Document GVd5eLq2Jb9jyQeLnn5y3xrN

Bud Incorporated PLAINTIFF'S EXHIBIT The Northeast Roofing Report Volume I Number 2 Norwood, Massachusetts September. 1983 A MESSAGE TO CONTRACTORS As many of you are aware. Bird Incorporated is undergoing some significant changes We're making important product improvements, adding new state-of-the-art manufac turing equipment to our Norwood plant, and expanding our customer sales and service department. We've even changed the name of our company to Bird Incorporated to reflect our new, more revitalized sense of corporate direction. All of these changes have been implemented with one purpose in mind, to better serve you -- the contractor, our valued customer We've renewed our commitment to make Bird the Professional Roofer's Choice -- your choice. We realize that your business depends on quality materials and workmanship and that you pride yourself on a job well done We're dedicated not only to supply you with the best roofing materials available, but to assist you in making your business grow and prosper. We encourage your comments and suggestions about Bird as we refine our business to continue to meet your important needs. We're committed to becoming partners with our customers -- to help you make your business an even greater success. THE NORTH EAST ROOFING REPORT is only one step we've developed to maintain this important partnership and you'll be seeing more in the weeks ahead. We urge you to keep in touch with your local sales representative and, for our part, we promise to be respon sive to your suggestions. We're proud to be a part of your business. We look forward to working with you and to your continued support The Northeast Roofing Report is published to provide contractors with information about the roofing, : industry For additional information on any of the items contained in this issue please contact Mark Linkous, Northeastern Division General Manager, (617) 361 -8900 , j _ . , I*\ . < y.\,` 1 '*( .. I :' BIRD 022029 * Bird Incorporated Bird adds standard measurement fiber glass-based asphalt shingle to its product line -- introduces WIND SEAL 80TM. In direct response to contractors suggestions and needs and to con tinue to provide all customers with the finest roofing materials available, Bird Incorporated proudly announces the introduction of the new WIND SEAL 80 standard measurement fiber glass-based asphalt shingle. The 12-inch by 36-inch shingle will be available beginning in late September and will offer the complete range of fiber glass benefits -- an Underwriter's Laboratory Class "A" fire resistant rat ing, longer life than organic felt-based shingles, and a highly consistent product performance The WIND SEAL 80 also features Bird's 20-year limited warranty, with two years full coverage up front A Bird exclusive For more information about WIND SEAL 80, contact your local sales representative. Another way we're "Cornin' on Strong" to make Bird the Professional Roofer's Choice. Bird Shingles hold up to Class "A" fire resistance rating. Staley McDermet of Staley McDermet Associates, Salem, MA, reports that his Bird fiber glass-based asphalt shingles made all the differ ence during restoration of the Joshua Ward House. A neighboring building, located only 12 feet from the Salem landmark, caught fire and became totally engulfed in flames -- endangering McDermet's project "Intense heat and hot embers literally melted my roof," McDermet explains. "The fiber glass shingles took the brunt of the heat and formed a protective cover for the roof. The firemen told me a conven tional organic shingle roof would have burned through to the building under those conditions. The Bird fire-resistant shingles saved me from serious trouble." McDermet's experience can be a selling point for your customers Be sure to remind prospective customers that fiber glass shingles not only have UL Class "A" fire resistant ratings, compared to Class "C" organic shingles, but they also carry a longer warranty -- up to 30 years. Bird's new reinforced tape-backing improves nail-holding power by 60 percent on complete line of fiber glass-based asphalt shingles. How do you take advantage of this important feature? Nail it right -- never nail above the sealant stripe You'll find more information on this subject in Bird's new nailing campaign, which features packaging cartoons, T-shirts, contractor estimate forms and brochures For a free nailing information package, contact your local Bird sales representative We want to meet you! Tom Hartnett, Bird's new Director of Contractor and Builder Sales, is spear heading a campaign to contact contractors and discuss ways Bird can help you do business better. So far, Tom has personally talked to more than 50 contractors who are very interested in Bird's new product improvements -- including dimensionally consistent shingles; the addition of special, rein forced tape-backing for 60 percent greater nail-holding power improved sealing performance and wind resistance, development of a new tougher sealant material with 90 percent more coverage via realigned dots, and packaging improvements to provide easier handling BIRD 022030 Bird incorporated Did you know . . . Bird's Northeast roofing plant in Norwood, MA is the only roofing plant in the Northeast that manufactures its own granules. The plant produces standard and |umbo size gran ules from stone taken out of Bird's own quarry in Wrentham, MA. It can crush thousands of pounds of stone per day and fires the granules in a kiln of 900F which bakes the pigment on. Contractors' Business Tip: Effective referrals often come from a professional in another trade How many times have you as a roofer been asked by a homeowner to provide the name of a reliable painter, landscaper, carpenter, mason, etc ? Exchanging business cards with another top-notch craftsman in a non-competing trade is a good way to increase your business visibility You can recommend each other as opportunities arise and highlight your reputation as a Bird Profes sional Roofer. Rick Berryman of CDF Corporation, White River Junction, VT, says."Bird offers more sales support and sales aids than any other manufacturer in the industry." The list of contractor sales aids available from Bird includes brochures, letterheads, billheads, calling cards, carpenter aprons and job signs. To obtain these materials, contact Vern Loveitt, Bird's Northeastern Division Sales Service Manager Bird Incorporated, East Walpole, MA 02032 or your local Bird sales repre sentative. The Fiber Glass Question of the Month: What can be done to increase the sealing and nail hold ing power of fiber glass-based asphalt shingles? Fiber glass-based asphalt shingles can be applied in all types of weather if they're nailed properly -- nail it right Never nail above the sealant stripe By following that simple rule, roofers can take advan tage of Bird's new reinforced tape-backing and get 60 percent greater nail holding power. Whenever possible, it is advisable to hand seal all shingles -- fiber glass-based and organic -- in extremely cold weather Bird School is remodeled -- soon to be condominiums! A gift to the town of Walpole, MA in 1920, the Bird School, located on Washington Street, is being renovated to contain 79 new condo minium units in the original building and a cluster of new dwellings surrounding it. The project is being handled by Douglas A King Builders, Inc of No. Easton, MA and Phase I is scheduled for completion by October 15 The |ob also includes removal of the old Bird roof, Bird's Architect King Tab shingles, to make way for a new roof -- featuring Bird's Firescreen fiber glass-based asphalt shingles Did you know . . . Bird is the only fiber glass-based asphalt shingle manufacturer in the North east to offer an exclusive Up-Front shingle warranty -- full coverage for the first two years on Bird's complete line of fiber glass-based asphalt shingles The warranty then offers up to 28 years of pro rated coverage Free literature package. Bird offers a complete line of product and installation brochures to con tractors, including a stuffer and spec sheet on Bird's popular Mark 80 Traditional and a spec sheet on the new 12-inch by 36-inch Wind Seal 80 fiber glass-based asphalt shingles We'll be glad to pro vide you with a complete package Contact Vern Loveitt, Northeastern Division Sales Service Man ager, Bird Incorporated, East Walpole MA 02032 or your local Bird sales representative. BIRD 022031  Maximize your on-site job visibility with a Bird contractor sign. You're proud of your work so why not let people know who's doing the job and increase your potential business opportunities? Bird offers contractor signs that can be posted at any job site to highlight your company The free two-foot by three-foot signs are available by contacting: Vern Loveitt, Bird's Northeastern Division Sales Service Manager; Bird Incorporated, East Walpole, MA 02032 or your local Bird sales repre sentative. Bird wants your opinions! We're interested in product suggestions, marketing tips and other sug gestions from any contractor Send your comments to Harding Ounanian, Manager of Marketing Communications, Bird Incorporated, Washington Street, East Walpole, MA 02032. The Northeast Roofing Report announces "Share-A-Tip." Contractors are invited to submit unique roofing installation business tips and for each tip received, we'll send the contractor a free Bird T-shirt. Each issue we'll choose one tip to print along with the name of the contractor who sub mitted it. Send in your tip and receive a free T-shirt, write to. Harding Ounanian, Manager of Market ing Communications, Bird Incorporated, Washington Street, East Walpole, MA 02032. Bird is proud to introduce its new cartoon character in this issue of THE NORTHEAST ROOFING REPORT. He'll be making an official debut in Bird's Nail It Right Campaign -- watch for him on shingle packages, in future issues of THE NORTHEAST ROOFING REPORT and other contractor programs. The Northeast Roofing Report Bird Incorporated Washington Street East Walpole, MA 02032 BIRD 022032