Document KJJ3VxQYnojYEe41o1krKG7D2

u ip! ,i }' : ^ ,-1 1 tffSt. I?4e*ington Ave., N.Y. C. f TITANOX : 'XJUe- haddinner in our dirti* FORMULAS ARE WORTH TALKING ABOUT! < ftrOLIZED OIL"... 12--:: mdkM i^possible fij'.paint wafla one or two c " .. ^andhangsamedTM ^^/ffsburgh Plate - Gjassr<ompdny, r features hiding ^vvgr. of 7"jfanox ..r4.,f.fo/ionol V rfi v i n 0 Here's-an excellent example of how a leading^^^^^ianufacturer is capital-' izing on the properties of Titanox in the merchandising and advertising of its paints. Above is a reproduction of an advertisement of the Pittsburgh Plate Class Company which appeared in a list of national magazines in February 1932. Note that the advertisement reads: "...contaU^enew pigment known as 'Titanium1. This Titanium base gives Wallhide.hiding qualities." Any paint manufacturer maxwell afford to sell the properties of Titanox pigments to his customers...to tafe'shout Titanox formulas to his sales organization...to fea ture Titanox advantages in his advertising. The fast-growing popularity of Titanox pigments-is based upon these distinctive properties: (1) fine particle size; (2) exceptional brightness; (3) high tinting-strength; (4) chemical inertness; (5) high refractive index;' (6) moderately.high bulking value. Test after test has proved that Titanox figments enable you to produce superior paints at low volume and hidingpower costs. -.'Ask us to send you valuable data that will help you improve your formulas.--Address nearest -branch* TITAN 0 TITANIUM PIGMENT CO., INC. Monufaclvrert of............TITANOX-B (Barium Base) TJTANOX-C (Calcium Bate) PURE TITANIUM OXIDE SO John St., New York, N, Y.; Carondclet Slilion, St. Louis, Missouri; Pacific Coaet Distributor: National Lead Co. o( Cal., 2240 24th St,, Sen Francisco. Cal.; Canadian Distributor: Wilson, Paterson, Gifford, Ltd., 101 Murray St., Montreal-132 St. Helen's Ave., Toronto, Ootario. This advertisement appears in the following publications; American Paint Journal, June 13, September 5, November 28, 1932 KT-551 Drugs, Gila & Paints, June, December, 193a 0.11, Paint and TfcugRejSarter, June 6, Oct. 17, 1932 . estar: Paint Revifew, June, December, 1932 Paint, Oil & Chemical Review, June 2, Mo.v. 17, 1932 Paint & Varnish Production manager, June,. Dec.