Document KJrQDXngr9drJvbqr1vLOeQNo

White City News fyS VOL. I. Drvatrd to Matttn tfMtrtil to Oar Rtprtuntolntl. mUMM - r . oia | PAINTS. ENAMELS </< / . > COLGRS.VAPNISHES i w- KTMfti 4M|N> rAUGUSr 8.490*. 0 NO. It lies. When paint Is mleedwith the proper which has formed on the surface before amount of oil and wai spread out, it will the paint his dried solid at the bottom, neilher blitter aer wrinkle, become when metres room lor itself by wrinkling or rais it swells (which wW be but a trifle on ing up In bEsters. If the p.imt shrunk account of the email amount of oil which It when drying, the oilskin would be 't/etch e.n. oouonu, ae contains} it will find mom, owini to the ed tighter Over the work insteij of bulging stretched condition of the coat of paint; up In blisters and wrinkles. From my Soling Pah*. but when the work has received a flowing - standpoint, blistering Is on< of the most coat, consisllai largely of oil, the awetllng * pftsllflc causes ef seeling ol outside paint, J. W. has road a circular from a weO of the paint It (renter in proportion to the slid too much oH and too much paint in known manufacturing each coat is one treat concern In which he cause of blistering. I says they take the ground that tha seating 95.00 and 910.00 Assortments of our painted buildings out side more or less lor of repainted work occurs because new Rapid Seiler Specialties. twenty years, and had very little (rouble with paint shrinks when drying,end pulb oftthe Thttt neeartaranfa nr* pul up ae ea fa As AST TO SU. Th*y are maaaC (a rVitornet dttltrt inAo an not handling oar Hut. Th* scaling or blistering on either uld or new work. old point Answer.-- ftode in an ttmpto wed wtil Anew* brandt 1f tht boat quality, each I used white lead and This might be true of oa at* taltoOftr every pap by ttamimtn. boiled oil or some other water color, but I must Th* priett art right and tha aaaurtunati await. Thay on teeom. soft pigment mixed question thecorractness of the statement when applied to linseed oil paint. Waterdries by evaporation, but lin seed oil becomes solid by absorbing oxygen from the air, and g ilns bulk as it becomes solid, instead of shrink ing. At least, this is tht Mea of chemists who have written on the subject. My ob servation has proven it to me also in blistering of paint. Paint jsliable to blister when a full coat Is flowed on, and more so if a large per centage ef oil is used. paaiai by a libartl fupply af attractive aMuarWang mtttrltl far stare Uiaptay. Tht PatJtr rant at rtok in ItatUlay 05.00 tr 110.00 in goaPttf thfa eharattor, ae Mar* it at that** tf hi* *( bting thl* t* Pitpttt 0/ tWm at a airy ilbtral pro/lt--mahingfnm OS U to 100 par cent, on hit inutoimtni. Ida ora certain that a ttmuiaaaanunt inapt oa tar SpacioUm wit1 moan a rtyalar easterner /or ytu on thit Wat. *0 ovr poodo /lOittti every /ochre* tf quality, prlct, apptarentt any sohe/vet/eo to cvltomere to warrant a etntmaane*. Tht awartnmtt win t* offtrtd only at oattintd m tar dounptiuo matter and only paring tht period apteijtoy. Than atnrtmomto, rttPyftr thipmtnl, win As tuppliod to jobbing Aeirees it that Potion win it it ptiitlm to mart tbtm pnmptly from thnr rtguiar marc* af tapplitt. Wtjurnith aeeh rtprtttntotiut a imaUktth tf order blank* ao par tnttotart, so Mot thtir htatt and ouree/veo may rvcefv* notice tf til orpin otcurtp. took blank it narabanP tad an attaint* record mainlalntd Ay a* tf tht order* rteaittd frtm tack representative. Id* btlitu* that it wiit it a ttmparatlatiy aey mattor far any representative to place thnt attortnianto with hit easterners. at tbtrt anftar Staton wha con not att at toon tht tmtll quantity wa tfftr. w ith boiled oil. Used thin priming on wood, stone and brick o-. depending up-n :-.e porous structure at i1--. Work to lake ore 31 >-e surplus oil. lAivtd -,-.r succeeding co.n - .1heavy .is coi J t brushed e'l weather, added - oent turpe-.t.ne t make it go on e i cool weathe-. I- cases I brushed it -? out to a cnmpsrj: . thin coaling. I - - the young pain-e- 1 to-day las a rule . rimc paint thu-oj : the same may b; - ; of manj old pai.-'r-- The lame may be said when print wrinkles, *>); but it they *0.. d ' lass slushing jr. -r and it looks to me in more elbow ^-r - both cases es though there was too much 1 oil used and the coat is eJre.-iJy crowded- they would have less trouble with - - paint surface for the ground upnn which it! and when th: paint swell* -kin the oil. paint. 0007"SWP*037302 so*** **vr ___________ w h it e CITY ,NEWS A FABLE T1TH A GOOD MORAL. Nw BBat* much valuable time. |0 awn> <nr>rt\- Somethine About the Rlghe uj Vraog Tt|r el Doing. Once upon i time .1 donkey fell Into n deep hole. end. after nearly starving. ought right of a passing lux and bnplnred the stranger to help him out I am too Cobfc, Wfo,, My 6. tgo*. `handed. He g*t* hie me.nls irr*cul iriv. Eder Bros., and his appetite is often spwled by tM* U Valle, Wis. abuse he receive* for the fault f Dear Slrsz Your* of the ,th at hand in ' M'*H """T* "`'."T,, ln A. -regard b. New Era ,Pwrinnt.. >I wreaaililyy mthiimnke ' """F P^* ,,.**i!|v,mae _.,hc.ar.eH al .I it Uthwe best Mint lIeevveerr Mid and I have **ad prefer to" he the man- small to aid you," (aid the fox. but (trill >ben here twenty-two year*,.-< I dJop not fell t I'rL.----- h, wat give you some good advice. Only , few . print naMme'daieral.ut aell n : kib 2? Mwr^TlW ^ > d^tSc tadw*. and can en|ny all the rr35nriyK i "irss* ztu ;rats.:KK --rm T.2fflgaaggs, sa.*-- of nourishment. Every move Just so much additional loss of strength. ir I raise my voice to call the elephant I shad be maker yet No. I will not waste ] ' ; Purine** best history but like'> New Era"' mi,u,rt- Th<rWr <"' Yours, etc., CMOS. P. POX. the other hand, has to "kero iM.ae.'' even If he have a splitting headache, and his hfe I* then a misery to him. ray substance that way. It Is the duty of j the elephant to comewithout catling." So j the donkey settled himself back and event- f | Why Paint Don Not Wear Well. ruby starved to death. Long afterward ; I One of your Lancaster (Pa.) subv.-:re-* the foe on putlag the hole, saw within n : tdls.ln t late issue of your m igaeme .': whitened skeleton, and remarked: " If it : be that the souls of animals are transmig , trouble* that he has with lead and : r "it and wants to know why the pa'nt -. - :a rated into men, dial donkey will become 1 wear well. As I live in hi-nw n courts.' --> oneef thosewho never afford toadvertlse." j - pretty familiar with the kind of tn-c : - -- Fkrnitnre Journal. j anddenundeJhere,and I ventureM-. J as a reason why paint does not e.i- . The Tyraony of TfUcs, ; the fact that the work has to be J.-t - No man can claim the brightest apple at f [rapidly; the painter who can J.i t'-e , the tap of one tree because he has diinbed ' , the qukkett and the cheapest is the another tree--he mutt climb the tree whore the apple Is.--rtri>g/ov. we. cue* . nmacx. dem.id. He gives a house three . Inside and out in a week, and One- - ? The memory of self Is the end of true J Mr. Burdick ha* made a good start on graining also. Then we say iliving, and this mastery is shown, not In I the If* and tiooo assortment compete material I* not as go,od at it was so-- the negative attitude, by the things we do I tlon. Mr. Burdick represents Geo. E. I **o. About three-fourths of the 7 not do, bog by the mental power that com- Watura Co., Chicago, III. 1 "> leven-eight* of the customers pels the power to the poritive attitude-- I : ""*** pNnt not wearing <vc the forcing of the mind to do that against ! He Uses New Era Ready Mind, All Right, j trouble to-day Is th.it qu-intity, rn: whkh it labels. The man gains strength I prefer and always use ready-mixed 1 i!l' as he worksj his ability comes through paint, because when the Job is done it pre- . CountF> Fa-, I" Mat/tr P.uHtrr the doing. Constantly we are met by the ,-sents a much smoother and finer appear------------------- disagreeable fact that our happiness, and ; ance than when done with hand-mixed - ln the manufacture of while V - often our success, is defeated by the tyr- J print It has also a finer gloss and does : Dutch process the wickets - anny of trlllfi, which, If they were met ip . not wrinkle. I find it especially goad on ! * lend af* Placed on c irtltc the normal way, with healthy attitude nf . rid weather-beaten houses. U fibs up the ; containing dilute acetic acid. .mJ mind, would hardly be discovered to exist I porous surface thoroughly and enables ' on tr,n spread upon a door, a Ti, attach importance to trifles evinces a one to do a first-class k>b.--Master Ptnatrr. manufoclurtr has Just taken n. lack of perspective and a loss of balance in substitute lead pm* lor in life.-- The Outlook. The Cleveland Convention. The Commercial Traveler, 1 gaining by these means a . The-a 1c no calling coacerning the easi increase of space, while not 11 - ness end pleasantness of which more mi- the least with the process. The most successful meeting of the conception prevails than (hat of a commer Master House Painters end Decorators of cial traveler. Outsiders think that all he We have received an orde- the State of Ohio that hes been held in the has to do is to go around, making a few Henry" for aixly-five Sf.cc history of this very thrifty organisation ' pleasant remarks, and booking o-ders. Assortments. Now the b . - w.is the rath Annual Convention which An ordinary "commercial,'' however, nicely started we will esce.i was held at Cleveland, Ohio, July rath to needs the pa'imee of Juh. However lim assortments Hy. "Come or 1M1. The social features of the conven ited his time may be. hehas always to wait tion wen all that could be desired, the politely until everyone is served. He may We are just in receipt of ., paper* were all ef a high order of merit, have to listen to same long account of a our Mr. R. M. Billings for and a spirit of good fellowship characterised retailer'* grievance, symptoms of illness, and ten cases Sfoo anj i alt Die discussions. or political opinion*, and. after wasting ' menu of speclaltler. " Co t { K j 0007-SWP-037303 0007-SWP-000118219 hite City News Devot'd ta Mattert */ Mrrettta Oar geprtuntatnet. v> COLORS.VARNISHES I * fJf f) ' " vou j . NOVEMBER 11, u j o j . NO. 36 Sf-- tyftii _ wf *'' togglTSfie V . ILMUtaU. iUI lhu 73* information contained in this pmpee ii of a cvnjidentiat nature, fttate destroy efler reading amt da oat leave tying around. Acme Mat and Vambh Ruava. these goods to many (and painters n "Come oa. Boys." you send us the name* of. When you take .in order from a dealer ask him for the name* 0f (he but painter* in town and then aend us those names with a request that we send along a sample for each. We want to get these goods out and our repre sentatives are the ones we are looking to, ` to accomplish this result, "Came on, buys." U Is drawing toward the close <>f the year. Vou should .ill be In at the in Get hustling and make this the lest P--' ot the best year we have ever e- wsi You Can do it if you try and we want you So try and try hard. You have got .ill kinds of guad propositions to infer to the trade, propositions it is hard fur any dealer to get away from if they expect tv Tata Hatd and /.iff on MicMgon st# point next year. Those of you who Seat II kite Lead. nuke the best use of your opportunities t are Uie ones who will get to the top. W< will watch our men's records with great i Watson Wesley recently booked on interest. 1 orderfram W. J. Lamb Co., Jeddo, Mich., 1 for " Michigan Seal " White Lead In OS. 1 Mr. Lamb informed him Dull "Michigan Seal " is the best lead he ever used, and cannot sty too much in praise of same. " Tate Hatd and loft" oug$ antigen rlttarlmenit. I We dn't believe out representatives understand wltai .1 good thing they h.,vt to offer m our Acme Paint and Varnish Re- * DOlCtU. mover. These goods will take otf any thing in Ihe shape of old paint m varnish, nD mallei how many coats or how long it has been on the woul. and no matter how We are just in receipt of an o'de'' ! car-load of uur goods sent in by Mr. ! Dougail and to be shipped to Smith B- -Hdwe. Co.. Columbus. Ohm. We ,u- bud a vonjiti'oi it is -in. Ask our Mr. Huria Puter.on what these goods w ill da. handle more of these. " Come on. b-> * He sells i.-mi ol them to every man he We are just in receipt of a very nice . - takes an order Irorn. Ask uur Mr. I'd:!, C. Frayser what these gouds will do. He o,,v d .v -ii. tract Indeed, which was closed last iby our representative Mr. i. D. W - is writing an article for the WHITE CI1 v We are just m receipt of acaHoad order . and our asst, gen'I manager. Mr G. NEWS covering the desirability nf these sent in by our representatives. Mr. Dan _ Puller. This contract covered our l-j'.l r goods and we will publish same as soon as Davies and Mr. P. H. Bettige, to be I and was made with the Burhan? & B... received. We are afraid our men are not . shipped to The Alexander Drug Co., I Company, of Syracuse, _ N. Y. using the demonstration cans we sent them Oklahoma City, Okla. because they did not happen to be supplied ' We regret not being in possession of Mr. We are just in receipt ol a vtrv soma order from G. E. Thompsr.p c uitli a brush. We explained why this flelhge's portrait to reproduce herewith. Wac. Tex., lor Is and 510 Assc'ii: - - was, but if you * ill eut out (he lop of the Stock orders are coming in rather freely This order was sent in by our Mr. H `- ean and replnte with a cork you will have , at present, but we can handle comfortably - Kalladay. Your Uncle Hsnk is certu - - no trouble. We will send out samples of j all you send in, so " Come on. boys." | stepping some. 0007--SWP-037304 0007-SWP-000118220 White City News Devoted to Metiers of interest to Our Xepresentattvss. ,V P`4 . DECEMBER $, 1903. NO. 28 amount of turpentine and turpentine dryer j Prieted Halier With Oeden. is the omty proper thinner or vehicle to use 1 Our men an again requested to be care- in paint to get the best results. J ful to send along a business card or some n mi tx cempeiiuee at Mew Era. i printed matter with an order from a new New Era Paint, made by the Acme ' "MTM, so th.it we can be sure to hue White Lead and Color Works, of Detroit, 1 the name correct when we open the ac ts composed entirely nr pure carbonite of j count or prepare advertising matter, Tkt hffonnntson contnined im this for is of o sonjtdentiol motors. Photo destroy ofler reeding end do mot hoot tying emend, lead and oaMe of zinc, mined in Just their We had two instances lately where the ` proper proportions for the base; rure re- J salesmen neglected to follow ih j Tinitruc* dned linseed oil. turpentine and turpentine . ^ th,, , ^ft([ feiu,, w ,, 3 ttSXTttSSZ' 3- tsr S"VXX,,S<: the colon, to produce the various shades. ' *"* "Ports. whe"'" '*h Patna to Know and Talk About Vhsu . The Acme people guarantee over their * "** *h "B"rn* s"J to be pro- StUtaf New Sia Flint. officers' signatures that New Era Paint: P*dy : contains netting else. Now Era Is entire-, It Is a simple matter to pick up 1 letter ,l> free from whiting, barytes, allex or j head or something of that nature and send I China day, fish ail, cotton soed oil, corn : ft |a with your order. I OB. naphtha, water, or any of the many | q , ,h[!l j, futurfc - rank adulterations, some of which are j found in a great many brands of mixed I ........... ~- j paint nn the market. | Detroit. Mich., Npv. a*. ,901. Palip--Its Um. Mouse paint is made and used for the purpose of tiomti/yimg and preserving a vbruoirldldinigs. thTehoenreefworheic, hthewitlel sdtoptahienst eInttwhoe V*,M` " Wl" D*` } Acme White Lead and Color Works, New Era Paint, on account of its pure, I . high-grade quality, together with the cart [ uwon. mien, used In Its production and tlie combine- j Gentlemen:--Thcpopularity which your lion of the proper proportions of lead and ' Michigan Seal Lead is Increasing with .. jr rinc in the base, will cover at least sj per trade--principally painters and munul ac cent. more surface to the gallon than white ; turers--induces us, as dealers, to apprise lead and oil, muted by hand with a stick, . you 0, the fact. The surest way in whi.h or any of the so-called cheap (?> paints on the merits of an artkle may be knoa a -0 1 ^Sraasteng as such materials! srd'wiU i **1by ,h* e6"i,ant 'nd ,nrM'rJ things in the most satisfactory and eco- . put up a finer appearance. . oemands for that article, and u ass.-e nomical manner. What Is required of a i _ ; you that the increased demands tor vo.r good paint? First, DurabiUty. Second, Covering capacity. Third, Spreading qualities. Fourth, Beauty of finish. vnMKii Ecauir)i. Michigan Seal Lead, during the past j e.r It Is therefore very easy, based on these , prov(J itJ mcrj(> arguments, to convince a prospective cus- . . . . tourer or the economy effectedin using W* have a0 he*'wney* " 1 \ New Era. A dealer will stock the paint ' the wme standard of purity is marnt,. -eJ ' which he inonrt is the best for his cus- 1 as heretpfoic, "Acme Quality," we Every practical painter, no matter bow tamers' interests. Get a house painted f bt abla to Increase our sales on this art. - prejudiced against mixed or prepared , with New Era Paint and it will show up ' too tens. paints he may be, admits that the very j for Itself. We have no hesitation in best paint pigments.that can be obtained ; stating that New Era is the finest paint We also wish to think you for thr are carbonate of lead (or white lead) an the market today, as we know the courteous treatment ye have receive.) - and oxide of cine He further admits paint, and know that it v. ill stand bock at you. Yours truly, that linseed oil combined with small ; the best arguments you ton advance for it. c en t r al pain t a c l as s l l * 0007-SWP-037305 .f nK.^.1 Snvm 0007-SWP-000118221 WHITE CITY NEWS and the mixture it let* homogeneous tMn thit which it farmed by oxide nf zinc. Bye Knee of different methods which give very concordant results, Mr. Breton Sell high-grade goods on their mem. at a remunerative prlee. against anything that can be simply offered on the ground .>1 low price. compared the covering power of white Tii illustrate, we know one manufacturer lead and zinc oxide. He found that for who makes several grades of paint, but in equal weight the spreading capacity of one in particular which Is tha linal fruit of the zinc oxide la nearly double that nf the long experiment on a large sente and of . white lead. Farequal volumes, the cover- applied experience. This paint is sold at a [ lag power of zinc oxide Is superior to that price which, we think, is in advance of zf the white lead, but as for equal quanti-. anything ebe on the market It Is offered There is no use in talking, boys, but t!* the <>r*t of these bodies forms a much on its merits, hr pushed as "the best and we have the best paint and varnish to* . fluid mixture with the oh, K la risces-1 most economical.1* among the people that mover on die market, and any man who | ' P*c,i" * "* * **nc paint . want the worth of their money, but are cannot sell a customer a'bill of these goods I ,hkker ,n order to obtain the same rmdt ; witling to pay for value received. And it after demonstrating to him what the! *!e *ho** ,h4twh* l?d f*U'f l.'f?1*1 thesignllSesnt fact-it sell*, goods will do, had better get out of the 1 'va cnaMtions containing kad and j Wt art convinced diet trade can be done paint business, for if he can't sell gMi "Y *" " "*** Mng about on these lines by the right people with the that wig back him up like these r~--1 `CTiou$ consequences to persons who are right goods.--Dr*gt, OUt and Pmiatt. Will, he has missed his vocation. Now,. obn*Ji * h*u* *hm. Thl* p* | . _' the way to sell these goods Is to demon- **Perlmerts forms s new argument in Mura Fortba Manufacturing snare to a customer whit the goods will Uvcr * subsUtutlng zinc for kid paints. *"* Department, do. Nothing more, nothing (ess. Those u*kh '* * mueh ** d*'irwl from t . La Crosse. Wit.. Dec. r, iqot. of you who d--o---n-o--t--c--a-r-r-y---a can o-f these 1 hygienic standpoint, and presents so many ; Mr. M. Taylor, Peoria, Ills. guide for demonstrating purposes had advantages from a technical point of view. , Dear Sir .--Tha writer is very >orry tn bettar send in for a can at once and get --StinKAt zftmfrieam. ; receive letter of the ifiih stating you w-ouid busy. -- . not be ableto be her* on account of illness. Miasd Parol Prices. j Hope you w{U bead right in a short time. Experiment! Or White Lead and Zinc Uncontrolled and unreasonable comped- | We are cunning a special train consist- Paints. tlon in the paint trade has always led In- . tag of sff cars of our goods from Lu Apropos of the proposed substitution of evitibty to one of two results--degradation , Crosse to Mnomington. III. They will paials having zinc white or other zinc of product oe financial ruin. The buyer [ reach Peoria oa tha xird about 6 P- m. compounds as a base, for white lead paints, always demands lower prices, and any ax- The writer will not be with the shipment, M. J. Breton, a French scientist, has cute or no excuse Is sufficient to furnish a but our Mr. A. Hlrebhelmer and Mr lately made a series of experiments upon reason for such demand. Usually he has Clarice will bt Ultra, and If you feel well the relative merits of different paints. managed to secure hit object--apparently, enough to go we will be glad to have you He submitted s series of paints whose that It. We say apparendy, because as a accompany the train from Peoria to Bloom base was white lead or oxide of zinc to rate, when he gets lower prices, In the end ington. different actons and attacked them by he gets lower goods. Thit is tha txpkna- Practically all ths goods In this tram- strong reactive agents. From these ex- tlon of emulsion paints, of goods on which load were painted with your Devil's Red pertinents he bring* out the following Iht manufacturer's real name daes not ap and Bull Frog Green. facts: White lead resists the action of pear, and of the oceans of trash which are You can get all the glory out or this v ou certain acids better than Its substitutes, said annually over the counters of country can. buthwi the other hand It is quite inferior drag and hardware stores. Yours truly. LS CROSSE PLOW COMPASS underthe action of heat, of sudden changes This year the argument for lower prices of temperature, also of hydro-sulphurous It based upon the lower price of tlntoed oil, j The Manufacturing Trad* Departre emanations and certain stroneg noxxkidhizingr ., the npetilttiioonneerrsi convenlientlvy foregertrttinge the iIrereppoortrstsssppeeccmificczaitiioonnssioforrfuf ll cer ship-c--- agent* such as hypuchlante of soda. fact that when oil was soiling at eighty ! *" *r * supply re::.':: Besides, the white lead paints are much \ cents a gallon prices were not advanced. TM,n* ,h* month cf December fron- : less adherent to the surfaces to w hich j They also Ignore the fact that practically following i they are applied and have a marked tend- ' everything else that goes Into the produc- i The Walter A. Wood Mou.. eney to Wow up. The addition of sul- j ing of paint, from labor to lumber, is higher j Reaping -Machine Co., Hosswk F phate of barium to white lead, while It i than it was a year ago. N. V. diminishes its covering power consider- J The leading manufacturers, in view of [ Wilder P. Clarke, Winchendon. v ably, does no: term to render the paint, the facts with which they are painfully | Midland Manufacturing Co., T - any less resistant. The addition of sicca* ! familiar, have, we believe, wisely derided j ' ,, live to zinc oxide in the proportion needed to maintain last year's prices In their forth Rack Island Plow- Co., Rock Is Ij -_ to give these paints a drying quality which coming lists. The real matter for surprise Moline Plow Co., Moline. III. is equal to that of the white lead paints, does not diminish the resistance of the is that any of them should have contem plated doing otherwise. From the point Racine Sattley Co., Sprlngfie'J. I Rhea Thellens Implement Co.. P? m. paint and appears, on the contrary, at least of view of a " mere theorist " there has al Jenks It Muir Manufacturing C in certain cases, to increase Its solidity. ways been too intense competition in price trail, Mich. The white lead forms a simple mixture and ton little in quality. It has always been, Buckeye Chum Co., Sidney, Oh with linseed oil, and not a combination, we believe, and always will be possible to ! Heinekc ti Co., Springfield, III. f f \ 5 i o* I 3 0007--SWP--037306 0007-SWP-000118222 I White City News 0& Dtvctedto ,?fatten qf fmftrtti to Our Repr*s*ntattvcs. MutHia ? mismmwSii COIDHS.VARNISHES 0 < Vou i. FEBRUARY 6. 1904- No. ;7 , Wish you would send me about two dozen Michigan Sal While Lad in Oil. 9. B. OMMM.L. tell Tht in/orutatuin contained in Mil of the labels, and same number of both , the color cards and show curds, such as ! you sent me, as I wish to write to ray trade in Northern New York that I have already seen this year, and will send them each a set anJ see II I can't get orders from them. i. o. w. We claim, with good rea<-n. t'l.t our Michigan Seal brand of white'sad cr-r.ac be surpassed, if equalled, by am w" :e lead on the market as regu-Js .-pac-ri ar body, covering capacity, whiteness, --iencss of texture and durability--all -im portant qualifications. The question has ansen. " Haw m our pofer it a/ a confidential nature. Since Jan. jth, I have been giving some claims be substantiated ?" and the ansu t- Pteau destroy qfter reading and do not leapt tying around. attention to Interior Enamels, Paint and is. "by comparative lest." A test cl tb # 1 Varnish Remover and Varnishes, and. ' character should be made wrh great ac, find that my salts art increasing from the - curacy and care, and either of the fullou.. Believe la Ymh mK, I practical demonstrations which I make to ing tests will tell the talc: every dealer. I find that my sales are as TIST HO l. Believe in yourself. That is the way to follows: make other people believe in you, and it is Remover, to: Varnish, a; Enamel, 6; the way to become what you want to be. the last named being over loo gaKnns. It it the people who have believed thor I find that by comparing my sales with oughly In themselves and their missions . the same period of List year they art who have made the world believe in them. ' more than doubled. I hope to make this in- Napoleon was a great general because It 1 creased ratio for the remainder of the yew. never occurred lo him that he could lose. ! Business is Ar in old Indiana. Luther dunged the thought of Europe and wj s the history of the w orld because he be lieved so thoroughly that he was right that nothing could daunt him. Columbus gained the support of a queen Jnd round a world because his belief in himself inspired confidence in miters. One of the chief reasons that men fait in life is not for lack of talent nr opportunity, Weigh nut four ounces" Micirgao Sea. " in a clean can fweighing tae ;.ia : -ii , then add two ounces linseed oil. r- -c Ui-Wuughly. Then weigh out fo.r ou.x.e, of wry other wed known brand ol str.ct.y pure white lead (weighing the can t-rs: . and add two ounces HnseeJ oil, sbr-.rg equally with the other. Paint a space ;-i black surface with each el the leads, as rg a dean brush in each case. Test vo * Add two ounces ImterJ .il to ej.h t cans, stirring thoroughly, and pa-nt . more spaces alongside the iirt. i,-J > - e dimensions as the above, using the . - brushes for each lead, and apply.rg as before. i*vr \n 1 but wanting pluck and perseverance, they AJd two ounces linseed - ! :a e -. i ' halt at critical moments ;n die journey and cars, and apply to same Jime-.v --- arc lost Those who have reachrd the pinnacle of fame or who have accomplished great deeds, have done so by heading for the unknown shore, and, like Columbus, 1 A HkMT| same manner as above. We hope that this inform.11.an >< of interest and use to you in ouild.-ig > ness in this most excellent lead. "soiling on," with no thought of turning We are in receipt of another car-load ' back or abandoning the pursuit of the order for New Era and other "Acme - It Can't Be Bur. object sought to be attained.--Seittmen- Quality" lines from our distributers, Iowa City, la., Jan >oth. iv:. jAtfi Hackett, Walther. Gaits Hardware Co., Acme White Lead and Color Worv* St Paul. Wi-n.. withwh-ch they favored Detroit. Mich. The evening mail just brought in your our Mr, S. A Hunter. We shioped them GentlemenWe have care'i-'ii -e- notice regarding Porch Furniture Enamel, a large car on January 15th. Our record , your French Crown Tinting 0:--e and I must say I think it is the " real thing," and see no reason why we shouldn't have a nice sale on the goods, . i j last month cars. We still better. on car-lond business vu 14 ! would like to see this month [ Come on, boys. ! can truthfully say it is the lines! the kind we have ever seen. Yours truly, pvno.v x t iil u -,, 0007--SWP--037307 { X 0007-SWP-000118223 _ WHITE CITY NEWS Th* Logic of Mixed Piioii. supersede the mixing pot. paddle and The Boys Who Sent in Car- (/rvnr D*t> Ott* %m<t f*atix i Within the memory of living painters, the uieUer of the brush was alto a paint and varnish manufacturer. Every paint shop was equipped with its 'lab anj strainer with a mechanical mixer ? The recent introduction of tine white1 anJ its general adoption by cunoders In the preparation of their mlxeJ bases or "graded leads" facilitated this develop- Load Orders This Week: A.W. MARTIN, F, B. SANGSTER, mullcr lor rubbing up colors in nil, and all ment and made practicable the production c. f, in r it it t shops of any pretensions also had their a ready-mixed paint in which the pigsmall hand mills lor grinding and mixing : meat would remain fairly well suspended j H. H. HALLADAY. tlnta and bases. In the course of time, ' In the oil. i A. W. Martin's was a pooled car, ,om- partly because of the prevalence of lead The first ready-mixed paint is believed prising orders placed by three of poisoning among painters, partly because to have appeared locallyabout the middle . , f the obvious economy of machine work, of the last century. The advantage of the ; |B 8 or t,'>m th` and partly because of the rapid increase of d<TM:mdTn^iirnTufw 'the trndh^'th^e i ' * Immediately Obvious ; c F. Elltotl'i car was from the Warren- country, the corroders nf lend began to ,h** P!,mt rapidly multiplied all Yarborough Faint St Glass Co.. Nash- offer their product round in oil. This #ver th* and "h P' ville. Ttnn. was the first step In the progress towards before somewhat of a luxury. It speedily ( H. H. Hslladay sent in a car from tire ready-mixed paints. The advantage, both | became a necessity. By 1870 there was a Murray Drug Co., Cukimbia. S. C-. nnJ In the efficiency and economy of this > "paint factory" In every village, and In practice was so immediately obvious that | many thickly populated regions It u*as not the color makers quickly [allowed suit, and ] uncommon to findan oU barn transformed, thus corrodeis and color makers became : with Its bench of mills and mixers vigorpainl manufacturers; a new industry being ously turning out compounds for Ihe deco- a car from Burwell Si Dunn Cs., Char lotte, N. C. We also received a mail order for two cars from the H. R. Tibbetts Paint Co., to* Angeles, Cal. thereby created, while shop mixing was , ration of the neighborhood, We wish to congratulate the beys inevitably doomed. j The liertecompetition that resulted Irom the showing nude thus far Juring the The second step towards Ihe production , this swift multiplication of enterprises re- month, and ho--p-e---t-h--a-t---f-a-r t--he- bal-a--n-c--e---of of mixed paints came when the corroders. ' suited in coastant endeavors to secure ad- i the month you will keep us on the |icrr; realizing either the superior results or the vantage by cheapness, and here the emul- . id taking care of a liberal number greater profits obtainable from mixtures of sion paint found its chance. Unseed oil - similar orders, pigments, began to put forth combinations was expensive, water was as free a* air, ; of lead and barytes, lead and zinc or of all every druggist knew how to make oil and "** FroTM Me Manufacturing Trides, three materials, in varying proportions. water mix. and the paint manufacturer We have just dosed contract with J. I. These combinations requiring only the speedily availed himself of the knowledge . Case Threshing Machine Co., Racine addition of tinting colors, oils, driers and of his friend the druggist. Wia., for their seat's requirements ia \ . turpentine, if desired, taught not only the Even in the competition of emulsions, ; 6dJ Devil's Red. This is a very consuming public, but the painter as well, some remarkable results were achieved: | portant deal, as the requirements of th - several important economk facts: first (it is claimed) that a combination of bases gives better results than a straight or un mixed base: second, that with such com pounds more work can be done far less money: third, that machinery is not only more economical, but more efficient than manual labor: fourth, that the uniformity but time, whkh proves all things, quietly proceeded with its practical demonstra tions, and the emulsion paint, except in regions where paint is still a comparative novelty or luxury, has haJ its day. Since 1890 the trend has been steaJily back t,, the pure oil paint, and Hit competition has been for absolute economy--the relative t"nce'" ** hvy, and they order in car lots exclusively. We have recently Installed our Jippi.- j equipment in the plant of tlw Safety Fold log Bed Co.. Detroit, and have enterre ini.i a contract with them for their yev . requirements in enamels, etc. The Dent Hardware Manufacturing C Fullerton, Pa., whoare large manufacture of materials and treatment made posable cost divided by the relative duration of of iron toys and novelties, have ag.: by manufacture on a large scale is an important factor in securing satisfactory results. Al this rent the native alertness of the Yankee genius caught the logic the facts and quickly carried it to its inevitable con clusion. If it is advantageous and econ omical to substitute machinery and factory serviceBut the introduction oi the reads-mixed punt and ihe consequent growth of paint consumption has not only popularized the knowledge of paint economy, hit has directed upon the subject the aitennon nl technicians and investigators to an extent that could not fall to result m extensive placed a year's contract with us for supplies In our line. The Dent C-> plant is equipped with our patent ag: dipping tanks, and their requirement,, very large. The Specialty Manufacturing C Titusville, Pa., who are rated as o-r the largest manufacturers of lawn sw . In the country, have decideJ that A. organization fur hand labor and shop rule enlightenment. Owing to the competitive goods arethe best, and is shown fci - of thumb in the grmJIng of lead, colors > claims and the eager researches of mixed contract recently entered into with : - and paint bases, why would it not be paint manufacturers, no less than to the . for their coining year's requirements. similarly ajvant-igc-ius to bridge the en interest aroused by them, we know to-day ' We are pleased to report contracts tire chasm and bring the paint factory in more about pigments, vehicles and paint dosed with Morton E. Convent J. I immediate contact with the brush > II it is advantageous and economical to supersede Ihe muller and the hand mill with the power chaser and buhr mill, why not also j | j ing conduians than about mo-t subjects with which the consuming public is conearned, .- r * 1 Wrsr>'J tm -ttr re* if , New England Block and Hinge Co . the New- England Baby Carnage Co of Wlncheaclen, Mass. These co-.- all have Acme dipping equipmentlarge buyers. 3 y 3 1 J ,N';J 4 0007-SWP-000118224 ! WHITE CITY NEWS > i The Logic el Mixed Palms. question: It i- the paint-miking specialist Our General Distributers. /#* 0I| Qlt\ <IN|/ .CrtMV^Vll fMl pined against the specialist in Ihe applica Alabama tion of paint; and should, it strike' us. G'th 4 OtUkv, The resuh of this liool of investigation require no further discussion. But at AfhMlU could net fail to be s bettering uf material* and tneihnds, a more.kitellig<nt selection and mure exact methods of manipulation. bottom the question has still another phase. Regarding the mere matter of relative merit between a machine-mixed and a hand-mixed product. It will be ap Ci Mmm H R. TIMM** PjMM Cm.. TeftHrook It Co- _ M. ft. Tlttotu Pb Cu. Lu x A(i. Sn I**?. 1 Of this the point consumer has received parent to aM who appreciate modem coadi- , ri*^* the benefit, and he can to-day, if he so dons of trade that even a simple mixture Tut S. B KiMa'i G. Taaipa MiriMW Gh Jt.W*--i mils, obtain a very Intimate knowledge of of lead and oil will be mare satisfactorily OM(U i i i ?i paints, both in ifceirtechnical .tnd economic made, with better assurance si ta advan X. L WHm Drat Cu . aspects. tags of price and securityagainst udukcra IBiMil Another result, contrary to earlier ex- ! *">. by well-equipped factory than by , Cm. I. Vmm Cm . GoUrara. BMi 4 Cc.. i oectation, yet entirely in accord with the m*l>P.wlthMmted equipment and teBi- logic of things, ties been the specialttation of the industry and the establishment of the ready-mixed paint as the inevitable paint of the future. It is worthy of note Hes. This much may be regarded as settled: but the question of " straight " 1 pigment vtmu " combinations " remains Is a combination of tine and lead or of these with an "Inert*1 pigment intrinsical TM EviMtfiNi PIm 4 \ jnih GfeoUX*. vdS"l*e SlckeK PmtM 4 XtuuihK Of Dh c n * W. H TorHn, Dvtw jw I W LfMty 4 Co Um>r* > Horokk.nett 4 Mue** ^mu in C'Ix that nearly alt large industrial consumers ly as economical as a mixture of simple KlAMt of paint, even these that order by specifi white kad and oil?--for practically all A B. WtHimtPjtni4**UxwCi Tug** cation and formula, aie inclining moie and , ready-mixed paints are combinations of Kwwinlff RHim Brat. 4 Ct. Iriintv . * more to the purchase of compounds ready , the kind indicated. NartfaaO for the brush, and this tendency is inten- We tint only believe it to have been Carfcn 4 Pvfcan. Hi *' sifted every year. Painters also, with numerous exceptions among those who still believe it possible to maintain the competition of hand against machine, are fully established that they are more eceno* , xinHijuiu mical: but we also believe that the great E. 4 F King 4 Co.. increase in their consumption, contrary to the general received opinion,-has marvel- HKWn.WiUlMr, le *d MJwtr L <nly stimulated the production and con Mib Ib m rapidly yielding to the logic of facts, and sumption of white lead, and will continue A. M Mulir HJw Cn . more and morelimiting their shop manipu lation to exigencies and special require ments. The objections to this form of paint have hi do so until such time as the sdvanes uf knowledge shall piece within the reach of paint manufacturers a whiteplgmcnt with out defects and an oil which shall be all New York BwSrifcl CkM Cl.. ^ dtcklss i Ntnikg Co.. Jm. U Tkohpm. Smp 4 Gi Navtfc CorsHaa B>uvtt .rIr.atfke. S\ ncuN Thri been threefold: the tint on the so-re of that linseed oil ought tn be and la not. BupeiH 4 Do o m C>t- possible, or as It is often asserted, inevit able fraud: the second on behalf of the painter, whose sphere of activity is cir *cumscribed by it: the thirJ, the technical ibjccthm -on the score of quality end OM &alil Bo m Hdwn Cu .. X Mtfftii 4 Co.. OsSiftomo Territory Altaaaier Drag Ca- OrtfM economy. P. C. Beach 4 Cu.. Tiie lir-t objectvm has been practically eliminated, as indicated sboxe, by the com PaimeylvaaSa H.B Se*k4Sn I C T.xtr C . E3M..1 HvAxof petition of manufacturers and by the lt-n-<ifrrf Kir) nt (.< 4.tJ Hnejw.itn s..v-:` rapidly -glowing tenje-icx of tire latter to Pse^-Sinw 4 O*. ijverilse and guarantee the general form ula. It is also e.t-y- to insure ag :;nst it Rhode UUitd l l>h Hzm Ltn1 Cu. Sul ri< by means of the technical info-mation SomM Catalina 3 3 3 7 n-nv ax.uUible t anyone The sccund objection i.- nn all fours with that formerly urged against the sewing machinr. the power loom and ail other mcchanuai im- proiements and fall* before the sane facts --increased employment following de creased coat. The third objection is the one around winch most of the controversy has cen tered : Can ready-mixed paints, in fact, be as satisfactory technically as paints pre pared for the occasion by an expert-what? An expert paint manufacturer, chemist, technician ? No; an expert tprtadtr of paint. That, in the last analysis, is the Murm Drue Co. The special prize offer on sales ol 55.00 assorted cases of these foods will he cootmued through the month of April. All ootlflcttfoos of aaks received by us up TefiMuie Fristl 4 WlM Benclta. Weitra 4 t>e*anf Co. 4 : Strother Drug Cu A A A A Ttra Hooie>o Drug Co . tiuiftr*Kll> Drag Cu . A Utah A 1 C F Cutawr 4 Bro. Virginia BMfWerOrhl ** Hunt ^lerr , to May 10th, inclusive, will be counted. It's a quick*se!lcr and a good pfopoillioa. jjj j arkev-Jenttlngs Hi*i Co Wathtagsan J1 A S Johnson 4 Co. Scufc*** Drug Cu & ! Wm Virginia STfdoslftidO*d Sm J: The Kaaawhe Drug Co The WiHtom* 4 DavetsonCu. Cark>. * W H. Chaaaua4 Sans. Whrt .) 0007-SWP-037309 0007-SWP-000118225 WHITE CITY NEWS Thl Is The Ben Piiat ? j exaet science is not taught in platform nd- Adjress delivered by rhe pubii-rer of dresses or trade pamphlets. I could, of Drugs, Oils null Paiols, at lie .mr.L.il course, tell you that if you turn a blow, vonventton ol the Penny. Ivan..i Mote pipe on pure white le.ij you will get a I can aJd nothing to your knowledge of while lead. Every painter in the '.nd. and indeed every tonsure-, know- t':it all cem-ders1 hranJ- of thi- m.ittr:.i! re Allocution of Master House Pjiater- and be.id of the metal, or if you distil nnc pure, and everyone knows how :e,: j ;> Decorators, Pittsburgh, Jan. u, itigd: - white you will get the pure metal; but they may be colored to any desired tint or itr. Pnuint ami CtnUtmtn: '' that would indicate nothing as to the , shade. You know why the lead of to-day What I am about to say may not be ', value of either in painting, since the aamc is not so good as the lead of "the Dad pleasing to the majority of you, but if u-e j results can be obtained with ordinary sur dies.'1 aad also why the lead of to-day is always hear what we want to hear, we ! gical piaster or with tine ointment, and ' better than ever before, and you know shall, as the French say. never arrive. It neither of these has anything to do with - how its faults always lie in some other may be presumption on my psit that leads paining. After all the Just si quasi- fellow's brand or in the surreptitious in me to think I can tell the leaders or tbe i science has' been laid, the question, troduction of adulterants: but, with due painting craft anything new regarding . "What Is the best-paint?*' remains far Submission, painters don't know as much any of the materials they use. I admit at j Pou * *"*** about line as they know about lead. the start that I know very little about the * shall merely say something about com- K is natural that this should be si. practical details ef the subject from the j hination paint*--a subject wtth which you since the manufacture of zinc-white -n an point of view of the paint-brush. But 1 "* * familiar; but a matter regarding economic scale in France dates back less khwav..e. some .v.1ie__w_s -o f .thLe._m__a_t_t_e__r_,__g_tle__a_n__e__d J' U"'hftlkl/Kh Mpalsinttf nmaadnuulafaocbtiuiMresras aupuapaeaaar tko. khwav^we *1 IthhalBn AAffltVy yVeUaNrs, Uw/hhiillme >thKejl ImMaAnuIfllavcit.uimre .oiff from a somewhat intimate knowledge of learned a great deal more than painters, white lead began before the tribes ct materials, a somewhat extended acquaint- reason for talking lo you about com- Western Europe began to wear clothe*. unce with manufacturers, and a fairly j binatlon paints Is entirely impersonal; The discovery of the American rim. w :t c_o_m__p_re_h_e_n.sive.fa.miliarity w,,ith,,the litcra- , I__a_m__n_o_t_a_p_a_i_n_t_m_a_n_u_fa_c_t_u_r_e_r_a_n_d_o_wn no _, process is still more recent, dating f-so lure of the subject, general and technical; I *tek In any manufactory: but it la be- j about forty yean ago, when Col. S-ir-u-' and from these views I may be able to > " tiitlr knowledge ef how to u* the . Wetherfll invented a furnace for direct formulate some suggestion that will be n< I several pigments in combination enaMas ' sublimation from low-grade ores, use to you ns practical men, j the manufacturers of prepared paints to . French zinc Is made by heating me I do not intend to give you any ' compete with you in the pointing market, meta!1,un,B '* "Forl"*. and tt'k,n !h* *' painter's science;'' for ecience is an *hat I think you will find a study of this 1 *waH>c encounters the an it o\i- argument of which the adept always manages to retain the cool end. I would n-t insult your Intelligence by offering to you anything short of exact science, and , r mapsruraeibntejcweriicpahtalistlei--nmtbleeaaraetrdeys,rttieitanisnlgs,ewaunwhsedihldiintpegtor,,oraefinttccado.bmltehb. ien-aiTtniohenert'.'. oF0hwnerh-ataoitntebikn-olgfd#naTMAyitnemo,ofueIrcrntaihlcneoa*Snfous0rszeiJsniTMneebcxe*(iuntChh0g1eoftutehl,na,enItrsyged,emespoatodrste*irtJ:.nbo.icvir- I In combination with powdered anthracite 4r.-:'l 1 coal In a furnace with perforated grate ; ban, (7* fa rwiimnW nr gw tt His Fust Born. Standing of Districts m Total Amount of Solw far ih< Mxtih ol March , $5.03 and $(0.00 Assortments' Disuse A.............. "E .. =j ' B ............ Id - C. ... .. 4th " D ............ * c............. ........... Sth " F.............. .............7th " K ........... .........t- 1 H. .......... 9th " M............. ...........loih nth " " " " iix mv onvozi*. -o i We are just in receipt of ads ices to effect that Jimmy Ddugall X.,. : arrived. He, we understand, is pounder with an exlrzquantuy th-os - You must not get this confused wtt.i No. a N. C. P. Assortment with e" quantity gratis. Jim says this i- a c investment and expects to carry c stock of these goods In future. He i-- us it is "Acme Quality." y y > y j 0Q07-SWP-037310 0007-SWP-000118226 i Mlt A M WU OIJWAItl) White City News to Matteri </* tutereit 19 Our Refers* w>rt * kMT Of T*t AGWHffl U0 AMB COlOR VORNf OfTAOlT MiCM T- jfywtMiir =' s1 -^'5' of - ? Genaal'Bradei 7*4/ {n/jrnut/ufu contained m tktt p*f*er is of 11 confidential nutate, rtense destroy utter reeding and do not teave tying around. Vbat U The Best Paint ? Air \t blown up thr*ugh the bars and oxidizing the zinc in the mixture of powJered ore end cnal, tarries it off ihnnigh a series of dues and chambers, into muslin ban*, in which the line oxide is collected. Ab*mt 26.000 tons of this product arc made annually rn the United States* while a single establishment in France turns out yearly about 9000 tons. American painters have generally certain well defined objection* to /Inc and com monly u*e it only where ifad, either *n account of situation or because of its tone, is inaJmssMble. French painters u-e rt, often under Government decree. verv generally in pltces where an American painter would think it entirely debirred. But state all stands the fact that in America over 2$.000 tons are jsed an* nually. chiefly for painting* Tile con* sumption of white lead is about three times a* great, with every painter using lead to tlie extent of his ability. Where does all tins rirK go? Chiefly into prepared paints and combination le.id>, and every painter knows* that the use of these is every year increasing. WI1.1t is (he painters' objection to these combination rami'*? Is it that they att less durable than materi.iN mixed in hi* own shop? Is it tint the better g* ur* tlicm produce effects inferior t** * produced by his own combi**, u . **. don't believe either proportion, '\.* that his deepest bMM*n Urge, of course 11.* bn*ed on i *r :z * thevs handj goJ will Mke occupation. The uppoitiur > *c the face at it. If a painter !:ve* ability to mis materials with a > his ability to "slather" pa1 it * brush, his occupation is alreadv J . trade *vhool> and pjinte'*** as* have marked the beginning of c` r that class of mechanics Tue painters of to-Jay are not sin - n#t artists. the* ire at least .rr shrewd business iricn. They their knowledge of decorative * nJapcabtlily of materials, and the t. of me.ms and methods. The i.irmer may buy hi* car* * * mixed paint ar.d *`*laiher" 1; *i 0007-SWP-037311 '3fev , id * 0007-SWP-000118227 it WHITE CITY NEWS brush In his ou n -atisfactiun: and some- crack and peel and blister and scale, and The Boys Who Sent In Car- tunes a small brush will) plenty of "elbow- mu-t eventually be burned off; yet paint [Tease " a III, at the end of live years, put manufacturers are using something like Load Orders This Week: t shame th: work of an expert; but we j6,ooo tons of tine a year, without en- I ALFRED R. KELLY. shnulJ remember that but for this reaJy countering any of these difficulties. Have ' A. D HOAGG, mixed paint, this farmer's tu-use would the paint manufacturers found a means f E. R. HOAG. probably have pane unpointed, am] the busier farmer neatby woulJ not have been accomplishing what Lincoln pronounced impossible--of fooling all the peopleall the The car from Mr. Alf.. R. KelK w - shipped to our distributers. F. E. Brj.h competed by the spirit of emulation to employ a painter. I don't believe lime? We know perfectly well that this Is not ( ' & Co., of Portland, Ore. Mr. A. 0. Hoaggsent in a car front our it ever pays a painter to mix Itis own paints. He may be compelled hy modern conditions to do so to a cettaln eateat; but it is a wasteful method. He used in (rind his own colors with slab and mullcr or with a sort of coffee-mill: but he has (ot beyond that stage. He the case; that old buyers of combination paints, whatever the brand, are fully in- j formed as to their composite character. _ That these people continue to buy them is ' a demonstration <4 their economic value. If a house owner found that at the end of, . say fifteen years, it cost him more to keep distrihulero. J. W. Edgertey a: Ci>.. uf Ottumwa, Iowa. Mt. E. R. Hoag's car was fr-m our J:s- tributes at Pittsburg. Pj .--Lugan-Oregg Hardware Co. "Cnmeon, Boys!" used largely to boil and mix his own his house protected with one kind of paint j Takes 25 Per Cent. Lot of New Era. varnishes; but lie knows to-day that the j than it would with another kind, he would f cattail n GttNn Rhoaira. Mtm tht result when he tampers with his varnishes i choose the other kind, is generally disastrous. He tests the This is one consideration, and seems to mhar 4a;r Mawa wains w irt Mn I wvu'J M n a-i mklalNilajrgriaa wj M k4 m tall r *- varnish and then trusts the manufacturer me a demonstration that paint manufac Saw En mU Jo Ha mIJ * To cato i muniHWI II OtmUUlM taupgi **> af C'J -i * to duplicate the preferred sample. When turers haw found out things that it avould JRJf efttap piMl. fell ll MM* likes If* fr ,,? f he finds that the quality is deteriorating, pay the painters la knew. Arter all. punt Ntw Era fur Hm ai nntni,' he tries another maker. But lie does not ing, like everything rise, is at tire last a to? I. i 'V* commonly attempt to reason a priori by . matter uf competition in economy. finding out what the varnish contains and | then arguing It must be good for this or j (T* >d rwlnwi/I | Standing of Districts i that. The scientific fact stands that a ] f an Total Aawal mi Seine |ar iu i ivarnish made with this or that material ; New En Vunfatau at such and such a heat is best adapted to Here i> what .Mr, Dempwolf, architect, this or that use--but the painter mis the of Yi.rk, Pa..si}.(boutoar vair&he%: varnish. How is it when he comes to buy paint? " New Em v s mh imi kiTtvifv inaOnwtni j u i'KIm. Ht V*If tUSH* Mir S iwt un'Hm Mr a4 IM So -ViA-FIm Does he use the paint and buy on the . I* iM hai (Htcr # lUt pHl I trad u. I Itw result of hit tests? or does he start with - *io Joufri (Hat ihtji a/ pan gam .irMik ! , the assumption that his material must J aid the* In ilM litefff " conform to this or that chemical formula? .Mr. OempwoH told this to the J. C. Does he try his white paint first on a Tanger Co.. of Hanover, P.i. I have building, or dues Ire test it with a blow never met Mr. D*mp*clf, but will call on l t 7y t yy V VV yv Me.idi el March r District A--. ..............IS! Pn4.!n ** E ... ** M *4 B-... .............J'd c.... D ... " *ht' G.... F-... e. K.... ............ 8th ' t H.... 4 M ... .......... loth * if. T V T .k /il k pipe? Many painters inJeeJ, use the him my first trip to York. y " J___ blowpipe only in theory; but the blowpipe E. C. PEARCE arcument prevails alt the same In his . mcthoJ of purchasing. He doesn't want I Paint and Vuaiih Remover. barytes or tine in his lead: he doesn't HOlXTiilSHOIk IOAMG. ATM roat want prepared paint, because he doesn't 1 GtatlrJMHi --1 I lUil iff vactlfaiK opponunnv ys* know wh.it it contains, etc.: the only , MrJif ml wiling indf Acm Pdl*i ml VgMhh thing he does not shpea- to be very par- Remnver jgamsi ihrH Mkir mel? Imewn Sunil Isili.J gpan TetrjHpatng It Prtiffuhi Nantf** JJah* inular nt-aul --> petroleum in hts turpentine lit* mlisipt UUlS |MlNl Jrv etui CMipf# *M11kr and linseed ail. Ml Avl** Pdint jmJ Vjrnlih RtMOtdf ef HiMof MB I am sre.'kirg to you now as buiine-s ait'll* tjviffutlt vr uffipetirg k-raAj. men. and I iv.in; to ask this Association as business men, whether it would not pay to And out huw paint manufacturers Mr Terpenmg lnf.*riMl m* M*i he <wg< Jt the n<*t In rmeiinf ik ihiik (mm a Urge Oar ani Oaiurct (lUI M IkU w*eJ Ola ihrtt OranJi j Mv i weaiieotJ Mi iftai non* of iMm iM work J Porch Furniture Contest. y T Standing of Saksmen on Sales cf V Porch Furnkurc Eoimcl. April y yy III to J3thg inclusive. y *r v E. G. PEARCE j. j. ma h o n e y I'X **i E. R. HOAG j-J WATSON WESt EY 4C1 iuve succeeded in fooling the peopieduring i iiisf.cwtti) Ht*et U I ivava mv the past forty or tifty sears with mixtures 1 Ufht*t *1111 Mai hr way j irv li, ani 11 all rlghi--l ( lead, line and baryte-, into the belief eau'i eaN ir-nmJ ih* sNaenoea-wwiia glv m**n orJar wiAJlai!" KM 'MUMi R tlM lulMMl ftal that they were using pure while lead. f~am Mt MTtfMfKl uf IM Mttitrs M JlJ AM Nhin Not only have paint manufacturers done mihh this, but they have yearly increased their I left my laaf'., ca N>l In *lb jf.itneM, wUri He output ot the cuenbinanon paints, into the |ihf*rNie4 me tHM li ai |uvt iM thing, dui It caoxm.nnpao..s.eit.ieo.mn #osff seoammea nf Of .w.^h.iinchh. n-ao. Ile..aJd {f a(CmCW^MOlllhlM4J thd trerV MlI *'ll-{!jy| ^,e. s-ukeilnetepjeheJanHaJe entersstalt. J to a svnpm*rmtm>*4*t Emm Oh *** Him# Painters tell me that ime can not be used | rikoi> at once ; y H. F. WHITAKER >ih H. L WILSON ft* Wo j. Ca r l y l e ri** S. A. HUNTER Sr* S. W. NEWELL otn C. F. PULFER io'h I. D. WILSON nil' G.C. BURNHAM Jr. ist^ N. L. MCKE.VNA uih on the outside of a building: that it will j a u c o p Ks u v \ r *3 J t s i i A \ '* J* 5 0007-SWP-037312 iii wii m* .'Jisr 0007-SWP-000118228 Mlt A M WUOUWAIU) t* S White City News Ofvot'd to Mutton of Merest to Our Rtprebtntalwti, MNiMNC* * 0$ wM, i.>C0L0RS,VARNI5HES - )'"- A I n VOL. I. Rnwt, mi APRIL 2). 1904- NO. 4S Tbc Logic el Mixed Palate. Paint mJ t*tl > Within the memory of living pointers the wielder of the brush was also s pjmt .ind varnfc-h manufacturer. Every saint #. *. frOvaAlU < *-- shop was equipped * ith it. stab snJ muller for rubbing up colors in oil, and all shops The information contained to this P*fe* is of a coujititHhai ustare. Pieuse destroy after 1 fading and do not leave tying around. of any pretentions also had their small hand mills fer grinding and mixing tints and bases. In the course of time, partly because uf the prevalence of lead poisoning among painters! partly beceure of the ob Oo Top at tbc Hemp* vious economy of machine work, and partly because of the rapid increase of de We mean "New Era." We ate be mand Incident upon the growth of the coming prouder of our product every day. country, the corrodert of lead began to So are our friends In the trade. Now is offer their product ground in oil This . 1 CHU the lime to make new friends. Don't take was the first step iri the progress towards Above cut 15 a vert go -J me * ** no*' tor an answer. Make the record of ready-mixed paints. The advant.ige. both OMn.t Sites Man iger for the . your life ihis season. Start every new customer with New Era that you possibly can. Ever) one of them will quickly learn that they were wise In wishing to be known as agents for 14 Acme Quality1* good*. in the efficiency and economy of this prac* tlce was so immediately obvious that the color makers quickly followed suit, and thus corroders and color makers became paint manufacturers: a new industry being thereby created, txhile shop mixing was lanj district, Mr. W. J. C i-lyle Hweli posted paint intesm in. r-j, -c world of experience with utte- * tureis before coming to u. h c i Ills distnci in a highly Satist'actori t and tus sueceeded in tanJmg < * distributers since starting uiih As one of our good friends in the trade inevitably doomed. aptly rut* it, n connection with handing The second step towards the projection us a nue reptut order fur New Era, "It la now considered in our city and the sur rounding sountry as ` the attest of the it.' '* Mr \V J C.u/tle has landed a new fof mixed points came when the corn-Jerj. realising either the superior results or the greater profits obtainable from miatures of pigments, began to put forth combinations of lead and barytes, lead and cine and of ' * * PI orch Furniture Con:.v -- Suodmg of Acme 5*kimen'i C' ail three materials, in varying proportions. V April In (O 20lh.IocJuii.et distributer at Boton-- Ba'Jum, Bobbins & Ci r-e sr-hipncnt amounted to Ihrer r J* These combinations requiring unit the addition of tinting odors, mis. driers and -dentine, if desired, taught not only the v msuming public, but the painter .i< well, v v EG. PEa HCE C. F PI LFER I. J. MAHON F.> Mr H H H.>..day s-ent :n a car lo.id order i;on> a new distributer at Gree'tabwro, N. C., the LtakH.tHaday several important economic facts first fit 15 claimed) that a combination of bases gives better results th in a straight or tinmured base: second, that with such com * X X ? H. F WH TAKfcR W. J. CAkL^E E. R HOAG WATSON* WESI.E* j , Company pounds more work can be done for less 5 S. W. NEWELL a monei-. third, that machinery is not only V H. L. WILSON - j- Mr. \lt H Kelly *ent o> in a car lond more economical, but more eiticient than ? S. A. HUNTER - = order this week from the Holier Hardware Co., of Helena, Mont.tna. manual labor, fourth, that the uniformity of materials and treatment made possible bv manufacture on a large scale is an X * A. W. MARTIN =I D. WILSON Yut. 1 in Siurrc** a d Ik nj * j impvrtant factor results. in assuring satisfactory i X OC. BURNHAM Jr ML. MCKENNA Wllkastew. Pa .Va GI* DBLG Co 0007-SWP-037313 xv*-- 0007-SWP-000118229 WHITE c it y .n e w s Vhit It Tht Br.t ft.-.t ? t i:k* ig then-yi Jae* not w rrv enough oil Our Cencraf Dwribuim. T* ?; o.it <! .it * r"> *rs !* Jer. but he that r ce*% .e* tx .. J * v1i* pro. per*x 3An-r thr in -t :u m?\ .tttlte tnJo* a >cr.tf> ur >ear, n the *>ns Ji it oe:r;n !y !HJ> me rid* - jJ^MKru it i* .mi '? tut win J.. t',e Mck ,n the fe^e^t out*. -f itn :<* Jicipe-t ma- IcniS t*inilie *hne*t i*n: th.it come* out.V r.iJ it K the mm that lffiOxt protit- .tl'le m f.e owner in |!ie long run ch.it is ab*e t>i nviJ and increase hi* trade atJ pay h*s b.tl> li. turn, the manufacturers of nuxcJ ii*j *s toi sUs,-p;.?le l c,l< :*. il c`*i'ige to ru*nish this iJeal p,:;nt: zme alone red ares too K:< it care in CjnJ'tMii* ut wether and work to yielJ perfect s.tU> f.i.tiur m .mv but the fkii.fulest hands: ndiile b ir> te< jNne is not mYered as a pi H'r.i; rnterial. Bol with a paint :n \\U w Ud -h *1! supply body and rue uf working: zinc, uhitene**, ml x.vrying opacity and Tirmnessof wmt: and b.ir>tes the inert adjunct of economy, ^hill h.u e very nearly reached the present limits of possible excellence in the paint line. After nil, other things being equal, the oil in the pigment is what we really paint A i*t-u i* t D.i. II . rtv Ariinui WniiHHr>Wi,.4ffl. D* r i. C|lllll4 H It r *# Pant C i Tmt w w k Jc Co H R T .'. vtt* C Flan* o Tv S H Nu*^ i J C-. T*n?j Hi 'Am'4 Ci Otorfift V l W,^iD-v\rC. Ittia*tft t.r. E ^ Bfiri. M if:* Co Ost'^ra Birii* A d> Tft Emo o v IUo Ph ii jc \ C>..LU fc.ii- Mints, with pure white lejJ. rmc unite .mj bi >to. etc., luxe been able to wro* J the purlers with an always increasing VsJee/-. there must be same ultumte tvonunv to the public in the uc of mined Dainty There is, it strike* me, something in mutest the painters in this problem. Of k'>ur*e. if you buy lead, r tin;, or w.th. and no white pigment at present in use c trnes o much oil as z.nc. therefore we a ant tme in our ptunt<, if tor no other purp.ie, simply to carry the oil. Remem* ber. in this summary I am not atturking J-J -- JmJ has during the past three hundred years nr moreshown n remarkable c ipacity far taking care of itself. In ilie towft Pfim* iV i, C * wm r I W gieesx AC* H-ff-.* Hr-i j H*r# Kuui s h w. isi a Xnijcft> ftm.>nnOr>i AC. Cm ftiftna Ptv.J Uarntiv-Ji, D , P-i'. u S > * , I ... Vi v ba'vt<s, you are entitled to JemanJ them free r**"n any iJiniNto'e. mJ I hax* r.i M<v`r* to mike far nr*!eidng 'iMbut vwtit'j it not pay the punters in urn the t mve*tig.uf.ms in the directum * competitive tests and try to learn the irh* *-k*e \ Lie. rather ^an the relative ~,i*tv f paints* The best paint U not nece^ s-riu the most durab'e pant: nu* is it nrwe^-ir.K* the Jeare^t nr the cheip**t pjum. the evamunic val-w of a pa nt i> the ficeof sundry solemn amthema* by the French .iutli*ritiei and others; but the r niter u inf- m know what i* best, and I im endeavoring to give him a hint g ith* ereJ from the evident experience of paint m 11 ifacturers. There is no necesMty for anv violence uf warfare in deckling this que**.mn: it i* simply a subject forobserv.v- >n and unbiased eepenment. Y->u see, I am here tnobtain rather than :> c xe information. I think the paint <* Marjrlftad Co*r St Full**! Miiutwimi U. j* -- O.-hr.C- M H n,*'* lA'vUur (. UHw h im A M w-nwr H4vr C.. Hw ytn fijHV.ClixiCi 3Sclcir-fc Nftiwue C*> `ifliin. A C* Jim*. L tk Hftf* i1 S.'-AC* Worth Ctroloi* 1* V. < .V H N(.* x vim total of the coxt or uute'ial ,r*J its not u-cd luif freely en<uch: that three Horr It Da- C t; i r application, Jividfd b\ the number of thin wonts ought to be used where two tiuck OilIB tut* of renewal within a given te n <' one* are now demanded, and that goad J .{*! 8rat C C* - C)*OfM NM| M|f.1 i C. T <{> year*. This, comparame vjlu* *f the pamt never cost* anything, because it OftiftMniB Tmtry sex era* m.v*ia1* 1 thstVt hi* never been otTi.i.iih determined bx painter* as a vli'>. To warn vut e(Te.tu illy, it -houtd be dor? .n i >*ge pracfwi! *-ci!e---imul- : i* e* `s utirison a H iA ev ictl> similar n,*x a i.Jing*, fir instance anj should ?e evif'ieJ .*r a -ere of years. In hi- v -ps*uion puseJ pa.nts and vom- J.urci `Vi :es s.'ou'J be included, ,n e'1 ii r-'e lejJ ahd pare rinc prepared the *.'-o>e a* >0'n*tf.?e who h is hid rvpc: en * tne tretuent o' r>r.* A,- . i t liiJ there m .jlJ be no i- *u?e - -o o `in* nt JAn^tr >4 getting mj* i`..dc b,c sfj'g'U lead and good !eiJ. if yjvew more than its price. But the public nerd information on these things; anJ when me painter on the one hand tells rlic*n that rinc uhice is no g*iod for out* Mde u*e. and the manufacturer on pie *ther h mj a>sert*. and offers money to bi*k iix .nertnmv that hi- "d*>ped" le iJ will on:*tar any straight material, the min with li> ''money up'' ha* the better nr the vgumtnt. until the painter can wile iifrcal te^mnony to the contrary. And i :rn he l in do that, he can j Ko put the n `**uf icturerV m *ey in hi* pocket and J*.ve the manuiacturer out nf bu'iness 1liu*JrOrujC'< prtfon F E ttiuk St Co . rinny\itmi S*lMIMta<fl' A Hj i.*i iCnC,cJ* fHitii^r'jCwC.',v' *H.cnJ rt C i inir,r>`3trj 4 C*1 fthoe* iftiiii Imn riJ*o A Er. Co Sh Cftrll4lft S. vt.irxx Oivr O TtABHIlt Bim.'m W'*rr-A flit J. * tin Ortljl.* Hi'.*, - rjrhi-jiii1 1`iiM X * 11-0 C t ON1 * f*'* I1 `l 1#l...'...*...,,. W 6-x; C .t.-* t Mr* : il . N , he anr> it. to-day. vty n pe^ronal belief ta that no s*ngle "* -trii^hi'* m^ter.al make* `'the beat rarni ** lam per*uaded that each of the iv rre r*.'iwpjl material* in vogue has its nJwJ.il points of superuiruy--Je.iJ. ,n New Era Primer. Wc have ju-t issued bulletin covering \w Era primer. We wish to say in cofinetcton that there is a targe demand for .i nr-a-cl.isx Frimer of th.* description, T*oi H-hi nn Orlie C Grr-irr*Km Drw^ l Uft* r F CoMir ft 8m . Vf|i9:a BjAr"iinmi(i IliviCn Wllkmcvti < ,r Si L *. t'U >* working. t> opnctlv; ur, i* spread ng w ipa^ity, its t ale u> periiutfl- eOw, b*rvte>. its chemiol mertneav it* irnperme.ibititv. Lead alone (I am now mJ every \c>v Era agent should handle A $ J-ftnwt A C* so?"? ur the \sw Era Primer. D>n*t Smima Orut Co Win Vtr(ini* overiunk i*us. It gives you a chance to build business. i Tx* Kix imIm Oru* C* T*< MV'iawi ft Pioitvm Cv w. H CAlfftM ft SM ' xr,,. , Chi. , C i'-. 0007-SWP-037314 3 ) ) 0007-SWP-000118230 MU *\ M W(X)I)WAUI) White City News 0 Dei otrd to Metiers of Interestto Our Representatives, WMItMS r PAINT5.ENAMEIS < COLORS.VARNISHES 00 # VOL. 1. CVAftir. miCn . APRIL jo. 1904. NO. 49 New Bra Primer* New Era Primer will win the sameKo New Em Primer N an addition, and a place in the esteem of our friends m tKe very valuable one* to uur line of New Era trades* New Era and the b ilance or >u- Paint Our friends among the painter*, Irne. There is nn reason why this <h *-' and the trade generally* w-iU appreciate it. n* be the case, because New Em P* " , because the demand for an artfele in this like New fcra Paint, is "Acme Qua! i\ r. a . eogoALC. m mmmu | tine ha* frequently been made on us. New Era Primer ts offered in sar-- - j Our reason for deciding to add New Era J half barrel, fives, ones, halves md q*,;** The information contained in tots paper is of a confidential nature. Hesse destroy after reading and do ! Primer to our line i* to enable our friends ' in the trade to offer a piece of goods to replace the cheap ochres that .ire so gener* Self New Era Primer to riri.r \i . Era agent. not leave tying around, ally used us primer*, and that are known uln a CUh By Itulf." ,f44<44d444**4tVt y .Yt Y Y y Y YYT Porch Furniture Contest. Standing of Acme Sakwnen't Coolest. April Jrt to 27th, Inclusive- J. J. MAHONEY IS! C. F. PULFER and l. D. WILSON - and 4Tm*** .:]1I *A AA AA Y S. W. NEWELL ?rd Y iY E. C. PEARCE ath Y H. F. WHITAKER 41I1 2. | Y WATSON WESLEY h YY E. R. HOAG - 6th Y W. J. CARLUE h61 2' A iY YY G.S. RICHARGSON 7ft H. L WiLSON - 7th AA , yY G.C BUPN.HAMJ'. $.b A1 A and acknowledged tn be decidedly <Mn menial to securing satisfactory* permanent results* To the use of such cheap ochres plaints on New Era. New Era Primer is a perfectly made piece of goods. The color i*. a distinct sh.Kle of yellow, bright and clear In time, anj not dull and cloudy as is generally the case with cheap ochres. The color is fmdv ground, bringing out its full strength and is m every sense .in idea) primer. Cheap ochres offered by manv for priming purposes are of an inferior character, frequently showing 10 a marked degree the presence of paraffine, fish, cotton seed, or ocher injurmu* mis. Any practical painter knows (hat he is taking grate chances of his work bene j ` ` 1 ; Our New Era agent in Fa^n-gm. Mo.. Mr. Ed. M. Lvikman*states ch it t e demand for New Era Paint has tee. *,,_ that h<ha>Jeoded to quit hand.'mg <ev ,m* other brands, and that he propose* to<` out the other brands on hand At a *acr:. so as to clean house quickly, and will * the future handle New Era exclusively. Such news is very refreshing. In taw ing this action he realises that he promoting she best interests of hi* p o s mk and in connection, his own. Sett New Era Primer to ezery Era agent, Tbr Logic of Mixed Pamti. D**tr ./ - At thi point the native alerire?* * * y f Yy Y S. * HL'NTER A. W, MARTIN C MEHLIG M 1. MCKENNA dth dm 4th oth A AAAA 1 ochres, such as we refer to with an admit* ture of such oils which ure entirely foreign to the science of good paint making. New Era Primer is a *<ricKly pure Yankee genius caught the logc or * t facts and quickly earned .tic >ts .nev: 1: conclusion If it is advantageous evnnamtcal to substitute ma.i.ner> * \ A re lined lm>eed ml primer, else best we factory organization for hand >a* a s know how is make, or that can be made. shop rule of thumb in the grinj ng or r:. Mr. Sam. Hamer ent us In a car load On old work. ;n a fairly good state of order this week fn>m our Jitnbuters, The preservation, a p^ner. a* a rule is Hackett, Waither Cato Hardware unnecessary and the proper number of Company, of Saint Paul. Mrnnoota coats of New Em should be used through* This firm has ordered several .ar loads so out. On new wurk.o; an of J wurk, if the far this season and now* that the seaxm is I surface is porous and eoures priming. opening up m the northwest we expect ! Primer ...in be depended on to them to come thick anJ fast. do the work and do it well Through - res use. the proret foundation co.it is colors and paint bases. would t * * be similarly advantageous to bridge : * enure ctu*m and bring the pn.nt * wt ' m immediate contact with the br-'l* - It is advantageous and econorr. ' supersede the muller and the hand - with the power chaser anJ buhr :r. l. not also supersede the mixing pot. - and drainer with a mechankai miter' Sell New tire primer to every New secured and the finished result will be m The recent introduction of /me *- Era agent. i every w.iy satisfactory. We expect that and its general adoption by corroJer- 0007-SWP-037315 0007-SWP-000118231 WHITE CITY NEWS the preparation of their *nired base* or paint, even those that order by specifica "traded leads" fauhtited this developmeitt and made practicable pie production ol a ready-m x*J paint n un.-li the P'g- mtnt nouiJ remain fair!/ well suspended in the otl. The first ready-mixed paint is believed tion and formula, are inclining more and more to the purclnse of compounds reedy for the brush, and thn tendency is mun- snirj every year. Painters also, with numerous exceptions among those who still believe It possible to maintain the competition of hand against machine, are to have appeared locally about the middle rapidly yielding to the logic of facts, and of the last century. The advantage of the more and mote limiting their shop maitipu- proposition was so immediately obvious lotion to exigencies and special require that paint factories rapidly multiplied all ments. over the country, and where palm was before somewhat of a luxury, it speedily became a necessity. By it;o then was a " paint.f,ac, t,ory " In. ev,er'y villag e,' and in many thickly populated regions it was not The objections to this farm of paint have been threefold: The first, on the score of possible, or as it is often asserted, inevitable fraud: theseconJ.on behalf of mthee ppaaiinntteerr,, whiiovske *sfpfhnenre[ moif bahcitvivtiitjy iis circumscribed by it: the third, the techm- uncommon to find an old bam Irans- I cal objection on die score of anility and Our General Distributers. G-w Jt OuJtib KwJtiinO* ArkiRMi WllM SW.WllthlMbm Drue C ClSIiriui H. H HH-nw Pdini Co.. Tenbfeoit ft Co-. H. It. TtkNNi* Palai Co ftariOa TtS B Hu-ew-jCa.. tmpa Co. Cn* '-zc e% Sun Q ft # l4fp Oearfi* S L WMeiPregCo. Align*'* auiMii Gm. g. Wj ib mCr .. Inn.NirjmroGo Coieum. B*fksfc Cc.. ClHCl^ll J i. I'VMA faUnnt Tim EtvnswMe Falsi 0 Vwitloh Ca>.U. Evan'* * formed, with ill bench of millsand mixers I economy. lawa vigorously turning out compounds for the ( The first objection has been practically VTaST***** Duh!!,. decoration of the neighborhood. 1 eliminated, as indicated above, by the J WU k Cu . > The fierce competition Ih.t resulted companion of manufacturers and by the Hmiu c k . vtm k Alnra. StmisCtV from the swift multiplication of enter-' prises resulted in constant endeavors to secure advantage by cheapness, and here , rapidly-growing tendency of the Inner to advertise and guarantee the general formula. It M also easy to insure against it by means of the technical information KMUt A B WhMWf PjimBGlsttCa .T^pok t Ktniudir RnNnaon ktm> It Co Ujls t the emulsion paint found its chance. Un seed ol was expensive, water was as fret as air, every druggist knew how to make j new available to anyone. The second obiection is on all fours with that formerly urged against the sewing machine, the , bWMWH DiJ Bernharil MarylaM CaHlR 4c Fwl*n, NwO'C** fitr -- oil and water mix, and the paint menu- ! power loom and all other mechanical MadackuMIlB facturer speedily availed himself of the improvements and falls before the same Baiiwii*. it Cm knowledge of Unfriend, the druggist. ! "'JK"Md ,ollow"' Mimo mii Even in tile competition of emulsions. . Trhe"h|nJ ducaion fo, wt lroun0 . Modktli. WbIUmt . Gj s MJw * Co St Y'm some remarkable resu.ts were achieved. , which most of the controversy has cen- Mmm but lime, which proves all things, quietly trred: Can ready-mixed paints, In fact, A. M Hotter H.'tre C Hiiri proceeded with its demonstations, and the be as satisfactory technically as paints Htw Vova emulsion paint, except where paint is stiH prepared for the-occaswn hy on expert-- i a comparative novelty or luxury, has had I what ? An expert paint manufaciuier, ; Baffwln fianCfl . ^ $khl B NumneCo. iunuMt k Bu<a Ci. ci SwiL.t* its day. Since ilpo the trend has been ! chemivt, technician t No ; _ an expert ; Jm. t. Tlwawaan. Sant k Go. Tros steadily back to the pure oil paint, and rhe competition has been for absolute economy--the relative cost divided by the relative duration of service. ifrnder ef frint. That, in the lxt . North Cirolmo analvsin. Is the question: It is the paint, Barwrli It Oh Co . making specialist pined xg ilnt the OMa specialist in the applKJtma nf paint: and , Satin 8mi Kim Cn -h-ulj, it strikes u, require nv further Ci*OfvfAMn| UeiiliBnii C OtairV GtUin".:* But Ihe introduction of the teady-mixed dixu-sion. But at bottom the question Ok!iht Trrmorp paint and the consequent growth of paint hn< still another phase. Regarding Ihe Prut Co . consumption has not only popular! ted th knowledge of paint economy, but has Jirected upon the subject the attention of technicians and investigators to an extent mere mutter of relative merit between a Orvgoa machine-mixed and a fumd-miscd product, F B tttn*hCv. tit will be apparent to all who appreciate modern conditions of trade th.it even a * Ptmivrlvania SAwm-tlttr & BtfKh C Cm . simple mixture of lead and oil will be more Kirltiirt Ct Pflri.i-J P**hl eK Pin*" Jf < that could not fail to result in extensive jati^fectonly madejvlth better assurance ' flirJ Hari^art Co. enlightenment Ovine t the competitive M to advantage of once and security PMd c Simv kCo WiUr*- "* claims and the eager researches of oamt manufawtu'er-, no !es than mixed in the ' against adultcraiiDn. by the veil-equipped factory than bv the shop, with limited ' JthoO* JoUarf I'h Io pi HJw'ti C . g fftictrh. S?9ir ov J*-. interest arouaeJ bv them, we know to*day . equipment and facilities. This much may So>h Carat!** more about p'gmcnts, wh.clss and pant- be regardedlas settled: but the question of Mimiy OrueCo Cj Iu *i: * mis candil'OPs than about mo* subjects , " " t*n"1 vomblna- TUMtUt wnh wh.ch the consuming public is con- " |s a combination of erne and lead or of . Fdni a Cm-i- * Ih <Ii%i , Wirml Ditlliafi ,, .. * these with an ** inert" pigment intrinsic ' Ca 5*nHh* Drag G> The itsjlt of tm- flood of mvesttgahoo ; cally as economic ws a mixture of simple ) W*nn*VrDviouri* Pum k could rot fail to be a bettering of materials white tend and oil ?--for practically all Gu< Co. and methods, a more intelligent selection ready-mued paints arc combinations of and more exact methods of manipulation, the kind indicated. Tll H'hfUOR Dr( Cn Grenier Xdi> Prut Co . Of this the paint consumer has received 1 . W* not only be[ieve *t to hive been Utah the berent. and he can tO'dny, if he so wills, obti.n a very intimate knowledge of paints, both in their technical and full) established that they are mure economical but we also brieve that tnc great increase in their consumption, con* uar\ to the generaliyrcceived opinion, has G F. CtiiMvrli Pro . VlfglAit SiritiidnNrft Ifiwe Cu WMlunpoo economic aspects. mnrvdouslystimulated the production and . A S J.rfwioa* It Co , Another result.contrsry to earlier expect' consumption of white lead, and will i Spoking Drvf Cu .mon >et entirely in accord with the logic of things, ha> been the specialization of continue to do so umli such time advance of knowledge shaB place as the within * Wm Virginia THa D-u* Ctt TMWiiiUimI pjvkfnC the industry and the establishment of the the reauh of paint manufacturers a white { w. h 6waMi>aSoM. readynuxed paint as the inevitable paint pigment without defect* and an oil which ] Hfig, * Sirra - &>': Limr l Tk Chsr>*s C vi,-. . W|Ws-w of the future. It is worthy of note that sh.ill be All that linseed oil ought to be j Sell AVto ra Prxtutr to evtrx nearly ail the large industrial consumers of and is not. J Ena agtnl. 0007-SWP-037316 3 > 3 ) 0007-SWP-000118232 m # i i 11 1 White City News Dtvcitd to Matter* o/fnlerest to Our jtgjnes**fanv*.s. a&f PAINTS.ENAMELS COLORS.VARNISHES 0 VOL. 1. Knur. mem. ma y 7, 1904. i\0. ,0 ! factory appliance! and condition! ever the evident that while lead in oil -!ia> i limited facilities u! the paint shop is normal increase of someth-ng oxer ten pr- 1 sufficiently obvious, end were there nn cent., the consumption of mixed paints '-j> otherconditions to be considered, doubtless increased by neatly aoo per cent. If th:-e paiot making in the paint shop would facts proved nothing else they at >1-: already be a thing ol the past. demonstrate beyond c-mt-axe-.y 1 r m MMMkW mmi h m> In the Erst place, however, it must be phenomenally disproportionate in.-t'-r ' remembered that custom is a tyrant and In the two types or paint. Moreover. 1. Tht information coniaiutd in this yields only to force. It has been but* few n it perhaps safe to assume Tut <t e >: pap** is 0/ a tomfidtnitul motor*. . years, comparatively, since painters not ninety per cent, of all the pa nt consur rJ Pfeast dtitroy ofttr reading and do only mixed peint. but did their own is applied by practical p.i.n:erx, itm.gh; mot Imp * tying oooosuU ' grinding of the dry pigment. It wa> the also be a just conclusion thatanircreas.'e ' physical impossibility of meeting the number of painters arc finding their 5.-;' demand that led to the substitution of lead ' in the use of mixed paints or .ire yield-- g and colon in oil for the dry pigments as ; to necessity In using them That > % * Porch Furniture Contest. t_ * $ St% c( Aeoi SkkMMfl'i Coaint. y y April I la --May 4, *tncliaivc. the raw materials ol pa.nters The further advance to the ready-for-usc paint is still in progress. As a matter of fact, it is h cast >s a fact larrviu* o ill f manufacturers. But while forced to admit t'"e technical and economic superior :y - .r yyy y yyyy r yy yy yy y y y ry 7 y yy y y y y y V J. J. MAHONEY 1st I. D. WILSON and S. W. NEWELL E. G. PEARCE ** 4th C. F, PULFER tih H F. WHITAKER 6th WATSON WESLE 7th H. L. WILSON - 8th G. S. RICHARDSON 8th W. J. CARL VLB pth E. R. HOAG qth a . w. ma r t in th C MEHDG oth fs.C.BL'RNHAU Jr. 10th S A. HUNTER nth W.J, SELVAGE nth M. L. MCKENNA nth COME OK. BOYS ! I Tbc Economy of Mixed Palau, r.uw Drug. .Mr uurt flWj ' i: m *t S! The second obstacle in the way of the A prompt triumph of the factory over the A A paint pot and paddle is the technical A A question of econumy. and here the painter A faces not only the paint manufacturer, but ja , the paint consumer. That the painter-- 2 | and by " painter " we mean the conserve- A I live who has stopped at lead and oil and * i means to stay there--that the painter is 2 stradily losing ground in this contest is demonstrated by signmesnt iij iis 1k .iI facts' The Jumestic production of w.-nie Wj J has increased Iran about 00.000 tons in 180$ to about 100.000 tuns in iqoy. ' while during the same period the produc tion of unc white has increased from nrjrly 11.000 tons to nearly 60.000 Ions. While exact figures are lacking to show the relative proportions of lead in ail and drv lead marketed in the years named, figure- at hand fur intervening ejr paints furnished in this form, m.<-> painters and architects sincerely deny t -e possibility of Iheir excellence or eve-, equality with pure white lead and lin-ecd oil, or admitting equality, quesnon t-.r actual economy. Since both ob)c.-l are capable of practical test, it irre.rstrange that thev should not ere tin- h 1 : wholly prev.ulrd ur have been c,,ir.ple;- answered. The fact is that the " hu-v . equation" so subtly pervades a't hj- actions that it is far easier `or experimenters to prove ao a/man p. - silion thin to reach an unbiased -one Thus we I'ave iron ,,ne pi.ict-. c orcomm-ttee of painters, a dc-on-'-a' entirely at variance with the tan. or another. In the final event, 't , : consuming public who decide w " doctors,' ' hether of paint or of cine, di-agrce. and the consuming p public is evidently in the way of di. j _ that from their point of view f'.,hat 1: pocket book) the mined pa nt li.i. - In our preceding issue we considered at ' indicate that the proportion of one to the some length the logic of the mixed paint . other in the total remains praxlieally proposition, proving, to <xir own satisfac unchanged. betler of the argument. Ready-mixed paints, mdud.ng >-e called combination ` leads," are i- tion at least, that a paint ready for applica Now since lulty three-fourths uf the general proposition, compounded a* tion is the only form compatible with sine white produced is consumed in the white, white IcaJ and linseed oil. w-.r modern progress. Tht superiority of manufacture nl ready-mieed painis, 11 is ! withoul greater or less proportions ot - - 0007-SWP--037317 0007-SWP-000118233 WHITE CITY NEWS matciM!*, such j s Evp.v't, chint zlA} , 01 ready-mi red paints which cives them barytes. wlitlm*. etc. Tins outl'ne oI their advantage in area covered. If a cornp>`t:or. applit-, of course, only to (be pound or pure zinc in oil were placed on a huh grije pain's eontainni no water arvJ surface of the same area as that covered emulating materials. They retail at by a pound of leJd in oil applied by the prices Jownward. from abul brush, the coaling would be impracticably $1.7; to St-'; a qalton, according to the thick, as has been repeatedly demonstrated proportion of inert extenders contained. in this office. When spread out to the They will cover, per gallon, when ready . normal thickness of a practical coat *f Ouc General Dinrtbuien. Alabama Cul J[ DvJWv Hl'dlelfl bit* Arkuiui Whit w< WllilMMt D-.-e C< Calilorata H R Tin ***** Pa m C. Vkntk dr Co . H R TthMltb Pi Co LS%'i*!-* Sj i* 'j Florida Tfca* B K.ita*iC*. Tampa Hjrjwan Co 1 W *t, rein,'* l for application, from too to iso square paint, the area covered is fully fifty per feet, two coats, the cost per hundred i cent, and in some cases may be one hun- N. 1. wirier 0rv( Cm . square feet covered amounting, with the dred per cent, greater than dial covered by ltfiMtl Cm E Wanon Cu~ ^ additional oil used in the priming coat. | the lead. The disparity in favor of lamp Ini) Bred- Co to about ;o cents. ' black, the ultimate panicles of which are 1 Cuitura. Km A Cc . C*i< ii Peon i With pure M hite lead on the other hand. . still smaller than those of zinc, is corns- ' it has been repeatedly demonstrated, the , pondingly greater, cost per gallon ready for application-- j Why, then, are not the bases of readywith linseed oil and other added mgrevi- ! muted paints composed entirely of tine? entsat the price assumed for the mixed I Simply because there are practical difiicul- , TM Evanavltta Palm 4 VirUili Co..Li4. fcwiu.. t 1*0 Sk MH Pm*m It K.MI4* C* D' *? *" W H Tvrinn Du''s,-* I W EJcrrtyRC.* U-<-- v Horatcli,Ku k Mm. burnt C paint, as above--and allowing for the I ties which make a combination of leadand Kaow, shortage always encountered when white : other pigments with zinc preferable to the '* B WiwixtPj .aCic..t u mi, lead is bought 1a packages of its pounds , *TM0* P'fment. The French painters, K1wRtiMvWlinrwn Bm. k Co r under-is i.6o p^er *gallon1, with lead a*t *' nwsli?h#f?fn*r.fiur*m`iiIM".'--.1,1? 9,rle"n"it.iennor,leymwf hh?n`riiuusr Lomtime 7 cents per pound. )t has also been repeatedly demonstrated that with suen practical Afficuitie* in the prohibition of iead: but where the ultimatum particles Dn>l 8*rnh.Jt MwHMie* Car'!- A Fill"**. paint not more than s square feet van be arc so extremely line it is incompatible Miinerwiti wt-Q<> < covered with two coats, giving us for the with the essenti.il ease of working to apply Ro Mm** A Co Bo> - lead p.unt a cost of 71 cents per hundred I a coat of pure line with no mure than 1 Mimh mi square feet pointed. enough oil to admit of a uniform and unin* As to the use of the inert pigments in | 'teerruupPt*e*d mlayyewr ooff ppiiggmmeenntt <on the surface. these combinations, opinions differ; but *-wl1 *nd ",h<f p,<m*ntI are therefore Mackati. Wah Mf Git* Co. Moatana A. M KollMHiwrCo MJ* St P Kr -1 Or. r* 41... Dudley, of the .. Pennsylvania d .- a Railroad. . combm.-l with the e.ne among other pur* t0 reduce the proportion of oil and | Now Vrh who has given perhaps more time than l0 inaeale the thickness of the single B<ibClH(C SkkiH R .Ntimnt Co . fU-f . N( 1 . any other living authority to the practical , coating. Bniifie Bin.1* C> Jrv, L &.'!* 4 O* I...V study of this questioflg maintains, and fcis i But the mixed paint manufacturer has North Corolla* tor years maintained* that to insure the not proceeded from theory to practice, but I ar>i k Dfwi Co Chir * best attainable results with the available vtet vtrsa. it 1$ the long continued daily ! Ohio white pigments, they must be heavily school of practical use and competition loaded with such materials. Their addi tion in moxt cases, somewhat reduces the spreading capacity of the paint, but this that has taught him to dec ie paint form ulas which bh.ill yield to the customer the greatest average efficiency and economy. Hi paint mux either be cheaper or better reduction is generally accompanied by a I than pure lead to gain him a hejring with Go-OpvrtiiNf Mr, bn. C . OalihiM Territory AliuiMo OrueCtf. Oroyaa F E Vuck4tC. Nnnxlvnii Tori. O* Pv compensatory reduction m price per i the distributer or the consumer: anjltav- gallon. ing succeeded tn accomplishing one or the Why should a gallon of ready-mixed other or these feats, his competitor sodn paint cover and conceal a greater area of forced him to accomplish both, surface than a shop-miveJ gallon of lead tC*"hKfW ft rt <l * Shzwonlitr R Kh J C Tjtnr Cu . lar*i-Lrft HatJworo C. tUrJ C>i 7liili'Sia<6 k C* Pmsi.rl -- P.\ w4 ; Sli'.r RitoSo <lae l moi' HJwt A EIk u il Sjp?K tnd oil* rar tne same reason that an ounce 0' hammered into gold fn! wi|l .o^tr tnj h Je 3 vastly greater surface than a gold eo n *if the >ame weight. It is mrre'y a q-.e-tion of actually shielding every particle of the surface with a particle of opaque pigment. If that be accon* j Y p)i>bed, it is a matter al Indifference* so } y tar as the visual effect is concerned, j y wneiher the coating be one thousandth of ' * Co louih Carolina Standing of Districts A A ar T*l Amauat >1 SatM far tlw A MmA mi April 1 A iDisirUl E................. ist Pvsihon Atd/m Dm (Co TltfillMt Fii"t A WN Bpjivr Wirrra A Difi Co Si/emr* Druv Co m " G ................... ind " C..................... ]rj O................... jih " B..................... ;th 11 ' " * Wir*<>i-Yar?.reh P** Jb i. bbti Co . A A A Tnii ffeuttOA Drue Cn GiMnor-KU> Drue Co A Utah P-o C- c* MrB* v.. Ha Sit- an .nth or one-tenth of .in inch in thick- v ness. The obxurtng power of opaque pig- * y merits i> practically identical tor tht indi- j J vidualpartrcles,thereforcofanytwoopaque | ? pigments that with the smaller ultimate | S p.irtieles will hide the greater surface area. ' w. Generally speaking, it is the zinc content j " A.................... 6th ' F..................... 7th " M....................8th " K....................oth H................ imh J....................... th " " iAA t CF Vvr(iirt Culmri It Bro. Bj mih .irnmnei Co A Waohmitoo A A s j >MtOO k Co . A A , ScukjnrDruuCo Wot Vir(tnw f! The Kj mv Iw Oral Co ! Tim Wniiior It Oavitton Co. W N ClMiain It Son*. Si U <F c *C W-, , 0007-SWP-037318 1 1 i 1 > i 0007-SWP-000118234 WHITE CITY NEWS Cii Load IMoi Received Tka Tk. Our General DutnbtiUn. District Silts Manager in abrgecnr order from S. H. H.irt our Tj Ic Jo stnt dis- 1 *V Porch Furniture Contest. 41 Alabama G*a> A 0*4<o HirjqiftCui (Itrrffjr AtklMhl tributtrs. The Company. Co-Opcrjting Merchants j <r jZ Standing of Acme Seicxroni'. ConInt. Aprs I M May If, lockuivc. J | WhPiMM*William*. Dru* Co . A ; Cililtfua M ; HR. TIW*tiN Rami Co.. H. R. Tibbetts Paint Co., our enter- w prising distributers at Los Angeles, Cal., ! V could not wait lor our representative to j J J. J. MAHONEY 1st E. G. PEARCE sad A 1 Tntrook A Co . _ A j H. R. TlOBoti* Paw Co., 2 | Florida 2 ; Tfk.se Co . beak their order, so they nailed us in an ( W order lor two cars of New Era Paint and i . I. D. WILSON C. F. PULFER Kd 4th Z 1 Tampa HvniH Cm. A ' OoOffia j J SI Wj Mm Ofiff Co . * Aetna Quality" Specialties. S. W. NEWELL !lh A ! Moot* ti)t<4\i. * La* ***- , Sa* Dm**' JTKrim4?**l*bl A. B. Whiting Paint and Glass Co., Topeka, Kas-, distributers lor Kansas and W. J. CARLYLE 6th H. F. WHITAKER 7th A Goo. C WAtmnCo.. _ A { traiy Brot HariwwCo. A j Coibor*. BirKt A Cc.. CH * I*** JkOJPV Povn* Colorado, also ceuld not wait lor Oan so WATSON WESLEY 8th mailed in their order for a ear. Alf. R. Kelly. Olstrict Sales Manager H. L. WILSON qth G.S. RICHARDSON oth 0 4A 1 Thf f*o*vMk Palm A ^ 2 C ..U . A I Uw Erati t for Pacific Slope, sent in a car order from The Spokane Drug Co.,Spokane,Wash., our distributers for that section. Mr. James DsugaU lust sent in s car load order for our Columbus (Ohin) dis C. MEHLIG - - ioth A. W. MARTIN loth E. R. HOAG ioth G.C. BURNHAM Jr. ioth S. A. HUNTER - nth A ProoBfbnR Noting Co W M TnfFtn ChihiMiwB J W E4j h I> ft Cl HiKFKk. nnt A Mart. Ol Mb t t C* V KMMt A B WhiimtPwSGl**Co T*pki Kentucky tributers, Messrs. Smith Bros. & Co., W.J. SELVAGE rath Ro Hd mh Aral. A Co . I wuwi who order this way quite frequently. This makes six car had orders for the week, which is not so bad. We can stand M. L. MCKENNA nth COME OP, BOVS 11 iMilUM Oivii Bmlvii, Maryland CftfUii A Fulton. VO' 8 s ur* more, so--Come on. Boys! Moooaeiwaoito Beijkrin. Ro Wm A Co . The Economy oi Mixed Pauls. (Am " Odl mud Pmtmlt "I tGmttmdedAmm Uilwri) As noted above. It is the consumer ol paints that in the end decides. The deci sion may be slow in making itself manliest, but it is inevitable and Anal. The dm sion A Letter From Home. OearFxiher- PlnMMUeircHr*I ealllei lM nlclil vturx It,we. Whil Unfa I tar. DMni error SMlnrlS. ApJ I foi ft. tin, In il* iw|w * Dear So p I m joii mH < h#quM, PfijrtWlliir |k]fbl(8l Mmo mb ii HmWMI, Walthc*. Goita Hiw Co . St Pid Nwuni A. .M Hoti* Hjwt Co.. H.'.rj Nw Yurk BoVriioGliiof Co Bat ij S*kH A Swtunr Go . Buffum If Blbdk Cu Nfw liPkC .S.....r.t..waO 4 no L. rVrfBh Sont A C*v. Tnr* it rendered on one consideration and one only: total economy. The form of psmt that in a period of years best satisfies the demands of the user for beauty, protection Till pfn&jfrly hum A fccp iMtt ifcM you 0(CJ*4b J tfrtUtt /Vw* ' //tfye/artfJ r MWs," North Ciniiiw Bofw.li A Dunn G DM* Smim Bra* Hm Cj Co-OpOWtC _ Co and low average eapense is the one that must eventually prevail. It is, as are all things else, a case of the survival of the Polohoma Timiory AlBMitJof Prut Co. Or*ott F E ttuctvACo. Po-i"'J fittest; and from the very nature of the case we are precluded from supposing any. ! thing but that the factory-mixed paint is j filter to survive than the shap-mixed variety. This does not mean Chat one pigment shall necessarily prevail over another, nor The General Manufacturnrg Trade Pcnnijrlraiut Sfcwoilcor A But** J C !*.*('Co fc(|n,0'III Hnjvrin Co rj HJf4w.ro C Phoif*Sifw ft Co e l"i-U.*r-F>e Njn*gf Pi* 4*i i WslkO`>Mr Rhudt 1olond Crlon HJtft A 6ic'rw Snooty Co that one in itself is necessarily superior to ! Department is naturally gratified at the South Carotin* .mother. As yet our knou ledge of pig. number of letters received by them which .Murray DrrC>. ments and the condition of service is are along similar lines to the following Ttfatuic Film A WtM embarnisingly incomplete. There is room ! from The MidMod Mfg. Co., of Tarkio, Booodiei. WarronA Div u ma --nearly all the room there is--for study ! . and specialisation along this line. But the | W. ... viry w,,a mix ye., ! tact remains that the paint manufacturers have gone farther than others in the study pair* Briil JlfijHnf ma'j Tfc *MW<onr( coitfd Ml j Of fcoiifY Jj ikOMOtk gloff Ot i voiy BHI ftovlii. j Co . SivotMr Owe Co W&T.` Huvn Dn Cs of both matertals and conditions, and that It Hod onl till mm man you autod Only a low Gm**f-K*Uy Druj Co their belter grades #1 product sho^r i j jtmtBiHHmunoriiif mik i i u mii Utah more ifitelliRtnt ftdaptalion of means to } w^m mr onw and no vioniarH> toio4 mat w 1 G F CylMf ft Bps ends. Furthermore* A may to*djy be \O-b)'*i not If-loo 10 Ittirik Hff > Maoni ot MJlflrif a ! Vr|iAik Hfman.v Br .l rry.rded as beyond the stage of atRumcnt that the ready-mixed paint -- without retard to its components -is superior in punt both of economy and of efficiency to any simitar paint that can be prepared in any parnt shup. CM| In h* flMl Unto Oar kutitfU Irlaitom | Bafkof-Jo*"*"** ItdufoC** Mirn tour eomotijr Aatwr m* w m pUasmt lor WaoHincio* tk'kkl|lvt|wifM (MglliMjli Wllfl *091 miaiM wt JIM Vour Irifl> > A. S JloantonftCn ! 5n>ll0**|Ctf l WoilV.rpwa HiOLJkD M <swr bCTVBINO Co | TM WttNand ft 0*<ifBBi Co FspJ M Alw,Cfi'|A|f ) O.H CkfipM" A Soil. TinOJ On* * C'krfc*-. , ) ) > I 0007-SWP-037319 0007-SWP-000118235 White City News 0 Otvoted to Matters 0/ Interest to Oar RefresenlaUits. PAINTS,ENAMEIS<^,/> C0L0R5.VARNISHES 0 CMSIt. MIC*#. VOL. I. NOVEMBER 7. fW- .NO. dd I ; Rccausc the demand lor * strictly high n' 'de .ircfcle Of house paint, such ns New fcra. Is growing fast In every locality. And, .is se are nuking the best line ol goods on the market, it 1- reasonable to I* * R> OOWOAWb. Inli NtMR cipfvt our mrn b> land the largest number u( these accounts. ''Acme Quality" | goods are becoming better and more The information contained in this ` lavnnbly known every day, end it should firmer n of a confidential nattier Ptease destroy offer tending and da mot teai e tying anmnd. be a comparatively easy matter for each , of our men to land at least one new house paint account e.ery dev from nw until the end of the season. You are allowed to ship tuods now and extend spring dating, and ue will watch each of your efforts along these lines uith gieit in terest. Who will send in the greatest number of -lock orders? Come, on boys. T'*tartitw rrrler eoincz. SHI Jts e*d I/u AltaitintHis /a-./ilv. a. e. j u o t i- Though representing us in the "sun kissed shore- and snow-cLiJ h >1 and directly under the supe-vi-iur. o' r " only " silvery-tongued outor o' the Nice Orders, These. The following of our reprcsenuti.es have sent in some very nice orders lor a; 00 and S10.00 Assortment- during the \e* Em Faint--ft'i pure, every atom of ' week ending October jut. based on the it. Spra4> further, wejrs longer. give* "Good Spring Paint Proposition,'' in the u better fim*h th,m any other brand Ha*, special ad. erti-mg feature we are getting white lead and oil bett a city N*.k. There out for the spring c.imraign .ire twenty thou^md'practical painters ip- Mr. A. M. WoodwarJ, pKmg t.ii' ptmt m the United Stiles to*0s> Th<**e are only a few facts about Mr. H. L. Wilson, Mi. 1. D. Wilson. the test paint on earth. Mr. S. H. Hart. Mr. 5. A. Humer, h morrout never comes Sett Ifuhf* ttr A D. Hoagg, ga*t St at U'Aife Lead to-day. ttr. Dan Davies. 01 .unshineandilouers,"Aithar" ti ls within thepa-t few years only. a n 1: of the Pacific Slope. The greiter p his career has been spent in the good state of New York and rrm-'gi'1Buffalo. Mr. Martin is new in the > ne-s -if selling paint, hut -r hi. the dress and energy to succerJ ar J '< - <thus far indicates that he i- min r. use of these dualities T'Himorrovt rul'fr ,rirl Sfiet 111/ f ilrwud O'Jtrl (0-itay Standing of Di-tnets for lata, of sates in General TriJe Den* Gel After the Buimcu. We end our business yt.ir the lat of this month and our men 'huutd pul their best foot forward in order to make a * Garrison finish," This is the month to go after stock orders for spring. Now is the lime the merchant ts looking arounJ f,,r 4 or* fine, 1/ he i> contempblinj rrukinR .1 c'unge. and you will find there .ire more merefurtta'.ontefflpi.tttng making a change this fall than ever before. Why ' Hope You Enjoyed It. for the month of October I enclose list of assortment case- sold District A................................ 1st ' >- to date, wh icfi have been eecepted b> us * E............................ rnd and will be -hipped and charged at once. " J....................... vJ I also wish tu thank you for check which D .. . . act you sent me. It will not be depnsited in " H......................... t'h cite bank, but will be spent lor a gooJ * B.......................... <s-.n dinner m remembrw.e "f the Acme White " H ................ ;; l.eid and Col'*r Works " C....................... t' You-s tru!y. G........................ w:h > K ElDBIDUr , ' K........................... lath 0007--SWP--037320 0007-SWP-00011823 * * > i d sc* The Painting Values of Pigments. The second iaaUllneat of a atnaa cf articles on "Piial--to Use tad Abuse." Rtiiln an reminded of the Color Cwh shosrinf 1900 fashion tutteatiwa which ujr be obtained without chars* by writag "Modem Buildings." By L. J. FASQUELLE. Th* expression `T want my house painted with pure White Lead and pure Linseed Oil", has become hoary with age, and within reasonable limits should be relegated to the days of the stage coach and the tpinning wheel. The wnier has not thought of arous ing antagonism by the above statement, tor no one realizes more readily than the high grade paint manufacturer, the value of pure White Lead and pure Linseed Oil in the production of first-class paint ing materials. Modern methods and modern ideas, however, hare modified the opinions of many people as to the availability and. I might also say. advis ability af using pare White Lead in all cases. Many of us know that during the past two yean the paint world lias been mnch agitated by the lairs which have been passed in the States of N'orth and South Dakota, Minnesota and fowa, and which wiU, without question, be inaug urated in practically all the States in the Union. Contrary to the belief of the ordinary layman, the high grade paint manufacturer welcomes these laws and is both willing and glad to place his iormula on his label and to justiiy the contents of the package. This being true, it may be of interest to discuss with the readers of this magazine some of the pigments which enter into the composi tion of the paints which will eventually be labeled in this manner. When one thinks of painting pigments, the first thought is of pure White Lead, and far be it from my thought to decry it. It is and always has been and prob ably always will be the painter's best friend in a business way. But being his best friend, and recognized both by the painter and the manufacturer as such, it still cannot be called faultless. It is the part of true friendship to recognize its faults and to correct them when it is so easily possible to do so. In the put the thoughtful painter corrected its known characteristics for chalking by the ad dition of certain proportions of Oxide of Zinc, according to the personal opinion of the mixer. The paint manufacturer, however, has gone a step farther than this, and with the aid of his skilled chem ists, his laboratory and bis practical tests, has demonstrated that certain combina tions of other pigments with pure White Lead and Oxide of Zinc, have produced results which give greater value to the paint, judging not merely from the first cost of the consumer but from the stand point of the durability and satisfaction obtained. These other pigments are strengtheners which have been developing during' the past few years and have been known to the paint trade by various titles, first as adulterants, then as negative inert materials, and finally, as their value has been fully demonstrated and justified, they have shown their positive value as reinforcing pigments. Let me assure you. however, that i! used to excess, they immediately revert back to the first name and become again adulterants. Modern conditions and modem meth ods are constantly bringing shout changes. Progressive Muter Painters are studying their profession more close ly. Just as today the cloths from which our clothes are made are woven upon looms, fuhioned by tailors and stitched by machines, because your mothers, and your grand-mothers and your great - -,s; XfcrT------- ifwi'-'i "< ' - * ' -if-v I :J *< 0007-SWP-037321 0007-SWP-0001182 tin ' ?P t'7^ Hey. 190S Ky`.?J ;'*sv, *"S5K MODERN BUILDINGS 13 n ,!*,- ...' '*-v grand-motliers have found that they making has been along the same general could not weave the cloth by land and lines, except that its evolution has been fashion the ferments and lew them to by slow stages. For centuries White gether as well or economically ai modern Lead in Oil was the concrete of the paint machinery and method* can do it. business. White Lead for paint had So has the paint manufacturer and the many uaeful qualities, but like concrete up-to-date Mailer Fainter found that cer for building, it bad inherent defects tain combination! of pigments and liquids which made its use alone as a single pig other than pure White Lead and pure ment for painting, unsatisfactory. Its Linseed Oil are more economical, more pnysical structure is of such a nature practical, and more satisfactory and offer that it is too porous, not successfully ex greater painting values. cluding moisture from the surface to Structural steel has yielded up its prob which it is applied. It chalked badly; on lems to the metallurgisti--the micro account of its active chemical nature it scope, the physical testing laboratory and destroyed some of the tinting color neces the chemist!--and as a result the archi sary <0 produce some of the popular tect today is absolutely safe in building tints. When used for straight white structures twenty and thirty stories high painting, tha sulphurous gases in certain out of steel, with the knowledge that he atmospheres caused it to discolor. There ii taking no chances on the strength and is something lacking to make it a per life of his building. Cement has yielded fect pigment It needs something to .its secrets to the same investigations, offset or correct its defects and take ad and we have today reinforced concrete vantage of its merits. It needs the which is pushing structural steel hard for "twisted alee) rods" so essential to the first place. concrete for the other purpose. Years Some years ago those who gave the ago. manufacturers of high grade paints, subject much thought realized that the realizing this, commenced the use of a supply of high grade lumber was dimin percentage of Oxide of Zinc with Car ishing rapidly and that sooner or later it would be practically extinct so far as the building trade was concerned. This made it necessary to look, for some other bonate of Lead as a base. White Carbonate of Lead by itself is too soft in its nature^ Oxide of Zine is too hard and brittle. When applied to the exterior building material to take the place of of a surface, exposed to rapid weather lumber to a peat extent, at least. After ehange*. Oxide of Zinc is not sufficiently thorough investigation, it was decided elastic to prevent it checking or cracking. that concrete would make an ideal build In the past it seemed that a proper bal ing material if it were not for certain ance of the two, one offsetting the de inherent defects. Careful investigation fects of the other, would make a perfect showed that while concrete had many paint: and ft did produce a better paint desirable points it could not of itself be than could be made with any single pig successfully used as a building material. ment. But there was still something It developed, however, that if concrete lacking. That "something" was a per were properly reinforced, it would make centage of what are chemically known to an ideal proposition. Accordingly, the day as reinforcing pigments. familiar twisted steel rod* were intro In other words, reinforcing pigments duced, and now we find that a reinforced are the alloy which strengthens and concrete structure is regarded as one of welds and gives better value to the paint the highest types of building achieve you use. No man would permit his ment. jeweler to give him pure gold in prefer The development of high grade paint ence to that which b alloyed. I'r&jiy flSrfo.VV . '>."'Vc- 0007-SWP-037322 h/m*uJfN*. .. 0007-SWP-00011823