Document KJE5QJdQDwxkZvmO6bobyg2p0

THE NAPA NEWS MAKING YOUR JOB EASIER IN 1982! Regular features of the NAPA NEWS Include up-to-the minute Information based on NAPA manufacturer's shop profits, imports repairs, Information charts and new products are but a few of the "need to know" topics covered research and product Information. Subjects such as in this dealer-directed newspaper. seasonal maintenance, valuable publications, machine In this issue of OUTLOOK, June, the NAPA NEWS will start tinuing basis. you've read about two new NAPA the excitement for the NAPA Fall 2) . Use it as a "door opener" when programs for 1982 that closely in Car Care Days, as well as feature talking to a potential dealer ac volve your dealer customers -- articles on servicing imports to count. NAPA's Spring and Fall Car Care reinforce NAPA's national dealer 3) . Mail or deliver it to your dealer Days and your new sales incentive import ads that will be appearing accounts as a reminder that you program. Now the task at hand is in major publications at that time. appreciate their business. to promote these programs to your In the October issue, the NAPA 4) . Give it to your semi-pro or good dealers and keep their interest NEWS will again feature the sales do-it-yourself customers as an alive. And that's exactly what the incentive program, as well as ar indication of your interest in NAPA NEWS will be doing for you ticles designed to keep the Fall their business. in 1982 -- making your job easier Car Care Days interest alive. The new subscription rate of by communicating these promo Of course, the NAPA NEWS will $33.00 a year (which includes 100 tions to your dealer customers on continue to carry service tips, copies of each of three issues) a continuing basis. "how-to" articles and stories to is a small investment for such an With three editions a year, the help the shop owner run his busi effective communications tool. NAPA NEWS is in a position to pro ness more effectively. So make your job easier for the mote your programs directly to the The NAPA NEWS serves a useful year ahead. Contact your NAPA professional service repair trade. purpose to every NAPA Jobber. Distribution Center representative The February edition will promote You can: and make sure you're signed up for both NAPA's Spring Car Care Days 1). Use it to reinforce your '82 pro the 1982 NAPA NEWS! and the sales incentive program. In grams to your dealers on a con 28