Document KRBGR9EVEgNX597B9oXEgvpeN
N24236
Research Ada
0007-SWP-000109603
91.00-->8 oz. Makes 8 gallons-- enough for average lawn.
92.98--qt. Economy six* makes 32 gallons.
PESTROY
encc' mircle-mn`'W i .j.mA
od.
mimla instead of f
ACME WHITE LEAD & bOLOR WORKS, DetrtiU v . W. W. LAWRENCE! & CO, Pittsburgh
THE LOWE BBOTflERS CO., Dayton JOHN LUCAS & C0,,md,i%^^
THE MARTttT-SEtfODR CO,, CWco^o ROGERS PAINT PRODUCTS INC, Detroit
THE SHERWIN-WHOAMS CO, Cleveland
pestrey lO'.i DDT Activated Powder, 39c 3 02.
Pestroy DDT Liquid Coating, S9.; |>t.
N24236.01
0007-SWP-000109604
KILLS WEEDS!
OR YOUR MONEYBACK*
a5i'-*.,a*ssuf.ajfs
/JPPIY
/T A/OW/
For a beautiful lawn now and next spring!
2 4-D ... magic formula! The work less way to a woodless lawn! Not satisfied with ordinary 2 -1-D con coctions, the combined research of these seven groat companies has developed a new 2 4-D compound that is, without question, a murvel of science. The name of this wonder --Weed-No-More!
Now, you can spray away weeds
. . . have a beautiful lawn without
endless hours of discouraging, tire
some weeding. Weed-No-More kills ^
weeds for you. It will not harm
common lawn grasses.
*lf not satisfied after 3 weeks that Weed-No-More kills weeds, send package to manufacturer and the full purchase price will be refunded io you.
t
//
'/ A
H 1 ;J. Flies, Ants Mosquitoes Roaches Bedbugs Moths Wasps Beetles Many other insects.
DESTROYS PESTS!
SAFE, SURELONG-LASTING
SY/W/t5%T
coP/PWSA//V/e/
New, safe, sure-kill, brush-on DDT!
Out of Seven-Company research--
into your home--comes the first DDT
insect killer with a synthetic rosin
bee Pcs troy DDT Coaling! Abso
lutely safe to use. Brush it on. No
Simplified nketrh of iniutct foot on xuvfnee coated with PentroyJJPT. Arrow# *how how Pshtrvy attacks norvoa, cuuava death.
wasteful spraying, no noxious fumes.
As Destroy Coating dries, llie DDT
riiuw to the surface anil forms a
closely-knit DDT film.
Insects touching it face
certain death. Destroy DDT keeps killing for months. New type syn
Y-
thetic resin binds it to any
surface. It can neither
brush oft' nor blow' away.
M
A0"
f>*0< auix
U I til
]> toxt nw/sw
Decorates 85,000,000 rooms!
A symbolic resin and nil paint ih.-d Huns with water. A finish ih:.l goes on rixht ever wall paper...dries in on hour...leaves m "]>niin\" odor. Yes. that's Kem-Tnm.n miracleof pnitu chemistry! Only the con.luned ivsc.-ncli of the world's largest paint companies could Iirins: you suih a wonderful wall finish. There'-* no muss! no fuss! no limber with KcmTone!
i-x Svlf-Poiishiiis Wax...................59r pt.
It's Anti-Slip!
Seionee brings heauiy end
to your
hnme. A dilYcrcni. better, self-polishing wax -
IJti-x. < lives Hours hard, lusf runs sheen, with
uiu rubbing ... and it isorid-s///). rnderwrin-m*
I .nbnr.Uurii'S certify that! More l.tiexpnahirls:
f.in-x (V<v .t (Hess for linoleum end wm><! sur
faces Do.- pt . Lin ..v Cretan /W.vft for fine
furniture dbr pi
THESE FAMOUS PRODUCTS OF
Cifriiii/fjf.
'Mmmwm"m*mW
WllllAMS RtSCARCH
What's the secret of modem science's miraclemaking? Research---and more research! These products were born of the combined research of seven great companies. Many minds instead of a few created, developed and perfected them. They were made to satisfy your longing for easier, better living in a happy American home.
ACME WHITE LEAD & COLOR WORKS, Detroit W. W. LAWRENCE CO., Pittsburgh
THE LOWE BROTHERS CO., Dayton JOHN LUCAS & 00., INC., Philadelphia
THE MARTIN-SENOUR CO.. Chicago ROGERS PAINT PRODUCTS INC., Detroit THE SHERWIN-WILLIAMS CO., Cleveland
Decorates 35,000,000 rooms!
Who but these companies could bring you a wall finish as wonder ful as Kem-Tone? A synthetic resin and oil paint, Kem-Tone thins with water--for conveni ence and for economy. Over walls and ceilings it goes, in a breeze. Covers even wallpaper . . . dries in an hour without "painty" odor. In no time, you can paint a houseful of glorious rooms with Kem-Tone Miracle Wall Finish!
$2.98 par galla*. [9at avarago room!)
Wl-X SlFP0/S#W WAX
It's Anti-Slip!
Products that truly make your home more pleasant and your life much easier are the Lin-x Home Brightcners. Lin-x SelfPolishing Wax shines floors, with out rubbing. What's more--it's actually anti-slip. Underwriters* Laboratories certify that. Lin-x Clear Gloss brightens, guards wood, metal and linoleum surfaces --95f? pt. Lin-x Cream Polish makes fine furniture glow--69^ pt.
forthe Floors
Im-i Solf-PollsMag Wax--59* pt.
N24236.02
0007-SWP-000109606
yotJf1
b^Sb MARVELS OF SCIENCE boi',e!
W - - PESTROY DDTeed no mo r e s
sy/vm&rc *S//V
c&Arwe/
TRADE MASK
TftAIVK M.1MK
For a beautiful lawn now and next spring!
New, safe, sure-kill, brush-on DDT!
forthe lawn
KILLS Dandelion Plantain Ragweed Milkweed Thistle Poison Ivy Many other weeds
ot theHome
KILLS Flies, Aats Mosquitoes Roaches Bedbugs Moths. Wasps Beetles Many other insects
KILLS WEEDS!
OR YOUR MONEY BACK*
Spectacular new product of re
hopeless hours of discouraging,
search and know-how of seven tiresome weeding. Let Weed-No-
great companies, Weed-Nn-More More do the work for you. It will
certainly is a marvel of modem not harm common lawn grasses.
science. It's the worldcss way In 2 sizes: 8 oz. for $1.00--makes
to a weedless lawn.
8 gallons--enough for
Weed-No-More kills
average lawn, 1 qt. for
weeds for you ... all
$2.9S--economy size
sorts of weeds--dande
that makes 32 gallons.
lion, plantain, ragweed,
*// not satisfied, after 3
milkweed, thistle, poison
weeks, that Weed-No
ivy--just to mention a
More kills weeds, send
few. Simply spray them
package to manufacturer
away. Have a lovely lawn without endless.
9 S1.00; 1 qt. S2.9S.
and purchase price will be refunded to you!
Good-bye Dandelion! Here's positive photo proof of Weed-No-More's amazing weed-killing power.
DESTROYS PESTS!
SAFE, SURE, LONG-LASTING
For the first time, a DDT insect with harmful spraying, contamina
killer with a synthetic resin base! ting fumes. Pestroy DDT destroys
Pestroy DDT Coating! Trust the pests days, weeks, even months
world's largest, insecticide makers after application. Its synthetic
to bring you such a wonderfully resin base locks Pestroy DDT to
effective DDT formula
every surface . . . keeps
which you can use with absolute safety. You
it on its insect-killing job. Pestroy can neither
brush on Pestroy DDT
brush oft nor blew away.
Coating. Whisk it over
Yen, Pestroy is a triumph
areas where insects
of insecticide science.
gather--screens, garbage
Only combined seven
pails, plumbing and the like. It goes on quickly, easily . . . does away
Ptitrqr DOT CaHng 63f pt.
Patrq lO'X DDT AetfnM PtMlir 39* 3 .
company research could develop so great a scien tific marvel.
How Pestroy Kills and Keeps Killing!
Pestroy DDT Coating will kill insects days, weeks, even months after it's applied. For as Pestroy Coating dries, its DDT content rises to the top where it forms a closely-knit crystalline film. This lethal DDT film is bound to the surface by Pestroy's special newtype synthetic resin. It kills insects that touch it. Pewlruy DDT is absorbed through insects' feet. It attacks and (ripples nerves, causes certain death.
Simplified sketch of insect foot on surface coated with Pestroy DDT. Arrows indicate how DDT attacks
nerves, brings death.
0007-SWP-000109607
RECORD
PRODUCTS OF Sh er w ih -Wiiu a ms Res ear c h
THESE PRODUCTS ARE SOLD BY THE MOST P0WERFI
Tbit edteultement appean in the !urinary 1947 issues of American Paint Oil Dealer; Hr/iUlina Su Ann the January 16.191' istut of Hardware Age; and ibe February J94? Issues of Hardware Retailer:
N24236.03
0G07-SWP-000109608
mu c h SHATTER ALL RECORDS FOR SALES, TURNOVER, PROFIT! I
or s"Z7'G m
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the century f
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AMERICA'S FASTEST-GROWING LINE OF HOME BRIGHTENERS!
mmstu ronsnj j | (put
CLEAR CLOR*
l>rJiwyUum fU*r* 4 all XHd rfa< iHTifttO* A tXTMIO*
,'-v . /r
--OMOMMC*
AVTO MUI -NlbtoR
A 1la 1 O^ml'n 1
OST POWERFUL ADVERTISING IN THE FIELD!
! $47 itjJtti ej American faint & Oil Orattr; RuiUttxg Supfiy Htwr; Chan Store ff Age: jmi iht February W? itsttrt */flarifuare Retailer; anJ Souther#Mardu-urt.
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N24236.04
00Q7-SWP-000109610
0007-SWP-000109611
0007-SWP-000109612
i ' li
APPEARING IN AMERICA'S
...THIS GREAT NEWNow in additiontothe tremendous national
advertising campaigns behind each individ ual "ProductofSherwin-Williams Research" --their combined stories are wrapped up in a single smashing advertising campaign. Big
A STAGGERING
t o t al
OF5BILL,o
N MESSAGES
NITIIKH
COMBINED CAI
louble-pages in color!. ofmanymoremillions i Produces of Shermn-V advantages of the gret fanee these products h
N24236.06 0007 SWp -o o io 9613
L OF HOME PRODUCTS ADVERTISING.
INDIVIDUAL PRODUCT OF SHERWIN-WILLIAMS RESEARCH ^
\ Kims
wmmMM
WACIC W0-KILUW
Wt-ed-No-More is sweep ing the country like wild fire. Why? Because it's a
sensational discovery, and just as sensationally pro
moted. Again it's all ave nues of advertising, again over a billion messages making sales for you.
IS
Vf
mal vidch"
) in
Big
LEASING NATIONAL MAGAZINES
POMBIMED CAMPAIGNl
double-pages in color! Additional circulation ofmany moremillions togivedealers who sell Products oi Sherwin-Williams Research the advantages of the greatest consumer accep tance these products have ever enjoyed.
PiSIROTDDT
SOME PEST OESTROVER
CCemouleniti
DDT? Yes! The sensa tional new Pestroy DDT Liquid Coating--and Pes-
txoy DDT Activated Pow der. In newspapers and
magazines across the na tion--another billion mes
sages to insect-harassed home owners, housewives, farmers. And it's all being done to help you sell!
<}Ui. QoU **** sf^!
0007-SWP-000109614
The simple goal of these seven great com panies is this: Hotter products that sell taster and more easily It) more customers/
Right down the line--from original re search to actual sale everything is pointed your way! You get products that are un beatable . . . products created by the com
bined scientific knowledge of vast Inborn tones. Yuu gt-l men i liamhsing know-how that's absolutely tops the sum of ye;ns of experience of not just one but these seven great companies.
You get unparalleled advertising sup port . . . millions of dollars spent to make miliums of people know about and want these wonder products of Slierwin-Wiliiarns Research. Ami. finally, you'll get new pioduvts -- sound, scientific, salable' products
that open up new- markets, new sales oppor tunities, new goldmines of profit for you.
Yes, this is beyond a doubt the greatest thing that has ever happened m,the home products field! Get into it! Phone, wire, or write now for complete facts to any of the companies listed below.
YOUR B
TO HELP YOU S PRODUCTS SA
00^7-SWP-000109615
ledge uf v;tsl lnbnialandising know-how
the sum of vears of one but these seven led advertising supallars spent to make uw about and wont of Sherwin-Williams . you'd get new prodic, salable products :ets. new sales oppor es of profit for you. a doubt the greatest ppened in.ihe home u it! Phone, wire, ur e facts to any of the
| WliD WO -ORE
| AMERICA'S NO. I , WEED KIUERI
YOUR BEST BET
TO HELP YOU SMASH ALL HOME PRODUCTS SALES RECORDS!
These 7 Great Companies bring you Products of
Sh e r w in -Wil l ia ms
RESEARCH
L. w. l a w r e r c e I
I & COMPMW. wc-
Lowe ^rothets
m
LOW BROTHERS COMPANY
o a y t o n , OH*
ACME WHITE LEAD & COLOR WORKS
DfTftOlT, 1CH.
JOHN LUCAS | & COMPART, IRC-
,A-
THE WIARTM-SENOUR
COMPART
ROGERS PMW p r o d u c t s , IRC.
orruoiT. mc m.
THE IsRERTRR-mUAMSl
COMPANY
evrm**. OMI
0007-SWP-000109616
THIS ADVERTISEMENT APPEARS IN THE FEBRUARY 1947 ISSUES OF AMERI NEWS; CHAIN STORE AGE (VARIETY EDITION)/ THE FEBRUARY 13, 1 MARCH 1947 ISSUES OF HARDWARE RETAILER; SOUTHERN HARDWAR
N24236.07
00Q7-SWP-000109623
CAN PAINT & OIL DEALER; BUILDING SUPPLY 947 ISSUE OF HARDWARE AGE> AND THE E; AND SYNDICATE STORE MERCHANDISER.
OOQf-SWP-OO0109624
* ACME WHITE LEAD & COLOR WORKS, Detroil * W. W. LAWRENCE & CO., Pittsburgh * THE LOWE BROTHERS CO., Dayton * JOHN LUCAS & CO., INC., Philadelphia * THE MARTIN-SENOUR CO., Chicago * ROGERS PAINT PRODUCTS, INC., Detroit * THE SHERWIN-WILLIAMS CO., Cleveland
N24236.08
0007-SWP-0C0'09650
* ACME WHITE LEAD & COLOR WORKS, Detroit * W. W. LAWRENCE & CO., Pittsburgh * THE LOWE BROTHERS CO., Dayton * JOHN LUCAS & CO., INC., Philadelphia * THE MARTIN SENOUR CO., Chicago * ROGERS PAINT PRODUCTS, INC., Detroit * THE SHERWIN-WILLIAMS CO., Cleveland
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t o SMASgMniimtsm)mlAoNwe9rs
SAUSMCOMS/
Wroje
1 Sh e r w in -
Wil l ia ms
Re s e a r c h
These 7 Great Companies bring you Products of
SHtmm-WiiUAMsResEARCH
ACME
ACME
WHITE LEAD & COLOR WORKS
W.W. LAWRENCE | & COMANY, INC.
i PITTSBURGH.PA
JjjW <BtpC4tA6
THE
LOWE BROTHERS COMPANY
D.AfTOtt.OHto
MARTIN SENBUR
THE
MARTIHSENOUR COMPANY
ROGERS
PAINT PRODUCTS,^
THE
SHERWIN-WILLIAMS COMPANY
7-SWP 000109652
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PRODUCTS OF
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ACME WHITE LEAD & COLOR WORKS, Detroit, Mich. W. W. LAWRENCE & CO., Pittsburgh, Pa. THE LOWE BROTHERS CO., Dayton, Ohio JOHN LUCAS & CO., INC., Philadelphia, Pa. THE MARTIN-SENOUR CO., Chicago, III.
ROGERS PAINT PRODUCTS, INC., Detroit, Mich. THE SHERWIN-WILLIAMS CO., Cleveland, Ohio
N24236.09
0007-SWP-000109656
PfiOOOCTS OF
SHERWINWILLIAMS Re s e a r c h
FOR YOUR BIGGEST SALES OPPORTUNITY , IH YEARS-STOCK AND FEATURE
THESE WONDER PRODUCTS
f
ACME WHITE LEAD & COLOR WORKS. Detroit, Mich W. W. LAWRENCE & CO.. Pittsburgh, Pa. THE LOWt BROTHER*?. Ouyton. Ohio
JOHN LUCAS & CO , INC.. PlirlaiJel|iliia. Pa. THE MARTIN SENOUR CD.. Chicago. 111.
ROGERS PAINT PRODUCTS, INC., Detroit. Mich. THE SHERWIN WILLIAMS CO., Cleveland, Ohio i
0007-SWP-000109657
007VSVVP. 00i 0 9658
[YOU THESE MIRACLE SALES-MAKERS!
",sH
$35,000,000 DEALER PROFITS
IN 3 YEARS!
tlME**5
FASTEST-GROWING PRODUCTS OF
f< THEIR KIND!
Ay
Kll-eR MIR*C W*11'
/^
HOTTEST-SELLING LAWN SPECIALTY
OF ALL TIME!
5**cv**
" ~ MOST SENSATIONAL W OF ALL
DDT BUG KILLERS!
...UNITED TO SET NEW HIGHS IN SALES, PROFITS FOR YOU!
Yes, the simple gool of these great Companies is to p'orJuC" better products or happier home*. ord easier livi'iy for oil.
What does this meats to you? Your own experience will r!l you -- Better products hove much higher consumer acceptance and dernond. Products that get the most vigorous, persuasive advertising and merchandising support sell faster, more oft^n,
bung you b;gger, easier profits. fcacn and every one of fnese products is backed to the hift,
not by one or two companies, buf by sever greet companies uniled in product development and promotion. Beyond a doubt, Products of Sherwin-vV'N.ains Reseorch menn more sains, morn profits for you.
real money with these 6reat Home Products! .^gT~
OO07-SWP-OO0109659
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THKSK FAMOUS PRODUCTS OF
Sh er w in Wil l ia ms Res ear c h
K'M'. lh* **irrl of roo>J*?t wtt rorr'r'a fit#//**rrJi*r
nutkiftf'1 Kw-trrh <mI
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a h<oa-fol *4 gfrirwaia r<"*n* with
Kn Ton* Mwafl* Wall FinjahT
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N24236.1
0007-SWP-000109660
.
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PESTBOY DDTmrnmz
smmmc nsm
COMING!
For a beautiful lawn now and next spring! New, safe, sure-kill, brush on DDT!
if***!**
KILLS WEEDS!
OR YOUR MONEY BACK*
tyMlwubs <ww yrrdurt f n>
wf*4i mm! Iu mv W rrf **
din|. Lrt Wh 4N
liwi
Wmd Nu Mrr Mm 4u iha wurh fur you. ll will
is ourv4 14 mwimi nA harm mmnuM lawn (raw*.
It's lls> wikW *#y In Z MM M . far tl .< mmkm
a w*>*4lea lawn Ww4 Ns-Mtirs kills
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M gsllwiis enough f*r tiam. 1 ql far
mfa fur pM
sll
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that mmkm 33 gslhiws.
Ism. pUMam, f|ww<,
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imliiMwvi llislli', fumm
awAs, ihmt Wr+4-No-
fry Mw htU *mda. mmd
imy Ham a fcnwlr lawn vtlkwl aMlm,
krrjmdaftaym!
f*nr| hya OmiMw ! Hm'i potitlv* photo prtr4 rtf Wmd-No-Mnra'i snaudmi w*nl-hilft*g p*m*r.
DESTROYS PESTS!
SAFE, SURE, LONG-LASTING
For tfc Amt turn, a DDT iaaart with haimfti qinjinf nirt--ms
him with I qndiHie raws haw! lia| haw. Ihstrsf DDT ilaUnyi
Fmtruy HUT Coating! Trust tht pmu days, warta. cues amtfca ,
world's lirymt jnariiafc malum after af^ikmiam. Ila lyhhtic
to hnm you such wonderfully emus hm lads* Dastrsy DOT to
sAsrtiv* DOT formula
wfuch you can uat with * RtaAW
absolute safety. You
fab. PWnjrc
brush rm iVslivjr DOT
hndinffs
Coating. Whfcfc it over
YmPiwfimrilt*
arass whara tasaots ^HCS
of isairtinli
" fjg
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a. It |
tahmavtaasamrst. hstoihlM die mi mad
How Pestroy Kills and Keeps On Killing
' Coating wi kM
Hat M*s appliad. For m Aatmy Coating Mas, Ha DOT main lim ta (In tap trim* it farms dostiyimt nynAlw bn. TMa Mml DDT Aim Is fcouad ta tht sorts-- by !Satiay*s mssdal warn tyya sjwthsia: rah, It Ufa tsatia that tonsil it. ftmtisj DDT is ahantbarf through imarts' fan., tl attacks sod crhuifas aama, esuam metsin 4mUl
fluMlM atotib mt mst fm
nur swftw mat with Ihnu DOT.
0007-SWP-000109661
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0007-SWP-000109667
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^24236.12
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THESE MIRACLE SALES-MAKERS!
backed by
TREMENDOUS ADVERTISING! FRONT-RANK DISPLAY! TOP-NOTCH PACKAGING! BIG PROFIT PER ITEM! BIGGER PROFITS PER WEEK!
GREAT HOME BRIGHTENERS!
UN-I IIN-X
/K/7VP01/&#
i-NO-MORE
MAGIC WEES KILLER! wernsrsm/m
~~~ MW
stmtay
PESTROY DDT
SORE PEST DESTROYER! /ff0SrAf&47rO/M
s c /g firasKs/
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LIQUID | ACTIVATED COATING I POWDER
*>> itt f/w O'lohn >$1fi -ifXiipe* fit-*'ifl Mtftbtunihin^,
' O At v:
I s
a`
your best bet
T HltP YOU SMASH AU HOMl
noDKtt uconsi
These 7 Great Companies bring you Products of
Sh e r w in -Wil l ia ms
RESEARCH
ACME WROTE LEAD A COLOR WORKS
[W. W. LAWRENCE! It COMPANY, INC.I
fimauMftM.
loweBrothers flH @
THE I
JOHN LOCKS
LOWE MOTHERS I ft COMPANY, NIC.
COMPANY H PMAMWMAf PA.
PATTOK OHO
THE MAOTM-SENOI
COMPANY
dHBBtb M
MOERSPAHT 1
m
PRODUCTS, BIC. iiiniiiNMiiiiiMi
Dvnonv mo l
COMPANY
00&7-SWP-000109679