Document EvkLZwgB3O8kmVYpmk3V3kx9N

LEAD INDUSTRIES ASSOCIATION 9 eo c a s t 4Sm s t r c c t NCW YORK 17, M. V. March 19, 1957 SUBJECT! REPRINTS OF CER/JQC ADS To Members of the Lead Industries Association! Enclosed please find reprints of the first two advertisements in the new ceranic advertising program, Reprints of future ads will be 0 sent you as they become available* Additional copies will be provided cn request as long as our supply lasts, Very truly yours# (fd, ^-y Secretary, -mi'rnm.PI--mf* ** n >* 'nrmm r 1'nji.iiLgif Luz^7 ~i riMnra Now...Leaded Porcelain Enamels For Steel ...Firing As Low As 1QOO* F. The remarkalde flalrx** and lack of di^tnciicn *hown on tlxse panel* resulted from the u m* of low temperature enamel. Th<*>r enamel* were made with the lead compounds which an help you produce latter pniiud at lower Tlx* naturally low temperature frquirriwuU 4 lead nuke |*KNit*lr poritlain cnanxd* whith mature at tem|Kf;ilurrs *.iMy Udow the IranHfnrmstiim Umptaiurv <strain |*xnt <4 the base mill. The Iw Umjirfalurf faint range oi leaded enamel* (as low as )fx*r K > dimitula or materially n<duTS Mhlt wa**eful conditions as w.irjHng. saline. Uiiling and rebelling ... common |*ddem* with I'Kimrls fiivd at tcmperalunn alxive 1.710` K, Important additional savings arc made posfilde. niniT low <iM sold rolled steel may be used as the lue-e material. rorerinin-ffiameU fr steel, made with lead com pounds. are unrx<dl<*J for nnxxithncsiA, brilliancr of iinidt and chtenic.d n sisLuxe They provide for greater elasticity and Uiter nwbncr to chipping, loo. It will pay you to investigate the coat-saving advan tage* 4 l-d I'ompound* in your product*. The facts may tw found in an attractive, informative booklet calli'd "la-ad in the Ceramic Industries.** Why not write fur it. today, on your company letterhead. 0 Load Industrlos Association 40 Iasi 42nd t If sat Nsw York If, N, V. ttcly oft HAS COMPOUMlf -- *e> to fcef/rr itramuct lt mtrfitrg r*Mf* Wa mVIUMH, IMff (bvWanr* to iV* #JriArf< A^-uW. r*m#n wU *4 S|' H* ^arvljr X iwlnKln* IH||| IM ffarttrg afw<iw ]|m .ffrartMl Mu imm iw UI Sify Thu tvHtlwfflMil or vvrtMn llwfat ipptoil |a CmK Indirtiry,' Htf<h, 1957, 'AiwntM C#mf SuctXy DuiMia.' Jyrw. 1957, bfcimtw, 1457. & MTS if N 1958.01 lypmpwwpigjirn 'nw^y^pp-- L I&214Q8 0 0 LEAP Makes Bottles Sparkle with Fresh Sales Appeall CViorfcL decorative periaoar *t ceramic kiwi* fr bottle* And other glass containers would hardty be possible without lead. Compounds of led are truly fundamental components of the glav. decorating enamels that provide industry with priceless packaging advantages... at a nominal <tnt. Le;. S . xide is the preferred fluxing agent, because low temperature glass-base fluxes nude with it are less soluble in water and mineral or organic acid* than leadlesa fluxe*. Also Important la the role lead play* in protecting the strength of the glass containers. Its effective oxide expansion coefficient factor is far tower than that of alkali oxides. Because of this, lead oxide maintain* a thermal expansion coefficient well within limit* com* patible w ith the glass of the container being processed. For label u-e. lead-based glass decorating enairela art extremely simple to apply--by all recognixed method*. Being permanent, they are applied only oar#... to climb nate delabeling and relabeling cost* on re-ue bottlea. Want to see more about lead*# significance in ceramic*? Write on your letterhead today for a free copy of th attractive, informative illustrated booklet, 'Lead in the Ceramic Industrie*.'* You'll want it ie your flic! 0 UM1l WU Is* mr*> Load Industries Association to I a * t 42*4 tlrMl New fart 17, H. t. fifty o*i ifAt COMgOWNOI--Aey /a Irttrr ctramift tali tiatit ctitai i i IW*Mnl4nlnrMMa AA>pl*t4e iwfa*>l f wfimlwi Goo4 LrUSft imurtla Hiffc k TTii* or mws -thereof ipprtfi to Afltrrktn Crfimtc Society Bulletin, March, 1957, September, 1M7. Cersnuc lisJustfy. June. 1957. December. 1957. $-- 1 \ N 1958.02