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314 982 1798 JUN 05 '91 09=41 FLEISHMAN HILLARD ST. LOUIS
Fleishman Hillard INC
Marjorie Brooks
P.l
Public Relations
200 North Broadway St. Louis, Missouri 63102
314 | 982 | 1700 314 | 2311 2313 fAX
June 5, 1991
Memorandum
TO: Loren w. Wassell Andrea H. Smith
FROM: Marjorie Brooks
Attached is an estimate from our graphics department on the cost of materials, creative and production services, printing and assembly for the Krummrich waste minimization kit. All of the materials would be printed on recycled paper.
The estimate is broken down into separate components for the kit cover, inserts, mailing envelopes, photos and assembly. For example, you may want to order more kit covers for future use because of the small incremental cost as the quantity
increases.
The inserts are"based on the estimate of 16 pages of printed copy, three pages of diagrams and two black-and-white photos. Obviously, if there are more or fewer pages, the estimate would change.
The estimate is for standard envelopes made of recycled paper. However, if you would like envelopes that match the kit cover, it will cost an extra $100 and require three weeks of lead time to order.
Regarding the photos, I was advised that it is much less expensive to produce black-and-white photos than to convert the photos into line drawings.
Please call if you have questions or comments, or if I can be
of further assistance.
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cc: Robert L. Peirce
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DSW 136621 STLCOPCB4036582
JUN 05 '91 09:41 FLEISHMAN HILLARD ST. LOUIS
Loren W. Wassell
P.2
As requested, listed below are the estimated costs for the abovementioned project. If you have any questions, please do not hesitate to call.
SPECIFICATIONS:
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Press Kit
Standard 9" x 12" with Glued Pockets
Prints 2 Flat Colors/1 Logo and Type
Side
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80# Wausau Royal Fiber
Quantity: 300; 5 700
300 500 QUANTITY QUMUIY.
3 7J
- 700 QUANTITY
Creative and Production Services Miscellaneous Out-of-Pocket Expense Printing
$ 750 100
1 .270
$ 750 100
.1.337
$ 750 100
1.403
TOTAL ESTIMATED COST
$2,120
Inserts -__
8-1/2" x 11"
Prints 2 Flat Colors/1 Side
16 Logo and Type
3 Logo and Diagram
DSW
All LIne Art
70# Wausau Royal Fiber Text
Quantity: 300 of 19; 500 of 19; 700 of 19
136622
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Creative and Production Services Miscellaneous Out-of-Pocket Expense Printing
TOTAL ESTIMATED COST
300 <201
$1,000 250
2.473
$3,723
500 gf 19 $1,000
250
3,8.56
700
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$1,000 250
Z.JM
STLCOPCB4036583
JUN 05 '91 09:42 FLEISHMAN HILLARD ST. LOUIS
P.3
Marjorie Brooks
June 4, 1991 Page Two
9-1/2" x u-ur-
Envelooe
Prints 2 Flat Colors/1 Side All Line Art 24# White Recycled Quantity: 300; 500; 700
300 QUANT.DX
Creative and Production Services Miscellaneous Out-of-Pocket Expense Printing
$350 50
.m
TOTAL ESTIMATED COST
$674
NOTE:
To order matching Wausau envelopes, three weeks lead time is needed,
Also, please add $100 to the above estimates.
Photos
B/W 8" x 10" from 2 original supplied prints Quantity: 300 of 2; 500 of 2; 700 of 2
` TOTAL ESTIMATED COST
300
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500 <20
$810.
700 <20
SI .110
Assembly
Collate 19 inserts Collate 2 Photos ' 1 Generic Cover Letter (provided) 2 Brochures (provided) Insert Into Press Kits Insert into Envelope
Label and Post 1st Class Postage is additional Quantity: 300; 500; 700
TOTAL ESTIMATED COST
300
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MS
cc: Kurt Wehrsten Greg Oliver
DSW 136623
STLCOPCB4036584