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SOUND CONTROL
December 4, 1962
GIANT *
Few products ever achieve the market acceptance AC0USTC3E enjoys. It's the big selection on the big Jobs. Why? Quality! Proven hundreds of times, in thousands of installations! Case in point is the magnificent new Pan Am Building. Well over two million feet of ACOUSTONE is going into this New Tors City giant-. An other is the Empire State Building. That's an AC0USTG5E job too. The story on both Is outlined in the attached reprint. This four-page insert ran in Issue 4 of Business of Building (architectur al circulation only). Five thousand copies of the insert - turned - mailer will be sent to executives In America's top corporations this month. We're telling everybody about this big ACOTJSTONE story. The ACCXJSTONE story is a big one. Tell it in a big way!
James A. Prsib Commodity Advertising Manager Industrial. Sound Control
This letter sent to: All U.S.A. Division and District Managers, Salesmen
(Dealer, Paint and Industrial) and to others on lists =1, 2, 3, 4 & 5.
With apologies to Edna Ferber.
Uniled Slates Gypsum Company
BB015 2194
Big jobs prefer the big name in acoustical ceilings
^
Countless visitors and 17,000 ollice worhni* will en|oy the beauly of ACOUSTONE In the new 59-story Pan Am Building, being built on air rights above New York's Grand Cenlral Terminal
... BIG is the word for ArocsTOKn Mineral Ceiling Tile in . > major construct ion, for one hie reason -- ctmsistfutly hii/h ` , . quality. Tile name AcnusroNi: on a specification has long ' assured builders, architects, tenants of highest standards in performance. It was true when Acoustonh was used in the Kmpire Stale Building; it's true today in such fine examples of contemporary architect tire as New York's gigantic new Pan Am Building. For all construrlion--large or small--where superior beauty, sound control, and lire protect ion are important, the preferred ceiling tile is AropsioNi:.
United States Gypsum
THE GREATEST NAME IN BUILDING
For more than 30 yrars, the 102-story Empire State Building, familiar
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United States Gypsum
THE GREATEST NAME IN BUILDING
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with AGOUSTONE ceiling installations -
includes some of the outstanding
structures in the nation
Republic Bank--Dallas Shamrork-Hillon Hotel--Houston
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Rockolollor Cantor--Now York City
Edgowator Boach Hotel--Chicago
Gateway Center--Pittsburgh
Wall Slroot Journal Building--Now York City
Boeing Aircraft--Seattle
U- S. Capitol Building
Pure Oil Co. Building--Palatine, III
Fontainebleau Hotel--Miami
University of Chicago
Disneyland Hotel--Anaheim, Calif.
Sahara Hotel--Las Vegas, Nevada
Aero Space Center Building, El Segundo, Calif.
Your building, whether it's large or small, belongs on the ever-growing list of Acoustonk installations -- to take advantage of the high quality standards maintained byU.S.G. Acoustonk, a mineral tile, is UL-rated for systems with fire protection up to two hours. It provides unmatched sound control, with N.K.C. rulings up to .05-.85. A broad range of tile 3izes, designs, and types of suspension make Acoustonk extremely adaptable; give you literally dozens of opportunities for exclusive designs--for any ceiling requirement.
Ask your U.S.G. Sales Representative about Acoustonk; or write Business ok Building, 300 W. Adams St., Chicago 6, III.
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