Document JN8Ze4z42rarjErRLrk331VaX

LIQUID VELVET N-D-RECT WHITE A Specially Engineered Finish for Use in Indirect Lighting Work There is no national move orange. N-D-RECT WHITE ment in the commercial "neutralizes" these red and world, being more aggressive orange rays to a certain ex ly carried out today than the "Better Light--Better Sight" movement sponsored by the electrical equipment and elec tric power industries. In every city lighting experts are at work daily pointing out the great advantages of proper lighting to owners of buildings, factories and to merchants. Liquid Velvet N-D-Rect White was used in this unusually attractive office tent and thereby produces a softer, "truer" reflected light without any loss in light quantity. The use of N-D-RECT WHITE on actual jobs has had extraordinary effects. The softer light produced lessens eye strain and per mits easier seeing. The light reflected is also Likewise there is no single movement that offers much closer to true daylight and therefore commer greater opportunity to the paint and painting indus cially valuable. In department stores, the difference tries. Paint is so important to proper lighting that between two fabrics of like color, or the true color of many equipment companies refuse to sell their mod a white or light gray fabric is much more easily ern fixtures unless the place in which they are to be discernible. used is fully redecorated. Practically every sale of new lighting fixtures automatically produces a paint sale . . . for painter, dealer and manufacturer. N-D-RECT WHITE is recommended primarily for use on ceilings, although it is perfectly suitable for use on walls. Working closely on actual jobs with the lighting experts of the Indiana and Michigan Electric Com pany O'Brien technicians have developed a special finish for use in indirect lighting work. N-D-RECT WHITE is not recommended and has no special value tfhere a tint (ivory, for instance) is to be used on a ceiling or Wall. Conventional Liquid Velvet colors should be used. The new finish is called Liquid Velvet N-D-RECT WHITE. In general character, N-D-RECT WHITE is identical with regular Liquid Velvet, in conven tional colors. Its difference lies in the fact that it is a slightly different shade of white ... a scientifically "toned" shade of white, carefully balanced to accom plish a definite function. All commonly used incandescent bulbs produce light that contains a certain amount of red and N-D-RECT WHITE is custom-built for ceilings in indirect lighting work where maximum light reflec tion efficiency is required . . . and it is so good at its particular job that any lighting expert will welcome its use every time, once he becomes acquainted with it. Liquid Velvet N-D-RECT WHITE carries the same prices as other Liquid Velvet colors. Its work ing, covering and handling properties as well as its appearance are also identical. THE O'BRIEN VARNISH COMPANY EST. 1875 SOUTH BEND, INDIANA