Document Gz6aEG86gdXE5gjOx9aBD2vGv

KSTMUSMEQIB02 E. I. d u Po n t d e Ne mo u r s & Co mp a n y INCORPORATED Wil min g t o n , De l a w a r e 19898 CHEMICALS, DYES AND PIGMENTS DEPARTMENT D. E. CREGAR - NEWARK J. C. LOFLAND - NEWPORT cc: P. A. Hopkins V. A. Romito B. M. Ravenna .JL.--SL--_____ J. S. Thackrah J. Blackwell 4-r> E. W. Stewart 1 MWi i1lmm-iinagftnonn,. Delaware November 7, 1979 r NEW PRODUCT DEVELOPMENT AND COMMERCIALIZATION Attached are the three procedures currently in use for new product development, sampling, and commercialization. A brief description of each follows: Opportunity Description Submitted to the Marketing Manager by any member of Marketing, R&D, Production or A&BA, Product Center (Product Planning Committee or other) will develop data and summarize and present the "New Product Request" for approval by the Product Center (Product Planning Committee or other). New Product Request m Prepared and approved as above. Note: "Approval for Commercialization" does not apply at this stage. No technical resources will be assigned, and the Produc tion Division or R&D will not manufacture (via Trial Manufacturing Request) without this approval. 11 The Colored Pigments Product Division will be respon sible for issuing and maintaining documentation. No new product codes will be issued without going through the request procedure. Until commercialization, all product codes will be prefixed with an "X" (i.e., ^ XBT-504--D). 2 Experimental Product Sampling Approval is required for all new product sampling. This does not apply to "technical sampling" where production is not implied. All sampling of new products will be handled via the Marketing Services group (Chestnut Run) Approval for Commercialization Approval obtained at such time as we are ready to release to the trade. Same format as the "New Product Request" but with updated data. Approval implies commitment to achieve the quality, cost, volume, selling price, etc., indicated. Prior to commercialization, experimental plant production should be handled as follows: No experimental run will be scheduled without "New Product Request" approval. No experimental run will be scheduled without an authorized "Trial Manufacturing Request". All experimental runs will be reflected in the monthly production schedule. Newark's schedule will indicate experimental production in a separate heading, but on the schedule. Newport will include experimental produc tion runs in the monthly schedule. SWS:lrg Attachments /)?UAjLVVldio^'~ S. W. SEVERANCE DUP050145564 TO: MARKETING MANAGER COLORED PIGMENT PRODUCTS DIVISION FROM: NEW PRODUCT REQUEST OPPORTUNITY DESCRIPTION A. DETAILED DESCRIPTION OF NEED Title: Product Description: Deficiencies of Existing Du Pont Products: End-use Applications (Target industries, etc.): Competitive Products: Test Procedures (TS): 8. ESTIMATE OF MARKET SIZE C. ESTIMATE OF DU PQNT'S SHARE OF MARKET 1st Yr _____ 2nd yr _____ 3rd yr _____ D. 5PECIFY CUSTOMERS (IF KNOWN) E. CRITICAL TIMING DUP050145565 N 26441.01 PRODUCT DESCRIPTION COLORED PIGMENT PRODUCTS NEW PRODUCT REQUEST COMPETITIVE PRODUCTS RELATIONSHIP TO BUSINESS PLAN MARKET OR OTHER DEADLINES MARKET OPPORTUNITY (TOTAL) $MM SALES FORECAST - $MM SALES FORECAST - M Lbs. DATE ____ CODE INDUSTRY SELLING PRICE - $/Lb. GOAL MILL COST - $/Lb. PRETAX EARNINGS COST OF PRODUCT DEVELOPMENT COST OF PROCESS DEVELOPMENT TOTAL TECHNICAL EXPENSE PRIORITY NEW INVESTMENT R&D PROGRAM TIMING PATENT STATUS APPROVALS PRODUCT PLANNING COMMITTEE APPROVED FOR COMMERCIALIZATION R&D__________________________________ Marketing Services _____________ Manufacturing ____________________ A&BA _________________________________ Product Division _______ DU P050145566 N 26441.02 Copy: RicD - ?* Marketing Services Colored Pigment Products Divisio: Sales Representative COLORED PIGMENT PRODUCTS EICPEEXMENTAL PRODUCT SAMPLE PRODUCT DESCRIPTION: Da. te _______ Code _______ Sample No. -r END USE: SAMPLED TO V ia: REASON TOR SAMPLE: ______ Customer Evaluation ______ Technical, Evaluation ______ Sales Development ______ Other (Specify) FOLLOW-UP: Responsibility: Timing: C Date: APP-ROVED FOR RELEASE TO CUSTOMER : R&D Marketing Services Product Division DUP050145567 N 26441.03