Document LJGrJJm9r6XELarQzOMxwJnM5

You can't paint a house with -a. _iL ' ' HEN the questionof painting or repaincingyour house comes up, don't be fooled by a low price. Remember that applc-saucc is not restricted to pretty parlor speeches. There's a lot of it in "cheap' paint. When anyone tells you, for example, that a cheap paint is "just as good as SWP" or any other high grade paint--that's pure appk'sauce--plainly exaggerated-- unbelievable--too good to be true. The reason "cheap'" paint can be sold at a low price is because it is tow in quality--made of cheap or skimped materials---which smell and look like paint but can't play the part on the house. If you want proof of this, insist upon see ing the formula of the "cheap"' paint, either on the label or in the literature of the company. Then compare the materials use-.: in making die !' with ihe myrcJicnus :j ! line old SWP'Howe Fair.:. The SWP rTrmuh is clearly printed or; e\e: '` cap.. Wiuu the jnnnnhi test s lions Suppose, for example, that von are i'uving Outside Gloss White: Note the big percentage of White Lead Carbonate and Whute Lead Sulphate used in SWP Outside Gloss White House Paint. White lead should be the baric ingredient of all white paint and light tints. It is to these paints exactly what Hour is co bread. See how much less of this basic ingredient is used in the average "cheap", white paint. ' 'Zinc oxide,, another costly pigment, is the next essen tial ingredient. A liberal percentage of sine oxide com bined with a. large amount of white lend makes for a bfikuCed formula--such as the formula of SWP Out side Gloss White House Paint. It azures = finish of superior wearing quality. More than 9Hf"i of the nigmert rimfe:-. SWP Outside Gloss Whin: is -s ,.;a ' > die quantity o;' this expense Imn c material r' every v: SWP Outside Giosy White that gives this line old paint THE FINEST HOUSE PAINT THAT MONEY CAN BU 0007--SWP-04 0863 N28950