Document JNZyBq7JnQvVVdoMMNwQ7XgnK

Reprinted from August Issue of DRUGS, OILS nnd PAINTS, Philadelphia. What the Save the Surface Advertising is Doing We reprint below a few letters that are indicative of the thousands that have been received by the Save the Sur face headquarters, proving that the Save the Surface ad vertising is having a powerful influence on paint sales. These letters are open to inspection at any time. "You may be interested to know that your campaign has even caused me to invest in paint for my automobile. "Yours truly." "I wish to advise that upon your recommendation I have covered entire floors in my house with one coat of var nish. "Smco I read your book "Very truly yours." you ser.: to me it has given "Please send information me j new point of view as on your helps for painters in re'evit to Surface Protec- honse-naintine. as there are u mnnv neonie wno trunic a sunace um- to oe Damtea ns'i'-o n< lii-eli ui eiv-ai value to me. "Yours truly." "In these cases a slogan may wake them up. "I first sent for your litera ture through curiosity, being struck by the ingenious form of your advertising. "I must admit that a peru sal of your booklet has led me to a fuller realization of the value of paint, and has led me to speed up where de lay would inevitably have cost more than the money value of the paint and labor. "I believe your work of en couraging preservation is (especially useful to the coun- ' try in these days when re placement is so expensive. "Truly yours." "Hoping to hear from you at your earliest convenience. "Yours truly." "Since receiving t o u t book let I most undoubtedly be lieve in your slogan, `Save the Surface and You Save AH.' I am using paints, var nishes and stains most lib erally and believe as you do that they save far more than they cost. "Wishing you success in your efforts to influence the public along these lines, I am "Very truly yours." a Si it. i.L~! I1.: "Scr? the ouwiMMiv u ir.f.iiisin Ir. ir.s-cssbiS thz volume oj painiinv done in ihl* vwwnw>, w.'.J (not toe. (ige oil the other manufacturer* in the pain! > allied lines, ere receiving oar share of the benefits of this advertising, e gladly devote this space to the promotion of this co-operative fork. NATIONAL LEAD COMPANY NEW YORK BOSTON BUFFALO CINCINNATI CHICAGO CLEVELAND ST. LOUIS SAN FRANCISCO (John T. Lewis & Bros. Co., Philadelphia) 0000-NLI-000016739