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DEALER said to us tW
A merchant was in busir/
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namely, profit: to which tfc
no opposing argument if h>*?3- -............-..-..................... -*-.* /"
y-/,*yor.
what he said But he was using those words to back ' 5
up an entirely different belief, namely, that any prod- v - J
uct was all right which showed a satisfactory mortfb^,:
This isn't true, for many reason, the main one bebg'thec t?e .'
theory takes no account of the ultimate setisrKXion oftStchs- * tamer. Ifyoudan'tictm^Jbhthac,youhjivttioBccVvi^ sAl .
here will liornate profit ceene firm without good--.C5,
i-tf* . You can tim to yew profit the jped opinion which the public elreedy has cf pure white-,
leadjeinrby offeringyour custemrre CXttch Boy Liquid Ls*
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Pwe white-lesd has behind it the acnauulateff prestige of yean of sadsfaetory per*
formsnee. The heuw-ovner prefen pgre whita-tesd for painting principally became he
knows it wean and therefore means real economy. lie blows white-lead pair* does
. rat scale off. that k "stands up." that it looks well year after year. If any customer
- of yours tasaa as ready-eo-use print, he can have ft and stT? retain the advantage
of using the generatlco-otd standard material. The dealer who gives him this can*,
bimtion builds buo'nrsi. which means not only profit but continuing profit. -
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' By the way. the dealer's prefit on Dutch Boy Liquid
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Leadkad^UragaBan--aUaktcnrethsRthatifboughs
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In large quantities. This la as pood as en sny paint,
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and you are giving your oananm the best to be had... -
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.*Clait Prteae rt Dutrh Bay Uq>* Umi
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N?tion*i^ad Compiay,.^vv^^-
DEALER said to w the ocher day that every*.
A easchant was in business for just one thing!
namely, prone: to which there would have been . no oppasrg argument if he hai really meant only '
vhschesed. But hs was using these weeds to back T
up an crcrwy different belief, namely, that any prod- , _
uct was & right which showed a satisfactory mar&up. . ..j '<*
Thh far*t true, far many macro, the irairv cr* being dik'he ' tbenryoka rc xxc-iwof the uJarwte saiis/aetjen of(he c*- toner. ]fyct:dcn'teccdrnpiishthec,youhaveropood-7'!ind where wfli efcmate prefit ccmc turn without goad-v^tj
You can turn to your profit d* (codegteaen which the pubfie already has of pure whitt-.
le*Jpaint by pfc.'ing yoorcuUorcn
Boy LkjuU Lead.
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Ptw whitc4t*i hes teltod it die o-TJa-lgapi perwigt f yean of satisfactory per formance. The hxse-ovner prefers per* vNtSf4eed lor putting peinepslly beesuse he knows it wean *J therefore mm V*l aconexny. He Jams shite-lead point does not scale off. chat K "stands up," doe tojkj wdl year ofcer year. If any cuttccner of yours insists on a ready-co-uee pace, be can have it arvi stiS retain the advantage of using the gmoaucsvotd standard menial. The dealer who pvm him this com* bfeatlon builds business, which mem are only prefit but cenendr^ profit. .....
By the way. the Aair'a profit cn Dutch Boy Liquid
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Lead bedbflafagaPan elttle mere thendiet ifbcsjght . .
ia hrje qpmttes. Has o pud en eny peine.
end you arc giving yeux owtemer* the beat be had. -
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