Document GK3yxG3LQ61QxJJzVb2K0pB8N

Edwarc1 Howard tCo. PuliUtf Rekitmn* an altiliaic l Mid anti Kmwi HPJl F.utlul Avenue (`levelsHd, ()hto 44115 FAX: 7HI-HH(0 to: File from : Nora Jacobs subject: VI Industry Tia date: July 23, 1991 copies to: Bob Burnett Dave Meeker Jim Finley Dave Belonger Brian McPeak Bob Kissling This will confirm points cove ed in our conference call of July 19. (Due to a last-minute meeting conflict, lob Kissling could not participate in the call. He and I will follow up to discuss his houghts regarding the training sessions when he returns from vacation Augus 5.) 1) Seminar Purpose -- The jroup felt these sessions should be used primarily to educate attendees about he issues facing the industry and to provide them with responses they can use o i the job and with neighbors, etc. 2) Seminar Content -- The tontents outlined in the materials mailed July 15 were agreed to be on target. The group discussed and then agreed it was not necessary to include information on solvent cement and pipe issues. It was felt it would be beneficial to include an overview of the markets for vinyl, its broad use and the significance to society that vinyl provides in many uses. Format - Again, there as general agreement in the proposed structure, although the group woi Id like to see the session structured to allow more input from the participants. eak-out sessions and role-playing were discussed, There was concern that ole-playing would consume too much time during a one-day session. The gi |oup discussed getting attendees' input on the issues facing the industry earl; in the day; there was general agreement that it would be more important to al ow attendees to "feed back" what they had learned later in the day via a break-i t session or some other interactive mechanism. Bob and I agreed to pursue howl we might work this into the format. 4) Materials -- The group hiked the idea of a binder and some sort of condensed reference piece (a pocket or wallet card). The binder should have tabs for easy reference, each one related to an issue. Jim Finley agreed to send me examples of materials he has received that he considers especially useful to sales reps. SPI-00830 I 2- - 5) Other Items -- The group stressed that we should avoid talking at the participants for the entire day. There was some discussion as to whether we should include one or mo re "outsiders" as presenters in order to avoid the appearance of feeding the attendees industry propaganda. A luncheon speaker (someone from outside thindustry) was suggested as a way to bring in an outside viewpoint withou t having outsiders present during the frank discussions of the problems facing th i industry that might occur elsewhere throughout the day. The group respond* d positively to the idea of a social hour following the sessions as long as it was kept to an hour and beverages were limited to beer, wine and soft drinks. Th 2 group would like to see if there is a way to recontact the participants after the sessions to find out if they are able to use the information/materials th< y receive at the sessions. We noted that we also plan to ask the attendees to evaluate the event at the end of the day or shortly thereafter. The group inc icated that the plan to charge $25 per person to cover costs would not be a pro >Iem for their companies. No plans were made for furt ter conference calls, although we will keep the group updated on the project as the sessions take shape. SPI-00831