Document G5gYZwG816wj3bErLYm4RD3zx

EOR y e a r s , in consistent, national advertising, the Dutch Boy has been educating property owners that no one knows paint like a painter. Now the Lead Industries Association steps forward with another good slogan. It's right up the Dutch Boy's alley. A slogan that sums up what he has spent his whole life teaching --one that he okays without reservation because he know'6 at least three good reasons why you, the painting contractor, are "money ahead when you paint with white-lead." 1. Low Cost Per Gallon. White-lead in oil gives top-notch paint at a rock bottom price per gallon. 2. Easy Brushing. Every painter recognizes that white-lead paint is by nature an easy spreader. You cover more surface per day -- save time --and keep labor cost down. 3. A Business-Builder. Since "wax back." while-lead lias been famous as the paint that can take it--the paint that does not crack and scale -- the paint that saves money at repaint time, faint jobs like that bring the property owner back for more -- cause him to recommend you to his friends. Your business goes ahead, when you paint with white-lead. Improved Dutch Boy Today, Dutch Boy White-Lead is an even better "lead** than in the past--better in three ways: First, its whiteness ha6 been stepped up. This means whiter whites and cleaner, sharper tints. Next vou'll feel its improved body--it makes a heavier paint. Finally you'll discover that today's Dutch Boy has better hiding. You get increased coverage and more solid looking job?. Don't forget that all the other Dutch Boy strong Aflft Ihpsp nlrl iidvnntanot -irwl -------------- getiier. And the net ol it all is a new high in paint value. NATIONAL LEAD CO.MPA.NV-m Broadway. N\-w York; 116 Oak St.. Buffalo: 000 Wtst 18th St.. Cl'ii ago ; 65D Freeman Ave., Cincinnati; 1213 West Third St. Cleve land : 722 Chestnut St., St. Louis; 2240 24th St., San Francisco; Natior.al-Bcw.c-. Lead Co.. S00 Albany St.. Boston ; National Lead & Oil Co. of Penna.. 1376 Km-.Ave., Pittsburgh; John T. Lewis & Bros. Co., Widener Building. Philadelphia. KD-11274--National Painters' Magazine, May, 1940 ^ 0000-NLI-000015421 N 1661