Document Exv0GXvm0YRk1pZ1dQYDGpd80

Publications 232 Madison Ave. Lex. 2-4566 New York, N. Y. Chicago 903 Merchandise Mart Delaware 9389 San Francisco Don Haeway & Co. 155 Montgomery St. Exbrook 6029 Los Angeles Don Harway & Co. 318 W. Ninth St. Tucker 9706 Baltimore Candler Bldg. Plaza 7065 \ stablished in 1928, this publi Your Questions About Winter Air Con E cation was known as "OIL HEAT" ditioning"--16 pages; many reprints of its first 7 years and covered the manuarticles on Service, Designs, etc. facture, sale, installation and servicing of For Sale; January, 1940, Annual Fore oil burners and oil-fired units. In 1935 its cast and Statistical Issue--a Report on title was changed to its present form and 1939 and previous years, very complete, the editorial content expanded to cover air accurate and interesting--$1; "Summer conditioning and heating as well as oil Air Conditioning," 28 pages of instruction burners. This inspired and kept pace with for dealers--$1; "Oil Burner Service," 28 the field itself. pages of valuable data and information-- The oil burner manufacturers and SI; "Oil Burner Installation," 32 pages-- dealers are a naturally progressive group, the best thing of its kind published--SI; else they would not have engaged in the "Directory of Oil Burner and Air Con challenging new oil burner business in the ditioning Manufacturers," -- equipment first place. They understood and could specifications, officers and trade names, etc. handle the modern technical and mer chandising problems presented by the sale of air conditioning equipment and, joined by an increasing group of similarly alert business men, they entered into air con ditioning activity with characteristic vigor and success. They found, then, and still find, all they require of "literature of the art" in this paper. Today (Dec. 6, 1939) 46.3 per cent of the oil burner manufacturers are also in the air conditioning business, and 54.3 per cent or 7,094 out of the country's total of 12,868 oil burner dealers, are also in the air conditioning business. Editorial articles cover such sub jects as "Summer Air Conditioning Sales, Installation, Service;" "Oil Burner Manufacturing, Distributing, Selling, Installing and Servicing Prob lems;" "Degree-Day Charts--a monthly service, showing heating loads in various cities;" "Heating Equipment Sales and Installation Problems;" "Winter Air Conditioning Questions--Designs, Ducts, Sales, Servicing;" "Retail and National Mar ket Studies;" "Boiler, Furnace and Accessory Equipment Operation;" Circulation of this paper: Combination Power Oil Burner and Air Con ditioning Dealers...............-................................. 7,094 Additional Oil Burner Dealers (not yet hand ling air conditioning)__________ - 5,774 Additional Air Conditioning Dealers (not now handling oil burners)............-........................... 685 Wholesalers and distributors of air condition ing. oil burner and heating supplies and accessories.................................................................. 1,205 Manufacturers. Executives, Branch Offices and Field Men--oil burner and air con ditioning..................................... v. 715 Accessory Manufacturers--oil burner and air conditioning............................................................... 408 Air Conditioning Departments of Public Utilities........................................................................ 10 Advertisers, Agencies, etc....................................... 583 Unclassified--......... 410 Office, Files................... 299 Total.......................................................-..............17.158 "MARKETING NEWS-BULLETIN" a bi-monthly publication issued by ^Jiis organization, covered 57 cities and communities, giving sales of miburners, stokers and gas- burners in many of them, by trade names. Other data, local and national, was included. Available only to sales and advertising executives. Price $10 per year; $2.50 per copy. Sample copy on request if you qualify. "Humidification;" "Summer Cooling Hours--a monthly service showing cooling load for various cities (an ex clusive feature);" Complete coverage of the Industry's Activities Each Month. Subscription Price S3 a year; 12 issues. Booklets and publications available: "What the Air Conditioning- Oil Burner Dealers are Thinking and Doing about Sheet Metal Shops, Ducts, Registers, Blowers, Etc.--"16 pages; "Answers to Advertisers find AIR CONDITION ING & OIL HEAT a profitable medium in which to cover the field with their message. Readers respect its progressive and trustworthy editorials, and responds very well to its advertising pages. Send for a sample copy. We also have a "Direct Mall Service" under which literature may be mailed to the groups of readers shown above. 1054 Publications Coal-Heat Published at 20 W. Jackson Blvd., Chicago, Illinois FOR reliable infor mation about small stokers, read COAL-BEAT, The Stoker Magazine. Since the inception of the household stoker industry, COALHEAT has been its acknowledged medi um and it's most active proponent. COAL-HEAT readers include the men who design, manufacture, sell and service over 80 per cent of the household and commercial stokers in the coun try. The largest group of these men are coal merchants, but many are also heating contractors, furnace and air con ditioning dealers, and electrical appliance dealers. COAL-HEAT'S primary editorial job has been and is "to further the more satis factory use and sale of coal and modern coal-burning equipment." COAL-HEAT has been an active exponent of the greater use of scientific and engineering knowledge in the application and sale of stokers, coal and heating equipment. Editorially, COAL-HEAT is convinced of the engineer's growning significance in the coal stoker and heating industries, and for this reason, it has carried, year in and year out, many articles for and by fuel and heating engineers. COAL-HEAT has long since recognized the mutual and reciprocal interests of the coal, stoker, heating and air conditioning industries. It has given particular at tention, editorially and otherwise, to the "equipment factor" in the use of coal. To those manufacturers who have recognized the value of coal and stoker dealers as outlets for various types of heating and air conditioning equipment, COAL-HEAT has become a most effective advertising medi um. Today, it carries more stoker and stoker accessory advertising than all other trade publications combined, and more stoker coal advertising than any other single magazine. With 569,000 stokers in use, COAL-HEAT'S market is apparent. COAL-HEAT is published on or about the I5th of each month. There are four special issues each year -- the MARKET DATA ISSUE in January; the SPRING STOK ER NUMBER in April; the ANNUAL MERCHANDIS ING NUMBER in August; and the AN NUAL COMBUS TION NUMBER in November. The January MARKET DATA ISSUE is especially noteworthy inasmuch as it carries many helpful and interesting graphs, charts and articles containing considerable informa tion and significant sales data about the stoker and coal markets and pertinent phases of the heating and air conditioning industries. At the beginning of each year COALHEAT issues a new and revised list of stoker manufacturers and assemblers doing business in the United States, Canada and certain important foreign countries. Each listing includes the name of the company and the address, the executive in charge, the trade name of the stoker, the types and sizes of units available, and whether they are manufactured, assembled or handled as a "private brand" line. COAL-HEAT also publishes books, booklets, manuals and reprints covering many subjects of interest to men in the stoker, coal and heating industries. These are available to readers at a small cost. In every respect, COAL-HEAT is a valu able index to what is going on in these important fields and a source of con siderable information to its readers. Subscription rates--$1.00 a year; $2.00 for three years in U.S. and Canada. Foreign rates--$2.00 a year; $4.00 for three years. Advertising rates will be furnished upon request. 1055