Document G6JroLkM8RqwENzjpr20RM1B4

DISTINCTIVE DUTCH BOY INTERIORS Creams and Gold of the French Renaissance The Auditorium, seating 4000 people, rises to 0. height 0/ ten stories. It terminates in a dome around which the public may prom enade. Seen from this promenade the immensity of the hall is em phasized. C. W. mad Gao. L. Rapp. Aiehlteeta TbomotonStajrettCo.. Coatnictog The Peacock Promenade on the sec ondbalcony Jewel.The walls are hung with paintings. This is one of the many halls and passages which were designed with the object of re lieving congestion. - - > achieved in the 'Paramount Theatre with Dutch Boy white-lead paint interior of the new Paramount Theatre, New York, VC? is of the Louis XVI period of the French Renaissance. This interior was designed to reproduce as faithfully as pos sible the architecture and decoration of that period. The decoration of the auditorium incorporates the typical ornate cream-and-gold color effects of the period. All archi tectural details are picked out sharply in gold. The basic color is a delicate cream verging slightly upon gray. Not only does it serve the spirit of the decoration, but it forms a background well adapted to the colorful theatrical effects produced with artificial lighting. This delicate cream was alsoused as the basic color through out many of the other rooms in the theatre. In the Peacock Promenade, for instance, this color is used as a background for other colors. A light blue gray is used in the sunken ceiling coffers, and a light grayish green in the lunettes. The fine striping on the pilasters is done in gold and greenish blue. The panels on these pilasters are treated with a Crumpled Roll finish in a grayish blue that is slightly warmer in tone. These delicate tints were readily obtained with Dutch Boy white-lead and flatting oil. This paint can be tinted to any color desired. For that reason it is especially adapted to in- tenor decorating work of any kind. And it produces a hand' some flat finish which repeated soap-and-water washings will not mar. Write our Department of Decoration v The services of our Department of Decoration are at your dis posal. The color specialists in this department will be pleased to work with you on any decorating problem. Their services are free. Write them in care of our nearest branch. NATIONAL LEAD COMPANY New York. m Broadway Boston, 800 Albany St. Buffalo. 116 Oak St. Chicago. 900 West 16th St. Cincinnati. 659 Freeman Ave. Cleveland, 8aO W. Superior Ave. St. Louis, 71a Chestnut St. San Francisco, *8* California St. Pittsburgh, National Lead Es- Oil Co. oi Pa., jnS Fourth Ave. Philadelphia, John T. Lewis, if Bras. Co. 437 Chestnut St. This Advertisement Appears in Th e Ar c h it e c t u r a l Fo r u m, April, 1927; Ame r ic a n Ar c h it ec t u r a l , April 5, 1927; Jo u r n a l o f Ame r ic a n In s t it u t e o f Ar c h it e c t s , June, 1927 ) 0000-NLI-000017610