Document K8GOLRxzDobVMjQnvM8BXwb6

FILE NAME Allied Signal Bendix ASB DATE 1966 Oct 10 DOC ASB108 DOCUMENT DESCRIPTION Article in Bendix Today - Whats in a Box The Bendix Corporation Vol 1 No. 1 Page 8 October 10 1966 PLAINTIFF'S 800-631-6989 800-631-6989 EXHIBIT 80 -631-6989 800-631-6989 800-631-6989 86_8B PENGAD PENGAD PENGAD a Really Quite a Bit A box is more than something in which brake linings = are shipped at the Marshall division Troy New York It's called a package at Marshall and careful attention is given to its size shape and design according to , an article in Traffic Management magazine important Boxes have an tion warehousing and influence handling on sales transporta- BIG VARIETY Ss Marshall has found it necessary to ship its brake linings in more than 200 different sizes andstyles ofboxes Customers range from the giant automobile companies to some 300 small firms engaged in the aftermarket business Shipments run from parcel post to truckloads Marshall makes its own corrugated boxes The making apparatus has its own printing equipment PACKAGE IMPORTANT Ours is a rather homely product says Sales Manager J. H. Kelly It has no moving parts so we don't demonstrate it It takes months before a customer can see how good it is When we make an improvement how do we get it across to : the customer Obviously one way is by Indicating the better value of the product through packaging The brake lining business is very competitive and customers are correspondingly demanding reports Quality Control Manager J. A. Rio- pelle If there are any prob- lems with packaging we simply redesign the box until it fits their needs How important is a box to a company buying Bendix brake linings Long ago the auto companies insisted their ship- ments be palletized Marsh- 24-40-28 m^tinted pallet on a wooden It held 7,000 pieces of brake lining and replaced 44 separate car- tons