Document JNdz2qw44ZN441vX6kkLYEdwB

imi Outlook VOL. 15 NO. 2 NAPA'S NATIONAL YELLOW PAGES PROGRAM.. .4 The NAPA National Yellow Pages Program is designed to enable you to list your firm in the yellow pages at the greatest cost efficiency for max imum advertising results. Here's a step-by-step explanation of how the program operates. FREEWHEELIN' IN LOUISVILLE, KENTUCKY........ 8 Here's how 26 NAPA Jobbers and the NAPA Louisville Distribution Center combined a popular form of racing with a promotion that's setting its own speed records for bringing new traffic into NAPA Parts Stores. COME TO THE NAPA WORLD'S FAIR! .................. 10 Here are the answers to all your questions about NAPA's 1982 National Business Conference in Toronto -- the most far-reaching, comprehensive NBC ever held. SERVICING FLEETS: EXPAND YOUR BUSINESS RIGHT NOW........................................... 16 Branching into fleet accounts is a logical, natural step for the NAPA Job ber, as you can easily match your existing product/supply lines to the needs of the fleet operation. And your new NAPA Fleet/Industrial DoorOpener Program will make that all-important sales call a whole lot easier! PRUDHOE BAY SUPPLY INC.: THE TRUE PIONEER SPIRIT.................................... 22 Located 240 miles north of the Artie Circle, the crew at NAPA Parts Store Prudhoe Bay Supply, Inc. are carving out their own special niche in one of America's final frontiers. DATELINE NAPA .......................................................26 Items of interest to NAPA and its people. tAUTaattnvr P. 26 NAPA OUTLOOK VOL. 15 NO. 2 Chris McLean, Editor & Director of Communications Published periodically in the interest of NAPA Jobbers, Distribution Centers and Manufac turers across the nation. When notifying us on a change of address, please mention NAPA OUTLOOK and give us the old address along with the new address and zip code. Litho in U.S.A. NAPA HEADQUARTERS Suite 1129, Parklane Towers West, Dearborn, Michigan 48126 2 ! 1 i i t I-,