Document J39jng8dJdQQn5JOM9mrr865a

REAP THE PROFITS OF .. . Selling to the Farm Market The farm market continues to represent an area of great poten tial sales growth for many NAPA Jobbers across the country. So in 1982, NAPA will provide you with the tools you'll need to: 1. create awareness of NAPA in the farm community, and 2. develop a solid local program to go after the farm business. As early morning radio news is still the most effective way to reach today's farmer,your National Farm Radio program will continue next year, with a new radio spot featuring Joe Campanella. The National Farm Radio pro gram has been designed to com plement the two major NAPA sales events you'll be involved in -- NAPA's Spring and Fall Car Care Days. The voice of Joe Campanella in the farm radio spots lends con tinuity to all of NAPA's advertising for 1982. And to coincide with the NAPA Spring and Fall Car Care Days events, these radio spots will be concentrated into two six-week periods -- March 1 through April 11 to tie in with the Spring event, and September 6 through October 17 to take advantage of the Fall promotion. This timing and con tinuity throughout will increase the listener's awareness of NAPA, as the farm community will be hear ing the NAPA message more fre quently. This radio campaign will provide an "umbrella" for your own local promotion efforts. You'll be provid ed with a list of all the stations the radio spots will be broadcast on so you'll know how to plan your local strategy most advantageously. To assist you in putting together a local program that will really sell the farm customers in your com munity, several of your NAPA Manufacturers will offer special special product/price packages designed especially for today's farmer. And don't forget that your NAPA Distribution Center can help you tailor a program to effectively sell to the farm market in your area. JUNE AND JULY '82 NAPA'S "IMPORTS MONTHS" In mid-summer of 1982, NAPA will be taking aim at that growing segment of business, imports. NAPA has extensive coverage of import car parts at competitive prices . . . and we don't want anyone to forget it. So, in 1982 June and July have been designat ed as NAPA's "Imports Months." 14 To set up this two month promo tion, NAPA Jobbers on the na tional advertising program will be sent an Import Point-of-Purchase kit that will include: 1 outdoor ban ner (21" x 48"); 4 posters (24" x 42"); and 4 hanging signs (21" x 14"). These will be sent in May so they can be displayed throughout June and July. During this promotion, imports will receive special attention in NAPA's national advertising. A strong line-up of national con sumer magazines will carry NAPA's imports message in their July issues: FIELD & STREAM, CAR & DRIVER, MOTOR TREND, ROAD & TRACK and POPULAR MECHANICS. The print imports ad is clear and direct: "NAPA Has Your Import Part!" Additionally, NAPA's new im ports television commercial featur ing Joe Campanella will be avail able for you to run locally with your store name and address. This special imports promotion has a completely unified look, as do all of NAPA's 1982 promotions. And there will be support from your NAPA Manufacturers, too, as they will be running special promotions to help you remind your customers to see you first for their import car needs.