Document JNrJBam5rmmo5q8x1dVrO80dv
Monsanto
from (name-location-phone)
Diane Herndon, A2SP, X2915
DATE SUBJECT REFERENCE
TO
August 15, 1994 Urban Gardening NAPS release
cc: Gary Barton
Kevin Cahill Lisa Drake Loren Wassell
Attached is the latest report from the North American Precis Syndicate on placements of the East St. Louis Urban Gardening mat release. As of July 29, there were 312 media placements with an estimated circulation of 3.5 million. A list of newspapers which ran the release, along with their locations and circulations is attached.
Diane Herndon
DSW 134836 STLCOPCB4034794
NEWSPAPER COVERAGE
RELEASE: ENVIRONMENTAL PROTEC
PR EXECUTIVE: DIANE HERNDON
Inte
report on placements recorded by 07/29/94
312
234
156
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4,000,000 3,000,000
2,000,000
1,000,000
28881
CIRCULATION TO DATE
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DSW 1 3 4 8 3 7
Jul 11 Jul 29
THERE UERE 236 PLACEMENTS RECORDED BY JULY 11, AND 312 BY JULY 29. OTHER PLACEMENTS, APPEARINd BOTH BEFORE AND AFTER THESE DATES, HILL BE RECORDED AND REPORTED LATER AS MORE DATA BECOMES AVAILABLE.
Jul 11 Jul 29
THERE WAS A CUMULATIUE CIRCULATION OF 2,581,516 RECORDED BY JULY 11, A1 3,442,944 BY JULY 29. ADDITIONAL CIRCULATION, OCCURRING BOTH BEFORE AND AFTER THESE DATES, WILL BE RECORDED AND REPORTED LATER.
STLCOPCB4034795
NEWSPAPER PLACEMENTS TO DATE
North American Precis Syndicate, lnc.201 East 42nd Street, New York, NY 10017 Phone:(212)867-9000 Fax:(212)983-0970
RELEASE: ENVIRONMENTAL PROTEC
PR EXECUTIVE:
DIANE HERNDON
MONSANTO COMPANY 800 NORTH LINDBERGH BLVD ST. LOUIS MO 63167
SUMMARY: AN HERBICIDE TO CONTROL WEEDS PRIOR TO PLANTING, ROUNDUP DRYPAK, WAS DONATED BY
28881
MONSANTO COMPANY, WHICH ALSO PROVIDED FUNANCIAL SUPPORT MATCHED BY SIUC.
LEAD WORDS: CORN AND HOPE BOTH G
CLIPPINGS RECEIVED AND INPUT BY: 07/29/94
NAPS REP: JIM BROSSEAU
SERVICE COORDINATOR: MICHAEL NEELMAN
RANK MARKET
STATE NEWSPAPER
CITY
3 CHICAGO, IL
IN
3 CHICAGO, IL
IN
3 CHICAGO, IL
IN
4 PHILADELPHIA, PA NJ
5 SAN FRANCISCO, CA CA
5 SAN FRANCISCO, C CA
7 DALLAS, TX
TX
7 DALLAS, TX
TX
9 WASHINGTON, DC DC
11 CLEVELAND, OH
OH
11 CLEVELAND, OH
OH
28 MILWAUKEE, Wl
Wl
28 MILWAUKEE, Wl
Wl
28 MILWAUKEE, Wl
Wl
28 MILWAUKEE, Wl
Wl
28 MILWAUKEE, Wl
Wl
28 MILWAUKEE, Wl
Wl
REGIONAL NEWS
LA CROSSE
WESTVILLE INDICATOR
WESTVILLE
WESTVILLE INDICATOR
WESTVILLE
BERLIN JOURNAL
BERLIN
REDWOOD CITY ALMANAC REDWOOD CITY
SAN FRANCISCO BEACON SAN FRANCISCO
BOWIE NEWS
BOWIE
MINERAL WELLS INDEX
MINERAL WELLS
WASHINGTON SUN
WASHINGTON
WEEKLY MAIL JOURNAL- CHARDON
DAILY LEGAL NEWS
CLEVELAND
BURLINGTON STANDARD BURLINGTON*
BURLINGTON STANDARD BURLINGTON*
BURLINGTON STANDARD BURLINGTON*
STANDARD PRESS
BURLINGTON*
DELAVAN ENTERPRISE
DELAVAN*
DELAVAN ENTERPRISE
DELAVAN*
DATE CIRCULATION READERS
05/19/94 05/19/94 06/02/94 05/26/94 05/25/94 06/10/94 05/26/94 06/07/94 06/16/94 05/25/94 06/10/94 05/15/94 05/18/94 05/19/94 05/15/94 05/15/94 05/18/94
8,416 5,980 5,980 15,525 4,500 606 5,175 8,000 45,000 21,000 2,000 15,720 15,720 15,720 15,720 5,175 5,175
33,664 23,920 23,920 62,100 18,000 2,424 20,700 32,000 180,000 84,000 8,000 62,880 62,880 62,880 62,880 20,700 20,700
OSW 1 3 4 8 3 8
--MORE--
* NOTE: Why you don't have a clipping for every listing - There are a growing number of newspaper chains with each paper having a different masthead and page one, and with the inside sections (where your release would appear) being exactly the same. Therefore, where indicated, if a story appears in one newspaper, it has also appeared in the others of that chain, though you may not a have clipping in hand for each newspaper in the chain.
QUALITY NOTE: Because newspapers are published mainly where people have enough money to buy from advertisers, many of these placements are from the wealthy suburbs of major markets-the richest parts of America's richest markets. The top-earning 20% of American families have 48% of the income, the top 40% have 70% of the income, and the great moinritx/ nf Amprira's in 000 newsoaoers are read mainly in the homes of the top 40%. The higher a family's income,
STLCOPCB4034796
28881: MONSANTO COMPANY LEAD WORDS: CORN AND HOPE BOTH G
CLIPPINGS RECEIVED AND INPUT BY: 07/29/94
RANK MARKET
STATE NEWSPAPER
CITY
28 MILWAUKEE, Wl 28 MILWAUKEE, Wl 28 MILWAUKEE, Wl 28 MILWAUKEE, Wl 28 MILWAUKEE, Wl 28 MILWAUKEE, Wl 28 MILWAUKEE, Wl 28 MILWAUKEE, Wl 28 MILWAUKEE, Wl 28 MILWAUKEE, Wl 28 MILWAUKEE, Wl 28 MILWAUKEE, Wl 28 MILWAUKEE, Wl 28 MILWAUKEE, Wl 28 MILWAUKEE, Wl 28 MILWAUKEE, Wl 28 MILWAUKEE, Wl 28 MILWAUKEE, Wl 28 MILWAUKEE, Wl 28 MILWAUKEE, Wl 28 MILWAUKEE, Wl 28 MILWAUKEE, Wl 28 MILWAUKEE, Wl 28 MILWAUKEE, Wl 28 MILWAUKEE, Wl 31 CHARLOTTE, NC 38 BUFFALO, NY
Wl DELAVAN ENTERPRISE
DELAVAN*
Wl LEISURE SECTION
DELAVAN*
Wl LEISURE SECTION
DELAVAN*
Wl LEISURE SECTION
DELAVAN*
Wl PEACH SECTION
DELAVAN*
Wl PEACH SECTION
DELAVAN*
Wl PEACH SECTION
DELAVAN*
Wl EAST TROY NEWS
EAST TROY*
Wl EAST TROY NEWS
EAST TROY*
Wl EAST TROY NEWS
EAST TROY*
Wl ELKHORN INDEPENDENT ELKHORN*
Wl ELKHORN INDEPENDENT ELKHORN*
Wl ELKHORN INDEPENDENT ELKHORN*
Wl LAKE GENEVA REGIONAL LAKE GENEVA*
Wl LAKE GENEVA REGIONAL LAKE GENEVA*
Wl LAKE GENEVA REGIONAL LAKE GENEVA*
Wl TIMES
WALWORTH*
Wl TIMES
WALWORTH*
Wl TIMES
WALWORTH*
Wl WHITEWATER REGISTER WHITEWATER*
Wl WHITEWATER REGISTER WHITEWATER*
Wl WHITEWATER REGISTER WHITEWATER*
Wl BAY TIMES
WILLIAMS BAY*
Wl BAY TIMES
WILLIAMS BAY*
Wl BAY TIMES
WILLIAMS BAY*
sc GOOD CENTS SHOPPER T ROCK HILL
NY RETAILER
LOCKPORT
TITLE: ENVIRONMENTAL PROTEC
PAGE:
2
DATE CIRCULATION READERS
05/19/94 05/15/94 05/18/94 05/19/94 05/15/94 05/18/94 05/19/94 05/15/94 05/18/94 05/19/94 05/15/94 05/18/94 05/19/94 05/15/94 05/18/94 05/19/94 05/15/94 05/18/94 05/19/94 05/15/94 05/18/94 05/19/94 05/15/94 05/18/94 05/19/94 06/02/94 05/23/94
5,175 34,500 34,500 34,500 34,500 34,500 34,500 3,070 3,070 3,070 6,000 6,000 6,000 8,050 8,050 8,050 3,842 3,842 3,842 10,120 10,120 10,120 10,000 10,000 10,000 12,650 27,500
20,700 138,000 138,000 138,000 138,000 138,000 138,000 12,280 12,280 12,280 24,000 24,000 24,000 32,200 32,200 32,200 15,368 15,368 15,368 40,480 40,480 40,480 40,000 40,000 40,000 50,600 110,000
--MORE--
DSft 134839
STLCOPCB4034797
28881: MONSANTO COMPANY LEAD WORDS: CORN AND HOPE BOTH G
TITLE: ENVIRONMENTAL PROTEC
CLIPPINGS RECEIVED AND INPUT BY: 07/29/94
RANK MARKET
STATE NEWSPAPER
CITY
PAGE:
3
DATE CIRCULATION READERS
38 BUFFALO, NY
NY MEDINA PENNYSAVER
MEDINA
40 OKLAHOMA CITY, O OK SHAWNEE DEMOCRAT
SHAWNEE
45 HARRISBURG, PA PA NEWS-CHRONICLE
SHIPPENSBURG
57 LITTLE ROCK, AR
AR VILLAGE VOICE
HOT SPRINGS VILLAG
58 TULSA, OK
OK GRAND LAKE SHOPPER G GROVE
73 OMAHA, NE
NE WYMORE ARBOR STATE WYMORE
83 SPRINGFIELD, MO MO DAILY EVENTS
SPRINGFIELD
90 MADISON, Wl
Wl MONDAY MARKETEER
BEAVER DAM
90 MADISON, Wl
Wl SHARON REPORTER
SHARON*
90 MADISON, Wl
Wl SHARON REPORTER
SHARON*
90 MADISON, Wl
Wl SHARON REPORTER
SHARON*
102 SAVANNAH, GA
GA LUDOWICI NEWS
LUDOWICI
111 PEORIA, IL
IL ADVERTISER
PRINCEVILLE
114 LAFAYETTE, LA
LA BANNER TRIBUNE
FRANKLIN
114 LAFAYETTE, LA
LA ST MARY & FRANKLIN B
FRANKLIN
118 AMARILLO, TX
TX WELLINGTON LEADER
WELLINGTON
118 AMARILLO, TX
TX WELLINGTON LEADER
WELLINGTON
123 MACON, GA
GA EATONTON MESSENGER EATONTON
123 MACON, GA
GA MESSENGER
EATONTON
127 LACROSSE, Wl
Wl CITY RECORDER
COCHRANE
127 LA CROSSE, Wl
Wl FOUNTAIN CITY RECORD COCHRANE
132 WICHITA FALLS, TX OK ALTUS TIMES
ALTUS
136 ROCKFORD, IL
IL LIFE
OREGON
136 ROCKFORD, IL
IL OGLE COUNTY LIFE
OREGON
136 ROCKFORD, IL
IL OGLE COUNTY LIFE
ROCKFORD
175 PALM SPRINGS, CA CA VALLEY SHOPPER
SUN CITY
181 JACKSON, TN
TN PROGRESS
LEXINGOTN
05/29/94 05/27/94 05/23/94 05/25/94 06/01/94 05/26/94 06/07/94 05/30/94 05/15/94 05/18/94 05/19/94 06/02/94 06/14/94 05/18/94 05/18/94 05/26/94 06/26/94 06/02/94 06/02/94 05/19/94 05/19/94 06/15/94 05/23/94 05/23/94 05/23/94 06/01/94 06/01/94
13,800 8,800 6,980 3,600 13,000 2,100 8,800 18,895 1,035 1,035 1,035 1,317 8,800 4,025 3,600 3,105 3,105 9,700 3,500 1,925 2,018 8,510 14,788 14,788 14,788 8,800 8,300
55,200 35,200 27,920 14,400 52,000 8,400 35,200 75,580 4,140 4,140 4,140 5,268 35,200 16,100 14,400 12,420 12,420 38,800 14,000 7,700 8,072 34,040 59,152 59,152 59,152 35,200 33,200
--MORE-- 0S 134840
STLCOPCB4034798
28881: MONSANTO COMPANY LEAD WORDS: CORN AND HOPE BOTH G
CLIPPINGS RECEIVED AND INPUT BY: 07/29/94
RANK MARKET
STATE NEWSPAPER
CITY
181 JACKSON, TN 182 MARQUETTE, Ml 185 BUTTE, MT 186 SAN ANGELO, TX 203 OTTUMWA, IA 203 OTTUMWA, IA 203 OTTUMWA, IA
TN LEXINGTON PROGRESS
LEXINGTON
Ml COPPER NUGGET
HOUGHTON
MT ANACONDA LEADER
ANACONDA
TX HEARTLAND ADVERTISER BROWNWOOD
MO KIRKSVILLE CRIER
KIRKSVILLE
MO KIRKSVILLE DAILY EXP
KIRKSVILLE*
MO MARKETPLACE
KIRKSVILLE*
TITLE: ENVIRONMENTAL PROTEC
PAGE:
4
DATE CIRCULATION READERS
06/01/94 05/18/94 05/19/94 06/15/94 05/25/94 05/29/94 05/29/94
8,000 21,000 5,118 20,000 25,300 15,186 5,000
32,000 84,000 20,472 80,000 101,200 60,744 20,000
TOTALS: 78 CLIPS SO FAR
860,736 3,442,944
This release has generated 312 newspaper articles in 20 different states with a readership of 13,771,776 based on the fact that when placements are reported 75% of the WRITE-INS come from places from which there are no clippings in hand.
Based only on clippings listed above, this release has appeared in 11 of the top 50 markets, 16 of the top 100 markets, and 30 of the top 300 markets. There are 188 placements from the top 50 markets, 220 placements from the top 100 markets, and 312 from the top 300 markets. Listed above are clips sent to you and placements known to exist because when a story appear in one newspaper, it automatically appears in one or more others in that group.
The cost of buying this space would have been $76677.12.
**
Please note: In instances where the current circulation is not available, the computer uses the average circulation for all other clippings.
DSW 134841
STLCOPCB4034799