means of pilot demonstration projects, encouragement of individual company research, and support of land fill and incinerator studies which will demonstrate to customers, to influential groups and to the general public, the plastics industry's concern for solutions to solid waste problems. 9. BUILDING CUSTOMER CONFIDENCE . *. . .. As you alre-ady know, .you are faced with the critical situation of customer confidence. . The entire thrust of the program we have been discussing is designed, to reassure our customers thatplastics will not.be a public relations problem, and to enlist them as allies in the campaign against undue repressive legislation. 10. PRIMARY AUDIENCES This Plastics Council program is not the type of scattergim publicity show which . might make a lot of nois**buimiss its targets. Rather, it is directed at those* special categories of people who can turn community opinion, persuade legislative committees and influence town councils. SPI-24171 -11- EXHIBIT B That is our Public Affairs Program for 1972, and Hill and Knowlton is certainly capable of handling it. They are a full service public relations agency with offices throughout the world. They offer us direct representation in 28 major metropolitan areas in the United States. They also have Government relations associates in each of the SO state capitols", and, lastly, they are experienced in this type of work as they ' represent ten trade associations- such as power, transportation, mining, health services and consumer products. We are very confident that they can handle our Public Affairs Program. u The Council mee'ts again next Tuesday, and our agenda'* will cover such items as: 1. A financial report. 2*. Review-of the results of our last meeting. 3. Review thepufpose of the Council which will have- us further define how broad or narrow we choose to be. Investigate a potential change in the name of ther Council to possibly include public affairs. * Establish our-Bylaws. 6; A public relations report. 7. And most importantly, to cover our problems of membership* As I stated, we only have 52 SPI members out of a total of approximately 1,000. Our Membership Committee will come up SPI-24172 -12- EXHIBIT B with proposals on how we increase the membership in order to increase available funds which will get us into subjects such as: different membership classes; dues schedules; and non-SPI members. It is very disheartening to know that practically 100$ of the Council's activities to date have been centered around plastic containers nd that 13 "of the 36 Bottle Division members still have not chosen to contribute to this activity which is keeping them in business; KGMgar Kenneth G. Michel Vice President $ General Manager Plastic Container Division Continental Can Company SPI-24173