Document KRBwpXGaJ4x5rrdqgaLnm1eVx

It doubles the life of a car's brakes A typical example ofB. F. Goodrich product improvement f His right hand is the brake shoe lining. Rivets give an attachment able rof one of the new cars. In his left to stand a 5,000-pound pull. B. F. Good is the brake lining you've been using-- rich finally developed a synthetic ad it has been giving you only half the hesive able to stand 10,000 pounds -- life you paid for. twice the safety of rivets. Brake lining has had to be attached With no metal in linings, attached to the metal brake shoe by rivets, with this B.F. Goodrich adhesive, you countersunk into the lining. When it will be able to use your brakes with wore half way down, the rivets became perfect safety until the encire lining exposed and began to score and ruin is used up -- double the old life. Also, brake drums. That's when you had to no danger of scoring drums. And the get a relining job -- and throw half the new method increases safety -- it has lining away, unused. better shock resistance, especially im B. F. Goodrich, who has developed portant in cold weather. scores of rubber parts and improve- Some people might say this latest ' ments for cars, went to work on brake B.F.Goodrich improvement is "im TIME, APRIL 25, 1949 proving ourselves out of business." But that's the way this American competi tive system works--better and better products reduce cost to the user; the lower the cost, the more people there are who can buy. This is the principle of B.F.Goodrich research, recently em phasized by the opening of the largest research laboratory in the rubber indus try-- B.F.Goodrich Research Center. The B.F.Goodrich Company, Indus trial and General Products Division, Akron, Ohio. B.F Goodrich RUBBER FOR INDUSTRY 1