Document L31ebryXVRRBYwOJ3OE1rX07

K. C.SPECHT Vice MANAITCPI Na t io n a l Le a d Co mp a n y III BROADWAY Ne w Yo r k , N.Y. 10006 July 8, 1970 aSCEiViS n a t io n a l l ead or, JUL 9 1970 p a t l ;-* t' Mr. E. R. Rowley Chairman of the Board National Lead Company 111 Broadway New York, New York Dear Mr. Rowley: On September 22, 1969 we wrote to you requesting that the "Paint Division" | be changed to the "Dutch Boy Paint Division" for marketing reasons. This request was not granted . However, we were advised that it might be reconsidered if future circumstances warranted. Since September 22, 1969 we have become concerned over the prominence of the word "Lead" in the Company name on our paint packages and have investigated the possibility of substituting the following: Distributed by Dutch Boy Paints Inc. in place of "NATIONAL LEAD CO." We are advised that to accomplish this we would have to form another corporation and qualify to do business in nearly all of the States. We believe we have a less complicated solution to the problem, that is, to simply use the words, "Dutch Boy Paint Division" on our paint labels in bold type, followed by the words, "National Lead Company" in small letters along with our New York address. By following this procedure, we will meet the requirements of the FDA packaging regulations. NL 000041473 Na t io n a l Le a d Co mp a n y 2- - Copies of our current and proposed labels are attached illustrating the change we feel is advisable and necessary. We'can still continue to use the words, "Paint Division" on letterheads, etc., if required rather than "Dutch Boy Paint Division". May we have your permission to institute this change on our paint labels. KCS:mk Enel. cc: Messrs. J. B. Henrich T. Mesick E. L. Beenfeldt E. P. Peterson R. L. Lehman R. W. Unwin ! NL 000041474