Document GKgK21eQpa2mRKO6g2B65YdGr

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DuPont's New LUCITE' House Paint Greater Durability on New Masunrj Surfaces Make "Lucite" the Greatest House Paint Development in 30 Years iiltl It \- Cotton Trading Produce Prices MOP5Y A approwd by the (i<`iw:ini;iiiii>n v quHClrvniiiai gpnnral ronfrronw also ap1 1 prali'd (o all OmMian denom1 k mations to umfomKe a "vig. * meiK program 1 to expose "'.hr- iV.iir.ape of social drirtkl!'C ' < ON< ERN YOU HD c) 'We an- deeply concerned at pernumnp tin- salt- of alcohol ; i ie bevei apes I tn't>tu:h <11 uK am or yi oo-i'v stores m a rfelibci ate; is attempt to win the housewife; i . as a i-ustomet." the i epoi l imii honie hy liquor advertis-l ers uhn seek through maga-! /m.-'. tn<11o. television and mmr media to indoctrinate even nor rhilden in the use el aleriholie bo\ernct-vb s t in k .v < h i i{i;rn e" Make# the Difference, and Only Ou n-.ooth surface of "lucite" forms a protective.shield a, lioucllv* weather, ever WC-ea, StUCCO Or niasomy. - Outstanding Advantages of "Lucite" on Masonry Lasts at least 50% longer than the best of oil-base ,c exterior house points, when applied according! to directions. Wilmington, Del.--DuPont How to Make and loosely adhering andDjpi-'; announces anewhousepalnt Your House Paint Job * powdered; old' paint' by wlrefl';' that can-save, homeowners hundreds of-dollars and make , Last 50% Longer brushing.' If .old finish hai[v. good adhesion and only-light-?:!1 It necessary to paint your To gain the maximum bene chalking, apply. 2 coata^ofU' house only, once & decade. fits of greater durability from "Lucite" over the old finish. [- Called . *.`Luci$e" Acrylic the use ofthis revolutionary If old finish shows medium; ,, ./: House Paint, lt ls made with new-house palnt,.you should chalking and only, slight peel-yh'! acrylic-resin, similar to the start your painting from a ing or erosion, "apply a prime,'5; acrylic resin used so success new, clean, unpainted mason coat of Du Pont 919 Masonry;* fully Irvithe longer lasting ry surface which h'as aged at Surface Conditioner, followed ' * "Luclte,,:ftuto finishes.. least.30 days. Under such con by 2 coats of "Lucite" House! m Tested for Years ditions, no special primer is Paint." Old water soluble coat-: .I required-dimply apply 2 coats ings (whitewash, calcimine,f Du'Pontjresearch- chemists of "Lucite" House Paint direct etc.) and cement-type coat-; \ have tested l for years in all to the new masonry surface. ings should be completely >. klnds.of-Weather,;in all parts. Wetting the Surface before moved by sandblasting or * ,ofj.the;:.country, .-:These tests applying the first, coat is rec powe&wlre brushing. Any'- proved that, when applied to, ommended, particularly dur other type of finish which': ' properly prepared wood or ing hot weather, t shows excessive chalking;- rpaaonryaurfaces, '`Lucite" ;wlll;last0% longer than con-" yentlonal house paint. .The! Surface Preparation Key to Good Job peeling and flaking should > > also be completely removed,';; Following removal of the old :tough acrylic resin in the fln- It is extremely Important to finish, apply 1 coat of DuPont*!-} lsh helpS: resist rain, baking thoroughly dean the surface 01l> Masonry Surface Condi-; ;. . sun, and deteriorating ele before painting. Completely tloner, followod by 2 coats of mentslofalLklnds. remove dust, dirt, efflorescence Luclto" House Paint. ,, , nine rti.Mmler anti denih. The iepoi! was drawn up ", bv a eoroniittee on te-mpev- i anee. headed hv the Rev.I ' James S Chubb, of Grand! Island. N'eb | o In another action, the con-J fftetirp io set up a,1 * "board of Christian son a I ? concerns" in Washington, D. C.. .Ho mirror before the tia-- lion the chnieh'- mtciests in Hearing Slated In Plane Bomb Report Case B\M\HM lbl.l> Mat a No primer needed on new masonry--simply apply 2 ,; cuats of "Luciie" direct to the masonry surface. Resists blistering--Ends the worst problem with Qll type paints--allows moisture vapor to escape, shuts - out water--without blistering or peeling. Now you can paint in any weather--No waiting for dew or rain to dry. Paint safely 30 minutes after or before . rain. - Now a quick-drying house paint--Du Pont "Lucite" Acrylic House Paint dries to touch In 30 minutes. Second coat mfty be applied 1 hour later. Wide coverage for true economy--Ideal application of DuPont "Lucite" Acrylic House Paint is 450 sq. ft. per gallon. Easy flowing, easy spreading--Flows easily over entire . surface, spreads evenly with a minimum of brushing or rolling. Nonstaining --Almost completely nonchalking. Will not stain adjacent masonry surfaces. Hide surface imperfections--Uniform flat finish hides surface roughnesses and Imperfections. Clean up with water--No messy cleaning Job after painting. Wash equipment and hands with soap and water wipe up spots and spills with damp, soapy rag. "Lucite" Goes on Fast, Easy.. So Simple to Clean Up... And It Dries in 30 Minutes Never before has an exterior ing the amount of time and house paint been so easy to money necessary to complete apply. The new '`Lucite" While nd IS imirt color#. Acrylic House Paint slips on without effort, and gives a uniform low sheen. The paint stays put... doesn't run or "Lucite" Does Wonders for Stucco, Masonry sag. No lap marks show, for It dries evenly, covers surface Imperfections. If you need a thinner, Just use water. DuPont's new "Lucite" House Ffttnt also docs wonders for stucco, oMatcnt block, brick and slone, On new or un- bility, Forother surfaco speci fications, consult your DuPont dealer. He'll be glad to give you the proper recommendations. One of the big advantages patntod masonry, apply di "Lucite" dries to a smooth, ' of the new Du Pont "Lucite" rectly 2 coats of "Lucite" low-sheen finish that hides Acrylic House Paint is its fast for 50% greater durability surface imperfections. Its drying. It dries in 30 minutes than ordinary masonry paints. glassllko smoothness wards and is ready for a second coat On surfaces previously painted off dirt, grime and destructive In an hour. You can apply 2 with oil paint that Is firmly weather. Because of Its hard coats in 1 day. Thus you enjoy adhering. 2 coats of "Lucite" surface, heavy rains wash maximum savings by reduc should provide similar dura away surface dirt and grime. ei CAJON Meachufn Co. LA MESA Paul D. Vornon Hoidware CHULA VISTA Horn* lumber Co. CAALSIAD Strin^or1* SAH DI140 City faint Stora L. C. Harrington, Ine. 3912 g| c.io,, Bl.d, 4412 Euclid Will-.I'M It si - , IVill II, ' In!' M.l\ l'l M,-( BUY who I" omplo'f'i U'-re h\ Mir! 1 I'Mto,,,.* iv, Stivl; ' Cn . u;is r<`li'.iM-U after post-1 12 74 l. Um 81.d 300 Bro*dwjv - 2984 THE PAINT THATS WORTH THE WORK.. .THE BEAUTY LASTS S* t. C. Harrington, Inc. '206 W.tt Mcrktl Stork "HariwafO 2356 Ro Drl.t Better Things for Better Living . sUhraugh Chemistry iHfiivi, <1 Mil'mif k.nc ; ti !< >uh ti 1 1 ; 1 -or to ili'pariui e on 1 Air'.im n,giit to I.oij lion tv romnrkodj ' 1 lint Iv niijyht have , ''' ' : "fff'i c * i- 1 ' y- ' 1 u rl vi| ami' ^ A 1 Li&MP SHADES 1 [ABIT 4MIBIC4N _ PBOVIVC'AI _ MODERN -- ORIEMCI, : v--Tv:'-;.': I LAMPSHADE NOOK ,, c.].. u.d 01.,. .......... Discover the BHrASI ^- ^ ( 3 State' . , .j&'V Amerig it intOiS ii/ . Dear Fri tar too-l inch! ;T l the Righ \ selLchea if t h e; EVIDENC J'es. tl and avail can peof rently va than-.700 tional aui rent-fr-ee,