Document G64yyZgbmR4r4MpQOdQbZrpgr

N46194 N THE STORES of the metropolis--in every hamlet, village and town--you I will see this familiar trade-mafk: a symbol of public approval. For nearly sixty years it has stood for the best there is. in high-grade paints, stains, varnishes, enamels--a special finish for brightening up everything from a kitchen table to a Pullman coach. -* On the following pages we show some of the most important products that will help to make your home more cheerful and cozy, and easy to keep clean. Perhaps you already appreciate how simple it is to refinish your worn floors , or touch up an old and marred chair and make it like new again. If not, the mer chant who sells Sherwin-Williams Paints and Varnishes will explain just how to go about things and provide you with the material necessary for the best results. The work is fascinating, and a few idle moments can be profitably spent now and then. For the outside of your home, nothing will give better results than SWP (Sherwin-Williams Paint, Prepared). It represents the skill and experience of the most expert chemists in the country, pure, tested ingredients, and the achievement of modern machinery. The formula is shown on every can. Inferior paint is ex pensive at any price. Tell your painter to use SWP, because it covers more sur face, looks better and lasts longer than any other paint. ` Our agent will supply you with color-cards showing any lines in which you are interested. Should you desire a set of color-plates similar to those on the following pages, send a postal to our nearest office. 0007-SWP-000327102 INDEX Sh er w in -Wil l iams Pr o d u c t s Page- Add Stains ................................................. 23 Antydamp ......................... 36 Arsenate of Calcium ................................. 41 Arsenate of Lead (Dry)................................40 Auto Enamels ........................................... 30 Auto Top Dressing ................................... 30 Barn Red and Gray................................... 28 Bras-Rrite ................................................... 38 Carbolic-ol ........................... 44 Carbolic-ol Shingle Stain .......................... 17 Commonwealth Bam Red and Gray.......... 28 Concrete Finish ......................................... 23 Concrete and Cement Hardener................ 37 Decotint ............... 32 Dry Lime-Sulfur ....................................... 40 Dry Arsenate of Lead....................................40 Elastic Roof Cement ................................. 33 Kbonol ........................................................... 34 Enameloid, the Decorative Enamel.......... 21 Estimating information............................. 45 Exterior color suggestions................ 14-15 Family. Paint, a durable oil paint............. 18 First Quality Oil Colors--ground in oil.. 19 Flat-Tone..................................................... 24 Flat-Tone Color Suggestions..........25-26-27 Flaxoap ......................................................... 39' Fioorlac, stain and varnish combined.... 18 Floor-Seal ....................:............................. 35 Floor-Wipe ................................................. 39 Fly Spray....................................................... 44 Ftmgi-Bordo ............... 42 Galvanized Iron Primer ........................... 29 Handcraft Stains ....................................... 22 Page Household Painting Guide...................... 12-A Insecticides and Fungicides .................. 40-42 Inside Floor Paint....................................... 17 "Joy of Color1' Book................................. 20 Kalso ........................................................... 32 Lime-Sulfur (Dry) 40 Metalastic ................................................... 29 Oil Stain....................................................... 22 ' Oil Colors--ground in oil........................... 19 Old Dutch Process While Lead.............. 35 Old Dutch Enamel..................................... 19 Paris Green................................................. 42 Pestroy ....................................................... 4! Phenolene ................................................... 43 Plaster Bond ............................................... 36 Ilolish-ol .................... 38 Porch and Deck Faint ............................. 16 Preservative Shingle Stain ..................... 17 Pruning Compound ................................... 43 Roof and Bridge Paint............................. 33 Sherwin-Williams Paint, Prepared (SWP) . ..................... 13-16 Shingle Stain (Preservative! ..................."17 daxite, paint and varnish remover.......... 37 "taie Joy of Color" Book___,................. 20 Tractor Paint ............................................. 31 Tuber-Tonic ..................... 41 Varnishes, M,ar-not, Sear-not and Rcxpar .......... :........................................ 34 Wagon and Implement Paints--stand the wear ........................................ 31 White Lead, Old Dutch Process................ 35 Zilo .............................................................. 35 0007-SWP-000327103 Sh e r w /n - Wi l l i a ms Department of Decoration Did yon ever stop to realize that every thing you look at or touch is of some color or other and that with nearly every object its color is the result of a finishing or pro tective coating? Your piano, furniture, Hoots, woodwork, walls, and every surface within and without the home, has some fin ish to protect it. . Who has selected the colors and finishes of all these objects about your home? Is there room for improvement? There is no thoughtful person who does not realize how important it is t;o his general welfare and health to have his home bright, cheery and in good repair. The big problem is what colors and finishes are necessary to produce the desired results. It is true econ omy, of course, to use the paint or varnish that the manufacturer recommends for each special surface, according to the wear it gets and the service it must deliver. The Department of Decoration is your service department. Expert decorators are on the staff who are thoroughly competent to advise you. whether your problem con cerns a bank, county courthouse, church or merely a room or two in a simple little home. There is absolutely no obligation or expense involved in your acceptance of this service. Simply write to the department and de scribe the work to be done. If you have blueprints or photos, send them. Our art ists will then make up elevation sketches in the actual paints themselves, to show you just how the work will appear when fin ished. Painters, decorators, architects, building companies and owners are all equally welcome to any and all the help we can give. When writing for such co-oper ation always give us time, if possible, to work out the problem carefully. Each re quest is handled by itself and, of course, the more attention you pay to furnishing our decorators with complete information, the better they will be able to solve your prob lem correctly. The typewritten schedule accompanying the sketches is your guide to the colors and materials necessary to the work, and with this and our especially prepared sketches, your decorator is ail set to go right through with the work from start to finish with no further worry to yourself. Do not put off writing to the Depart ment of Decoration. The painting work can follow at your convenience, but you can profit immeasurably by having dis posed of your problem and thus having the entire plan or scheme to think about at your leisure. Send or ask the Sherwin-Williams agent for the Decorative Free Service Blank. 2 0007-SWP-000327104 The Lillie Gray Collage The Little Gray Cottage Who would think that this nook of the woods could be made so interesting? And yet this little dwelling is equally at home in the more open spot. It is low and rather rambling and nestles quite cozily down amongst the trees. The gray shingles should not be painted but finished in a preservative stain which will retain all the texture of the rough sawn cedar. The ivory white trim is responsible for the dean appearance of this color scheme. Specifications Roof Color--Ktierwin-Williains Preservative Shingle Stain, A-21. Body Color--Sherwin-Williams Preservative Shingle Stain, C-82. Trim Color--SWP 496, Ivory. t^ V Dutch Colonial Home Much of the charm of tills simple little home is due to the effective manner in which advantage has been taken of the natural surroundings. The little Dutch garden in the foreground provides color which makes one appreciate the ch.cni combination of ivory aurl willow green all the more. Bright color has been introduced in the porch curtains and border flowers. Placing the living porch away from the front door affords greater privacy. Specifications Ro<tf Color--Sherwin-Williams Preservative Shingle Stain B-41. Body Color'-SWP 495 Ivory. Trim Color and Blinds--SWP 461, Willow Green. 0007-SWP-000327105 0007-SWP-000327106 A Home i'n Colonial Yellow Specifications for painting on page II 5 0007-SWP-000327107 I? ...... --1--"- A Charming Liring-Room in Gray anti Groan A Cheerful Dining-Room in Modern Treatment A combination in dull blue and old ivory is always clean and refreshing. The blue has been made pos sible for these walls by first graying the blue and then freshening it up by stippling over with the cream gray'. The result is a soft tapestry'-like texture alto gether pleasing. The deep blue of the rug makes it possible to bring in the brighter blue of the conven tional piece over the buffet. The yellow notes and the orange of the flowers and lamp shade are neces sary lor accent. Specifications Oiling Color--Sherwin-Williams Flat-Tone Ivory White. i'pper Wall Color--Sherwin-Williams Fiat-Tone Multi-Color Stipple Effect No. 40, requiring Flat-Tone Ivory Tan foun dation color, stippled with Flat-Tone Silver Gray 2 parts, Creatn 1 part. Put on with a sponge. Thin with 1 port Mixing Size to 3 parts Flat-Tone. Stencil Border--Design No. 7072L applied with S-W Glaze and Stencil Colors: Flower centers, Orange Lake 1 part, Raw Sienna 1-6 part and Whin- 1 part. Leaves, White tinted with Raw Sienna and Cobalt. Stems, White 1 part. Cobalt 1-8 part, and_ Raw Sienna 1-16 part. Flowers, Cubalt 1-2 part and White I part. Looter Wall Color--Sherwin-Williams Flat Tone Multi-Color Stipple Effect No. 27, requiring Flat-Tone Silver Gray and Pale Azure foundation color, stippled with Flat-Tone Silver Gray and Cream. Put on with a sponge. Thin with 1 part Mixing Size to 3 parts Flat-Tone. Wv.othvork--S-W Old Dutch Enamel White. Overdrapes--Figured cretonne. Rug--Solid roinr, deep Chinrse hlnr. A Charming Living-Room in Gray and Green What a pleasant surprise it is to come into a cool room such as this. Bright bits of color have been in troduced very subtly in the gorgeous Chinese lac quered cabinet whose dull tan and red-orange seem to call for just such complementary spots of color as are furnished by the blue pillows in the lounging chair. A veritable splash of color is contributed by the lilies, whose tiger-like beauty furnishes a rare spirit for the general scheme. Tile stippled wall robs the room of all possibility of stiff formality. Sp educations Ceiling Color--Sherwin-Williams Flat-Tone Ivory White. Wall Color--Sherwin-Williams Flat-Tone Multi-Color Stipple Effect No. 25, requiring Flat-Tone Silver Gray foundation color stippled with Flat-Tone Silver Gray and Ivory. Pul on with a sponge, ' Stencil Harder-*Design No. 7051, applied with White tinted with Flat-Tone Glare and Stencil Color Deep Olive for the leaves; White tinted with Rose Lake for the flowers. l-hior. Gale--Sherwin-Williams Oak Paste Filler, Mar-not Var nish. " ling--Dark blue-green. A Cheerful THning-Tioom in Modem Treatment 0007-SWP-000327108 r A Mans Room .It is hardly necessary to say that this room may be the sanctum sanctorum of the college chap or possibly that same fellow grown up hut still retaining his love for soft, rich tones whose sombre quality makes his book and pipe all the more friendly. Specifications Ceiling--Shcrwin- Williams Hat-Tone Silver Gray and Cream. IVuit Color--Sherwin-Williams Flat-Tone Butf Stone and Bale Azure, Woodwork and Beams--Sherwin-Williams Handcraft Stain Green Weathered Oak or Sherwin-Williams Acid Slain Silver Gray with a toner of Flat-Tone Rolf Stone and Pale Azure, equal parts. Floor--Sherwin-Williams Oil Stain Walnut, Sherwin-Williams M.ir-not Varnish. Floor Lamp -Metal standard with shade of mottled parchment paper. Furniture--Figured tapestry velour. Breakfast Boom in. Blue anil Tan A Man's Room Breakfast Room in Blue and Tan The breakfast room has feme to he an institution in the American home. This is the chnnnnv spot where the family gathers first thing ill the morning. In order to start the day out right, the breakfast room should furnish the needed stimulus in the form of clean, bright color, which should he in such re freshing combinations of tones as shown in this cut. The enameled furniture can he so easily cleaned and the cretonne curtains give the feeling of sunshine even on a gray day. that somehow or other the bacon and eggs taste better here than they would in the formal dining-room. Specifications Ceiling Culur--Slicrivin-Williams Flat Tone Ivory While. Wall Color--Shf-rwiii-WTlIbirns Flat-Tone Ivory Tan--Alterna tive wall color. Flat-Tom- Cream, Thor Oak--Protected with, llar-uot Varnish -- Alterna tive floor treatment, battleship I inout rum in shade of Tele lit Ncere. protected w ith Mas-not Varnish. Table and Wind,ter t luiir^--Finished in I'uameloid Sky Blur. Curtains--White cretonne loured in dell orange and blue. 7 0007-SWP-000327109 A Hospitable Hull The hall gives one his first impression of a home, which should be one of cheerful hospitality. Cream walls provide an air of sunshine in even the darkest room, and this hail seems to greet one with a sunny smile. The comfortable Windsor chair and glorious bouquet of golden-yellow1 flowers are evidences of thoughtful consideration provided for the friend who drops in for a moment's call. The blue vase makes the yellow flowers more pleasing. Specifications Ceiling Color--Sherwin-Williams Flal-Tone Ivory White? U'p/? Color--Shcrwin-Wiltiams Flat-Tone Cream or Flat-Tone Multi-Color Stipple Effect No. 32, requiring Flat-Tone Cream foundation color stippled with Flat-Tone ivory for 1st mixture; 2nd mixture: Flat-Tone Silver Gray 1 part ami Cream 2 parts. Put on with a sponge. If' OGitwoPk Trim and Step Risers- Sliurwin-Williams OJd Dutch Enamel White. Doors, Stairtroads, Handrails, iftrr/i--Sherwm-Williams Acid Stain Dark Colonial Mahogany, protected with SherwinWilliams Scar-not Varnish, Mar-not Varnish for stairtreads. Floor, Oak--Oak Paste Filler, Mar-tiot Varnish. Furniture*--Dark Colonial Mahogany. Rugs--Oriental or Anglo-Persian. A Hospitable JhtU A Living-Room in Old Ivory, Blue and Mulberry The simplicity of the wall treatment permits the at tention to drop to the comfortable chairs and the full rich blue of the rug. The floor has been stained dark r in tone to Hold tire scheme together and provide a feeling of repose and solidity. What a homey touch is furnished by the small bouquet of old-fashioned flowers--the invitation of the thoughtful mistress of this home that here one may sit down and refresh one's self. Specifications t'dh'i.i; Color--Slivrwin-Williams Flat-Tone Ivory White. (Fuji Color--Flat-Tone Ivory Tan. (Foodivert, Birch--Finished in Sherwin-Williams Arid Stain Antique Brown Mahogany, protected with Scar-not Var nish. I'loor--Finished in Oil Stain Walnut, protected with Mar-not Varnish. J-nmiture (Jacobean)--Oak table protected with Scar-not Var nish, Cabinet finished in Velvet Finish Mo. 1044. Chairs upholstered in velour. Rug--Solid color deep blue J-'loor Lam/:.--Shade finished in a two-color- glare effect requiring Glare Color Deep Cerulean Blue and Alizarine Green. Mantel--Finished in Old Dutch Enamel Ivory White, wiped in Glare Color Raw Sienna anti Japanese Brown, eqaal parts. 8 4 !Jrin<i- Room in Old Imry, Blue mid Mulberry 0007-SWP-000327110 A Homey Living-Room The soft grays, rendered doubly pleasing by the translucent, luminous quality of the glaze effect, give an added richness to the more intense tones of the furnishings of this room. A decidedly summery feel ing is created by the cretonne cover which is to pro tect the tapestry chair for the summer months. The flowers and bright candy jars furnish the right accent. The knitting, dropped for the moment, speaks elo quently for the comfort and livability of this room. Specifications Lriliittf Color--Slierwin-Williams Mat-Tone Ivory Wiiite. IVaU Cotof-~Sherwin-WMianis FSal-Tune System EfTi-ct No. 36, requiring a foundation color of Flat-Tone Caen Slone. Over this are applied two mixtures of Flat-Tone Glazing Liquid tinted with Flat-Tone Glaze ami Stencil Colors Ivory Drop Black and Burnt Sienna respectively. These colors are applied to the wall and stippled with a crumpled cloth to produce texture, Vtorctf B&rdcr^Dtsign No. 3009, Outline applied with Glaze and Stencil Color Raw Umber and filled in with Glaze Colors Olive Lake, Raw Sienna and Orange Luke. IVviHJurorb Trim--Sherwin-Williams Old Dutch Enamel Ivory White. Poors, fh'rrk--Sherwin-Williams Add Stain Antique Brown Mahogany, protected with Sherwin-Williams Scar-not Var nish, Floor, Oak--Sherwin-Williams Oak Paste Filler, Mar not Var nish. Hut/--Figured brown. A Dining-Room in the Spin! of Old Colony Day, i A Harney Living-Room A Dining-Room in the Spirit of Old Colony Days The furnishings o( this dining-room have been chosen from the simplest types available and the un pretentious lines of the table, chairs and clock make for a quiet dignity which is in very good taste. The wall color, varying from soft blendings of blue and brown, gives a range oE blue-grays, gray-greens and browns which seem to find their parent colors in the dark Colonial mahogany and rich green rug and admirably set off both to full advantage. Specifications' Ceiling Color-- Sherwin-Will iams Flat-Tone Ivory White. Wall Color--Sherwin-Williams Flat-Tone System Effect No. 29, requiring a foundation color of Flat-Tone Caen Stone. Over this are applied two mixtures of Sherwin-Williams Flat-Tone Glazing Liquid, tinted with Flat-Tone Glaze and Stencil Colors Japanese Brown and Cobalt Blue respect ively. These are stippled with a crumpled cloth to produce texture. Stencil Border--Design No. 7055, applied with Sherwin-Williams Glare and Stencil Colors; Outlined with Raw Sienna and filled in with Raw Sienna, Olive Lake and Orange Lake. Woodwork--Sherwin-Williams Old Dutch Enamel Ivory White, with carpel strip in Handcraft Stain Extra Dark Mahogany. floor. Oak--Oak Paste Filler, Mar-not Varnish. Kwp--Solid color dull green. 9 0007-SWP-000327111 A Colonial Bedroom for f'UifiUtig mi ('t-ge It 10 0007-SWP-000327112 Painting Specifications For Color Plates shown on preceding pages "A Neighborhood of Homes"--Page 4 House at left Rotif Color--S-W Preservative Shingle Stain 11-41. Hotly Color S-W Concrete Finish Cream. Trim Color--SWP 388 Modem Brown. Sash Color--SWF 496 Ivory. Trout Door--S-W Handcraft Stain Brown Oak, protected with S-W Rexpar Varnish. Center House Roof Color--S-W Preservative Shingle Stain C-74. jHotly odd Trim Color--SWP Outside Gloss White. Trout Door and Benches--S-W Old Dutch Enamel White. Blinds--SWP 461, Willow Green. House at right Roof Color--S-W Preservative Shingle Stain 0-72. Body Color--S-W Preservative Shingle Stain C-82. Trim and Sash Color--SWP Gloss White. Blinds--SWP 498, Moss Green. Alternate Scheme for house af right Roof Color--S-W Preservative Shingle Stain B-41. Body and Trim--SWP 496, Ivory. Sash Color and Blinds--SWP 355, Sage Green. '*A Small English Stucco House"--Page 4 Roof Color--S-W Preservative Shingle Stain B-41. Body Color--S-W Concrete Finish Extra Light Gray. Trim C olor--(Window Casings and Sash), SWP496, Ivory. Boor--S-W Handcraft Stain W eathered Oak, protected with S-W Rexpar Varnish. "A Hoihe in Colonial Yellow"--Page 5 Roof Color--S-W Preservative Shingle Stain B-41 Body Color--SWP 375 Colonial Yellow. Trim Color--SWP Outside Gloss White. ' Front Door -S-W Old Dutch Enamel White. Blinds--SWP 498, Moss Green. "The Bungalow House"--Page 5 House at left House at right Roof Color--S-W Preservative Shingle Stain C-72, Body Color--S-W Preservative Shingle .Slain 11-47. Roof Color--S-W Carbplic-ol Shingle Stain Extra Dark. Body Color--SWP 496, Ivory. Trim Color - SWP ,391 Quaker Drab. Trout Door--Same as trim color. Trim Color--SWP 355, Sage Green. Front Door---S-W Golden Oak Stain, protected with S-W Rexpar Varnish. Center House Roof Color--S-W Preservative Shingle Stain B-41. Body Color--S-W Concrete Finish Cream. Trim Color--S-W 499, Antique Brown. Front Door--S-W Handcraft Stain Fumed Oak, protected with S-W Rexpar Varnish. "A Colorful Dining Room"--Page 10 Ceiling--S-W Flat-Tone Ivory or Ivory White. li'all Color--S-W Flat-Tone Bolt Stone or S-W Flat- Tone System Effect No. 3, requiring Flat-Tone Ivory foundation color and Glaze Color Japanese Brown, Woodwork (Birch)--S-W Acid Stain Antique Brown Ma hogany, protected with S-W Scar-not Varnish. Floor (Oak)--S-W Golden Oak Paste Filler, Mar-not Varnish. "A Colonial Bedroom"--Page 10 Ceiling Color--S-W Flat-Tone Ivory White. /Tall Color--Flat-Tone Multi-Color Stipple Effect No, 34, requiring Flat-Tone Pearl Gray foundation color, stip pled with Flat-Tone Caen Stone. Put on with a sponge. (Foundation color. Pearl Gray, is to be tinted with one pint Pale Azure to the gallon of Pearl Gray.) Stencil Design--No. 7054, requiring the following colors: Leaves, White tinted with Raw Sienna; Flowers, White tinted with Cobalt. Woodwork--Old Dutch Enamel Ivory White. Floor (Oak)--Protected with Mar-not Varnish, Furniture--Dark Colonial Mahogany. Drapes and Lighting Fixtures--Figured silk or cretonne. Curtains--White net. Rag Rugs--In blue and blade. 11 0007-SWP-000327113 Consult This! Sh ERWIN'WiLUMIS HOUSEHOLJ1 PAINTING GUIDE SBUURRFfAAXC.Efi II TO PAINT-- U| NUAMEPDROBDELUOCWT a u t o mo b il e s ., ... S-W Auto Enamel TOVARNISH-- TO STAIN- TOENAMEL--I USB PRODUCT NAMED BELOW USE PRODUCT NAMED BEWJW USEPRODUCT NAMED BELOW S-W Auto Xd u k I .Cite* S-W Auto Enamel .i - AUTOMOBILE TOPS S-W Ante Top ud S-W AND SEATS......... .. Auto Seat Drwsio* BRICK............... . SWP Hou*e Paint S-W Concrete Wilt Flush CEELDiGS> Interior,-. PteV-Tm Scar-Nut Vanish Ertfrlor.. SWP Rot* Paint Jtuqpar'VornUb CONCRETE............. S-W Concrete Wall] Plsah Old Dutch Enamel SW Hcsdcraft Stain Pleoriae Eauuteid . S-W Oil Stein Old Dutch BoamaT | DOORS, lototbr......... SWF Hauw Flint Scar-JJot Vtnht Velvet Ffekh Ho- J044 flooriac S-W Ha*foraJtBtein BnameWd ' flttriw...... SWP Homo Point Reaper Vamieh oils-w st.ii Kd Dutch Ed b mI . SWP Home Paint f e n c e s .......................... utuiudc 5-WJtoofud BridalPoint frW Fmevotive Shtejte Stahl FLOORS, Interior (mA......... S-W Incite Floor Point UanNutTutek Fbotte S-WJwidinmPilBt CmM.... S-W CpacriteHocrFfadob fmk.......... S-W Pan* owl Dock Flint FUHNrrtTO. Ivdoon XbimetoW Sor-Not VuiU Porch Bwitbld Raw VutUb H SWP H Pilot Eexpor Vandih 8*W CoBoate Floor " fW* Floorbc 3-WCXI8teIu S-W Prtemtivi SUoado Stein M4DtAbuM> Old Dntdh Eoiiwl UMOttbM................. [ S-W Inid. Ffeur Flirt iHr-VotVomUi fitflmite Flow Paint Flat-Tow RADIATORS............... S-W Aluminum oc Gold Paint Bnapriott S-W RooTsad Bridge Fntet UetihatU Coapqdiioii. Ebocol. S-W Freaervatfre Shlagla Stein . *?tpaw'.......... afciiw,........... Wa |A$i l&fonv (EMterorWallbiterdl S-W Screen Enamel S-W F-raily Faint Hat-Tone SWP Rouse Faint WICKER............ Enameloid SozptrVonud Rerjat Vamlih Hoorlac FJoortac S-W Serwo E*l Enundoiil OM Dutch Rowel Enamdoid Old Dutch Bowel WOODWORK Interior................. .. SWP Eotre Paint Flat-Tro . Sw-Not Vcmfcfc VeTm* JlntohNfcjM* S-W Enaderift Stain S-W Oil Stain Hooriac Old Dutch Enamel Suoetetd Fof ftdWtks Point n4 Vapniia Sh e r w in -Wil l ia msTctep^A--<*ir, kal--can b* wed bf yjfPBfao UT PAINTS AND VARNISHES For OcanterPalnlMl lodVmtiMd Sor- facei nee Flaxoap. Made from Mured oil-1--poatmift* nn Erea albll--nyOv# prigt* asltacrtv | *lR4*ftW*0fr Stops Mistakes in Painting. CB 24 MJ 0007-SWP-000327114 HOUSEHOLD GUIDE For Fainting, Varnishing, Staining and Enameling IMPORTANT; Each o/ the ljiwifidt hetow bear* our name and fratc mark TKADB MASK AUTOMOBILES . UkTpfOoduPd lAurIaNudTbe[i> TO VARNISH Vh pi pifwrt naiiHd Mm* C7mT^IO'HhieSc mTAmIJNtitaw DTm OfrrtKEfMNcf iAtdtMM<EfML#."V BBAURaiNPSlIi,IGSSIL, OEStc,--O---UTBOATS AND CANOES bar* r*dx lur> gray S-W BrthcPdifitr f Oatarj__________ 5WP Prlwtil Pditit SWF Hd mm Points m SW Cwcuic Well Fluiafct dull gfallb CEILINGS, htirUt,..;,.. jFfau-T.mdiew ' *il Scsr'Nx Vorabk br* w*k mmlj Hxtef|*r............. SVP Ha n k Fdteci for fipmd S-W Handcraft Suites PnKlntiat ipirii lUla for faard 4 * warpM teA *t*l* iblnM* UV.oreld zrtod S>W Oil Stelaw for t* meA EatetloUi aacrtiAHlwt bite* Ey* (very. gloat *c rob _________I cfecf___________________ CONCRETE , DOOUSa Inlctiol.. SVP Hw h Ftfftm FENCES SWP FteM MutelMCtrflroa *rwii only) Bridge Potee for rough woftc___________ FLOORS, HiuTlar<iwd>.. FURNITURE, ladwH____ >W Concrete Fwot Fintmi vH wells waifec* well S-W Parch OAdPect Pulim Enamelaldi ibe deeoratlra Parch. . . . . . EiMUtlwM.11 aiMirad colon ScBr'K^unfolu |I*m Vilrit Niil/h VnM Mo, K>fo; 4rU* ro a don saiab allteit tabbing ttrxpnr Vonufki ircitHr ictiah Boynr VAtaJu w< FlaailuLs m maiil ui nncmhlud 5*W Haulcmfi Stater p*flitniia| iilrit atom for pa> wood easy SrW Oil Scute* for MW* AwMbUi --inrl utm OU DmA Euuui* wbitk gray, ivory. Far Jacerlwr and M^ortof bo o _____________ FteTtlJMklCb Cf Aa rriabtlMalt** ml S-W ibalu(stueu].lF)lliogogrLFrhaimtt high that I OU (tech Emi mI i white* any, byt ||*h or ,rub- ip^yfocl , S-W QU g-ficU *> f w*d, EhmadcWi Moartol stbu'. HOnUuSrtEoro<n9htOTtAR*Arl*G*4Er]J S, w p h mw Mw Baza*, Gincii, l<.) . . . . n IMPLEMENTS. TOOLS. TRACTORS. WAGONS, TRUCKS ................................ LINOLEUM.. RADIATORS . S-WWamaaJlmlcmiit S-Witleamst!,dTcFyIbatbMt aPearmlobsbring Fte'^oncf in ail calm S-W Aluminum or QoU Ifntfar Vunte Mar-Nu Vaaiihi I Dutch 1 mm taring ROOFS* ahlorio ..................... SW Rn^und&HdxrFtMM.' MctaL. ....................... H Mrulnii(l;i * CompcaiUM... ^ H FhnunL- bUofc md w ytliil I S-W Sknmn Buumofa TOYS WAL_LS.tnihr (hluurDrH Fl.o*a-'Tll oumiu) iIm aul^ls, te WWhMH)..................H SWP&awfohtr a foil oU gk--______________ Kattar Vcnfolu ^1^FwcStwnoi-rt Bfo**B, a--tbeiif'tCct*B-tjiT.l, agc, FTuMntiTiifif* high gtete Rater Vorihir darabte, ctetk FiwLui (lirito iim^c tt uumlulio OtiINP^w^iwi ht-ryMjjfmhrmwwubnwkhiMte* OU Ptegh fMtt*4r white, gray, ivory; jlui or rah* W0OPJftQm3CrtK*&*r. JWFHteMi'WaH ;hu *"T:?.uTt awesa SS&Tr E afdri* Kate for OW Dufirh ffw aai i|) -white. FTnprlpr. fa Mwor nH wtoij a HfniA andmta c*iuUnd NOTH* Best remit* can b* had b? foUowing the cwv/ull? prepared directions on Iabmls- Th e Sh e r w /h - Wil l ia ms Co . rinjihhf, i9B.br For bcut results in painting* varnishing, staining and enfm^iiu follow the mrcmiTnATiHatLina on the HOUSEHOLD GUIDE. . - Your Sherwin-WJUUms dealer is familiar with the HOUSEHOLD GUI DE and carries the items shown on it. He can. give you some helpful suggestions such as the right Amount of material for your job, as well as the tight materia.]', the proper hind of brush to use apd tell' you whether or not such things aa sand paper, turpentine, undercoater and paint and varnish remover are necessary. For decorative $ugg8tioqa write The Department of Decoration, The SWwia-WUliamB Co., 601 Canal Rd., Cleveland* Ohio. _. .i . ` . This department hf maixRained for the sole purpose of helping to plan the best color treatment for the decorating of homes and ail hinds of pubUcfmildings. Suggestions are pfeppred for each Individual request and are illustrated by e leva- don. sketches in the actual jgodda. Information i* gladly pMsnjon all painting and decorating problems. You are Under no obligation in.writing to this department. !! Whenever possible send tylue prints, a Kodak snap shot.orjrough pencil sketch of the rooms for which you wish suggeo tions. t ' b The ae#rlcee of s reliable painter areideaitable and to be recomxxiehded. SIPS3 P2A 1S3 . | ? .. 0007-SWP-000327115 0007-SWP-000327116 Sh e mm-Wil l ia ms Pa h SWP is the most dural; economical paint that can be i It costs less per job and weq longer than any other paint, eit ready prepared or mixed by hand. It is made in one quality only, and that the very best. It is sold the world over by established agents. The man who buys the raw materials and prepares a -paint himself, cannot possibly make a paint equal to SWP. It is a case of hand work against mechanical efficiency; human guesswork against exact scientific formulae; hand-stirring against fine machine grinding. It is taking chances on the quality of the raw materials against the certainty of the scien tific laboratory. In the manufacture of SWP we spare neither skilled workmanship nor the quality of the materials used in making it the finest pos sible. Our unusual facilities and paint knowledge, gained from over 50 years of experience, enables us to manufacture a paint of greatest covering capacity, greatest dura bility and therefore greatest econ omy. SWP is prepared ready for use in a consistency as heavy as is ever required. Instructions for its application should be carefully followed in order to secure good results. 0007-SWP-000327117 $WP, A PREPARED PAINT FOR BUILDINGS, OUTSIDE AND INSIDE. Sullatls Triram suttiti* Trianun MADE BY THE LARGEST PAINT AND VARNISH SalbIHe Trinn** 0007-SWP-000327118 , Colors marked thus if also Outside Gloss White, China Gloss White, Flat While and Inside Varnish White, are higher In price than others on this folder. SWP is also made in Blink, No DIRECTIONS FOR USE NEW WOOD--Outside. First Coal or Primer--For very soft wood or old weathered lumber, add ono gallon puce linseed oil and one quart pure spirits of tur pentine to each gallon of SWF. For resinous woods, such as yellow pine or cypress, add two quarts turpentine and one quart raw linseed oil to each gallon of SWP. Second Coat--For soft woods, add one pint pure spirits of turpentine to each gallon of SWP. . For hard woods, yellow pine, etc., add one quart of turpentine to each gallon of SWP. Third Coal--To each gallon of SWP a pint or a quart of pure raw linseed oil may be added. OLD WOOD--Outside. Before SWP is apptied over a previously paint* ed surface, these precautions should be taken; 1. See that the surface is free from grease, dirt and soot. Wash with soap and water if . necessary--rinse thoroughly. . 2. See that the surface is perfectly dry. 3. (If the surface is in ood condition for re* painting, apply SWP as directed for second and \ third coats on new wood. ; - 4. If the old paint is peeling, scaling or crack : ing, burn off all the old paint or scrape and ' clean off all loose ^paint with a stiff wire brush. Then follow directions for first coat on new wood for all bare spots and second and third coats on \ balance of surface. 1 OLD LUMBER WHICH HAS NEVER : BEEN PAINTED--Lumber exposed to the i weather for years without the protection of paint is not only dry, but porous, so that special ; attention must be given to the first coat. ; First Coat--Thin SWP bulk for bulk with * raw linseed oil and add a pint to a quart of pure spirits of turpentine to each gallon of paint and follow with second and third coats as directed for new wood. HOW TO GET GOOD RESULTS . 1, Sea that the surface la perfectly dry. 2. Sea that all pitchy surfaces are . properly treated either by burning or by sealing with good Orange Shellac. ; 3, All Imoca should d a carefully sholj lacked. 4. Make aura that the paint Js tul*ed ; and stirred thoroughly before using. 5. Use only pure raw linseed oil when oH la necessary and never use boiled oil In nay primers or for thinning SWP. ; 6. Do not paint In frosty weather or over ft too glossy surface. 7. Whenever possible, employ a good practical painter. 8. In damp, swampy localities avoid mildew troubles by using more turpentine and lees linseed oil in cmnniug. 0007-SWP-000327119 QUANTITY OF SWP REQUIRED An approximate estimate of the quantity of SWP required can be determined as follows: Measure the distance around the building and multiply by the r--; height, which secures the square feet O' - . ., Divide this number by 360 [the number of square feet SWP covers two coats to the gallon on the average surface). The number secured will give approximately the number of gallons of SWP to be used for the body. To secure amount required for trimming cornice, porch pillars, etc., take from oneeighth to one-fifth the quantity required for body--one-eighth if there is average trimming, and one-fifth when a house has an unusual amount of heavy trim, pillars, cornices, etc. For porch ceilings, floors, etc., ascertain the square feet by multiplying the length by the breadth and divide that number by 360, . , ( ; j THE SELECTION OF COLORS The colors shown on the color card can he satisfactorily employed for the painting of the body of the house or building, and can be suitably trimmed with those colors listed under "Suitable Trimmers." Three different com binations have been arranged for each 'body color but other combinations are possible, the selection depending greatly upon the owner's preference, the style of construction, and the color treatments of nearby buildings. If none of the trimmers appeal to the house owner, or if there b any doubt as to the proper selection of a body color, expert advice upon just such questions as these will be given free of charge upon request. Address the Decora tive Department, The Sherwin-Williams Co., 601 Canal Road, Cleveland, Ohio. A complete description of the house and surround ings, a photograph or blueprint with other infor mation which can be furnished, will be of service to the department in submitting you a com bination of suitable colors. Suitable interior recommendations will also be made. HOW TO MIX SWP PROPERLY 1. Shake the package violently. 2. Cut out the whole top. 3. Four off into another package most of the liquid that has raised above the pigment. 4. Stir the pigment and remaining oil with a smooth, wide paddle until the mass is smooth and entirely uniform throughout. 3, Begin returning the surplus oil, a little ,at a time, until all Las been added, stirring [constantly, 6. Then pour the paint bad: and forth from one pail to another from six to ten times, each time leaving about one-quarter of the paint in the pail which is being emptied. 0007-SWP-000327120 WHY GOOD PREPARED PAINT IS BEST All good prepared paints contain lead, zinc and oil. Zinc is used in the form of oxide of zinc, and lead as sulphate of lead and carbon.ate of lead. Years of experimenting have demonstrated that carbonate of lead [white lead) alone, when used with zinc, does not give the highest degree of efficiency, but, when the right proportion of sulphate of lead is added, the combination is ideal. The proportions in which the necessary pig ments, oxide of zinc, carbonate of lead and sulphate of lead, are used, are important. When combined in incorrect proportions, the paint will be far from satisfactory. It should therefore be borne in mind that the mere fact that a paint contains white lead and zinc, does not necessarily mean that the paint is good. The form in which the lead is used, and the correct proportions, are most essential. Paint knowledge, skill and business integrity are just as important in the making of really good, paint as are the sulphate of lead, carbonate of lead, oxide of zinc and pure linseed oil, even when used in the proper proportions. The white base of SWP used in making the various shades, is a correct combination of oxide of zinc, sulphate of lead, carbonate of lead, pure linseed oil, and the necessary drier and turpentine, These materials are intelli gently and honestly handled so as to give the maximum paint value in each can and each color, S-W WHITES SWP OUTSIDE GLOSS WHITE---This pabu. la the most durable and economical white paint for gen eral Use on all exposed surfaces. SWP INSIDE VARNISH. - la work where a varnish, white Apply over a eotid ground oi ' SWP Inside Varnish While dries beuer, worKs more freely and ta more economical to use than the varaiah whites, under various names, generally found on the market, SWF FLAT WHITE--A foundation for SWP Inside Varnish White, China does WhiLe or other enamels: or Cor finishing without a gloss. Use as .many coats as required to produce desired whiteoeBe. This can also be used for exterior work where a fiat finish is desired. SWF CHINA GLOSS WHITE---A satisfactory finish for interiors only where economy is of the first importance, SWF China Gloss White is slower drying and .not quite so while as SWP Inside Varnish White. Tl gives n washable and durable finish. V! %' ( ?' '."'t 6 i'Sif/fi.fr 0007-SWP-000327121 I Lis t o f Sh e r w in -Wil l ia ms Pr o d u c e For Buildings, Outside and Inside Sktrwn-WiUitms Paint Pupa's! (SWF) Rexpar, A weatherproof varnish* For Staining Shingles Preservative Shingle Stain* Made with creosote. For Baras* Roofs, Fences* etc* Commonwealth Bant Paint {Red and Grey)* Commonwealth Point* For garages, arbors, fenc etc. ' EboTtoI. An elastic black paint for roofs. Roof and Bridge Paint. Five serviceable colors. Corbo!(c-ol. A btgh grade wood preservative. For Interiors* Walls, etc. - Ertamdoid or Old Dutch EncmsL Fiat-Tone* A washable flat wall paint. Family Paint. A durable oil paint. For Floors Parch and Deck Point ~ ' '` Floorlae. A varnish In&dcFloor Paint. ' Mar-net* _Tbe waterproof floor varnish. Prepa * " * * wax finish. Ffaor hardwood floor Crock uosighlly crac For Cupboards* Bnadboarda. Shelving, etc. Family Pai-tti, A durable oil paint. For Chairs, Tables* Decorating, Woodwork, etc. Old Dutch Bnantd. For the finest enamel finish. Ertanteleid. A complete line of beautiful eaan colors. Fhcriac* A varnish stain. Scar-nok A waterproof varraab for interior wot work,and furniture. Rezpar. King of all Spar Varnishes. For Polishing Pianos*. Fumltupi etc* '.FoteA-cZ. Cleans and polishes in one operation, For Porch and Lawn Furniture Bnamdaid. A complete Brie of beautiful enar Colors. For Radiators* Stoves, Picture-FradseSj etc, ' Aluminum Paint. Brlzht os diver. Ready use. Gdd Paint. For. a gold fimsh. Stove-Pipe and IronEnamel. For Autos* Buggies, Boats, etc* AutoEnamei. Auto andBuggy Paint* Atdo Top Dressing. For Re-Coloting Straw Hate Hat Brite. For all Kinds of Varnishing ShermiUfWilltetns Varnishes For Removing Old Paint and Varnish Toxite. For General CLeaning Flawoap, A 100% pom linseed d u soap. Bra>Bnte* Liquid metal polish. Disinfectants Phtndiene. A powerful coal-tar* disinfectant. Qylapin*. Odor of the Southern pine* Coal-Tar Products We are large distillers of coal-tar products aJjj arc In. .position to supply . variety of specialties mag on this line. . Insecticides We manufacture a complete Ene of spraying i tertals for orchard and garden. clt h e Sh e r w in -Wil l ia ms ADMINISTRATION OTPICCS AND FACTORY: GlCVRUMD. OHIO trnvcs, FAOTpnic mb w a r c h o u s m in pningcAAL gmci G Mi'S 0007-SWP-000327122 For Exterior , >v . No. 2 ; ' \ '' 1^0.3 ' Wj k -SWP No. 375 ' , .: 5 fiot/y--SWP, No. 360 . Body-^SWP No. 360 . ' Trim--SWP Outside Gloss White . - 7Vit~S'VVrP No. 393 . ^A^SVVP Qutside;;<3fcss WiSe : : . Smh--SWP Black - ' , rm--SWP No. 462 or 496 : . SW/i^-SWE Black'' Sh e r w in -Wil u a ms HOUSE PAINT READY FOR USE j ' Sorfy^SWP 393' -' Trim--SWP No. 462 or 496 : SWP Slack:.: v V~:; .. r . No. o ' V ; 5aJtv--SWE No. 470 ' ", \v : Fritp-\yp No. 486 ,r.. K . -Stash--SWP No.. 393 14 No: 6 Body--SWP No. 486 Trim*--SWP No. 462 Or 496 SWt--SWP Black, j nor color chips torn out 0007-SWP-000327123 Color Combinations Pain ring t:' No. 7 Body--SWP No. 387 Trim--SWP Outside Gloss White Sash--SWP No. 498 No. 8 Body--SWP No. 357 Trif/t--SWP Outside Gloss White Sash--SWP Outside Glass White No. 9 Body--SWT No. 353 Trim---SWP Outside Gloss White Sash--SWP Outside Gloss White S WP Sh e r w in -Wil l ia ms HOUSE PAINT READY FOR USE s> - :No: 10 ' Body--SWP No..462 or 496 : Trim--SWP No. 393 ... Sash--SWP Black : . . : ' .No. u Body--SWP No. 462 .. Trim-r-ZV/P Gloss White.-/ ` . .S<wA--SWP Gloss 'Wlilte .. ' - No. 12 Body--SWP No. 354 .: Trim--SWP Gloss White ' Sash--SWP Gloss White Color cards And folders mustmt-htjemoved, from this book/nor color chips torn out .; di i.'. 0007-SWP-000327124