Document GKEd8k8Y4OpOVjVzVrbGGaxbq

3 3 K) o U>o 0007-SWP-000124 y* \ PAINTING IDEAS HAVE CHAN foci in th* good aid Joyj of hoop lltrN and i`J* iodd4i. foil! dlppd lh*ir own eanditi, mad* th*ir own ttop, curtd iktir Own m*ot, cut lhir own firiwood. wor* rd Ranntli in winter. toot sulphur ood molo*t in Ik* tpring -- and miied Hiolf own paint. ' J*d Hoilini" wot tk# "b*(f mitc(" in town. Y*, tir -- wk*n folii waAltd 0 rtol hut paint job, thsy <*#il for Jed. H* mad* tits own paint, right tk*r on th* job .,, pood white Uud and I'mcitd oil. ntlid with > a ifitl, contcitnlioudy ond vigorooily monipuloted by J*d`l itout right ortn. 1860 Single-Pigment House Paint Mixed with a Stick For many years before ond after I860, point was miie'd on the job with a stick, from whit? lead, linseed oil and turpentine. No better way to make or mix paint w q s then known. This hand mixture produced a paint which gave very fair service -- provided, of course, thot the white lead and linseed oil were both of good quality. True, this paint lost its gloss quite soon, took on o grayish, dirty cost from the oir of the average community and chalked excessively -- but, in "Jed Hoskins*" day, nobody knew how to do anything to prevent this. So, when Jed fold his customers that hand mixed lead ond oil point was the best and most economical to use, he was teUing them the "gospel truth" as far as he or onybody else then knew. It was good paint and liill h. As a matter of fact, lead and oil are the bases of o// GOOD house points, even to this vety day. But ,.. T o m f o o -- c e Multi -Pigment House Paint Ma Th. science of point moking hot progressed as much in the 75 years since "Jed Hoskins'" day as the science of heating, lighting, transporta tion, etc. Science hot found the way to reinforce lead and oil by adding certain other pigments, unknown in years gone by. The result is muliipigment point, which means paint containing severe/ pigments instead of only one. Gone ore the doys of stick-mixing -- modern machinery does that job a ore the doys of p discoloration. Mo mixed house poin better, covers m longer and cosh than single-pigm reason that a mo than an old-fashio 0007-SWP-000124591 I, WHY GOOD QUALITY MULTI- 1. looks better.. .2. wears longer...3. costs less to use PIGMENT HOUSE than gooc| qua|jty SINGLE ~0h All house points ore mode from two types of in* gradients: piqmenU ond iiqaids (or "vehicles"). Pigments give point its hiding or covering power. Liquids give it life, spreading capacity ond adhesion. . The most important liquid used in good house point is linseed oil, which hinds the pigments to gether into o weather-resisting him. The pigment most commonly used in good house paint is white lead. For many years, os previously stated, white lead ond linseed oil were the on/y ingredients used in good house points ... and paints thus made ore coiled singh- pigment points -- because they contain only one pigment -- white lead. Modern multi'pigtnetif house paints of good quality likewise contain white lead ond linseed oil -- but they also contain certain other pigmeots in addition to white lead.4 Why hove other pigments been added? For the same reason thot cord tires hove replaced 5-- eic#* stalling -- fta powtfer on ifii paptr vat cailtclfd lm a lurfac* 8" i 12". pointed with vliilt lead and oil. This HlutJralti Ita stalling at lingk'pigffltnl lod-od.oil point. * l]>e Starvin-Wiliiams Co. it an# at *ta wwld'i ferg# product's at whilfr lead pigmtnt... w still tH Ihomondi ot font of strielly pur* lod ond ail la people vta iniitt upon ihrir own point. Bui w fell you tronlly IIIof point thus mined, tram *kifo leod ond oil *x/y, will al wear ot Ipng -- will not loot ot wall ond will c o j / yo more m tta long fu* itan SWP nulli-pipnenl paml. hci> Is lb# hoot word in gvolity taut# pain). fobric tires -- for the tamo reason that a 6-ply tire is stronger than a 4-p)yJ Single-pigment point does not hove the stam ina of some multi-pigment points. It should be reinforced with other pigments before it can give the results a modem paint can deliver, White lead when used alone chalks or powders exces sively under exposure, it also turns gray or dis colors when exposed to the sulphur gases common in the atmosphere of industrial centers and loca tions near railroads. Good multi-pigment house paint resists these destructive forces longer be cause its reinforcing pigments are more highly fume-resistant thon old-fashioned white lead. Wife Load Oil Point -- O taff oi 9*1 pointed w bond-mind w load and ail, fer 2 y*cn o pMVf*. Swr ij badly ckac olid dixobr Naedl now pa R*ifio<l Comp,nie> Use Multi-Pigment f Railroad companin, Ilia U. S. Government and other large uieri of erteriar paint generally ipecify o multi-pigment paint for painting exterior wood surfaces, they insist on the greater durabil ity and fume-resistance only possible with a good multi-pigment paint ground in special mills. Furthermore, a good multi-pigment point has greater "surface hiding" and spreading power than a single-pigment stick mixed paint. LiKce Reinforcing Concrete Multi-pigments ore to paint what reinforcing is to concrete. Its film is tougher... more durable ... covers more surface per gallon ,.. weors longer... ond looks better for a longer period of time. Wt hfe/fi-P titnl Point--O holt of unit g *9* offer 2 |M cptivr* -- thii half w pointed w Sb*m>W3ta %WP muM-p MMftaut# po Controlled tta ing. No dued tfiMtn* ctack or erecting. repaintin ##d*d. 0007-SWP-000124592 0007-SWP-000124593 HOW SHERWIN-WILLIAMS I Some multi-pigment house paints simply hove zinc oxide,added to the white lead and oil Zinc oxide is considerably white/ thon white lead --' and imports extra whiteness to paint. It also retards chalking, Bet zinc is not a desir able pigment to .<$e alone -- because it be* comes extremely hard ond somewhat brittle, causing the point film to crock and chip. To overcome this disadvantage of zinc ox ide, Sherwin-Williams chemists, ofler years of reseorch. developed on entirely new ond vostty superior pigment. Its name is OZLO. It is on exclusive Sherwin-Williams product produced exclusively by Hie Sherwin-Williams Co. OZLO--Tlie Vitamins of Paint Ozio is to paint what vitamins are to food, it adds extra strength and lift to the paint film -- enables it to resist the damaging effects of exposure for a longer period of time. Ozio is a combination of basic lead sulphate ond zinc oxide -- but It is no/ merely lead ond zinc mechanically mixed together. Ozio is one pigmen/ -- on actual chemical union of these two pigments. When Ozio is odded to the fine qualify basic lead carbonate (white lead) in making SWP House Point, it mokes 5WP whiter thon white lead... tougher thon white lead,., and gives the SWP film its delightful smooth Dirty, imudgy. `Vocther scai/eif," rteedl pointing. JliullL-^PujMent HOUSE PAINT FORTIFIED painting costs ! . . . pocketbo or more. S Titonium White in white leo hos grea surface d point). T once to s paint film severest h surface, which does not attract dirt ond dust. Ozio also gives SWP more hiding power than possible with white lead and oil This means that fewer gallons of SWP will be needed to do a good paint job on your house. Slower Chalking Oslo has a much slower chalking rote than white leod and has higher resistance to sulphur gases. Thof's why a paint job done with SWP House Point looks clean ond fresh so much longer. SWP produces a paint job that looks good for years -- because the film is good for years. Repainting is dot necessary as fre quently. Just figure what that means to your An SWF kouM rataint ill froikly pointed loot. Ott SWP/ i] SHERWIN-WILLIAMS Multi-Pigment H actually costs less to use than so-called y/|ow priced** p So lor, we have compared SWP finest qualify mu/tf-pigment house paint to tingle pigment and other multi-pigment points. Now let's take o good look ct the gorden voriefy of so-caled "low priced" or "cheap" paints which con fuse so many property owners, Noturally you want on economical point job. Anybody with good sense does. But a lot of folks with plenty of good sense have byen misled into thinking that low priced {or o cheap price per gallon) paint is the way to get an economical point job. Nothing could possibly be further from ihe truth. The house shown above alongside the two close-up panels is a glaring example of the absence of "economy" in using cheap paint. This house wos pointed with cheap paint ofl/y two yeor* before this photograph wos tokehl Just look at it now] looks like on accident going somewhere to happen ... or one that hoi already happened! The point has fiferolly wothed away. How would you feel if you had paid for the paint and labor used on this house -- ond then nod more labor ond point expense again otter Cktop paint afttt io ytori* eipowr* hoi iiteraily WASHED of). two years? (See chart on page 17.) And re member -- it costs just as much for labor to apply cheap paint as it does to apply good paint. To the cheop point cost you must add ihe cost of labor for two point jobs -- while with good paint you pay for pointing only once. 57% even for tw Wha that solid comp soon away No wate Paint upon ittu Po Oiaractvrntic "dwop point** foitvroi -- chocking -- "woifting." What Makes Cheap Paint Costly... Did you know that the liquid or 'Vehicle" con tent of mony cheap paints has been found to amount to as much os 33{/j% ordinary hydrant water, 30% of petroleum distillates (gasoline). Some cheap points actually contain as little os 0007-SWP-000124594 0007-SWP-000124595 I^0La you CAN'T d r iv e a a t a c k h a mme r |i fokes the right kind of good quality materials scientifically mixed in exactly the right proper- lions fo make good house point. There's no other woy to do it. You can't drive a spike with o tock hammer, because a tack hammer is not suited to the job. A weok film of point, mode from a single pigment or from an unbalanced mixture of materials -- or from cheap materials -- can't defy roln, snow, sleet, ice, smoke, soot, sulphur gases ond the blistering heot of sum* mer suns. One of the pigments often found in "cheap" point is colciiim carbonate -- which is ploin, ordinary chalk, 09 used in whitewash. Another Is Barytes also known as Borium Sulphate. This cheap pigment is used by manufacturers of "cheop" paint for only one purpose; to "load" the paint and give it weight. How to Judge Point from "Piffle" It is certainly appqrent fo you that a great deal of adulferation is going on under the guise of paint making. Some states have tried <0 protect the public from wasting money on cheap, worth*' less paints by requiring manufacturers to print the formulae of their paints on the labels of the cons. This would help if the average mon knew how to distinguish between the chemical names of cheap ingredients and the chemical names of quality ingredients. For example--calcium car* bonafe sounds as good as lead carbonate. But what 0 whole of a difference! Coicium carbon ate is chalk -- one of the cheapest and poorest ingredients, used only in the cheapest house points -- while lead carbonate is one of the finest and best. Even if the overoge man did under stand the chemical names of pig* menfs, he wouldn't know what com binations or percentages of these pigments make the most satisfactory house point. For example -- too much of even a good pigment results in an unbalanced paint, uneconomical to use. But how could the overage man be expected fo know that? He can't -- therefore, the sofest way Is to buy prepared point mode by 0 manufac turer in whom you can dace full confidence. ONLY Om CAN BE THESE TWO VIOLINS ROTH CONTAIN AlOUT $].0 Tbii on* If vorSh ot least $10,000 Why >0 much difference in the value of two instruments which look so much alike? One is a genuine Stradivorius, made by the world's most famed violin-moker; the other is just an ordinory violin -- a poor copy of the work of o master. No Short Cut to Experience There is no short cut fo experience. No idle claims con take the place of performance. The men who supervise the actuo! production of SWP at the mills have on average service rec ord of 23 years with The Sherwin-Williams Company! They are skilled paint makers to the core -- true craftsmen. No house point that is almost os good as SWP House Paint con equol its performance -- can motch its value -- can duplicate its economy. The unparalleled per* formance of SWP House Paint is the result ol the most rigid system of quality control, we believe, known to the point industry. No raw materia) good eno turing pro known. Th Inspection read) a Sherwin-W Co There ore used in p factured Earth c umbers, ir Manufa ical labor blues and Sherwin buy earth colors we fications f 0007-SWP-000124596 S-W MAKES OWN MANUFACTURED COLORS Controls Quality of All Ingredients . . . The variation in quolHy and tone of manufac tured cotort which can be purchased on the open morbet *i so great that the Sherwin* Williams Co. males its own in its own chemical plarvN. This it absolutely necessary to insure the color permanency and uniformity for which ' Sherwin-WiDiami paints ore famous. If means that your house pointed with SWP wiU stay dean and fresh-tooling longer. The ' light ihodet are dearer, deaner and brighter -- while the darler ones are richer in depth, ft alto means that no motter when or where you bey a can of SWP, you can go to your dealer, buy another can of SWP of tho tame color, brush out the contents of both cant tide by side and find they dry out an exact color /notch. Quality control doel not end with the control of color quoitty. The linseed oil used in SWP if refined, filtered, bleached and aged in Sbwwin- William*' own linseed oil mills at Cleveland. White lead, Oslo, and other ingredients ore highly developed products representing the sole output of special Sherwin-Wifliami mines, plants and factories. For example, there are Sherwin- WiRioms lead and line mines in New Mexico, oro smelters in Kansas, white lead corroding plants in Chicago. . The composite picture below shows how all of the vast manufoetvnng facilities of Sherwin- Williams would lool if they could be trans planted from the various sections of the country and assembled into one great city. SUMMARIZING THE Qreateri as compared to C SWP 1. SWP it (it* belt paint money con buy -- (fit baft paint that cot b* made -- tha moil economical la via -- and *31 look baHer, (ait long*/ and corf leu par yaof of tanrica Ikon any paint mad*. Hat* 0r the foch: 2. i goilo* of SWP covert 400 tquor* ff of iuHac*. two coot*. 3. 7 gallant at SWP -- enough far an avtrog*-iii house -- at $3.35 par gollan -- caste $23.45. mi,4. I5, 1937. ms, 1939 ~ $23.45. One yaor ~ $4.49 p* yaar. On a yearly bot't, $WP luft 5 yaari, or $4.49 par yecr. 5. On tha bout*, and that'i where paint it important. SWP -- ot $3J5 par gollan -- mara than twit* ah cheap at -eollad "cheap" point -- $1.91 par gelion. 4. Hart tt tlUl 300 square foot of point in Ik* SWP con -- (150 tqvor* fact, two coats). 7. In other words, SWP it tha overtire paint, eversix* in covering, lotting, oppaaranc* ond quality, Cheap P meaay c can't of ckeop p 1 goUon coait a 7 gollon $13.84. -- or 12 19)5-143 a ytarly par yea Cheap P paint m afford. the stan Whan th tametkin Chaop P tiled in price. D chaop a From file above chart you will see that painting co When you use 7 gallons of SWP -- the cost for -- hence the yearly cost of SWP is only $4,691 And with cheap paint, the paint cost amount paint twice in 4 years -- bringing the yearly cost Moreover -- when cheap paint is used -- the ho 0007-SWP-000124597 HOW MACHINE It may Jm impossible for one 9080ft of point to be larger them another -- because two cans which hold one gallon each must be the same size. But the gaion of SWP actually does give you morepaint than the golon of ordinary paint. A gallon of SWP wiS point more surfoce than a gaion of ordinary paint. When you hove your Skown kart on hg Uoipoon mamvrai of tvgof *-- on* granvlafad, th# tfi#r powdmd. loth Iwvt boon ipraod vWy onf a Woek surfaco. 5w haw much man arm th* tonspodfi i#dtvr# of p**4tf*4 sugar covan thou lb# j o mo omowf oi grolaf*d lujof. Rita mochiito jriadiaj and mitiitf of SWf Hout# PolM $ th mim rtvlf- house painted with SWP, you don't need so many gallons to do the job. The greater spreading capocity of SWP is a direct result of Mf/ewe/y the grinding of aH pigments on modern high speed miOt, designed by Sherwin-Williams and exclusive to the manu facture of SWP. THINNING RECOMMENDATIONS FOR SWP SURFACE FOR OUlfiS WHITE. IVORT, CREAM. CANARY YELLOW, PEARS. CHAT, COLONIAL YELLOW AND SILVER CRAY FOR BALANCE OP COLORS FIRST COAT SECOND COAT FIRST COAT SECOND COAT new w o o d --(Soft) sum * 1 CaHoa SWP IGtteegWP Cater, WMl* PIk or Rdv#ed. ZPinta United OH 1 Quart Unmd (XI l Pitt Part Turpentine NCW WOOD--(Relnaui *ucit 1 Gallon iwp ~ 1 Gallon SWP u Yete Plot, Cxprwf. t. tQll. Uml oil I Quart United Oil l Quirt Fkn TwpwUai t Oaten SWP l Oaten SWF TPlnU liaaead Oii 1 Quart UaiMd Oil 1 Plot Pun Turpeatlnt 1 Gates SWP 1 Oalloo SWP 2 Qta. Usated Oil l Quart United Oil 1 Quart Pan TurptaUiw whwk have nut been palatal lor a master of ytan, 11 to 2 Quarto Mated CM Ptm Pur# TuiTMtiM 1 Quart United Oil 1 Cation SWF ' rGated SWP 11 2 Qurta United OH 1 Quart United Oil 1 Plat Pure Turpentine REPAINTING -- OW lumber i CalterTSWP fOTTiWF---------- 1 Gates SWP 1 Galkio SWT klcti bu tea>Bt eztnntly 7 Pinla Unsaid Oil 1 Quart Uanted Oil T Plata UmmU 01) 1 Quart United Oil prow throuck wpowrt for 1 Pint Pun TurpeMiae 1 Flat Pur# TurptMlat poor* without the pt o Sk Um or palm. REPAINTING--Surface) when 1 Oaten BWJ* ' ] Galton SWP Ibt old paint la NulU&c and l it 3 PItea United Oil I Quart Unwed Oil waiters* but oilMfwiw in l Plat Pure Turpentine falreoadlUoa tad Ml UMiutlly Patau. 1 CiUm SWP 1 Gallon SWP % Plot Unaetd (Ml 1 Quart United Oii 1 Pint pun Turpentine REPAINTING- Surfacei whir* 1 Gallon SWP 1 1 Gallo* SWP oM palsl atU| urrtn a h|ch 3 Pin( Pure Turpentine I Quirt Limited CHI Slow and ht romldtnbic lift vuck u utter emu* or otter unupMtd turfiea. 1 Gallon SWP Haiti Pibta Pun Turpentine I Gallon SWP l Quart United OH ^Reil-COAT THINNING IN. In<*T-bmuUi., lu! fl a,*. 6TRUCTJON6 ttfut ddlrtN* uecoai-i c*i svr--up rw*Ttuu#. pacifications for iww wood). M GO*r,,| CJ. pfffwW 1 U. Uk W Mt. M n>*T--Su m mUrn lu l ?jnuT-i C-l, awf.i it J J tPb. NivTufteMiM MOOAT-t Cd. iwa 1V) IAmWOII ' IP INCREASE THE FROM E Beauty 1$ as Beauty Does The final court of appeals on the quality and value of paints it iti performance under the actual conditions of service -- on your house in Maine -- ond your far-away neighbor's house in California -- ond all of the millions of houses in between. Laboratory Tested The quality of SWP is safeguarded by labora tory control ond laboratory tests. Eoch batch of $WP is tested against standard samples for uniformity of color, body, hiding power, word ing characteristics ond drying time. These stand ard samples are liept in fireproof vaults. Exposure Tested Over o period of years, thousands of exposure tests of Sherwin-Willioms paint formulation have been mode. These tests ore mode on wood ponels finished with SWP and exposed in differ ent se "tab sunshin sulphur on )n o chemis never-c ment. S- In othe tests a not you and tha pouring find ou buy SW There's SWP h leaves reason point in owners af hous owners 0007-SWP-000124598 PAINT Cosh LESS THAN NEGLECT \ New porting f needtd t ** cerify rtpoin. Rtpoiry saved -- (it* ntw again wilh $Wf>, When o house needs painting -- if Is not a question of, How much wiH painting cost? The real question is, How much more wiR it cost no/ to paint? Your home represents one of the most, if not Me most important investment of a lifetime. It affords shelter and comfort for your family -- and more. It gives you standing in your com* munity which can be had in no other way. There are, therefore, two practical reasons for repointing H periodically, first -- to protect the surface against decay and prevent costly repairs. Second -- to preserve its beauty and your pride of ownership. You cannot afford to be ashamed of your home. When pointing is neglected too long (that is, to the point where the point film has lost both its decorative and protective values), water seeps into the wood. Nolls loosen, permitting mere water to seep in and further to nut the noils. Crocks soon open up, and the rote of decoy constantly accelerates. Eventually, this damage must be repaired. After repairs have been made, you wfll repaint to prevent a recur* rence of the same repair bill. In short -- failure to paint when painting is needed results ulti mately in paying for both repairs and repaint* ing. Timely painting wiH save you the cost of the repair bill. Furthermore, the actual resole or mortgage volue of a weR pointed home far exceeds that of one which looks nm-down-at-the-heds. There is no better proof of this than the fact that todoy, when many families are refinancing their homes through HOLC, the Government insists that the property be repainted if paint is needed. WHEN SHOULD A HOUSE Even the best of paint weors out in time. Wheth. er this means two, three, four, five or more years, depends upon the quality of the paint and the skill used in applying it. Many home owners hove their property re painted when the surface becomes soiled and before the point film hos lost its pro/ectire value. This is well and good provided repaint ing is not done until the old surface hos at least started to chalk. If a surface is repainted too often before chalking itorll, a heovy film wiH be con sim ardizing Open join peietrate off the sur pvttjr all ( Ing time yeors. $vart coats of fiord, b/illlt. nan-chalking point mulld. her*, in a thick, point film xhieh trocWd 01 tha wood dried out and shrinking tool pioce with noglect. Remedy; Burn off, prime well, putty all crocks, Make ce Even the moisture Never p contains proper d built up which, if loo heavy, is unsightly and eventually becomes so thick that it cracks and peels. e On the other hand, don't wait until the paint film has worn through to the bore wood. You 5tudy th will save much as knowledg it is advi petent p 0007-SWP-000124599 A GUIDE TO COLOR SELECTION Dork eolort make o bouse appear smaller. Light The body of a house which is well surrounded colors make it appear larger. In other words, by foliage, should not be pointed green, al block, or dark colors near the value of block, though a green trim is permissible. As a rule, a make a house oppear as small as possible, and dork brown roof is desirable where the house is white makes it appear as large as possible. AD well surrounded by high trees. When not sur light tints -- such as 5WP Ivory, Cream, Silver rounded by trees, or where there is very little Gray, Peari Gray, etc. -- have about the came foliage, green con be used very effectively for value os white. . the roof and trim. If your bouse looks too large, ond you wish to use a very light tint, trim with a dark color. By confining the light areas with dark trim, you How to Etim,te the Quantity of SWP Required to Paint Your Home counteract the "enlarging" effect of the light There con be no obsoluit method of determin tints. ing the exoct quantity of paint needed for a Neutral gray colors are inconspicuous, and particular house. Far instance, one surface may thus make a house appear tmafter, SWP Cream be more porous than another, and therefore Gray, Worm Drob, Stone, Quaker Orab, Sage requires more point. Also, one pointer may Green are goad neutral colors, They ore espec spread the same amount of point farther than ially useful if you do not want your house to another. stand out too prominently in the surrounding However, here is an easy way to determine foliage or landscape. the approximate amount required for your A tali, narrow house can be made to appear house: lower by pointing the roof and upper body in If your home is 34 feet long, 2B feet wide and I a dark color, ond the lower body in a light color. on average of 20 feet high Trim as little as possible along the vertical lines length of 2 sides. ... 34 x 2 -- 68 feet (such os corner boards}. When a narrow, taV Width of front and bock 20 x 2 =k 56 feet I house connot be divided (because of the archi Total................124 feet tectural style] into lower and upper body, the Multiply 124 by height of house (124' x 20} = best procedure is to use a neutral color for the 2460 square feet. entire body or a dork color with only the sosh Since one gallon of SWP covers approximate in a lighter trim color. ly 400 square feet with two coots, 2460 square If the house is too low and wide, use light feet will require 2480 - 400 -- 6.2, or approxi colors or neutral tints and emphasize vertical mately 6/2 gallons for 2 coots. lines by trimming with a dark color. On such a For trimming, allow about 1/6 as much SWP house always keep the sosh light and the roof os Is required to paint the exterior walk Alow not too dork. oboul */* gallon of SWP for the sash. k PREPARING TH Correct preparation of the surface before pointing is of greatest importance, if flaked or peeled pain! is not removed, if cracks ond noil holes ore not filled with putty, If loose or warped boards are not repaired, the new paint film soon loses its protective qualities. New cracks appear over old cracks... new point, applied over old blisters and flakes, soon pulls loose ond moisture creeps in. In a short time much of the value and peasing appearance of the new paint job is lost. Paint which is floking or peeling should be burned off. Scaly point should be scraped off. Loose boards should be nailed in place ond rolled sections replaced. Window trim and sashes should be scroped corefully, since these ports of the house usually suffer most from ex posure to the elements. UsePutly -- It Costs Little--Saves Lots Mony people do not realize the important port that putty ploys in maintaining 0 satisfactory ond pleasing point job. Be sure that all windows are thoroughly put tied at all times; otherwise, moisture will pene trate during driving roins. This causes the wood to swell, often placing o pressure on the gloss greater than it can withstand, A cracked win dow pone is the result. In addition, the point peels from the portion of the frame where the moisture has penetrated, because the hot sun draws It towords the sur face. The moisture accumulates in the form of blisters under the point film . . , and remains there os long os the elasticity of the point film can withstand the stretching process, eventually the blister breaks, dries out, ond the paint peels from the surface. Thus, it is apparent that lack of putty couses not only cracked window panes but peeled paint as well. na pe tur * pa pa be be ros the ros ba the be be wh T app tru the sur E can car fore 0007-SWP-000124600 / PAINTING BLINDS AND SHUTTERS A good pointer olwoy* removes the Minds ond shutters, end paints them, possibly in the gor> qge, just os he does the house screens. This permits him to point every side and end. It is especially important that the tops of oil Minds and shutters be thoroughly pointed, be cause this the portion that becomes the wet test during rains. If the top is not thoroughly sealed with point, moisture wil step in and eouse the paint to peel When you repaint o peeled surface, it ts al ways necessary to burn away Hie old paint to produce a smooth job. Whfo burning is expen sive on the side of o house, it is much more tedious and expensive on such surfaces as blinds ond shutters. For refinlihing, SWP colors for shutters ore not only otfroctive but exceedingly durable. S-W PORCH AND DECK PAINT for Vour Porch Floors There is no surface aboul the home that receives ony greater abuse than does the porch floor. It must withstand the tramping of many feet, the rain ond heat of the summer, and the ice and snow of the winter. Tough indeed must be the paint that will give a satisfactory account of itself under these condition!. S-W Porch ond Deck Point has been formu. Intcd to meet oft of these requirements. It dries with a good gloss, is hard and tough but not brittle. A porch floor paint must dry hord in a reason able time and must dry through and through. Surface drying only, as some points do, causes the film to break unless the surface is kept out of use until the paint has had an opportunity to dry completely. Porch floors pointed with S-W Porch and Deck Point can be put back info ser vice again in 36 hows, under good drying con ditions, although it is advisable to wait at least 43 hours. - Because of the severe conditions, it is advitoble to apply o coot of S-W Porch and Deck Paint regularly once a year. Good porch paint keeps out moisture ond prevents the wood from drying out and splitting under hot sun Moisture, penetrating to the wood, couses it to swell ond buckle. Followed by subsequent shrinking under o hot sun, the joints open, odmitting more moisture and accel erating decay. This condition is olwoys aggra vated on a Hot surface where water stands without good droinage. Outside concrete porches should be thorough ly dry. They should have proper drainage under neath, otherwise they wil never dry. We do not recommend pointing surfaces without adequate drainoge, because the owner will usually have trouble with peeling, If the surface is in good condition, it can be painted by following the directions on the label. THE RIGHT FINISH FOR AND OTHER SHINGL Wood shingles warp and buckle unless they ore prop erly protected. This permits moisture to get underneoth during driving rains, causing decay in the underframing. Expensive repoir bills result. Sherwin -Williams Preser vative Shingle Stains give beauty and protection to all wooden shingled surfaces. They contain refined creo sote, linseed oil and other liquids that penetrate into the pores of the wood, stain ing the wood for a considerable depth. They not only retain their color long after other stains have faded away, but the oils preserve the surface. The exoct proportion of the different oils used in S-W Preservative Shingle Stain has been determined only after considerable research and experimenting. The purpose of the refined creosote oil to stop decay and prevent the formation of fungus growth, It fills the pores of the wood with o fatty substance which unites with the sappy port to form a peculiar the n They ond t with a S-W three ond a stains is eier used i assure and ric