Document G6gVN9jModGpajV7rJbn8QqEn

A Pointing by Hockwall Cib I oifcla boat* f Ab h U* Pork*, Kiw York BEAUTY AND CCwhM MM.IMokWiUiMiC^CtmUti 0. PROTECTION b y Sh e r w i n -Wi l l i a ms There's the warmth and zest of a spring morning in a gleam ing house ... a house painted with SWP. There's a pride and contentment in living in it... in having your neigh bors appreciate it as part oi their community. SWP is the best known and most widely used house paint in America. Years of research . .. years of testing ... years of work . .. have established its preeminence. And those years have brought pleasure to countless Americans ... brought beauty and protection to their homes. All the qualities . .. the smooth, silken texture ... the uniform mixture that brushes so easily and covers so well ... the sun-fast colors, true-toned and durable... the clean, glossy surface . .. the longest life in the paint film, so im portant in your painting costs. All these qualities, we repeat, are for your pride and satisfaction In your home's lasting beauty and protection. Hours and pages could be spent telling youhowSherwinWilliams Paints--SWP for your house, lilat-Tone and Semi Lustre for your rooms--are made, and why these are superior paints. But their best story ... the story you are interested in ... is told on the fob. Since 1681 home owners have agreed. Then and today Sherwin-Williams Paints were and are America's preference. "All you need to know about paint is Sherwin-Williams." And main street or metropolis... city, town or hamlet... wherever the "cover the earth" emblem is displayed is "paint headquarters." There the Sherwin-Williams dealer will be waiting to help and to serve you. Yit cti kiyt tmlw to *ifblwi Booths t pay lot )<m palBtisg. Ask lb Sbanvta-WillJsau dssUt 1* your locality bonl lit S-W &<*Jft Pt^atsl Rib . VfiU* dirnHly I* SUtula-WlllUM C., Dept. A, CUeetead, 0. Ask yoi SbrwlB.WUIiBassUr for year b* copy ol tli bMulilul rod ialoiultr* Skarwia-Willlwi H Dmk iIm. Oi wiils dli<l/ to Tbo Sb*rwln* Willjioi Company, Depertneal A, ClaftUsd, Ohio. Sh e r w in -Wil l ia ms Pa in t s ALL you NEED TO KNOW ABOUT PAINT ^0 Reprinted from The American Magazine for May, 1936 0007-SWP-039210 PRO HOM Sttsrnmm-Wiuu ms ENAMELOID THE COLORFUL SPARKLING ENAMEL That uihu ikabbr tutcba* abait. llttU tabla with Ihe ti> 4yi tA Jey tetetckat ... whysol mka tkam aptrkljaelr * *gw wilt B*aalai4? > TV* btllllisk. <otat hit, dec. Bat rSa) Wa*t* ' 1' . braekaaaet 10 basa- T.'l. iJWlr*ad MCakkl?. lutl i con coin* aatldlT wuheot brush uki. ZmimUIA Art** fipldly to Hn ^**tbst Wilhrtaad* * g**Sj Wet* tAd t**. *tb* parUlag blab 9I0M *1 SaeBelaia *< a* **l7 waafcable cuiftaa. A*4 reu ebb vuh Ut(lid ( [p**iAlr wUWaatbam. .t*aUid aea U attf btilllafil eelon. St* than at `Taiai THE AMAZING WASHABLE FINISH rt*9*r *4>ti tall by dirty tinl* btadt. mudgat. * p*l --ink tplt'ba* -- ~*<h Hfbl otf Ihtt MU' |g wall Usllh. AH you atd It totp tad w*t*r. ta i*n Saaw* Lurtr* unUi "ho*, pittl c Imi". . . a*, tire* rati waiUlLoa Is kitebtaa, hath* loss!, hallway*. Uuadrit*. Um S*t(-Laaii*, t**( lor ol year koa*. It*. BtokaUr baaaMlal . m w*U t practical, Ito rich Iwarra . . . bright. ta**rlul coloat . . . Mar aew lovtaaan lo tay (90D. * Uead ra . dUlata. Saol-lutUa w* 20*> m,4 kaat to udlai* ibaa alaUieptiat*. Scoaooiea], S*l.Ui*ltt ytttdi Ur. etrtn *11 tad tppllvt aally. Tvalva boaaHlul patlal lhadat. S* tkas *k*r you *aa tha laaoa* "Covr ib* Barth'' *tobl*to at "Aalet Haadgaartara1' i --yoai local Skanrta* WiUiaot d*U*r'a THE AMAZING WASHABLE FINISH If* aoasiag how nek beaatiiul Kaitk aa ho a* aiadteall Yot aoadgaa Its*** aatkt, gratae >pol* . . . *ni lak auiM r*sb right all tha aartaoa ( S*W S*m* laatio. SlopU aoap aad*aurd*it.rWkat'a Smi-Lsttra cl*aa ''Waaplltl W*" . .91*01 yea tko rati itailatio* *9 ioportaal ia Vitek- | /_ as* aad batkroona.. Vaa It la* woodwork f tkravghati yaai koto*; loiwalli aid eailiafi alatairtoo* * (T1) t*T 1- to vbatt yu*iot arta aaotcal, Sanl'Lutlra C) ,pr#4^ ||( ***(* relid.appUat aoaily.altowukahly duabl*> Itkoopa its botsrtlwl Ivatrs tkoftb*tokd npwudly. a Ami ably la tvaUa partal ealara. Saa -Jtao al "Palat Haadquaitan ' --you Im*1 Sktrwta. willlisi doatar'a atota. . .. PAINTS SHrwwid-W ...than with any other brand of PAINT? Briofly th# aa*wor~ SWA^ms *ps ttinbsr ta girt hanwawntrt *aeh and ovary ibisg thy weal In a fJno itouco paial/ Thoro'a bacufy , , . unaolKnow end rteboMb i iiaisb. . . SWA ba* it DiUS. Its wMt is WhlUI . .. iu c mo t s Mgbtwr. not* pomtsiwit. Thoio's protection. conpUio . . . lasting. SWA has a tougher iila ol urv*quaUod durafeUity. And thorV* *conomy . . . SWA eovors moroouriac* por gallon and cov*r il bttr. FurOt*r, ifa gutekor. asUr to apply . . . cuts pei&tbhg ttm* and labor. And Its wasbafcjj&y cansavtyouat Uaston* repaintingI Chcnxeo had nothing to do with Umm* sup*riorttl*s Of SWA. TWy wnc producod by th* iMwccrch, in* ga&uity and rtaourcM ol tho world's k&gwt oak* of paint and varekh. Nothing ban b**n owrioohad to naka SWA look battsr. waar b*ti*r and giv* gr*at*r oconomy than any oihar paint. No hem* U prouda it wsars. And no proud i any eova of colorful, durnbi bast known and m Houss Paint. Ms your hom can rad nau and charm a Ufa. for your homo own prid*; and for SWA th* oast tima "All you astd paint is shrwirv W Su n**d to do is to IB< In U> pa who rKommsnds S products. That man bit bast ussat ... tomar. look for t Uams "CovsMhwC your locality. It's ters; oagor to help PAINT PAINT PAINT PAINT ^yAeaultj nnl ^tolccLtcn f ..... Sh e r w in -Wil l ia ms ENAMELOID THE DECORATIVE ENAMEL FOR WOOD WORK AND FURNITURE DRIES RAPIDLY ... HIGH GLOSS FINISH . . . BRILLIANT COLORS ... INEXPENSIVE S-W Enameloid is your fits! aid to sparkling decoration. For any murlaca--furniture, wood work. kitchen and bath room waits and equipment--it Hows as it by magic. Anything Enamelold covers becomes new again--beautiful . . . bright . . . glossy. When sotted, simply wash with soap and water. Er.ame)oid works easily. It covers perfectly. Enameloid dries rapidly. It stands hard wear and tear. Enameloid is your lirst aid in home decoration. Sh e r w in -Wil l ia ms SWPh o u s epain t THE FAMOUS HOUSE PAINT -- FOR LASTING BEAUTY . . . FOR REAL COVERING POWER...FOR LOW COST . . . FOR MAKING TOUR HOUSE A HOME Suppose your house Jtas just been painted -- painted with SWP. When you look at it. bright and cheerful i.. ihe spring sunshine, you know tho limit and Ihe pleasure that beauly and protection can bring. SWP has been bringing this pleasure . . . this pride ... to homeowners since 1881. Home painting inside and out is an easy pleasure with SWP 1louse paini and oilier Sherwin-Wil liams products And the Sherwin-Williainy dealer "point headquarters" in your locality is more than a distributor of paini. He is your consultant. Ask him about the S-W Budget Payment Plan. wilL Sh e r w in -Wil l ia ms cf/ati/one The WASHABLE FLAT WAU PAINT SOFT. FAST TO LIGHT COLORS . . EASY TO APPLY . . . WON'T RUB OFF . . . INEXPENSIVE Every bit ol your heart's desire for Iho loveliness of a newly painted mum isul youi blush's bidding the moment you be gin to apply Sherwin- Williams Flat Tone to your walls. Living room .. dining room . . bedroom--your walls ond woodwork become warm and friendly -- almost animated under the touch ol colorful, easily applied Flat-Tone. You'll 1x3 cltarmed with and proud of the results. And you'll be amazed at the low cost. I'll!.' Io MCx JI. ShofWIIlWtjbom* H<*n D*et> f.nar Mill aid (N >< m alina your colr iliMti a4 , (tox-io An Ol colai onU liccotoi- ObfcJ li. .................. -Aiell,* ilinrCC1 llo-crhlo*..S.lhoj<. UOliJv SHERWiN-WlLUAMS J^emi-fustre The AMAZING WASHABLE F/N/SH INEXPENSIVE EASY TO APPLY BRIGHT CHEERFUL COLORS Surely the modern kitchen and bathroom are the American housewife's contribution to easier living. And fust as surely the warimh and gayety of Sherwin-Williams colorful Semi-Lustre contribute* to the charm of these rooms. Semi-Lustre is bright and beautiful... Semi-Lustre wears like iron... And all the marring your children can give it -- even ink stains---come off with simple soap and water. Semi Lustre is easy to apply. And Semi-Lustre is economical. Use it this spring to add the bright ness you will so enjoy in your home. V___________ ) Atk IK Sh*rw. liaflV Williams 4*<!*r <h IBSrftilMiy fw Ixihlf lot a h> I'lffiTwil espr ( lh famous p9*s of colot and dieoiaitfi inlamsl.ni., Ot w.li* fifttilr <b Ilia tUiwIn. W.ll.oK.. C*.. D.v O . Cu.and. Ofclo. Sh e r w in -Wil l ia ms Pa in t s Sh e r w in -Wil l ia ms Pa in t s 0 0 0 7 -S W P -039212 0007-SWP-0001225S B E UTY AND PROTECTION b y Sh e r w in -Wi l l i a ms From the use of paint---Sherwin-Williams paint --come pleasures lew things can give. Every bit of your heart's desire for the color, freshness, and loveliness of a newly painted room is at your brush's bidding Your walls and woodwork become warm and friendly-- almost animated--under the touch of colorful, easily ap plied S-W Flat-Tone. Should you wish a bright, quickly washable quality added to the color beauty, S-W Semi Lustre awaits your commands. And chairs, tables, cabinets, kitchen, bathroom and breakfast room indispensables al luringly join the color magic parade when you repaint them with glistening S-W Enameloid Fainting is fascinating ... fascinating to watch and antic ipate the final beauty on the big jobs where the painting is dene by a master painter . ... fascinating to feel the flow from the brush as you recreate a table or chair yourself. And a paint can... with a Sherwin-Williams label around it... is an indispensable part of your home's beauty and protection. Be it famous old SWP, America's best known and most widely used house paint; be it the interior paints mentioned; or be it any other of Sherwin-Williams well known products--furniture polish, floor waxes and finishes, etc.. --U is made to help you to beautifully identify your dearest possessions--to transform a house into a home. "AH you need to know about pain! is Sherwin-Williams." Go to "paint headquarters" in your locality. There the Sherwin-WilHams "cover the earth" emblem means help and service from a paint dealer able to aid and guide you. Ydu c m baa* twalva to oightoon month* to pay lor yof pti(ia^.Aik lhaShaiwlA-Willlamfdaalarlnyour locality about the S-W Budget Paymant Plan. Writ* di rectly lo Sharwin-Willi*mCo., Ocpt.S-2, ClaaaLad.O. Tha Shaiwia.WillUgn Horn* Dacotator. a tours* book ol color and paint ideas can bo bad 1r oi charge liora the Sharwin-Wllhaoj dal: la your locality. Or *iiieTh$hrw|n-WUIUraaCa.. Dpt.S-2,Cl*Und.O. Sh e r w in -Wil l ia ms Pa in t s < THIS ADVERTISEMENT APPEARS IN ON SALE FORTUNE...................................... - March l NATIONAL GEOGRAPHIC - March 1 COSMOPOLITAN....................... - Moroh 10 SATURDAY EVENING POST - - March 12 AMERICAN MAOAZINE - - - March 15 BETTER HOMES & CARDENS March 20 HARPERS MAOAZINE - - - March 20 ISSUE DATE March March April March |4 April April April CIRCULATION 100,000 1.200.000 I.SSO.OOO 2.700.000 1.800.000 1.375,000 100.003 ON SALE AMERICAN HOME................ . - March 2S HOUSE BEAUTIFUL ... - - March 30 HOUSEHOLD MAGAZINE - - - - April $ HOLLAND'S MAGAZINE - - - April IS ATLANTIC MONTHLY . - - . . April 20 COLLIER'S.............................. HOUSE A GARDEN............... - - April 30 issue n*rr April April May May May May 2 May CIRCULATION 6SO.OOG 90.000 I.7SO.OOO 42S.OOO 90.000 2,300.000 100.000 0 0 0 7 -SW P-0 3 9 2 1 3 0007-SWP-0001225S (IN FULL PAGES, FULL COLOR) WILL APPEAR THIS SPRING FEBRUARY PUBLICATION OH BALE 1BSUE DATE McCALL'8 MAGAZINE .... February 10 March LADIES' HOME JOURNAL . - February 10 March PICTORIAL REVIEW...................February 10 March COUNTRY GENTLEMAN . - February tl March WOMAN'S HOME COMPANION February 10 March HOLLAND'S MAGAZINE - - - February 15 March DELINEATOR ..................................February 20 March COUNTRY HOME....................... r.bruary20 March GOOD HOUSEKEEPING - - * february 29 March SUBJECT S*mi-Lu*tr* 8*ml-Lurtr* S*mi-Lu.tr* S*mi-U*tra S* mi-Lu.tr* WhltaHou** S*mi'Lutr S*m-Lutr* S*ml-Lu.tr MARCH PUBLICATION ON MIX NATIONAL GEOGRAPHIC- - - March I FORTUNE ......................................... March 1 HOUSEHOLD MAGAZINE - - - March S COSMOPOLITAN................. - - March 10 PICTORIAL REVIEW...................March 10 LADIES' HOME JOURNAL - March 10 Mc Ca l l 'S MAGAZINE - - - - March 10 SATURDAY EVENING POST March 12 AMERICAN MAGAZINE - - - - March IS SUCCESSFUL FARMING - - - March 15 HOLLAND'S MAGAZINE - - - March 15 WOMAN'S HOME COMPANION March IS COUNTRY GENTLEMAN - - - March IT BETTER HOMES A GARDENS - March 20 ATLANTIC MONTHLY - - - - March 20 HARPER'S MAGAZINE - - - - Morch 20 COUNTRY HOME..........................March 20 DELINEATOR..................................March 26 AMERICAN HOME -.................. March 25 GOOD HOUSEKEEPING .... Morch 25 COLLIER'S.................. March 27 HOUSE BEAUTIFUL......................March 30 HOUSE A GARDEN...................... March 30 ISSUE DATE SUBJECT March March April April April Living Room Living Roam Whir. K.u Living Room Emloid April April EnomaloM Enamrioid March 14 Living Room April Living R*m April namloid April Y*UowHou>* April Enamalold April Enamrioid April Living Room April April WhJU Hour* Living Room April April April Enamotold Enamalold Living Room April April 4 Ap.il April Enanwloid White Hour* Living Room Whin House APRIL PUBUOATlON OH SALE NATIONAL GEOGRAPHIC - - April 1 FORTUNE......................................... April 1 TIME.................................................... April 3 HOUSEHOLD MAGAZINE - - - April S SATURDAY EVENING POST - April 9 COSMOPOLITAN -...................... April 10 PICTORIAL REVIEW.................. April 10 LADIES' HOME JOURNAL - - April 10 MCALL-S MAGAZINE .... April 10 COUNTRY GENTLEMAN - - - April 14 AMERICAN MAGAZINE .... April 15 SUCCESSFUL FARMING - - April 15 HOLLAND'S MAGAZINE - - - April 15 WOMAN'S HOME COMPANION April 15 ISSUE DATE April April April 4 May April II May May May May May May May May May SUBJECT Whit* Ho u m B*d Ream Whit* Ho u m Living Room Whit* Haa** Bad Room Flat-Ton. Flat-Ton* Flat-Ton* Flat-Ton* WhinHouo* Flat-Tana living Room Flat-Tona APRIL (Cantina*<)} PUBLICATION OM SALE BETTER HOMES A GARDENS - April 20 ATLANTIC MONTHLY -- , - April 20 HARPER'S MAGAZINE -- - - April 20 COUNTRY HOME.......................... April 20 DELINEATOR................................. April 20 COLLIER'S ...................................April 24 AMERICAN HOME...................... April 25 COOD HOUSEKEEPING -- - - April 2$ HOUSE BEAUTIFUL...................... April 30 HOUSE A GARDEN...................... April 30 UHUE DATE May May May May May May 2 May May May May UBJCCT Whlta Ho u m Living Room White Ho u m Flat-Tan* Flat-Ton* Living Room Whit. Ho u m Flat-T*r* Whit. Ho u m Living Room MAY PUBLICATION ON BALE NATIONAL GEOGRAPHIC - - May 1 FORTUNE....................................... May I PICTORIAL REVIEW................ May 10 LADIES' HOME JOURNAL - - May 10 McCALL'6 MAGAZINE - - - May 10 COUNTRY GENTLEMAN - . - May 12 AMERICAN MAGAZINE - > - - May 19 SUCCESSFUL FARMING - - - May IS HOLLAND'S MAGAZINE May 15 WOMAN'S HOME COMPANION May IS BETTER HOMES A OARDENS May 20 ATLANTIC MONTHLY .... May 20 HARPER'S MAGAZINE - - - - May 20 COUNTRY HOME....................- May 20 DELINEATOR................................. May 20 SATURDAY EVENING POST - May 21 AMERICAN HOME...................... May 25 GOOD HOUSEKEEPING .... May 25 COLLIER'S ..................................... May 29 HOUSE BEAUTIFUL......................May 30 HOUSE A GARDEN......................May 30 ISSUE DATE May May Jun* Jun* Jun* dun* Jun. Jana Jun. Jun* Jun* Jun* Jun. Jan* Jun. May 23 Jun* Jun* Jun* Jun* SUBJECT Yllow Ho u m Whit* Ku* SWF sw P SWP SWP Y2tow Ho u m SWP Bod Room SWP YiUow Ho u m Y*IIo u i Ho u m Bed Room SWF SWP Y.Llow Hous. B*d Room SWP Yllow Hous* Bed Room Yallow Haaa* JUNE PUBLICATION ON SALE FORTUNE ................................... TIME .............................................. HOUSEHOLD MAGAZINE - - Juna 5 COSMOPOLITAN .................... - Juna 10 SATURDAY EVENING POST * Jan. 11 COUNTRY GENTLEMAN - - - Juna 15 AMERICAN MAGAZINE - - nmm h a mt s ir nARnntK ATLANTIC MONTHLY - - - - Jun* 20 HARPER'S MAGAZINE - COUNTRY HOME.................... Juna 20 AMERICAN HOME................ Jun* 23 COLLIER'S ............................... . Jun* 26 NATIONAL GEOGRAPHIC - - July I issue DATE SUBJECT Juna July July dun* 13 July July Yellow Hour* Yellow Ho u m Bad Roam Tills* House Bad Room S*ml-itr< B*d Roam July .l.ily July July July July 4 Bad Ko*m Yellow Ho u m S*mi-l>uitK T allow tlou** Bid Noam July Bad Roam 145,691,228 MESSAGES! YOUR COMMUNITY-EVERY COMMUNITY IN AMERICA-- WILL SEE AND READ BEAUTY AND PROTECTION BY Sh e r w in -Wil l ia ms 0007-SWP-039214 I-AV M*U.> 0007