Document K6Gy4zzvb83RKbrY0YmJ1k4JK

Oak Park, Illinois November 19, 1949 The Glldden Company Cleveland, 2 Ohio Gentlemen* Attention*- Advertising Manager As a student of advertising I have been asked to prepare a complete mock advertising campaign for a large manufacturing company and have chosen "GLIDDEH PAINTS", as my project to be developed* In developing this campaign I should like to stress the following points* 1* History of the company. 2. Scope of present business, produots, number and location of plants. 3* Analysis of sales records of the last few years* 4. Attitude of company toward advertising* 5* Analysis of previous advertising* purpose and appeals used. 6. Description of the product and its important characteristics. 7. Diagram and description of distributive outlets* 8. Development of the advertising buget* 9. Analysis, selection and oost of media employed, /r. 10* Time schedule for media releases* 11. Copy policy. <>> Any information and material, or reoonunendations will be sino*j9ly appreciated. Respectfully yours. Robert J. Joyce 641 So. Clarence Ave. Oak Park, Illinois GLD32134 Oak Park, Illinois ,, November 19, 191+9 The Glidden Company Cleveland 2, Ohio Gentlemen: Attention: Advertising Manager As a student of advertising I have been asked to prepare a complete mock advertising campaign for a large manufacturing company and have chosen "GLIDDEN PAINTS", as my project to be developed. In developing this campaign I should like to stress the following points: 1. History of the company. 2. Scope of present business, products, number and location of plants. 3. Analysis of sales records of the last few years. U. Attitude of company toward advertising. 5. Analysis of previous advertising; purpose and appeals used. 6. Description of the product and its important characteristics. 7. Diagram and description of distributive outlets. 8. Development of the advertising budget. 9. Analysis, selection and cost of media employed. 10. Time schedule for media releases. 11. Copy policy. Any information and material, or recommendations will be sincerely appreciated. Respectfully yours. Robert J. Joyce 6hl So. Clarence Ave. Oak Park, Illinois GLD32135