Document JNMxXLZnkE3JjNGV9Xp7gOpV6

I "N NATIONAL AUTOMOTIVE PARTS ASSOCIATION SUITE 1129 PARKIANE TOWERS WEST, 0EAR80RN, MICHIGAN <8128 (315) 338-8300 Mr. Steve Conway May 13, President . Abex Corporation 3001 W. Big Beaver Rd./Suite 710,, Troy, MI 48084 v 1979 Dear Steve: In 1976, NAPA Headquarters asked each of our manufacturers to provide substantiating verification that would allow us to use the phrase "Many".NAPA, parts are better than your car's original parts." The information that was provided satisfied our attorneys as well as the network standards people (the folks at each network that make sure advertising claims are true). ) v. : The claim became one'of bur best selling tools. We are now being asked to-'update that information. Pleas,,o see that your technical people provide me with the necessary infor mation that will substantiate our claim. The information that^ '> was provided in 1976. is still good, so if you sent in format icm in 1976 all you need do is update that information. .Since we have received a high degree of visibility from this . phrase, it is important that we be as extensive as possible with our proof. I am told that letters stating factual -information are sufficient; however, test data, comparative performance in formation and other, technical testing will make'it a more impres- sive package. ; I know that you and your people are busy with day-to-day opera- ' .ting problems, but I'm sure you'll agree that this is. an impor tant project for all of NAPA. Considering this, I would like, your replyv_to this as soon as possible. I would hope, however, that it cqiuld be completed by the middle of June. I would 'Hfjpreciate a note alerting me as to who will be compiling this information so that we will be able to contact that person in the event of any' problems or additional information require ments . I appreciate your cooperation. RJ :cm Ralph Janbells Director of Advertising and Communications . SCF-ABEX-2253