Document GndyR96G1evzZZxMwNp2ZNoN

C. H. LANGE To t t "Ideas That Bscamo Big Business" JUL3 0J959 A book to bo published by FOimtERS, IHC., Baltimore, Maryland "Sana day no art going to mamifsetun ready-mixed palnta of dependable quality." -------That promise fro Henry Aldan Sbendn to hit business partner, Eduard Porter Williams, was nada at a time vhan nobody bad yot achieved that goal. Attempts had been nada to produoe ready-evlxad palnta (Sherein hinself had boon thinking about the problen since 1866)* but the products war* lacking in quality and performance. Hence* Shelvin'a statenant about nanufaeturlng high quality readyto-use palnta was that of a true pioneer. He was aura hs oould do what nobody had hitherto accomplished. And it was a prophetic state ment, for out of his conviction has come the Sherwln-Wllltmns Co.* the world's largest producer and narketer of palnta. Sherein and WUliaaa, both In their twenties at the tins* dlacuaeed tha subject In 1370* shortly after they had formed the partnership of Shereln-WUlisms A Co. In Cleveland. They were engaged in the manufacture of tha Ingredients of paint. Like others In what night be called the paint bualneaa of the day* they offered their customers the "naldnga" of paintt white lead* alno oxide, oil odors* turpentine and Unaaed oil. Painter* stirred these together with a paddle In a tub to produce their own paints according to their own ldasa of what thoae palnta should be.' Prom tha rtry start* the business of Shandn-Willlam* A Co. flour- 0007-SWP-041523 \ lafaed* But the <h-- of high quality, dependable, roeftto lQ-- . point haunted young Sbarwln. Hit March far a fomnia vu carried on tlreleesly. Thera nu little petal teobnology to earre m * guide, - and the proper eplpmt to prodoM aooh a paint had net area been la> rented, Aa a result, Sherwln had to darelop hla ova theorUa and hla ean equlpvent. This he did through nstlcalous eaperlaaotatioo. -- . finally, in lMO, he aeUaved hla ain with *fhrrflt) HIVIIma ' Paint* (later to bacons faalllarly known aa'<SVd> Ro o m Paint"), a - > teadyatomae product of exceptional <pality, dependability and long lift. ... , - f. 7hia wee an aafalavneant of no anall proportions. It aat the .. tag* tor tba nodem paint industry, eotnedlng at alnoet a elagla , etreke idea* about paint that had haan la rogue for centuries. - ' da far aa BhandiWULUlana * Co, m ooooenred, the new devel opment opened the my for a world-wide oaqienslow progran that etill continual. - In lSSlt, tba partaarahdp waa ahangad to a corporation and - ; tha oceipsny adopted it# preeont eerpomta titlai Tha IThtrwIti tillUrns Co. In developing VbendjH&Ulma Paint,* Sberwln laid the ground work for another type of expansion aa mil. Through hie painstaking \- experiments ha gained a healtlqr regard for tha ralua of aaientifio reeeerch. Thia led the ooapargr to hire, in 1S8&, the first professionally trained ehiwilei erer aeployed in the eeientlfie ftmxlrtitn of paint. Over tha . yeara,- tba scientific ataff baa Inemaeed continuously until todar tha corpany enploys nor* than SOO ehmiata and other eeienttata. Thar we *n~ gaged in mxfc ranging fro* taire reeearoh to eo-the-Job qaality control in ore than ItO laboratories. - * The erer-widming range of work In the laboratories reflects the eanpany'a increasing diversification. Although it was begun aa a paint 0007-SWF-041524 \ 0007-SWP-000124919 ) Hmfaaturinc and narkatin* oonoarn, and lthi*h painta, yarolshee and lacquer* ara principal produota, tha orjanleatlon la mi active In a " * of fielde. It Mba and aerketa natal oontalnere, palatine tool* and acoeeaoriaa, pigeonta, dyaatuffs, Uneeed oil, and a variety of chenleals and plaattca. Aa Arthur W, Steudal, preeldent of Sbarvla-WUUnie point# Ottti Alsoat 50 par cant of Bheraln-WtHtaaa tnduatrial prtxkurto--tboaa oaad to civ* protection and aya-appaal to raftlgoxatora, autcnobilea, fUr nlture, aria tbs tbouaanda of other produota of lndaatiT^-wra not la exletanee aa recently aa four yaars ago. Anong trade aaloa product#-- thoaa 'aught by tha hoaa eenaunar and tha profasatonal paintar- about a qoartexof tha liana la our preaent line have boon developed alnoa 1955. kiphaaia on rasaaroh au only port of tha legacy tha fouadora of tha ahw^WlHan Co. laft to thalr auccoaaora. Equally Important vaa thal^arly reoognitloa of two othar aasontlal reqolraaente for eontlniad au^a, Cna wee tha naad for vigoroue, helpful advert!*Ingj tha othar wma V naad for nan to cany on tha enterpriae. la both araaa, Shandn aaMQAlma ahowad Unueeal insight. 1(1 \raaln of advartlslnf. tha eoegMay ana aa far ahead of tha tlnoa aa lt\ in tha flald of paint nanufaetura. It a tlaa whan noat buelneaaeen >btr onderatood nor appraolatod tha value of infornatlre adrartlln* win lnaiatad that tha publlo nuat bo told about produota If tha fall bit< 0f aua production a#ra to bo realised. That oUion w translated Into the flrat national -- advartlaln* hy yint nanufeoturar. . It found axpraeilon, too. la tha halpful iB*^xue^oaklata> color oarda and other printed notarial the company aarty **^Uahi to tha public. 0007-SWP--041525 \ 0007-SWP-000124920 g appreciation of the value of edvertiaing 1* Still hall* nwk of tha SharsdirWlliaMa Co., and the annple# of the kind of con structive service the ooncorn offora its euatonar* an legion. typical la ti sett-know "Color Hanaony fluids." This la an unusual book of fhtt-page odor samples*, through oaeh pago may ba seen hsmonialng oolora that suggest interacting sad pleasing dacaratta schemas* AH told, tha solan presents sons 1500 color hamnls* designed to help paople find exactly those odor combin ations'that Mill gist their bones individual attractira&eae* Tha book say ba borrosetl at bo charge from Shandn-Vlllians dealers a# eelor oelecthn nay ba made in tha SS17 room# to bo painted* : \' He Isa* striking la the '8m Daoorator and Pointing Economy t Oulda* Tha cospany has bean publishing this attractive full-color nagsslnobr more that i<5 years, giving nav oditioo to hamanshare seek spring* 1 recent years, aone 11,000,000 copies have bean distributed ` annually* bare are special editions for foreign lends* Purpose of tha booklet i*o-foldi to inspire tha urge to redscorstaj and to acquaint readers wJ.thst paints to use end bos to apply that for best results. In 'highly technical field of industrial plant nslateunco and product fintij^ the 1# equally concerned about Baking the latest lnfQi*u available to customers* Many thousands of technically* oriented brooh *ra printed each yuar (many in Sharatn-wnHwa* own printing plant* (, the and that tha company's quality products nay better serve th^ UM than. Thin ^advertising yae nurtured by tha founders Of Shendn- Williene and hua p^raued throughout the years. Importantly, it *** ttt* ''ginning backed up by nonages:ant policies insuring 0007-SW'-041526 \ 0007-SWP-000124921 5 tint mi of character aa mil aa ability would cany ea after tha founders1 death* Shsrvin and WITllfia *av to it that they built non as sell aa paint* From the etart of their partnership they followed a poller of encouraging atfiloy*** to loam aa nich aa possible about the business and the Ideals to which It was dedicated. They boliered, too, that crployse Interest and loyalty should be rewarded and set a pattern of gronotlon iron within the organisation whloh la followed to this day. All of the present top eseeutlves of the Sherwin-Williams Co* hare eone tp tlirough the rank*. They have learned the nany facets of the business through Mgisrlanee* They haws absorbed the principles of high business ethic* through clot# association with either the founders theft* selves or with non who worked aide-by-slde with then* In the years that hare elapsed since Henry Sheruln made fate prophetic promise, the eoopangr has evolved from a snail operation Into one that now employs 17*000 people in Its glob*-Girdling activities. It la significant that during that span, oloso to 3i>00 persona have served the concern for 2$ years or rare* This htnan record of dedicated service is a peculiarly apt cam* mentery on Henry Shands'a vision* i* i 4 e 4ft I IUT- 0007--SWP--041527 \ 0007-SWP-000124922