Document K4GQkx284KbOqRpwOnGVkRNw

UGLY DUCKLING TO SNOWY SWAN When you MODERNIZE, says archilecl Cameron Clark, give your surfaces CHARM that lasts ev er before has there been such widespread interest in mod N ernization. Repeal starts thousands of renovations in hotels, restaurants, clubs, retail stores and other places. Slum clearance projects in our big cities convert eyesores and public health men aces into habitations that are sightly and sanitary. Mortgagees put foreclosed properties into rentable and salable condition. operated and maintained at the lowest * possible jcost.-the-question of paint must be carefully considered from (he up-keep angle. "The architect owes it to his client to specify Long-lasting paint, and be Striking transformation at Southport, Conn. Pictured above is a particularly interesting type of- modernization` project completed a abort while ago at Southport, Conn. Pictured also is Cameron Clark, the architect who planned and supervised this excellent remodeling job. The "Before" and "After" photographs quickly reveal that the architect was ably supported in this transformation by the immac ulate, glistening surfaces of the paint job. should take care to see that the paint he specifies is actually used. "In order to provide znoney-Baving protection, I specified pure white-lead and linseed oil for all outside work. For inside work we used the same lead mixed with flatting oil, which gives a sur face that stands up under frequent washing and scrubbing." DUTCH BOY... the Standard for years The panels at the left show why smart owners and managers pre fer paint made with Dutch Boy White-Lead. Paint made with Maintain architectural beauty with Dutch Boy doesn't crack and scale--therefore, does not require durable paint says Mr. Clark costly burning and scraping at repaint time. Instead it wears down "In times like these," says Mr. Clark, "when properties must be stubbornly by gradual chalking, leaving a perfect foundation for new coats. Dutch Boy White-Lead now comes as a quick-mixing paste that can be used for both outside gloss paint and inside-flat work. For outside work you mix it with Dutch Boy Linseed Oil. For inside work, with Dutch Boy Flatting Oil. This ALL-PURPOSE Soft Paste is Dutch Boy White-Lead of the same high quality you have always specified, changed only in form for greater convenience. NATIONAL LEAD COMPANY /or lata of ao V/Sh ID New York; 116 Oak Slrael, Buffalo; 900 W. ISlh Stroel. Chicago; 659 Freeman Avenue, Cincinnati; S20 Watt Scpe-' r Avenue. Cleveland: 722 Chealnul Street. 51. Louie; 2240 24th J reel. Sen Francloce: National-Bo,ion Ued Co., 800 Alban? Si.. 1 Mien; National Lead St Oil Co. of P<u SIS 4th Ar,,, PW. rgh; Join; T. Lewie & Broe. Cm. Wldeoer Bid;- Philadelphia. DUTCH BOY C0'-P"rP<>^ Sofit&st*' WHITE-LEAD LINSEED OIL - FLATTING OIL - LIQUID DRIER -- WALL PRIMER -- COLORS-IN-OIL KD-3Q73A--Building Modernization, March, 1934ir NationalReal Estate Journal, January