Document Jrxn0pYYxrb1qdOk7Z86ykdnr

P)iipiUMiimu,ipi.ii>mJiP F'WgPW *WP iPCPPp pip'lf1 "" * * LIA08906 rtrirfiflHiih - i in lf iln inimliiBlni in ................. -a ------- WHITT LEAT Pf.OMQTIOM PPQOPAM 1 Mew York, W.Y. Minutes of Itnth December U, 1940 A meeting of our members subscribing to the Whit* Load Pro* otion Program was held at tha offlea of tha Lead Industries Asaoclatlon, Raw York City, on Friday, December IS, 1940, at IO18O . A.M. Praaant weret smm Eagle-Plcher Salaa Co. Eafla-Plehar Salaa Co. Intamatlonal Smelting k Refining Co. national Laad Co. St. Joseph Laad Co. United St*tea Smelting Refining k Mining Co. Inc. Kpr^EiAiiyi E. L. Cooadjr V. B. Hayt J. V. McDonald Mb . Kimat E. T. Patara F. F. Colcord F. E. Wonuer, Secretary C. Van Worden B J. L. Cobb*, Jr., Arthur Kudnar, Inc. Tha meeting was called to order at lOtSO A.M. with Mr. Peters In tha chair. Tha chairman rawlawad tha progress toward tha basic objectives of tha white load campaign through pronotional efforts during tha oast twenty Bontha. Although tha Tieary objective to reverse the downward trend In tha eonsucptlon of white laad orr twenty-odl years had not yet been accomplished, one corollary objective, that Is, Baking white laad paint generally available to the public had at last been realized throurh the recent decision of the National Lead Cowpany to Join an Increasing group of paint manufacturers In the production of readymixed pure white lead paint. Private statistics Indicated a general decline In exterior paint sales during 1940, which was also reflected In a drop In the production of white lead. Indications are that the general availability of ready-mixed white lead paint, plus ex pected orders for national defense will result In a considerable in crease In production and sale of white lead during 1941. Tha aecratary had helped in procuring Oovamanmt business lately Involving probably the largest paint order In hlatory, with specifications requiring either 10O* white lead palrt or a minimum of T>< white lead In a le*d-lne-lnrt formulation. The chairman noted that the Government speciflcatlona paralleled the reeomendatlon of I the campaign, l.e., pure white lead or high lead content paint. eaBWigmapBPS* II 1 einaiaaBWpaiBi'waanpr.e |iaaa*. u s l p<? .b *.M'.:.".w m,,ie^wB|a.uMaM--m N 2944 i ini nisai iii imaat taafcian mm eisaaaiiawBtuaasa ) , uwjuiijf i MMajfliltiMiinrs idflhiWiMi --- aaiftf-'-ariiai.-.^v - ,r- 4HalMtitaSi LIA08907 Whit* Lead Promotion---------- ------ ~ -- - - - Program Mlmitas December 1?, 1940 -e- vmu m.isix Du* to th decline In whit# lead salts during th* p*it year and th* consequent reduction to b* expected In th* subscription* to b* received froa whit* led manufacturers during 1941, th* chairman submitted to budget- prep*red by th* Agency, based on expendltures of ttOO.O'K) and Ff3f,000 respectively. Both budgets featured the elimination of son* trad* end fans aedla, It being the strong feeling of the Agency that th* consumer's schedule should b maintained at Its present effectiveness In spit* of any budget revisions. Following a discussion, the tP00,000 schedule was finally adopted with certain spec* reductions and aedla resto rations to **et the requlreaents of specific companies. The budget as finally agreed upon will be found attached as F-Xhlblt *A* It was agreed that th* teapo of the campaign should ba aalntalned as vigorously as posslblt. copi iTuvtzn Mr. Cobbs subaltted layouts and copy proposed by th* Agency for 1941, all of which were accepted with enthusiasm following alnor revisions as to fact and text. It was recommended as a basic policy that aentlon of Governaentsl ordars for whit* lead paint should be eliminated froa th* copy. ATTACKS OM WRITS ____ WP Th* chairman announced that saveral attacks on whit* l*ad had been discovered and Investigated and readily corrected during the past y#*r, and th^t there wee a definite Improvement In th# attitude of the offending coapanlea. In each casa, a willingness to cooperate was evidenced with th# consequent elimination of e display, or correction of th* offending copy or editorial coaaent. The aeetlng adjourned at <00 P.M. I r . ' Secretary I sgs ewww w. *i> ii^yww||Baiape<i'<ww i i v \ . .naaginwpwww wm m '1 LIA08908 J I I 3fi ; ' Whit* t**d ^XBOtl9B Proeraa Mlnut** - -- ---- -a- -- PxWbtt *** ~ - --r*c**b*r 18, 1940 mknmmm MAP .IWg52HW,AgWSmiCT .HPOEI L.9.AA Patinat*d B***nu* .................... 00,000 Aaaoclatlnn P*quir*n*ntc ...... # to.000 -^ .- Magazines ................................ 1187,180.00 Far* Publication* .............. 15,900.00 Tiad* pap*ra ............ 50 #180,000 *" Caab Dlaeount................. *187,P87.B0 t.740.74 #184,548.78 Art and Production ...... 10.500.00 *175,048.78 *175.048 Publicity and B***nr* I 4,954 APVKPTISIMQ PFOPQSALS 6HWAP1 POEUCATin* SPACE ULAA .. SIFqfldTIPB Mafarln* ............... Fare Paper* ......................... *,it0,0T8 Trad* Pap*ra C091_ *187,180.00 15,900.00 14ltt7.50 It,848,715 Croaa flpac* Chare* #187,t87.S0 Total Caah Dlaeount --lalUtH Mat Spac* Chare* #184,548.78 Patinat*d Art and Material OPAXD TOTAL -lgaMflaM #175,048,78 i ! : ' * ,, ......... wuun w-i u^waw * N 2944.01 1 P1P LIA08909 mmpw Whit* Lead Prowotlon Prorraa Minutes -..Exhibit "Aw -4 - LEAP iviy*-mr* ASSOCIATION Deceisber 18, 1940 fI f I ad v ept is in o ppo po sal s MAGAZINES - 1941 pl ic at io n CJBCT'UTION SPACE Saturday Evening 8,PP7,4ai 1 pg.BtW Post $ pg.B*W OMIT NO. 221 115. #5,000.00 5 #4,000.00 8 TOTAL 251#48,000.00 #18,000.00 Collier's 8,888,508 1 pe.BMT #5,800.00 4 #85,000.00 i pg.B*W #8,P50.00 4 #18,000.00 Eetter Roaes k * Cardens 8,198,595 ) pg.BW #3,POO.00 a #19,POO.00 American Ho m 1,881,779 J pe.BVW #8,150.00 5 #19,9*0.00 10,140,851 Cross 8pace Chars* ...#187,1*0.00 P.881,78 W*t Space Charr*.. *154,988.88 Arv?p it s in g p r o p o s a l s fAMf PUBLICATIONS - 1941 SPACE UWIt PUBLICATION IP- CIFCOLATPW "NIT COST NO. US. Country Ontleaan Wo. 8,180,088 J pe. #8,550 8 TOTAL COST #15.900,00 Cross Space Chare*.. #15,900.00 Cash Discount ...... t p7Q,50 Net Space Chare*... #15,589.70 I li s V t B !unp..l ,a j ij ih 1 * , I 3 i i i I "i5 imm ------------ LIA0S910 d< hit* L*ad Promotion --..... -- - * ' Exhibit *A* Prograa Mlnutea D*c**b*r 15, 1040 -6- LEAP TKXTTPirS ASSOCIATI011 > . AIlYg.Timi.eSQEggAM Painter and Decorstor IBAEB FTOLICATI9M -1041 Sp a Ce Ek. CIRCOLATinQ KEU tnrrt COST >0. 111. t o t al ' can. Ho. 112,000 1 px.BAV #ai.fi 9 41,M7.60 Aa*rieaa Painter and Tecorttor Mo. 79,197 1 p a .b w #675.00 9 #1,950.00 National Painter* Magazine Mo. 90,979 1 pg.BW #415.00 9 6,490.00 Paint, Oil k Chealcal he vie* B/* Aaerlcan Paint Journal Wkly. 1,979 1,659 1 PA.BW # 65.00 9 # 610.00 1 pg.BMI 55.00 * 550.00 Aaerlcan Paint k Oil D*al*r Mo. Architectural Porua Mo. 69,995 50,069 1 PC.BW 660.00 9 #1,960.00 1 PC.BW #4ro.oo 9 #6,5P0.00 Aaerlcan Buildcr Mo. 70,950 1 pg.BW #565.00 9 Groat Space Chart* ...#14,667.50 Caah Pitcount ......... ... 159.7p N*t Space Chart* .... #14,099.79 - r * - `i I i W1"'-1 **m.m P l,W|Mt 'M1U !