Document JrK6Nvd3QaLpLn1YM1kMo49Ya

'I White City News bETftQIT, MICK Department of General Trade. P R DOlKjAtX, Sales Manager Argument*? Weil,! should say yes. The argumen ts in presenting our line are innumerable and never the same to any two men* For Instance, here is a small sample: i called upon a merchant with whom I was weU acquainted and asked him to put in a line of New Era Paint. He replied, 1 don't want it, 1 sell strictly pure lead; it Is what the people ask for and what the painters tell them to buy, and is a great deal less trouble for me as all 1 have to do ts to give them what they ask for. 1 asked him how much money he made on it He said, Oh, 1 don't make anything on the stuff, 1 wish F was out of the paint business; if 1 was 1 should stay out. I said, how about liquid pamt-NQh, said he, it don't amount to anythive some here that I sell at St 2> per galfofe, and '1 sell only a tittle of that once in a while for daubing around the house; confound the paint business anyway. I said to him, my friend, there are some things that some people don't seem to know and you are one of the people. You admir tiiat you don't make any money on white lead. In other words you consent to become a collection agent of the Lead Trust without compensation and you take h*!J the nsk. All you get out of the Lead Trust is guarantee that the fead is strictly pure. You never saw one of them that would give you a durability guarantee. Your customer may come back after a year or so and say, Mr.--------- that lead you sold me for my house seems to be chalking off; what's the matter? You tell him it is so and sq's brand of strictly pure lead and the oil was pure linseed, and that is all there is to it. He is obliged to go away unsatisfied, if you think of it the next time your lead salesman comes around you tell him about it- He falls back upon their strictly pure guarantee and you get no satisfaction. He don't tell you that the strictly pure lead of to-day is not at all like the fead of forty years ago, and that an analysis of the lead sold back You admit that you buy a cheap thing in the 6o's would show a vastly different and sell it at a low price, and that ymi composition from that of the present day. know it is not good and that you simply He don't tell you that acid sufficiently meet the views of your customer as to strong to rot metallic lead into powder in price Instead of trying to Inform yourself about ninety days is the only way white in regard to the merits of the goods you lead Is made now days; he don't tell you deal out to the men to whom you look for that corroders attempt to wash out the future business, so as to be able to supply acids hurriedly in a large tank from which them with an article of undoubted merit it is pumped into settling tubes to remain so that in after years, your customer who just long enough for the water and acid to perhaps grumbled at the time about your come to the top, and the settled lead is ingh price would come back and say: left just long enough to become sufficiently Mr,---------that paint you sold me for my house was all right, it is doing just as you said zt would, 1 guess you are a man of yourwoTd, you can have my future trade in paint. Thetrouble with you, Mr.-------- \s^you are iasy* What would you think of the value of a clerk to you, who, following your example, would, when asked to show goods, simply set out th e different things, tell the purchaser which was the cheapest, and then stand there like a bump on a lag instead of advising the customer which he believed would best meet his require ments ? Say, you are about the biggest "it" I ever saw. At that Mr.--------- coMB-oN-aovs uour.An v said he had stood just enough of my abuse, got up, went to the back of the Tills- is Frank without his snuis. With liaira serene anil mlauj Kuite-- 2$ ^ Seethe smile IS broad and w*3e and deep, When he h o ik * your orders pried, up sleep. And vhn the J` ar folds " he fondly toys Vf1 S' j j store and got a dub; when I saw him coming I left. Welt it was almost tram time anyway. $. H. H. P. S. This is only a little piece of one. The echoes nnir his " Come on Boys " ** : argument. dry to run easily through the oil mills; he don't tell you that this compound of lead, add and water, when spread upon a surface, eats the life of musd/age out of the oil and permits the loosened particles to dust off; he don't say that that kind of paint wilt not wear well, and he knows it, and the maker knows It and that they do not wish it to wear well as their hope for future profit lies in the. necessity for repainting and the consequent immense consumption of lead. There are a lot of other things that he don't tell you that l might tell you if 1 had time. But now take the matter of liquid paint: Painted His Sole with New Eg*. Being anxious to test the strength of New Era Paint. 1 put five coats on a twoinch plank to see if a thick mass of it would crack. Before it was dry, Tom, the plowman, blundered along and stepped on the painted spot. Nothing more was thought of it until three months after, when Tom walked Into the plantation store and called for a new pair of shoes. After being fitted we observed that one shoe was worn out, che other good as new, it being protected by the New Era Paint which stuck to the shoe when he stepped on the plank. J. A. SUMNER. N23360 0007-SWP-000128283 WHITE CITY NEWS ' Thank You, Dan, Wh it e CITY NEWS is before me and has been carefully read and can say same it ike best tittle newspaper 1 have ever had the pleasure of looking over. _____________ Da n . Stoneham, Mass., May 15th, 1903. Acme White Lead and Color Works. Please send me word where I can get your Bath-Tub Enamel at wholesale in Boston, Have used it on one tub and think it is the best I ever used. I want WM GALLIC. some to sell in my store. We are just in receipt of a carload Ja me s a . Va ix e r . order from Mr. Gaille, to be shipped to Carlin & Fulton, Baltimore, Maryland. " Come on boys." Best PauilrU Home Jb County. Elizabethtown, Ind., May 30th, 1903. I have just completed painting my large "Stretchiest Paint" He Ever Saw. About two months ago a certain painter of Charlotte, N. C., came into the Burweil & Donn Co's retail store and said he wanted ten gallons of New Era Paint, No. 32, to paint a house with; he further said that allowing one gallon to 300 square feet for two coats that would just do the work. About a week after wand this same painter returned with one gallon of New Era Paint in each hand and he approached the same clerk and asked him if he would take the two gallons back, the clerk said certainly and the man then remarked that New Era was "the residence with your New Era Paint In making an estimate of the number of gallons that would be required to do the job, 1 ordered 35 gallons, it will not require over 2; gallons and 1 have the best painted, best looking house in this county for onethird less cost than any other. 1 have invited many of my friends to Inspect (he work and material as well as the general appearance, and they pronounce it perfect. If In need of any assistance in the sale of your goods, direct your customers to me and 1 will show them the best painted house in Bartholomew County. PETER E. WILLS. stretchiest paint he ever saw in his life." 1 sold Mr. Wills through J. W. Boner, C. F. MCC. our agent at Elizabethtown, lnd., about 23 gallons of New Era, Outside White, The Eooefwr. HOWARD W HILLER Hb's fey nfltura pMsimlsvc. Any wanfl&nitf statistic That nitt ti k>ro >n fete work 1m puts in stock. He's a kfeker jurt an principle, to Ptgument Invinc ible, Whoso aim In I ife appear* to fee to knock for his home. He was just having his home finished when I was there recently. I met Mr. Wills and he insisted on my looking at the house which, of course, I did. He has a very large modern home, and the job showed up so well and he was so highly pleased with it that he said Hoiblng ever mak him happy. 1i*s bis tistuTe to he invited many of his friends to view it be scrappy, s Mr. Wills is a wine merchant and covers AmJ the Ihtnts <ht rrJilie life llveWc lo meek, all of southern Indiana and is well known Tls the hope of every- mortal, when he gets- to Heaven's portal, ' m that portion of the State. He says that That he'll have to stand outside for and 1 when we wish reference or recommenda- knock* . tion in this part of the State to send him | the name and address of such customers Our friend Frank T. Schade, represent ; and he will write them personal letters in ing the Logan-Gregg Hardware Co. of behalf of our New Era Paint. He says he Pittsburg, reports that New Era and our will use nothing else in future, and if the " Rapid Seller" line of specialties are going dealer does not handle it he will send his off 11 ke hot cakes in his territory. That is order to the factory, f will say that a common complaint and one that we al tills recommendation is doing me much ways like to hear about- These goods are goad in this part of the State. The dealer the kind that It is safe to recommend to at Elizabethtown, J. W. Boner, says that the trade, because they back up the sales other paints handled by dealers here are man's recommendation and the dealer's staying on their shelves while he is promises by doing for the consumer just I watting for ours to reach him to supply his what we say they will. ! trade. W. J. S. H. L WILSON We are just in receipt of a carload order of our products from Mr. Wilson, to be shipped to the Smith Brothers Hardware Company, of Columbus. Ohio. "Come on boys." This Is Gratifying. Crosshiil, S. C., April 24, t c j o j . Acme White Lead and Color Works, Detroit, Mich. Gentlemen: It is to your interest and mine to write you this letter, as your New Era Paint is too good an article to be trilled with. [ want to let you know how I am obliged to get it here. Since Calhoun & Dupree went out of business, i have to wait until 1 get it from Augusta, Georgia, which is quite a distance from me and gives me lots of trouble. Every job I do with New Era shoves me higher up the hill, and being a house painter of twenty-five years' experience, 1 am in a position to handle the agency direct from the factory. 1 stand for the best goods, and I do not believe hands can make any better paint than New Era. New Era needs in this section a practical painter; one who is Interested in a good paint. Awaiting your reply. Yours for business, WM, T. Hil l . Pta-ctloil Hu u s q Paiorcr April Jotb, 190;. Mr. W. T. Hill, Crosshiil. S. C. Dear Sir; We appreciate the high tribute paid to our New Era Paint. It is becoming more apparent every day that good paint, like any other good article, establishes a reputation for the dealer that handles it, the painter that uses it, and the house that makes it. We are recognized throughout the country as manufacturers of first qualify goods only. We have among our friends in the painters' fraternity, who for years used nothing but white lead m oil, because they could get nothing better, but now they are firm advocates of the use of New Era. 0007-SWP-000128284 WHITE CITY NEWS Inasmuch as at the moment you are not in position to buy our pure paint from a dealer in your city, owing to the fact that our agent there has discontinued busieess, we are most pleased to refer you to our distributers in your vicinity, the Murray Drug Company, Columbia S. C., who will take good care of any orders you may direct their way. With best wishes for the season rpoj proving a most successful one with you, we beg to remain. Yours truly, Ac me Wh it e Le a d a n d Co io r Wo r k s Crosshill, S. C., May 23, 1903Acme White Lead and Color Works, Detroit, Mich. Gentlemen: I received yours of April 30th, also May 15th, and will say in reply, my reason for writing you was that I recognized the superiority of New Era Paint as compared with the many inferior brands with which the market is stocked. 1 have been a house painter for twentyfive years, and every job I do with New Era Paint increases my business, and I am willing to " Take Hold and Lift" Dr. J. H. Miller Is the agent for this town now, and the right man for it lam glad that Mr, A, St. C. Lee is agent at Greenwood, a short distance from here. New Era Paint needs an experienced practical painter in every county in the country, and one that is trustworthy. With best wishes for New Era as long as it remains as it is. Yours truly. Wm. t . Hil l . Practical House Painter Mr, V. J. Selvage 'Wins, Mr. W. J. Selvage, our Indiana repre sentative, has won the Plug Hat Compe tition for May, on Neal's Carriage Paint and Neal's Carriage Top Dressing. Mr. Selvage won with r 32 points, leading his nearest competitor quite a distance. Congratulations, Mr. Selvnge- If our representatives would stop to The S. B. Hubbard Company, of Jack consider the many possibilities they have, sonville, Florida, write us as follows: 1 know there would be more enthusiasm shown m their work. Enthusiasm, energy and conscientious efforts, coupled with loyalty tn their house is the keynote of success. Look at the benefit you are doing your feltowmen. Y ou are preach Wa are in receipt of your favor of the eSth, and Hi reply, will say lhatour punt man reports ilial he is very much lnteresleS In your weekly letters . that tile points given in them are quite beneficial le him, nod we believe suclt is the rase with uur Kavelina representatives, ahhoueh we have not had a report from then on ih Is rentier. ing the gospel of having the people The letters referred to are the ones living Is beautifully painted houses. You embodying selling points of our goods and are doing your share toward giving mailed for the assistance of distributers' employment to many men. Did you ever representatives. stop to consider that It takes twenty thousand painters to spread our products each day. It takes in the neighborhood of five-hundred people to manufacture these products and there are about fifty of you who are doing the missionary work. If each one of our salesmen would increase their efforts they would be directly responsible for the happiness of several families. Boys, givethis thought careful consideration, and then make up your minds tu be up and doing, The Minneapolis Plow Works have just made a special plow--the largest ever turned out at their works. It weighs be tween 900 and 1,000 pounds. It is twe've feet lung, is heavily ironed alt through. and has a heavy iron strap underthe beam. It has a large wooden gunge wheel, inslead of a cast iron one. which is encased in a steel tire. It cut-, twenty-two inches. The plow is made for J. B. Beauchamp, of Olga, N, Dab. The J. 1. Case Implement Comp my Flog Hat Competition for June. recently decided, by a vote of the stock holders, to change the title of the corpora There are some of our salesmen who tion to the Great Northern implement have not attained the dign-ty of member Company, the change to become effective ship in the Acme Ping Hat Club and not Nov, t, 1903. The object of the change is wearing the Dunlop Silk Tiles which are to avoid Ihe confusion which arises with presented to the fortunate contestants as the J. I. Case Threshing Machine Com a mark of our appreciation of their pany, and itdoes not involve any change prowess. We want to make it easy for of officers nor of policy. At the same time these so far unsuccessful candidates, and the capital stock of the company was in while they cannot all win the tile, they creased to $300,000. This was made de- can certainly make a "mighty good -irable by reason of the expanding business showing " on such an " easy " line as our of the company. Popular Varnish. It used to be called Members Acme Plug Hat Club. ArJnnntrf Contest Aff. R. K4y.. . ,,March i, igm-.Mich Seal Lead 1 D Wilson . Oct s, j hj o i W *rvd I p*>ni H L Wilson . . Nwviviwj.-LiqxiidWood Fill** W C Neal Dec Tv igoc New Bra H G H. ?. Whrtaker March 1.1902. ,..Davies'V S S A Hunter Apnl 1, GunMe Ptoor Point H P Torrance .June 1.1Q02 -N C* P and T. D H, C Cater t HiEbeat nurpbtr June 2. 190* ] 1 of points for six months J- B Sxnjrsier , .lllly 1, Tfllm Utihly Varnishes S W Newell . Oct z. 190a ,W and I PMm : A. t> Hoars' .. Dec 1903 . New- Era A. V C Metille { Hiflrtist number . Der r, jooa i of points for \ Six months " Utility," but the demand for the goods James Doujfafl Wto CalMe . , Fet f, t o o ? . Hoasebold Point March 1.1 .Davies' V S caused us to change the name. The W J Selvage June r,ryoj .N CP and Tv D. representatives report that it is one of the SECOND DEGREE MEMBERS, lines that "sells itself," but with the Alf 1? Kelly . Sepi r, 1901 MasierPYrs' Col buust it should receive from about fifty H.L Wilson ,, . lebAi,i9 . Hoaseholil Pmnt " Acme " salesmen the impetus should be I D- ........ <> 1 ITe L sufficient to pile up sales to a point never S W Newell,. .Dec. 1, (903. New Era H G before attained in our history. We shall H CCu,vv ^ {{BlSyg. watch with considerable interest for the hustler who will "land on top." That's alt it requires -- hustling. So says " Come on boys " Dougalt. THIRD DEGREE MEMBERS Alf R Kelly . .Nov i., j<*>a...r,. Davies' L. F. WURTH DEGREE MEMBERS Al* R KeMv . April 1.1003 Gnnhe Floor Pnuit 0007-SWP-000128285 _ w h it e c it y NEWS Department of Manufacturing I The firstyear's business with the Mound Department of Railway Trade. Trades. City Chair Company dosed with a vol I BENSON A BROWN. Sale, JUniueer T. W CONNOR, Sales MaMKer, ' ume far ahead of the most sauguina expec The Wakefield Manufacturing Com pany has been organized at Wakefield, Va., with a capital stock of teo.coo, F, B. Bain was elected president and R. Lee j j tations. They are shipping more than double the amount of goods every month than they expected to. St. Louis is a good point to start making any kind of furniture. [ 1 | j A Tribute to New Era. Mr. Tawes, Master Mechanic of the Ann Arbor Railway Company, at Owosso, Mich., had his house painted last year with one of our competitors brands of Fond vice-president. The object of the Creditors of the Bliss Furniture Com- paint. It was bought from one of their company will be to manufacture furniture | pany of Grand Haven, have commencedin- customers here; it faded out and has no of different kinds. . voluntary bankruptcy proceedings against gloss and he says fils home needs re Amaziah Winger has resigned from the 1 that company, claiming that the liabilities- painting now. He was jup at Frankfort, supenntendcncy and will be succeeded by amount to something more than fiio,ooo. Mich., this spring and saw a house that Rohr Rogers. Mr. Winger has been ' The Kelley Lumber and Shingle Company, was also pointed last year and it had a identified with the Superior grain drills the Standard Oil Company, the Valley fine gloss, and he said It looked as if It since the early days of the old firm of | City Ice and Coal Company and the had a coat of varnish. He was anxious to Thomas, Ludlow 8; Rogers, and has long been recognized as one of the most suc cessful of Springfield's manufacturers. Congratulations, Sam. know whose paint it was that was so superior and was told it was New Era. The shade was same as on his house, nnd The Lynchburg Plow and Foundry he thinks Acme goods are all right. Company, Lynchburg, V;1.announce the retirement from active participation in Partial List of Roads to fPTorn TPe Have their business of Mr. J. R. McWane. ! Sold Goods During the Month of May. He has not yet decided upon his future icos-Fiyuen qrr>* l a s t iv p ek ) movements, and is still located at Lynch , Peru Marquette Rttlrc-nJ. Saginaw. Mich. burg. H is brother, th e fotmer and present "' " lor.Fa.Mtch president, Mr. H. F-. McWane, continues m charge. " " Muskegon. Mifh. Gqtf Colorado & Sant* Fc R*ilriiii4, Chicago St Eastern Mlinofs Railroad The Acme Harvester Company have the distinction of sending out a complete train load of machines to western points. s a . Homea The cars mil be elaborately decorated and the train will be accompanied by some of The stork paid a visit to the home the officials of the Company. It wtll go of our Mr. S. A. Hunter Wednesday direct to Kansas City and from there a morning, May 27th. The result of his number of cars will be distributed to visit is a nine-pound baby glrL Both, various points throughout the west. Mrs. Hunter and the new daughter are There is every kind of rumor in the air relating to the intentions o( the American Seeding Machine Company, greatly ex doing well Sam is our northwestern rep resentative. His home is in St. Paul, Minn., and his orders are filled through our distributers at that point, the Hackett, aggerating the real situation. It is very persistently reported that negotiations have been resumed for the taking over of P. P. Mast & Co., but it lacks official confirma tion. The company have bought quite a Walther, Gales Hardware Company. ** Congratulations from all, Sam." The new baby, we are sure, will be a Constant source of pleasure to Mr. and Mrs. Hunter. We are glad to see plat of ground adjoining the Superior Division and will addition to the factory, and offices of the build a large the contracts 1 that Sam is falling right into line with President Roosevelt's ideas, and we would like to see more of our representatives have been let for the addition to their join in the good work. "Come on office building. boys." . Several of the officers long identified Delaware fit.Hmlwjn Rivet Railroad, Grand Rapids, nfcfh- KaAnt,chison, Topeka & SanUtFe Railroad, Topeka KjAtchison, Topeka fit Sania Fe Railroad. AriJentine, Aurijutm, Topeka & Santa Fe Railroad, San BarnarditHi, Cal. Chicago, Hamilton & Davton Railroad Atlanta & Wesi Poun Railroad, Lnko Shore & Michrgpq Southern Railroad, Co., Cleveling, Ohio Lake Shore & Michigan Southern Railroad. Co . Elkhart, (tid Lake Shore tc Michigan Southern Railroad, Co, Chieagu. hi. Lska Shore & Michigan Southern Raifroad, Co . Buffalo, X V. Manistee & Grand Rapids Rtitaud, Delaware. Lackawanna 5c western Railroad. Rutland Railroad, Lake Erie Be Western Railroad. American LocwtwjUve Works. Dunkirk, N, Y. '" *' Schenectady, N. Y. ** ** *' Richmond, Va. " " Pittsburg; Pa M " " Scranton, Rt " *' ' Paimoo.N J ,r " '* Providoaee, R l " ** " Mancbesier, Yl Wabash R. R . Decatur. Ill with the old Superior Drill Company have been desirous of relinquishing their active participation in the conduct of the com pany, but postponed their withdrawal until the new company had taken over the Grand Rapids Wood Finishing Company. Ltd., are the petitioning creditors. The International Harvester Company | have purchased at Kansas City, Kan., , *' " TcJeto, Ohro. " " Moberly, Mo. The Ent R. J?., Buffhtof N, Y " Kent. Ohio *' *' Paterson, N J. " " Meadville, Pa. business and were running smoothly. Last week, however, Robt. H. Johnson announced that he would hereafter devote himself to his private affairs and his Inter four lots adjacent to the warehouse now J occupied by the Deering Division, it Is reported that they will build a large ware- j house on this property to be occupied by Toledo, Peoria nnd Western R. R. Southern tndiana R R. Swiingwofth Car Co. Pressed Steel C*r Co., Ptitsburg, Pa ....................... AllaghAiJy. Pa. ests in the company will be represented by his son, Frank C- Johnson, vice-president and general sales manager. the Deering Division, the cost of which will be somewhere in the neighborhood of ' $150,000. '' McKee's Rocks Sfeabojrj Air Line R R Manila, Griuoibus and Cltvetaitd ft R. Toledo and OhioCenmi ft R m 0007-SWP-000128286