Document Kw1kd9ZJQ1v7VVkypkwVxKy6

N21658 0. A. WHITTAKER Pretidenf and Managing Director 0007-SW-047S23 0007-SWP-000115636 FORWARD It is still too early to write the history of the Shervrln- Wllllams Organization nor is it desirable that it should be written at this tine, for history is the story of the past and our greatness lies in the future. Our achlevenents during the past eighty--three years are but the foundation, on which someday may be built an edifice, far greater than could have been imagined by the few far sighted nan who made it possible for those of us present, and the many more to succeed us, to have such a promising stake in the future. The purpose of the soction following is not to boast, or give the impression that w are invincible, for there are problems facing us to-day and perhaps greater ones in tho to-morrows which will have to be met. The solution of those problems will coll for the best in each of us and supply the opportunities for success, and the satis faction that comes only when obstacles are overcome. It is therefore the responsibility of you, the builders, to study the foundation which has been well and wisely laid and then apply yourself to the completion of tho super structures and make it worthy of those in the past who did their share so magnificently. To you, the dramatic episodes in tho lives of Messrs. Shorwin, Williams, Martin, Fnllis and Cottingham, my appear beyond your reach, but they would be the first to tell you that a humblo beginning is tho shortest route to happiness and success, When the day arrives to write the history of the Sherwin- Williams organization your namo can take a place of honour providing you nro willing to carry your share of tho burdan of responsibility of this oxpanding, aggressive. And efficient organization that proudly boars the title of The Shorwin-'.Jillians Company of Canada Ltd. and whose emblem, the Cover-the-Earth trade nark is known and so well regarded throughout tho world. x 0007-SWP-000115637 THE SHBROTN-'/UXlAMS COHPAfflr'S 33 YEARS OP PROGRESS ..... In the year 1866 when Henry Aldan Shorwin, at the ago of twenty-four left the wholesale grocery business, to become tho founder of tho present paint Industry, starting under the nano of Dunham and Company, few of the things which m consider necessities ware available. To list a fowj There was no through railroad to tho Pacific Coast, no Suez Canal, no Panama Canal, no telephones, no dynamos, no electric lights, no storage battorios, no electric railways, no wircloss telegraphs, no typewriters, no airships or automobiles. Writing in 1916 In commemoration of the Company's Golden Jubilee Mr.Shorwin said, In July, 1366 I quite unexpectedly dropped into the paint business,. It sooms to have be sn one of those opportunities that cone to non oarly in life, and I an froo to sny I did not realize what it would load to. I only seizod it at tho tine as one of throe business offers, and this one was at tho timo the least remunerative of tho throe, but it was tho one which in qy youthful strength and ambition gave promise of a future greater than the others. I was willing to tackle the hardest Job and I have never regretted my choice. I now consldor It was fortunate that I had almost no capital. It consisted principally in health, ambition and a fan years of such axparlonco as many boys who must work their own way in tho world. The history of prepared paint ns a norkatable article is almost contemporary with tho organization of our Company. It was about tho year 1866 when Hr.D.R. Avorill, of Nowburgh (long since a busy part of Cleveland), "invented" a liquid paint which did not 0007.SWP-O-*7825 .i 0007-SWP-000115638 THE SHERWIN-WILLIAMS COMPANY'S 83 Y'SABS OF PROGRESS (cont'd). ...2 settle In tho package. To accomplish this he made use of a form ula which simply could not produce a reputable paint. Averlll thought he had made a great discovery and that a fortune was in his grasp. He certainly was a pioneer In a great Industry, but his line of procedure was not wisely chosen, so he, and those associated with him, never quite realized their anbitlon. His hope was to monopolize the business through his patents - something that any sane paint chemist knows cannot be done. nThough I had no confidence in Averlll*s undertaking, I was on friendly terms with hir., and one day he invited me, with two other men, out to his little factory to witness his process, in order that he night be prepared for legal fights over the patents. And little as I knew then about making point, after seeing what materials he used, 1 come away content to vigorously opposo "Patent" paint, as all liquid paint was called for many years. Avorill soon had many imitators, who unfortunately for those who cam after, imitated him too closely. Thus there cono to be a well-founded prejudice against propored paints. But the wny hod been oponed to fill a long felt want, end gradually the larger and older manufact urers bogan to turn thoir attention to thj production of paints in liquid form and of reputable quality. "With this handicap of prajudico and failure before us, t gave up our opposition to prepared paints, ond put all of our energy into experiments to see if we could make a really good paint 0007-SWP-047826 0007-SWP-000115639 THE SHEKfflN-reiLIAMS CObiPAWS 83 YEARS OF HIQGRESS (cont'd). - ...1 - in liquid form. I' ncod not tall you this results. Sherwin-Williams Paint ms put on the market aa the beat paint that had ever been made. This claim has had abundant proof for over a third of a century, and to-day Shsrwin-VTilliams Paint ia tho widest known, the host liked, and by far the most largely distributed of ary in the world. "Various experiments and final success In manufacturing fine colors resulted'in this Compary developing two things* First, the invention of a type-of mill so much superior to ary others known that we have not been able to moke more than minor improve* ments in them since. Second, the beginning and development of a style of advertising' that has made our name widely and favorably known throughout the world. There have been extensive and varied developments in our business, such as our manufacture of products particularly adapted to-railroad'uses, manufacture of carriages, automobiles, etc. There has always been a disposition with our Company to get down to first principles, to secure the best equipment, both mental and mechanical, and to insure the use of the best raw materials, wa have become producers of most of the staples that enter into our products, awning and operating lead and zinc mines, smelters, a corroding plant, linseed oil works, chemical color works, depart ments .for the manufacture of containers, printing and publishing, etc,, most of these possessing some unique and improved methods. 0007-SWP-047827 0007-SWP-000115640 THS 3HERVH--.VIIXI;J6 COMPACT*S 33 YSARS OF PROGRESS (cont'd) 4 All of these have grown up fay the able and untiring efforts of our own people, and all without combinations in restraint of trade. Thus one can easily see how this Company has become a world leader in its line of business. We live in the days of large affairs, and while principles never change, methods do, and great opportun ities open to those who have the ability to see and grasp them," In 1869 SJr.A.T. Osborn was admitted as a partner and a Linseed Oil Mill was built in Cleveland. This brought about a change. Mr.Truman Dunham and Mr.G.V. Griswold, original partners of Mr.Sherwin, became incr jasingly interested in the Linseed Oil Business leaving the burden of the ;aint business in the hands of Mr.Sherwin. As a result Mr.Sherwin asked for the company to be divided. He and Mr.Osborn to continue In the point business, and the other two pnrtners to take over the manufacture of Linseed Oil. This arrangement was agreed upon and the partnership was dissolved in 1870. Mr.S.P. Williams joined Ilr.Sherwin and !fr.Osborn in the new partnership each investing $15,000. In the same year Mr.Serene P. * Penn was engaged as cashier and book-keeper and in later years became Vice-President. The idea of expansion was ever with the partners and every opportunity was taken to increase the size and holdings of the company, providing it did not impair the quality of the goods they sold, their working capital, or work to the disadvantage of their employees. 0007-SWP-047828 _______________ __j 0007-SWP-000115641 THS SHSBWIN-JILLIAKS COMPANY'S 83 Y2ABS OF FROGHESS (contd). ...5 It la a striking coincidence that In 1866, the year Mr. Shsrwin vanturad into the paint business in Cleveland, Walter H. Cottingham was born in Omoraee, Ontario. Lika Ifr.Shorwin, Walter H, Cottinghan eonnonced his businass career early in life. At the age of fifteen he obtained employment S3 a clerk in a retail hardware store in Peterboro, Canada. One year later he made his way to Montreal to work in the hardware and paint store of Janos H. Dougins. While engaged in this trade, he sensed the unlimited possibilities of the paint business. The first step in the birth of the Sherwin-Williams Company of Canada came about whan in 1387 Kr.Cottingham set up his own firm at 56 St,Peter Street. He purchased a formula for Cold Paint for twenty- five dollars and besides manufacturing this paint he acted as an agent for many British paint companies. The volume of his business was small at first, but consistent high quality of goods was maintained and he soon became the sole jobber of good quality paints in Canada. In 1891 he formed his own company and in 1892 the Walter H. Cottingham Co. became Canadian agents for the Sharrvin-Williams Company of Cleveland, which was then in its twenty-sixth year. When writing about this years later, Mr,Cottingham said, "I shall never forget the inspiration and enthusiasm I felt when I first came in contact with the Sherwin-Williams Company and the men who were managing it. The confidonce I felt for the future was duo to my faith in the splendid principles and the sound and aggressive methods on which tha business was conducted". By this time the Shorwin-Williams Company had grown out of the small paint store that had been opened in 1366 by Mr.Sherwin to a 0007-SWP-000115642 t h b sHarnmi-iime c o h p a mt s 33 y ear s o f pk o g r s s s '(coat'd). ...6 i _ j transcontinental concern with branches and affiliates in Boston, Mew fork, | Chicago, San Diego and Montreal, C.inada. Mr.Cottinghan quickly appreciated the fact that the acceptance fay the American people of Sherwin-'.Tilliams Products could be duplicated by Canadian Point Sales. However, a high import duty on American paints made the purchase price of Sherwin-Williams too high to compete with the poorer quality and cheaper Canadian paints then being produced. On the advice of Robert Johnson one of his star salesmen, Mr.Cottinghnm approached Mr.Shorwln to make arrangements for the manufacture of Sherwin-Williams Paints in Cnn'da. At the same time he conferred with the Pratt and Lambert Company of Buffalo to obtain the rights to manufacture their varnish. In 1894 the Filter H. Cottingkam Company was organized to manufacture Shorwin-Willinms Paints. Prntt and Lnrabirt Varnishes wore to be made fay the Cottingham Varnish Company. The paint plant ms established in a small building at 21 St.Antoine St., and machinery and equipment made in Cleveland were Installed. Mr.E.M. Williams, son of the co-foundor of the Shorwin- Willlams Company, came to Montreal as superintendent, bringing with him W.R. Siepleln, B.S. Lutes, T7. Parmer and C. Belmont to organize the factory personnel. Tbo original stone mills of the company consisted of three 30 inch Sherwin-Williams liquid paint mills and six 21 inch Japan Colour and Enamel mills. The varnish plant opened at the sane time on St.Patrick St., was under the supervision of Mr. Hope and was equipped with four coko fires and six 250 gallon copper kettles on trucks. The company had an efficient and industrious sales force at this tine, having among their ranks Robert Johnson; 0007-SWP-047830 0007-SWP-000115643 TH5 SHSRWIM--7ILLIAMS COMPAHY'S 83 YEARS OF PROGRESS (cont'd). ...7 C.C. Ballantyna; F.C. Donnison; R.C. Misson; Joo Lacossa and R. Vincent, The new companies wore efficiently operated and benefited enormously by the ability and efficiency of the American personnel. Agencies were opened up all over Canada and many new selling and advertis ing methods were introduced by the two companios. However, the business lost $130,000. during its first year of operations duo to the fact that the many new products had not yet won public acceptance and many people doubted that paints produced under the Cottinghom name were genuine Sherwin-Willinms or Pratt and Lambert products. It was decided that a re-organization of the Cottinghom companies under tho Shorwin-ffilliaas name would bolster public confidence in the manufactured products. Tho final merger came about in January 1897 whon the Halter H Cottinghom Co. and the Cottinghom Varnish Company were transferred to tho Shorwin-Vfillinms Co. Mr.Cottinghan said of this move "I count it the wisest decision I over made". Both parties were to bonofit. A new and expanding market had bien opened for tho American Company and the Canadian division now had benefit of American ro30arch and the well accepted Sherwin-tfilliams name. Growth and Expansion: In 1897 the plants and offices of the Shorwln-Hilliams Company's Canadian division were situated at tho corner of St.Antoine and St.Genevieve Streets in Montreal. In addition to those was the Varnish Plant which was locatad on St.Pntrick Street, These wore the original Empire of the Canadian Division. In 1898 Mr.'J.H. Cottinghom was appointed General Manager of the Sherwin-Williams Company and loft to take up residence in Cleveland. Mr.C.C. Ballantyna succeeded him as General Manager of the 0007-& HT-047831 0007-SWP-000115644 m; StSRWIW-TILLIAlS COMPANY'S 83 YEARS OF PROGRESS (cont'd)......... ...8 . Canadian business. In the same ysnr a branch was established in Toronto and in 1902 the Western branch was established at Winnipeg, Man. Under the supervision of Mr.Ballantyne the construction of new offices, warehouse and plant was commenced in 1903 on property at Atwater and Centre Street, which had been purchased a year earlier. In ' 1904 the plant was in operation. This was followed in 1906 by the erection of elevators and Installation of equipment to crush flax and process linseed oil and other by-products. By 1911 the Company had grown in stature and importance and l , it was decided to incorporate under the name of The 5herwin-V7111iams t Company of Canada Limited, Accordingly ths Canadian Properties, The Lewis Berger & Sons Limited, of London, England, and The Canada Paint Company which had been one of Sherwin-'JillimtM strongest rivals, were merged. Later an interoat in ths Carter '.'hito Lead Company was pur chased. This merger linked the young company with ths early history of Canada. Sarly in the seventeenth century limonite iron ore had been discovered in Quebec in the St.Malo Range. Just how limonlto oro become known for its pigments value is not quite clear. Perhaps the early French settlers in clearing tho land for cultivation burned slash on exposures of tho ora thereby calcining the surface ore and tho resultant bright red color was noted. In 1887 the Canada Paint Company had erected a plant in the district which is now known as Red Mill. The process adopted in the 0007-SWP-047832 0007-SWP-000115645 I THE SHE5L/IN-WILLIAMS COMPANY'S 33 YItRS OF PROCESS (cont'd). ...9 first plant was of a very crudo nature as little was known of the color making technique; yet the unusual purity of red oxide and its bright shades opensd up a ready market for the output. Production has been continuous ever since, and many important developments In process and improvements have taken place and to-day the market for finished colors extends to many foreign countries. It is said that the rapid growth in Canada's industry has been the result of the two great wars. In 1914 threo years after the Sherwin-yJilllnms Company had bson incorporated, Canada along with the other members of the Commonwealth declarod war on Germany. The young company faced and overcame the problems with which it was confronted. Many of tho company's employees responded to the call and served with distinction. Those who wore left with tho task of producing materials, required by tho services, also are to be praised, for they had to pro duce under conditions that were extremely difficult. Experienced help was unobtainable, raw materials and technical equipment was in short supply and tho incrcasod demand for now types of finishes and standard products would have taxed the facilities of the company under normal conditions. To meet these conditions tho Mirtin-Senoitr Company was brought into tho organization in 1916. Tho Mcrtin-Sonour Company brought with them plants and much needed equipment and have contributed much to tho success of tho organization. Since then tho nnmjs of the Tinnipog Faint and Glass Company, Limited and Lowe Bros. Company Limited have been addad to tho organization. Tho Lovra Bros. Company's stock was transforrod to tho Sharwin-tlilliams Company of Canada Limited in 1944 by the American 0007-SWP-047833 0007-SWP-000115646 TH SHSRfflN-TULLL'JC COMPANYS 83 Y3MS OF PROGRESS (confd). ...10 Company, who had held tho controlling interest since 1929. In the early days of the Company there was a reluctance on the part of fIr.Sherwin and Mr.Williams, to merge with larger corp orations out of consideration for employee s who had served the company. t TOien it cane tine for Sherwin-ffilliaaa to absorb other companies this I was not forgotten and the staffs were retained, and many who were in I junior positions at the tine have sines bean promoted to positions of I greater importance and responsibility due to the more numerous opportunities for advancement In the larger organization. Each subsidiary of the Company operates independently of the other in matters of advertising and salsa policies. They have their own trade-mark, labels and brand of products. This has engender ed a friendly rivalry, which works to the advantage of all. The development and merchandising of Kem-Tone, Kem-Clo, tha Green Cross Products and Lin-X Home Brightoners required a much larger advertising budget than would have been possible if thu units or the organization had sold it undor their Individual unit brands. It was therefore decided that these products would be advertised and distributed undor an institutional label. The wisdom of this policy has been provad by tho except ional sales records that each line has made and the fact that the sales of the unit brands increased rather than decreased as some anticipated when tho policy t h is first announced. 0007-SWP-W7834 0007-SWP-000115647 ...11 Lot us now review a four of tho Organization's Achievements: Since 1866 Company's holdings have Increased from one small store in Cleveland to over 12 Companies with plants, warehouses, offices, branches, dealers, and representatives in almost all countries of the world. Capital invested in the company has Increased from $45,000 to over $75,000,000. Number of Employees have increased from 12 in 1870 to over 14,000. Of these over 50 have completed 50 years of service and over 2000 have served 25 years or longer. It is estimated that the compary is guided by approximately 40,000 years of practical experience. In 1873 the total output of the company was 450,000 pounds of oil paste paint. - Now it Is over a billion pounds annually. This is made up of: Point finishes for Home Owners, Painters,' Manu facturers, Transportation Companies, Commercial and Social Institutions, Municipal, Provincial and Federal Governments etc. In addition the company distributes a complete line of home brighteners, agricultural chemicals, primary and intermediate chemicals such as white Lead, Linseed Oil, Dry Colors, etc. for many industries. The Sherwin-l/llllama Company Is the leading manufacturer of paint products In the Uorld the leading distributors of Insecticides in Canada the larpest producer of Linseed Oil and Oil Cake 0007-SWP-047835 0007-SWP-000115648 12 the largest producers of White Lead the leading manufacturer of dry colors. Owns and operates one of the most modern Synthetic Resin Plants on the North American Continent. Has one of the largest and most efficient salss and distributing organizations in Canada. Is regarded as one of the largest Canadian Advertisers spending over a million dollars annually. Contributes over 81.000,000. annually to Canadian transportation Companies, Pays to Canadian employees over $5,000,000. in salary and wages annually. It has established a standard of quality for paint products and Justly earned the confidence and respect of paint consumer throughout tho world. CONCLUSION! This has bean & part of the Sherwin-VfilUnras Company's story and its 83 Yaars of Progress. It has been the story of men, who hava laid the foundation of a great Industry, and a company which has enjoyed steady expansion and development that has kept pace with the growth and naeds of the nation and people it servos. Tho organization has been a source of opportunity and advancement for its many loyal employees who have boon instrumental in broadening the opportunities for others who will follow in their footsteps. The business Codo upon which the Canadian Company was founded in 1896 is a full expression of tho economic philosophy and aggressive spirit of the organization. It has boon the fulfillment of this code which has made possible the pro"rosa of tho Company and which continues ................................................................... ................ , 0007-SWP-047836 0007-SWP-000115649 ...13 to be the beacon for future growth and greatness. It is fitting that we end our story with this inspiring and sincere statement of purpose. "To make a good article" "To sell it at a fair price" "To create a wide demand for it" - "To build up an efficient organisation" "To make opportunities for employees" "To help customers to become prosperous" "To give satisfaction to consumers" "To practice the square deal" "If these things ara done well, the object of business will be gained, which is profit profit to the owners, to the employees, to the customers, and satisfaction to the consumers". 0007-SWP-047837 0007-SWP-000115650 t h e sraronw-`./n.i.TAMB co. a?p w h o l l y o w e1) s u b s id ia r y c o mpan ies Canada Ths Canada Paint Company Limited Tha Lone Bros. Company Limited The Martin-Senour Company Limited The Winnipeg Paint & Class Co.Limited United States Acma White Lead and Color Vforka Detroit. Michigan W.W. Lawrence & Company Pittsburgh. Pennsylvania The Lone Brothers Company Limited. . Dayton, Ohio John Lucas & Company Inc., Philadelphia, Pennsylvania The Martin-Ssnour Company, Chicago, 111. Rogers Faint Product Inc. Detroit, Mich. Mexico Cia Sherwin-Williams, 3.1. Mexico City, l-fexico Cuba The Sherwln-Williams Co.of Cuba, S.A. Havana, Cuba. Argentina The Sherwin-Williams Argentina S.A. Buenos Aires, Argentina imil Sherwin-Williams de Brazil, S.A. Tintas a Vonaizas, Sao Paulo, Brazil. 0007-SWP-000115651 M*WY AlftffN SNHWiN Fmmdwr, k FI66 Henry Alden Sherwin was bora Septeatber 27, 1342, at Baltimore, Vermont; eon of Alden W. Sherwin and Rachel (Bachelder) Sherwin. Ur. Sherwin was educated in the public schools of Vermont. At the age of thirteen he commenced his business career, and for six years worked at various occupations. In I860 he cams to Cleveland and entered a dry goods firm as a Junior clerk, and was promoted to book-keeper when he was with this concern only two years. He next ventured into the wholesale grocery business, starting as book-keeper, subsequently becoming a member of the firm. In July, 1866, he left this business to become the founder of the present paint industry, starting under the name of Dunham & Company, and it remained so until January, 1870, when E. P. Williams was taken into the firm, and it became Sherwin, Williams 6 Company. In 1884 this Company was incorporated into The Sherwin-til T11 ans Compaiy. - .- .u. 0007-SWP-047839 ____ 0007-SWP-000115652 Ur. Sherwin'a partner from 1870 to 190?. At the tin* of hie death, Way 4, 1903, Ur. Williams waa Vice-Pres ident of the Company. ---- ............ --1 *............. ............. 1, 0007-SWP-047840 1 - - - - -- ^ ----------- -- ------ 1---- 0007-SWP-000115653 f WAITS* H. COTTINONAM Ftw^ir mf M CmmAm* wrjmdamtimi m II94 ........ Ur. Cottingham was bom In Omemee, Ontario, in 1866, and began hla busi ness career at the early age of fifteen when he entered a Peterborough hard ware store as retail clerk. Six year later, he transferred his activities to Montreal, where he became interested in the making of paints and varnishes. Pour years afterwards, in 1891, Ur. Coltlngham began business under the name of Walter H. Cottingham 6 Co., and at the end of a year secured the Can adian agency for Sharwin-Williams Paints and Varnishes. In 1894, we find the Walter H. Cottingham Company and the Cottingham Varnish Company manufacturing Sherwin-Williams Products in Canada under the management of Ur. Cottingham. After an interval of three years, the Whiter H. Cottingham Company was merged with the Sherwin-Williams Co., Ur. Cottingham being made a Director of the Sherwin-Williuma Co., and Manager of the Canadian business which was.being rapidly developed. In 1898, Ur. Cottinghsa was promoted to the office of General Manager and five years afterwards beoame Vice-President and General Manager of the SherwinWilliams Company. When the Shexwrin-7/illiams Co. of Canada, Limited was formed in 1911, taking over all of the Canadian interests, Mr. Cottingham became President, and, in 1926, Chairman. 0007-SWP-047841 0007-SWP-000115654 Mr. Pallia was bom in 1868 in tha Township of Wallace, Perth County, Ontario, Canada. Following his education at public school, and later at high school in Harriaton, Ontario, Mr. Pallia began his business career in the year 1889 with the 7. Eaton Company, Toronto.................................. Shortly afterwards, we find him working with the Goold Bicycle Company, Ltd., Brantford, as a travailing aalaanan, and latar in a similar position with the Welland Vale Manufacturing Company, Ltd., of St. Cath&rinen. His connection with tha Shsrwln-Willlame Company began November let, 1899, when he covered Western Ontario territory in the Company's interests. In 1901 Mr. Pallis was transferred to the Maritime provinces ami New foundland. Later he opened the Company's trade in the British West Indies. In 1902 he was appointed European representative with headquarters In London, England, and for ths following two years successfully represented the Company in Great Britain and Continental Europe. Returning from abroad in 1905. Mr. Pallia again took charge of the Maritime Provinces. In 1908, he was transferred to Winnipeg, in charge of the Company's Western interests, extending from Fort William to the.Pacific Coast, successfully occupying the position of Sales Manager and Manager. In 1918 ha became General Manager of the Sherwin-Williams Company of Canada, Limited, at Montreal; in November, 1920, waa appointed Vice-Proaident and Managing Director; and in Deeeeiber, 1926, was elected President. 0007-SWP-000115655 Mr. Uartin u born on Nov ember 7, 1865, at Uontello, Wis consin. Shortly after his birth his family moved to Chicago where he received all the fongal education he ever had in publie schools of that city. At the age of twelve yearn he completed the 7th Grade and commenced work in the Union Stock Yards with the Chicago Packing Provision Company, then one of the largest Packers in America. Xn 1880 at the age of fif teen he want into business for himself, selling meat speciali ties which he produced in Chi cago and shipped to New York where they were sold to local hotels. When the Stock Yard oper&tora learned of the succeea of their business they took over the market and forced young boys out of business. He was next employed by the Union Brass Uanufacturlng Company, makers of railway ear trimmings and stayed with the company until he was twenty-two years old. The urge to go into a venture of hie own, again became too strong to re sist and he went into the paint business where ha mat with considerable aucceas in selling to moat of the railroads in Chicago. In 1691 he met the partners of the Shorwin-Williams Company and they offer ed him position of manager of the Calumet Paint Company at.Pullman, Illinois which he accepted. In 1896 George Uartin was promoted to manager of the Western Division of the Sherwin-Williams Company. While in Chicago as manager of the Western Divi sion, Ur. Uartin was perhaps the first to develop and employ direct mail adver tising on a large scale. Ho conceived the idea of a calendar with paint chips on it and he arranged for mailing one each Spring to property owners whose names were furnished by Sherwin-Williams dealers. The plan wae a great succesn and has since been used by almost every paint company. In 1905 he was transferred to Cleveland to take charge of tne Auxiliaries Department which under his direction expanded to include lead and sine, mines, smelters, linseed oil plants, power plants, and tin can plants. In 1916 he was made Vice-President end General Uanager of Uanufacturlng. Five years later he became Vice-President end General Uanager and a year later In 1922 President of the Sherwin-Williams Company. In 1940 he was elected Chairman which position he held until the time of his death in 1944. He was succeeded by Ur. A. W. Steudal. 0007-SWP-000115656 OCR TRADE MARK AMD ITS DESIGMER The Cover the Earth was designed by Ur. George Ford and first used In 1895 on enclosing slips and then sa a single-sheet poster for a store in Worcester, Mass. The design worked up gradually. It was Ur. Ford's custom to sake pencil sketches of any idea that cans to him. He would then put then sway and fron tine to tine go over the collection, adding to what he had and asking changes as the mood struck hln. The Cover the Earth sketch was in his drawer a long tins before he fully realised the possibilities of it and before he.felt bold enough to suggest that the eablem of the Company which was then being used, be changed fron the palette and chameleon, long in use. This had been designed by Ur. H. A. Sherwin, who was then President, and was dear to svsry one in the Company. I Ur. Ford, however, could not help but feel that fron an advertising standpoint it did not quits hit tha nark for a trade nark. It was beauti ful, but not distinctive enough, nor quickly enough recognised. It took eons explanation to tha uninitiated before they eould fully realise its full meaning. The whole idea he had In the Cover the Earth design was to get some thing that would eatoh the eye quickly, tell the story with few words and stamp the picture in the mind. This it proved Itself capable of doing to a gar greater extent than Ur. Ford ever anticipated. In its early days, several imitations of the Cover the Earth design appeared, eome copying it quite closely, others only following the suggestions. On having the similarity called to their attention, all of these copyists were willing to abandon the use of their imitations. 0007-SWP-047844 0007-SWP-000115657